2780 W. Pullman Road Moscow, Idaho 83843 Phone : 208-882-3023 Fax: 208-882-6406 E-Mail : [email protected] Web: www.pea-lentil.com www.pea-lentil.com USADPLC MISSION December 31, 2013 The USA Dry Pea and Lentil Council’s mission is to support the economic, scientific, and political ANNUAL REPORT well being of the United States dry pea, lentil and chickpea industry. We achieve this by USADPLC developing international markets; establishing footholds in domestic consumer markets 2013 and food manufacturing; providing a world- class pulse research infrastructure; and by communicating our industry’s goals to potential political allies, partners and stakeholders.
2013 Annual Report | USADPLC 2 2013 Annual Report December 31, 2013 Dear Idaho and Washington Commission Members, The USA Dry Pea & Lentil Council (USADPLC) provides this Annual Report to describe the activities and accomplish- ments funded in the 2013 calendar year. The following is a brief look at a few of the highlights of 2013: • Pulse Crop Revenue Insurance pilot for dry peas, lentils and chickpeas was offered to pulse producers in MT, ND, ID, WA for the first time in March 2013. Approximately twenty-five percent of producers signed up for the pulse revenue insurance policy in the first year of the pilot. The USADPLC continued the deployment of the pulse data tracker in Montana and North Dakota. The USADPLC sub mitted this data to USDA/RMA to establish the “Harvest Price”. • Farm Bill- House and Senate Ag Committees are trying to reach agreement on the 2013 Farm Bill at this writing. The USADPLC has spent the past three years working to include the Pulse Health Initiative, the School Pulse Food Project and a more equitable safety net for pulse producers in a five-year farm bill. • Chile Fumigation- Phytosanitary barriers continue to threaten market access. The USADPLC worked with USDA/APHIS to eliminate the fumigation requirement for shipments of pulse crops to Chile. • Military Opportunity- In 2013 the USADPLC was invited by the U.S. military research center (Natick Labs) to present a number of pulse menu items to improve the diets of our armed forces. Natick labs liked what they saw. Testing in an Army cafeteria is next. • Pulses vs. Whole Grain Research Papers- The APA funded three prominent US scientists to compare whole grain nutritional values to pulse crops. Should generate a national debate on the need to include pulse crops in whole grains. • Avondale Lentil- The USDA/ARS breeding team released a high yielding Richlea type lentil named Avondale. Avondale performed particularly well in Montana. Further details and accomplishments are contained in this annual report. The USADPLC financial audit for FY 12/13 is attached for your review. Best Regards, Tim McGreevy, CEO [email protected] www.pea-lentil.com USA Dry Pea and Lentil Council 208-882-3023
Table of Contents 2013 Annual Report | USADPLC 3 Page 4 International Market Page 6 Domestic Market Development Development “To increase demand for To ensure that U.S. dry U.S. dry peas, lentils and peas, lentils and chickpeas chickpeas in domestic have outlets in export markets including product markets that will provide innovation, educational competitive returns to U.S. outreach and promotional growers, processors and materials. exporters. APA/Pulse Health Research Program Initiative To provide improved Increasing public varieties of dry peas, awareness of the health lentils and chickpeas for and environmental U.S. growers as well as benefits of pulse crops. access to the best crop management tools. Page 8 Page 10 Page 13 Information / Government Affairs To enhance the economic well-being and competitiveness of US. dry pea, lentil and chickpea producers. FAX: 208-882-6406 [email protected] www.cookingwithpulses.com
2013 Annual Report | USADPLC 4 International Market Development 2013 HIGHTLIGHTS USDA Marketing Grants (MAP, FMD, EMP, GBI): The goal was to obtain $2 in federal marketing funds for every $1 contributed by pulse growers. Due to the delay in passage of a Farm Bill, no federal marketing funds grants have been announced for 2013-14. Over the past five years, our marketing funds grants have averaged $1,324,172 per year, and totaled $1,356,000 in 2012-13. We expect to exceed that figure when the 2013-14 grants are awarded. Non-tariff Trade Barriers: pulses from US plants to Canadian ports. Canada has postponed the implementation of the rules and - USADPLC worked closely with USDA APHIS to find extended the comment period to allow time to find inspection protocols and certification language that workable solutions to the issues we’ve raised. WE would meet India requirements concerning weed continue to monitor the situation. seed and soil contamination of pulses. -USADPLC continues to work on issues concerning the timing of Phytosanitary Certificates for ship- -USADPLC continued to push for a permanent solu- ments to Turkey. tion to India’s requirement that imported pulses be fumigated with methyl bromide. While the issue -USADPLC has raised issues concerning border remains unresolved, India did continue its pattern inspections of US pulses entering Mexico, to ensure of postponing implementation of the requirements that inspectors do not abuse the inspection pro- as discussions continue. cess, creating costs and delays for both buyer and seller. -USADPLC was a vocal force in challenging pro- posed rules in Canada that could hurt both US -USADPLC is working with APHIS to eliminate farmers delivering cool-season pulses to Canadian certain certifications and testing for US dry pea processors and US exporters delivering processed shipments to Brazil. Transportation Issues Market Development -USADPLC provided input on changes -USADPLC chickpea promotions in in container handling fees at the Port Turkey saw US chickpeas become the of Portland, and participated in meet- first choice of Turkish snack makers ings with the objective of keeping for roasted chickpea snacks that are Portland as a cost-competitive option popular with Turkish consumers. for container shipments. -Chinese fried snack makers showed -USADPLC provided feedback to BNSF greater appreciation for the excellent on rail service problems across the cooking qualities of US green peas, northern tier, and arranged a meet- and China became the #2 export ing between a BNSF representative market for US whole green peas. and BNSF customers at the USPLTA convention. 208-882-3023 [email protected] www.pea-lentil.com
2013 Annual Report | USADPLC 5 International Market Development CONTINUED The China Trade Team,, 2012 (top) and 2013 (below). Pete Klaiber is the slightly taller one at the far right. Trade Missions/Trade Shows -USADPLC also participated in the International Pulse Trade & Industry -USADPLC was an exhibitor in 2013 Confederation (CICILS/IPTIC) con- at ANUGA in Cologne, one of the vention, and used its membership to largest food trade shows in the world. push for global reform and harmoni- We also participated in the Gulfood zation on phytosanitary regulations. show in Dubai and Food Ingredients China in Shanghai, as well as the Food -The USADPLC hosted a 12-person Show in Istanbul, Turkey in December trade team China that visited he US 2012. In total, trade shows generated in October 2013, including meetings over 500 trade leads for our proces- with four processors/exporters in sor, exporter, and broker members Montana. in 2013. These shows also gave US industry members the opportunity to meet foreign buyers face-to-face to promote US pulses. FAX: 208-882-6406 [email protected] www.cookingwithpulses.com
2013 Annual Report | USADPLC 6 Domestic Marketing 2013 ACCOMPLISHMENTS Product Development Courses • Hosted the fourth product development course for value- added food manufacturers at the Culinary Institute of America. Some of the companies in attendance included: General Mills, ConAgra Foods, Basic American Foods, The Good Bean, Sodexo, and Decadent Vegan. We were awarded $87,920 through the Washington State Department of Agriculture for this course through a USDA Specialty Crop Block Grant. • Hosted the first trends tour and culinary course at the Culinary Support Sales Inc. headquarters in Chicago that focused on restaurant and foodservice manufacturers. Tour locations highlighted unique combinations and breakthrough/ standout versions of impactful menu items throughout the Chicago area. Some of the companies in attendance included: Fuchs North America, Woodland Foods, Hillshire Brands, Campbell’s Soup, and Meijer. We were awarded $49,806 through the Montana Department of Agriculture for this course through a USDA Specialty Crop Block Grant. Trade Shows • The pulse industry was represented at nine trade shows and conferences in 2013 (complete list below). Hundreds of contacts and leads were made that will provide the foundation for future partnerships. Trade shows are a vital part of the domestic marketing strategy, which is to educate the food industry. These are opportunities to spread our message about the many innovative ways to use pulses and pulse fractions on menus and in value-added product applications. A continual presence is important for the sustained growth of business relationships and to maintain our position as an industry leader in resources for health and nutrition, recipes and product innovations. 2013 Trade Shows 208-882-3023 [email protected] www.pea-lentil.com
2013 Annual Report | USADPLC 7 Domestic Marketing CONTINUED Video and Online Resources Development Developed four one-hour webinars oHow to Use Pulses in Gluten-Free, Allergen-Averse Product Development o Pulse ingredients as Egg and Dairy Alternatives in Food Product Development o How to Use Pulse Protein in Value-Added Food Product Development o R&D Trend Review: How to use Pulse Ingredients in Extruded Snacks and Other Products--How to Use Pulse Protein in Value-Added Foods Developed five short educational videos on technical applications of pulses to be used as marketing tools. o Video 1 Pulses the Heart of Healthy Cuisine, Intro to Lentils • Key message: Health benefits o Video 2 Pulses the Heart of Healthy Cuisine, Intro to Pulse Flours • Recipe: Chicken Tenders o Video 3 Pulses the Heart of Healthy Cuisine, Intro to Pea Protein • Recipe: Strawberry Protein Shake o Video 4 Pulses the Heart of Healthy Cuisine, Intro to Pea Starch • Key message: Substitute for a thickening agent. o Video 5 Pulses the Heart of Healthy Cuisine, Into to Pea Fiber • Recipe: Strawberry Basil Granola Bar Targeting the Food Industry • Continued work with Culinary Sales Support Inc. to foster relationships with the top 200 restaurant chains in the U.S. One-on-one meetings in 2013 included: The US Military, Griffith Laboratory, Souplantation, Sweet Tomatoes, Maggiano’s Little Italy and Mimi’s Café. • Managed growing database of industry contacts and continued to develop relationships with restaurant chains and manufacturers. • On going media outreach to specialized foodservice and value-added manufacture outlets. • Placed targeted trade publications ads. • Online advertising and event calendar listings. • Repurposed industry content for a quick reference guide for baking and using pea protein sell sheets. •Developed a chef’s blog on the food industry web page. Targeting the Consumer • Developed an editorial calendar to use for social media outlets. • Repurposing industry content into tip sheets for consumers. • Launched stronger consumer website in January. • Converted foodservice recipes to be consumer friendly. FAX: 208-882-6406 [email protected] www.cookingwithpulses.com
2013 Annual Report | USADPLC 8 APA / Pulse Health Initiative 2013 HIGHLIGHTS Farm Bill Megan Woldrop and Janice Rueda Pulse Health Initiative A $125 Million initiative ($25M/ year for 5 years). We PHI Strategic Planning Group. have successfully secured language in the Research Title of the Senate version of the Farm Bill and AFRI language in the House version. Pulse School Food Pilot A $10 Million initiative, secured as a stand-alone item in the Nutrition Title of the Senate version of the Farm Bill. APA Research Fund A $250,000 funding allocation that aims to strategically leverage limited industry resources to support and promote nutrition research on the health benefits of pulse crops. Four funding priorities were established: 1. $165,000 Pilot Research Project Grants Provides “seed” funding for pilot or proof-of-concept research projects with potential to secure further external funding, the aim is to increase the number of researchers working on pulse crops and provide an ongoing stream of data demonstrating the health benefits of pulse crops that can be leveraged by the industry to increase consumption. 2. $ 50,000 USDA Database Project A partnership opportunity that will serve to unify research on phytochemical concentrations of the various pulse crops into a searchable dataset as well as giving the USDA a platform from which to talk promote pulse crops in another way in addition to the contexts of agriculture and nutrition. 3. $ 30,000 Scientific Messaging Guidance Task Force In response to requests from industry to establish a recognizable “halo” term to describe pulse crops, a task force has been established to develop a strategy, achieve buy-in from stakeholders and launch messaging guidance for use in scientific publications to increase the impact of pulse research. 4. $ 5,000 Scientific Meeting Sponsorships To give the APA presence at select scientific meetings and offer support to researchers with the aim of securing a platform from which to promote APA initiatives. 208-882-3023 [email protected] www.pea-lentil.com
2013 Annual Report | USADPLC 9 APA / Pulse Health Initiative CONTINUED APA-led School Food Research The APA’s school food research program, led by Dr. Rueda, has yielded data that garnered national attention at scientific meetings and have provided the industry with information critical to increasing the use of pulses in school feeding programs. These projects have formed the basis for ongoing research projects that will lead to the development and production of new pulse food products available for the school food market. Further, collaborations with other research groups are resulting in the development of education and outreach programs that can be made available to school districts across the country. International Year of Pulses In collaboration with CICILS/IPTIC, Pulse Canada and the Grain & Legumes Nutrition Council of Australia, the American Pulse Association has worked to achieve a designation by the United Nations of 2016 as the International Year of Pulses. This is an unprecedented opportunity for the global pulse industry to showcase the importance of pulse crops to meet the global challenges of nutrition, food security and sustainable agriculture production. Efforts are underway to organize events and activities for the International Year of Pulses in 2016. The APA has been designated lead organizer of the Food Security working group and is charged with organizing global events to spotlight the critical role of pulses in providing nutrition and economic opportunities both domestically and in developing countries. FAX: 208-882-6406 [email protected] www.cookingwithpulses.com
2013 Annual Report | USADPLC 10 Research Program 2013 HIGHLIGHTS Breeding Program • Funded the USDA-ARS Grain Legume Genetics and Physiology (GLGP) Research Unit. This program has developed new varieties of dry peas, lentils and chickpeas for nearly 40 years. • Supported Western Regional trials coordinated by the GLGP Research Unit. These trials provide standardized evaluations of advanced lines in growing regions representing WA, ID, MT and ND. Collaborators include Dr. Chengci Chen at MSU and Dr. Kevin McPhee of NDSU. • Supported State Wide Variety trials evaluating elite selection materials compared to commercially available varieties. The program released the following varieties and is increasing seed for commercial production: • Release and beginning of the seed increase process of Richlea type lentil, LC01302300R named Avondale. This lentil is in the top three varieties for yield across the northern tier with 10-16% increase over check. It is currently proposed for PVP with Title V. • Seed increase for Avondale was sent to New Zealand this fall to insure enough seed is available to meet year in advance contracts. • Release and early seed increase of Eston type lentil, LC01302273E. An Eston type lentil with good yield performance. This variety is still performing well and the breeder is working to increase seed for release. USDA-ARS, Dr. Weidong Chen • Release and continued seed increase for a well adapted green pea, PS05100736, with resistance to two major virus diseases, improved yield performance and excellent quality. PVP with Title V is recommended. • Morena lentil, a Pardina type lentil with taller growth habit and good yield potential, was released with PVP. License was recommended and approved for WA State Crop Improvement. Seed was planted and year in advance orders were made. Licensing applications and PVP approvals are in process for the following varieties: • WA State Crop Improvement applied for a license with USDA-ARS for Avondale and has begun to establish a licensing partner in the Northern Plains. • Release and authorization for sole license agreement to Central WA Grain Growers for Fall Sown Type Pea, “Lynx” (PS05300180W). This is a small seeded autumn sown pea intended for winter forage and game mixes. PVP application is in process, to be considered last quarter, 2012. Research Reports are available at the following websites. 2012 GLGP Research Unit http://www.ars.usda.gov/Services/docs.htm?docid=2436 2012 MSU Statewide Variety Trials Report: http://ag.montana.edu/carc/annualreports. htm 2012 MSU Lentil Variety Selection: http://www.sarc.montana.edu/php/varieties/lentils/ 2012 MSU Pea Variety Trials: http://www.sarc.montana.edu/php/varieties/peas/ 2012 ID Statewide Variety Trials http://www.extension.uidaho.edu/cereals/nidaho/ variety%20trials.htm 2013 WA Statewide Variety Trials http://variety.wsu.edu/2013/ 2012 WA Statewide Variety Trials: http://variety.wsu.edu/2012/index.htm 2013 Final Reports will be published and available after USDA-ARS, Dr. Rebecca McGee December 14, 2013 at the same web locations. 208-882-3023 [email protected] www.pea-lentil.com
2013 Annual Report | USADPLC 11 Research Program Genetics / Genomics The program invests a portion of its funds in projects which continue to further the genetic information available to breeders and other scientists in the Legume research community. • Established the Cool Season Food Legume Bioinformatics Website, a portal for genomics information consolidating several genetics websites into a user friendly site. This portal allows private breeders to post public and private data to further the information available for the community. http://www.gabcsfl.org/ • Marker assisted selection tools. The results of this work are incorporated into the database listed above. Genetic analysis tools were used to begin to map the location of Aphanomyces resistance in peas. Nutritional Information/Analysis Dr. Chengci Chen at MSU The research plan lists Nutritional Research as a priority. Much of this work is led by the American Pulse Association. This year, the USADPLC contributed $245,000 to the APA Research fund to provide seed money for more extensive nutrition research. The research programming also supported research efforts to analyze the links between genetics and nutritional components. • Approved research project mapping Pea Genome to provide information for international consortium. Relatively low cost project provides access to over $2 Million project. • Analyzed germplasm and advanced lines for key trace elements and nutritional components across the pulse growing regions. • Used data for evaluation of newly released lines—all released lines were comparable with current commercial varieties. USDA-ARS, Dr. George Vandermark Pulse Quality Survey The research program provides an annual pulse quality survey to the industry. The survey includes basic information about physical characteristics of the crop like moisture, weight per bushel, seed size, etc. In addition, the seeds are analyzed for certain components like protein, starch, and nutrients like iron, zinc, potassium etc. The samples are taken from all growing regions in the PNW and the northern plains. • Published the report for the 2012 crop. http://www. pea-lentil.com/pulse-quality-survey • Collected samples, conducted analysis, and expect to publish 2013 report on January 31, 2014. FAX: 208-882-6406 [email protected] www.cookingwithpulses.com
2013 Annual Report | USADPLC 12 Research Program HIGHLIGHTS CONTINUED Crop Protection • Working toward Section 3 national labels for pulse crops: o With the help of Dr. Michael Wunsch, NDSU Carrington Pathologist, nominated fungicide fluazinam (Omega®) for IR-4 program. Provides effective control of Anthracnose in Lentils. o Lorox DF—Herbicide with activity on broadleaf weeds and good crop safety. Section 3 label to be completed in 4th quarter, 2013, for dry peas, lentils and chickpeas o 2,4-DB in lentils—Herbicide with some activity on thistles in lentils for use as a post-emerge herbicide—no alternative products. Registrant sponsored trials indicate possible damage to lentils—final year of evaluation for crop safety. o Beeleaf—Insecticide for use against sucking insects like aphid and lygus bugs. It is in IR-4 for residue data package development. Advantage over registered products is safety to pollinators. • Provided a section 18 Emergency Registration for Lorox on Lentils in WA and ID for the seventh year. • Participated in NAFTA TWG and the Regulatory Cooperation Council to harmonize MRLs in North America—Canada, US and Mexico. • Worked with Pulse Canada, CICILS/IPTIC, Trade Members, EU Officials and especially, US EPA to harmonize the saflufenacil (Sharpen®) MRL for lentils as a pre-harvest aid. The Codex MRL is now approved and the EU MRL is scheduled for approval next spring. • Worked with US EPA. Pulse Canada, Canadian PMRA, and Codex participants to establish an MRL for Glyphosate in Lentils at 5 PPM for Codex. Completed this potentially long process in 14 months to maintain trade with minimal disruption. Dr. Mary Burrows at MSU • Established MRL priorities for USEPA on pulse crops for submission to Codex. Other Accomplishments USDA Research Combine • Conducted annual research review process including coordinating request for proposals, evaluation of presentations/proposals, and conducting the meeting. • Participated in the US Priority Setting Committee for the US Codex MRL committee delegation. • Represented USADPLC at the biennial North American Pulse Improvement Association (NAPIA) in Portland. • Participated in the CA Specialty Crops MRL Conference meeting with EPA, IR-4 and specialty crop producers across the country. • Participated in Crop Tours and sponsored activities across the region promoting variety development and producer education. 208-882-3023 [email protected] www.pea-lentil.com
2013 Annual Report | USADPLC 13 Information / Government Affairs 2013 HIGHLIGHTS Accomplishments in 2013 National Farm Policy • Priority of the year was Farm Bill 2013. USADPLC worked to keep support in the House and Senate versions of Farm Bill for pulse crops in the commodity, research, trade and nutrition titles. • Senate version of the Farm Bill included language in the Research Title authorizing funding for the Pulse Health Initiative at $25 million per year for five years. This was approved on the Senate floor. • House version of the Farm Bill added language in the Research Title directing research investment in crops listed by the USDA as providing \"nutrients of concern\". Crop with \"nutrients of concern\" are defined as pulse crops in report language. Approved by House Ag Committee. • Added language to Senate Farm Bill authorizing $10 million over 5 years for a School Lunch Nutrition Pilot Project using pulse crops. • USADPLC continued to support an approach to the Commodity Title of the Farm Bill that provides crop insurance funding, marketing loan provisions, and a new program of “shallow-loss” payments based on farm revenue. This was approved by the full Senate. • USADPLC worked to support continued investment in export promotion programs in the trade title of the Farm Bill including the Market Access Program (MAP), Foreign Market Development (FMD), Food Aid Programs (PL 480, McGovern-Dole). Market Access Barriers and Opportunities in Global Markets • Worked with USDA Foreign Ag Service, US Trade Representative and other government officials to implement Free Trade Agreements in Columbia and Peru. • Began talks with Trade Representative and other officials to insure pulse crops were considered in Pacific Rim Free Trade Agreement and the European Free Trade Agreement. • Continued education of policy makers on the importance of a Free Trade Agreement with Viet Nam and to remove barriers to trade with Cuba. • Worked with USEPA, Pulse Canada, Canadian PMRA, CICILS-IPTIC, Codex Officials, and registrants to gain harmonized MRL for pulse crop priorities crop protection products. • Represented US Pulse Crop priorities in support of Saflufenacil (Sharpen®) for harmonization of MRLs especially for pre-harvest use in Lentils. • Worked with US government officials to insure an extension of a waiver to phytosanitary restrictions in India which require fumigation with Methyl Bromide. • Continued to develop protocol for India through USDA FAS and APHIS to meet requirements concerning soil in pulse crops. Waiver extended while negotiations continue. FAX: 208-882-6406 [email protected] www.cookingwithpulses.com
2013 Annual Report | USADPLC 14 Information / Government Affairs ACCOMPLISHMENTS CONTINUED Appropriation Initiatives and Crop Protection Regulations • Continued to support and represent the importance of key policies for the pulse industry including: o Pulse Health Initiative o USDA-ARS Pulse Quality/ End Use Scientist o USDA-ARS Breeding Program Coordinator to be located in Sidney, Montana. • Continued to support federal funding of the PL 480 Program, use of Food Aid funds to purchase US grown products and continued use of pulses in the food aid program. • PL 480 funding maintained at over $1 Billion in appropriations for FY 2013 less sequestration. • Funding for MAP and FMD remained at 2011 levels in appropriations for FY 2013 less sequestration cuts. Crop Insurance/Risk Management Efforts • RMA approved pilot project for Non-Futures Revenue Crop Insurance Program for Pulse Crops in 2012. In 2013, producers in MT, ND, WA and ID signed up an estimated 50% of insured acres. • Deployed DataTracker® Database in ND and began collecting assessment information to support Revenue Insurance Program. • Coordinated submission of pricing data from 1st purchasers to establish projected price announced on Mar 1 and harvest price announced December 10. • Pilot program successfully completed first year and will continue next year. • USADPLC requested and increase of coverage to 85% level and use of Enterprise Units. These modifications will be implemented for 2014. Transportation • Continued to encourage dialogue with BNSF Railroad to attempt to improve customer service through education of shipper problems. • Supported legislation protecting fair competition for rail service to captive shippers. • Supported improvements of the Columbia River channel to improve industry access to Pacific seaports. Other • Worked with USDA FGIS to establish a grading office in Minot, ND. Continuing to educate FGIS of the need for an additional office. • Sent letters and visited USDA NASS to restore statistical reports lost to sequestration—the Stocks on Hand report in June and the Seed Planted Report for Dry Peas, AWP and Lentils. • Working to restore equity in reporting for all pulse crops. 208-882-3023 [email protected] www.pea-lentil.com
2013 Annual Report | USADPLC 15 Information / Government Affairs CONTINUED Activities & Services in 2013 National Representation • Contracted with Gordley Associates in Washington, D.C. to represent the pulse industry and provide timely information on key issues, technical advice on policy and provide industry outreach to advance industry priorities. • Sent 12 industry representatives from WA, ID, MT, ND, NE, and TX to Washington D.C. in February, 2013. Made over 50 visits to different members of Congress, government agencies and private volunteer organizations to advance the policies and issues of the industry. USADPLC WA DC Team meeting • Conducted four additional Washington, D.C. trips to monitor with Brandon Willis, Administrator progress on the 2013 Farm Bill, the Non Futures Based Pulse Crop of USDA RMA Revenue Insurance Program and the Pulse Health Initiative. • Supported field hearings with materials and prepared comments for designated participants. Reports and Publications • Produced the materials to support the DC visits including industry background information, policy positions, white papers all prepared on a thumb drive and the USADPLC Website. • Provided trip reports and market evaluations distributed to the member boards. • Published weekly Pulse Pipeline newsletter and maintained consistent and timely presence on the social media Facebook and Twitter and an internet presence on our national website. • Provided semi-annual magazine Take Your Pulse to the entire industry for the 2nd year. • Published several videos on You-Tube, conducted a photo contest for National Lentil Festival, and provided support for the new consumer based website. • Published annual report for USADPLC. • Compiled statistical reports including Seeding Intentions, Seed Planted, Crop Production, Stocks on Hand and comparison reports with USDA-NASS. • Handled crisis communications for the industry. Meeting Coordination • Coordinated all meetings for the USADPLC National Board. • Coordinated the Industry Info/Government Affairs Committee Meetings. • Attended and supported Montana Pulse Days organized by the NPGA in December 2013. • Co-sponsored meeting with growers in Colorado and Nebraska to discuss pulse crops. • Supported policy development process for board meetings and annual conventions of member organizations—NDDPLC, WPLGA, ID PLC, WA PLC, MPAC and USPLTA. Staffing • Hired new Communications Manager, Drex Rhoades who has added many new skills to the position as he begins his first year with the USADPLC. FAX: 208-882-6406 [email protected] www.cookingwithpulses.com
2780 W. Pullman Road www.pea-lentil.com Moscow, Idaho 83843 Phone : 208-882-3023 Fax: 208-882-6406 E-Mail : [email protected]
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