2016/17 USADPLC ANNUAL REPORT

2780 W. Pullman Rd. Phone : 208 • 882 • 3023Moscow, Idaho 83843 Mail : [email protected] www.usapulses.org2016 USADPLCAnnual Report Annual Report for the fiscal year through June 31, 2017HG UA LI DF -ECtoUthPeHABIT

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EXPLORE THE WORLD OF PULSES Imagine this graphic 10 feet high. This new display is part of a 10’x10’ trade show booth to highlight some of the many traditional and non-traditional uses of pulse crops. Visitors were drawn to the booth by it’s complexity and colorful presence. Illustration by Cody Muir. Contents 5 6 CEO Letter 8 Financial Profile: Idaho Commission 10 International Marketing 12 Financial Profile: Washington Commission 14 Pulse Production Maps 16 Financial Profile: APA 19 Domestic Marketing 20 Financial Profile: USPLTA 22 Pulse Research 22 Montana Pulse Crop Committee 24 North Dakota Dry Pea & Lentil Council 26 Financial Profile: USA Dry Pea & Lentil Council 30 Information & Policy Financial Profile: WPGA 2016 Annual Report for the USA Dry Pea & Lentil Council 3

2016/17USADPLC / APA STAFFCHIEF EXECUTIVE OFFICER DIRECTOR OF MEMBERSHIP SERVICES USA DRY PEA & LENTIL COUNCIL Tim McGreevy Kim Monk EXECUTIVE BOARD OFFICERS [email protected] [email protected] PAT SMITH, IDAHO ChairmanVICE PRESIDENT OF MARKETING DIRECTOR OF RESEARCH Pete Klaiber Jeff Rumney BEAU ANDERSON, NORTH DAKOTA Vice Chairman [email protected] [email protected] ANDREW FONTAINE, WASHINGTON VICE PRESIDENT OF RESEARCH & OFFICE & AUDIT MANAGER Secretary / Treasurer MEMBERSHIP SERVICES Mike Shelton Todd Scholz CONTACT INFORMATION [email protected] [email protected] USA Dry Pea and Lentil Council DIRECTOR OF COMMUNICATIONS ASST. MARKETING MGR 2780 W. Pullman Road Drex Rhoades Tayebeh Soltani Moscow, Idaho 83843 [email protected] [email protected] Phone (208) 882-3023 Fax (208) 882-6406DIRECTOR OF DOMESTIC MARKETING EXECUTIVE ASSISTANT Jessie Hunter Elizabeth Aune INDUSTRY WEBSITE www.usapulses.org [email protected] [email protected] CONSUMER WEBSITE www.cookingwithpulses.org www.pulses.orgINTERNATIONAL MARKETING REPRESENTATIVESLatin America North Asia / China India Mediterranean / Spain Europe Indo-Pacific RegionRaul Caballero Lucy Dai Shakun Dalal David McClellan Johanna Stobbs Tim WalshCurrent USADPLC National Board:Pat Smith, Chair Marty Anderson Roger Sammons Richard MickelsonBeau Anderson, Vice Chair Scot Cocking Brian Silflow Howard NelsonAndrew Fontaine, Sec/Treas. Don Driscoll Jillien Streit Ron Williams Kirk Hansen Dan McKinley4 www.usapulses.org

From the CEOFiscal Year 2016/2017 will be remembered as the year of shattering records. “In 2016/17 we saw record pulse crop sales domestically reaching almost 900,000 metric tons.”PRODUCTION tons a feat that has only happened FY 2016/2017 changed the pulseThe 2016 crop of dry peas, lentils and three other times in the past ten years. industry in a fundamental way.chickpeas was yielded a record 2.2 Export markets remain strong despite Acreage and production continue tomillion metric tons nearly double the the absence of India in the current increase. Demand for pulse cropsproduction of these three pulses in marketing year of 2017/18. is increasing dramatically in our2015. RESEARCH domestic markets due to an effectiveDOMESTIC MARKETING The most exciting pulse industry North American Pulse MarketingThe International Year of Pulses (IYP) research completed this year was Campaign. Export growth potentialended in 2016 and the pulse revolution conducted by Dr. Dil Thavarajah a continue to grow despite India pullingbegan. In 2016/17 we saw record pulse Pulse Quality and Nutrition Professor away from the market in the later partcrop sales domestically reaching at Clemson University. Dr. Thavarajah of 2017. Pulse research and technicalalmost 900,000 metric tons. The North completed a study on rats measuring seminars are poised to deliver resultsAmerican marketing campaign we the effects of a lentil based diet. Three that will increase demand for pulseinvested in resulted in an increase groups of rats were fed a lentil diet, crops all over the world. 2016/2017 setof over 400,000 metric tons from the corn diet and controlled (balanced) records and will go down in history as2015/2016 fiscal year. diet. Within six weeks those rats that the beginning of a new wave of growthJoin the Half Cup Habit- In January 2017 consumed a lentil based diet had an for the pulse industry.we launched the “Half-Cup Habit, Just overall lower body weight, lower body I would like to thank every growerAdd Pulses” North American Marketing fat percentage and good intestinal and industry member for fundingCampaign. This marketing effort has pathogens. Weight management is the activities of the USA Dry Pea andkept the pulse revolution in high gear the number one consumer concern Lentil Council and for the terrific staffwith nearly 2.0 billion social media in the world today. This study will I work with who manage the programsviews and 1.0 million website users on help connect pulses as a solution to featured in this annual report.www.pulses.org and growing. the global obesity epidemic, in turn Sincerely,INTERNATIONAL MARKETING helping to drive demand for pulses.India’s recent imposition of new tariffs GROWER EDUCATION Tim D. McGreevy, CEOon dry peas, lentils and chickpeas The USADPLC successfully launchedhas been a disappointment on an a new grower education platformotherwise bright export marketing called PulseEd. PulseEd was fundedcampaign in the last fiscal year. In fact in part by a grant we received fromexports in the 2016/2017 marketing the USDA/Risk Management Agencyyear end were over 500,000 metric (RMA). This grower education series featured webinars on marketing, weed, insect and disease management of dry peas, lentils and chickpeas. If you missed these informative webinars, I encourage you to visit our website at www.usapulses.org/pulsed.2016 Annual Report for the USA Dry Pea & Lentil Council 5

Financial Profile:IDAHO PEA & LENTIL COMMISSIONSTATEMENT OF ACTIVITY Idaho Pea & Lentil Commission StatemFeYn1t6o/1f7AAccttuivailtviess. Bvusd.gBetudget 11..55%% AAsssseessssmmeennt t JJuulyly 22001166--JJuunne e20210717 Total Actual Budget % of BudgetID Commission Income, FY 16-17A - Green Pea Income 71,685 134,862 53.15%B - Yellow Pea Income 4,324 7,098 60.92%C - AWP Income 66,367 57,600 115.22%D - Smooth Seed Pea Income 5E - Lentil Income 170,093 171,120 99.40%F - Chickpea Income 547,620 281,475 194.55%Interest and Misc Income 778Retail Sales 756 4,500 16.80%Gross Profit $ 861,629 $ 656,655 131.21%ExpensesAdministration 9,669 16,500 58.60%USADPLC Contracted ServicesAdministrative Services 32,820 32,820 100.00%Research 89,726 89,726 100.00%Domestic Marketing 125,469 125,469 100.00%International Marketing 38,691 38,691 100.00%Info/Gov't 51,644 51,644 100.00%APA/PHI 62,220 62,220 100.00%Total USADPLC Contracted Services 400,570 400,570 100.00%Outreach & Education 6,970 16,500 42.24%Contingency Fund 1,000 4,704 21.26%Total Expenses $ 418,208 $ 438,274 95.42%Net Operating Income $ 443,420 $ 218,381 203.05%Net Income $ 443,420 $ 218,381 203.05%6 www.usapulses.org

ID COMMISSION: Pat Smith, Chair Richard Grant, Vice Chair Jay Anderson Dennis Dau Kevin Meyer Kirk Hammond, Handler Michael Parrella, UofI Ex-OfficioID Commission Income, FY 2016-17, Total = $861,629 Retail, $756 Green Pea, $71,690 Yellow Pea, $4,324 Interest & Misc., $778 AWP, $66,367 Lentil, $170,093 Green Pea Yellow PeaChickpea, $547,620 AWP Lentil Chickpea Interest & Misc. Retail ID Commission Expenses, FY 2016-17, Total =$418,209 Outreach & Education, $6,970 Contingency /Misc, $1,000 Administration, $42,489 APA/PHI, $62,220 Administration Info/Gov't, $51,644 Research, $89,726 Research International Domestic Marketing Marketing, $38,691 International Domestic Marketing, Marketing $125,469 Info/Gov't ID Commission Net Income = $443,420 APA/PHI Outreach & Education Contingency /Misc2016 Annual Report for the USA Dry Pea & Lentil Council 7

International MarketingFor 2016-17, USADPLC was able to access $1.5 million inUSDA export promotion funds, allowing us to undertakea wide variety of activities in overseas markets. Withexports in 2016-17 taking 39% of our 2016 pea production,68% of our lentil production and 64% of our chickpeaproduction, international marketing is a key element inour industry’s growth.INBOUND TRADE TEAMS • R&D staff from six Chinese companies attended a short course at the NCIUSADPLC hosted three trade team visits facilities at NDSU on pulse flours andto the US in 2017 fractions.• Buyers from four companies -- three In addition, USADPLC coordinated a US from Spain, one from Portugal -- vis- visit by Indian government officials. The ited the US on August 19-26. The team officials, including the head of the India met with eight US suppliers, including Plant Protection & Quarantine unit, visit- three meetings in Montana. ed a farm, a processing facility and a pulse• An India trade team visited the US grading lab to evaluate whether methyl on October 1-10. Ten team members bromide fumigation should be required called on companies in Minnesota, to control certain pests in US pulse ship- North Dakota, Montana, Idaho and ments. They were accompanied by senior Washington. staff of the USDA APHIS department. We• On October 13-21, buyers represent- await a decision from the Indian officials ing six Chinese companies traveled to on the fumigation question. the US, and met with US suppliers in Montana, Idaho and Washington.PULSE EXPORTS FOR MARKETING YEAR 2016/17 “Another record setting year for U.S. pulse exports.” Sir John Stevenson | Ch-VaiPrmoafnInternational Marketing, Pete Klaiber8 1 Data provided by USDA FAS www.usapulses.org

MARKET DEVELOPMENT Below: Representing the U.S. Pulse Industry, seen left to right: CEO Tim McGreevy, APA member Cindy Brown, trade memberInternational markets continued to be the largest Kyle Hinrichs, USDBC rep Judd Keller, US Chargé d’Affaires Kentmarket for US production of dry peas, lentils and Logsdon, USPLTA member Lynn Virkler, U.S. Marketing Rep, Jo-chickpeas in 2016-17. Dry pea exports took 39% of hanna Stobbs, USPLTA member Dirk Boettcher, Michigan dry beanproduction for the 2016-17 crop year, lentil exports grower John Krick, and USPLTA member Phil Hinrichs.took 68%, and chickpea exports took 64%. Exportvalues jumped from $493 million in 2015-16 to $680million in 2016-17 as high quality American pulsescontinued to command a price premium in the glob-al pulse marketplace. Below: The Spain trade team visit- ing Timeless Foods in Conrad MT in August 2017.MARKET ACCESS OUTBOUND TRADE TEAMSIn addition to work on the India fumigation issue The Council was represented at a numberas described above, USADPLC staff worked with US of overseas events, including the ANUGAgovernment officials and our contacts in other mar- trade show in Germany, the Gulfood showkets to address market access matters including in Dubai, the Food & Hotel China show,documentation/fumigation issues in Pakistan, pest and Food Ingredients China.risk assessment in China, and new financial rules in • Buyers from four companies -- threeAlgeria. from Spain, one from Portugal -- visited the US on August 19-26. The team met with eight US suppliers, including three meetings in Montana. • An India trade team visited the US on October 1-10. Ten team members called on companies in Minnesota, North Dakota, Montana, Idaho and Washington. • On October 13-21, buyers representing six Chinese companies traveled to the US, and met with US suppliers in Mon- tana, Idaho and Washington. • R&D staff from six Chinese companies attended a short course at the NCI fa- cilities at NDSU on pulse flours and fractions.2016 Annual Report for the USA Dry Pea & Lentil Council 9

Financial Profile: WA COMMISSION: Allen Druffel, ChairWASHINGTON PULSE CROP Kirk Hansen, Vice ChairCOMMISSION Greg FerrelSTATEMENT OF ACTIVITY Braidy Haden Nate Hahner Kevin Mader Mike Tee Dan Bruce, Handler Scott Steinbacher, WSDAWashington Pulse Crops Commission FYFY1616/1/177AAccttuuaallvvss.. BBuudget 11.0.0%% Asssseessmsmenet nt JuJluyly22001166 --JJunuen2e0127017 Actual Total % of Budget BudgetIncome 154,536 177,450 87.09% A - Green Pea Assessments 11,396 13,000 87.66% B - Yellow Pea Assessments 23,926 13,760 173.88% C - Austrian Winter Pea Assessments 199,640 125.36% D - Lentil Assessments 250,275 273,000 215.83% E - Chickpea Assessments 589,216 3,500 6.00%Interest and Misc Income 210Retail Sales 755 680,350 151.44%Gross income $ 1,030,314 $Expenses 17,066 26,200 65.14% Administration USADPLC Programming Services 36,800 36,800 100.00% Admin Services 144,476 144,476 100.00% Research 202,030 202,030 100.00% Domestic Marketing 62,299 62,299 100.00% International Marketing 100,187 100,187 100.00% APA/PHI 83,158 83,158 100.00% Info/Gov't 628,950 628,950 100.00% Total USADPLC Programming Services 25,141 20,200 124.46% Outreach & Education Z - Other Expenses 0 4,004 0.00% $ 671,158 $ 679,354 98.79%Total Expenses $ 359,156 $Net Operating Income $ 359,156 $ 996Net Income 99610 www.usapulses.org

WA Commission Income, FY 2016-17, Total = $1,030,314 Retail, $755.00 Green Pea, $154,536.00Interest & MiWsc.A, $ C21o0m.0m0 ission Income, FY 2016-17, TotaYle =llo $w1 P,0ea3,0 $,1311,349 6.00 Retail, $755.00 AWP, $23,926.00Interest & Misc., $210.00 Green Pea, $154,536.00 Chickpea, $589,216.00 Yellow Pea, $11,396.00 Lentil, $250,275.00 AWP, $23,926.00 Green PeaChickpea, $589,216.00 Lentil, $250,275.00 Yellow Pea AWP Lentil Green Pea Chickpea Yellow Pea Interest & Misc. AWP Retail Lentil Chickpea WA CommIntiesrsesito &n M Eiscx. penses, FY 2016-17, Total = $671,157 Info/Gov't, $83,158 RetaOilutreach & Administration, Education, $25,141 $53,866 APA/PHI, $100,187 Research, $144,476 Domestic Administration Marketing, Research $202,030 Domestic Marketing International Marketing International Mktg, $62,299 APA/PHI Info/Gov't WA Commission Net Income = $359,158 Outreach & Education2016 Annual Report for the USA Dry Pea & Lentil Council 11

UNITED STATESIDAHOACREAGE: 251,000PRODUCTION (MT): 170,653 UNITED STATES ACREAGE: 4,402,500 PRODUCTION (MT) 2,643,337WASHINGTONACREAGE: 328,000PRODUCTION (MT): 242,312

PULSE MAPS MONTANA ACREAGE: 1,545,000 PRODUCTION (MT): 904,382NORTH DAKOTAACREAGE: 1,415,000PRODUCTION (MT): 904,382

Financial Profile:AMERICAN PULSE ASSOCIATIONSTATEMENT OF ACTIVITY American Pulse Association TotalCurrenCtuAJrFmruFYeleYJJnycrtuuFF i12oFllcYY6yy0Yma1/ 111c22np6o76600aPm-//11A11ruJ66ep77cluads--tAArnieeJJvteccoduuiAttt 2nnitiipsevvo0eerssii 1ePtto22ii7vreec00eissovi11aiu77otsuiosFn FYY Total Current FY compared to PreviTooutsa FlY TotalAPA Income FY 15-16 FY 16-17APNAatiIonncoalmOerganizations FY 15-16 FY 16-17 $ 300,000 NInadtiivoindaulaOl PrgualsneizIantdio.nMsembers $ 30660,106004 300,000 PInudlisveidFuoaol dP/uFleseedInMda.nMuefamcbtuerresrs $ 6456,010604 3060,030604 APunlcsielaFryo/oAds/sFoeceidatMe aMneumfabcetursrers $ 45,000 RAnesceilarcyh/AFsusnodciIantceoMmeembers $ 5,000 7690,346004 MReasrkeeatricnhgFFuunnddIInnccoommee 759,0400 SMCarBkeloticnkgGFruanndt-IDncome $ 151,331 452,0900 OSCthBerloInckcoGmraent-ID $ 155671,439316 472,29500ToOttahleInr cInocmoeme $ 567,496 575,295705TAoPtAalEInxcpoemnsees $ 161,762 515,793765APAAdmEixnpisetnrsaetison $ 13641,76252 $ 5512,763265 AWdAmDinCisMtriastsioionns $ 34,725 $ 552,625 WMeAmDbCerMshisipsioSnesrvices & $ 25,247 Memetibnegrship Services & $ 17250,244827 149,883 MPHeIeRtinegssearch Fund Expenses $ 11770,488702 14193,898437 PNHatIioRneasleSacrciehnFcuen&d AEdxvp.eMnseeesting $ 178,856703 NPraitniotinagl &ScMieanrkceti&ngAdMva.tMereiaeltsing $ 18,563 13,947 Printing & Marketing Materials 24,873 2854,877638 2805,975682 1290,197520 19,170School Food Promotion-ID Grant $ 1,666 55,975SIYcPhoPorol mFoootidonPsromotion-ID Grant $ 1961,562662 13565,796795ITYoPtaPl rEoxmpoetnisoenss $ 61926,583227 $ 510376,373679NeTtoOtapl eErxaptienngsIenscome $$ (65296,3,84327) $ 54057,328378Net OInpceormateing Income $ (59,342) $ 45,288 Net Income $ (59,342) $ 45,288 www.usapulses.org14

APA BOARD:Greg Johnson, ChairChad Nickels, Vice ChairHoward Jones APA Income FY 2016-17 Total Income = $507,337Dave KirstenKim Murray Other Income, $1,736MarkCetiinng Fdunyd InBcomroe, wn, Advisory Board Sa$r7,a250Rose, AdvSCi sBloockr GyranBt-IoD, ard $55,975Ancilary/Associate Research Fund Members, $5,000 Income, $42,900Pulse Food/Feed National Manufacturers, Organizations, $79,400 $300,000 Individual Pulse APA Income FY 2016-17 Ind. Members, Total Income = $507,337 $60,364 National Organizations, Marketing Fund Income, Other Income, $1,736 National Organizations $7,250 $300,000 Individual Pulse Ind. Members SC Block Grant-ID, Pulse Food/Feed ManufacturersAncilary/Associate Research Fund $55,975 Ancilary/Associate MembersMembers, $5,000 Income, $42,900 Research Fund Income Marketing Fund Income SC Block Grant-ID Other IncomePulse Food/Feed Manufacturers, $79,400 Individual Pulse Ind. Members, $60,364 APA Expenses FY 2016-17 National Organizations Individual Pulse Ind. Members Pulse Food/Feed Manufacturers Total = $507,337 Ancilary/Associate Members Research Fund Income Marketing Fund Income SC Block Grant-ID IYP PromoOttihoern Insc,o me Administration, $136,769 $149,883 School Food Promotion-ID Grant, $55,975 PHI Research Fund WA DC Missions, Expenses, $85,768 $13,947 Administration Membership Services & Meetings, $24,873 Printing & Marketing WA DC Missions Materials, $19,170 Membership Services & Meetings National Science & Adv. Meeting, PHI Research Fund Expenses $20,952 National Science & Adv. Meeting Printing & Marketing Materials Net Income = $45,288 School Food Promotion-ID Grant IYP Promotions2016 Annual Report for the USA Dry Pea & Lentil Council 15

Domestic MarketingThe USADPLC and APA Domestic Marketing program engaged Clockwise from left: Chickpea fries were a big menu hit item atin a variety of programs and projects intended to foster a the Flavor Experience. Dir. of Domestic Market, Jessie Hunter atrobust domestic market for U.S. pulse crops. The ultimate goal Oldways Supermarket Dietitian Symposium.of the Domestic Marketing program is to increase demand andconsumption of United States grown pulses. dry beans, and you have all pulses consumed in the U.S. - a whopping2016 Accomplishments 1,001 million metric tons! Social Media Jan/Feb. 2017 issue of Flavor The social media brand, @USAPulses & The Menu; \"Chickpeas Go is garnering strong recognition. Our Chic: The Humble chickpea Twitter followers have increased from 7,683 to 8,192; our InstagramU.S. PR & Media Promotions sumers to adopt pulses via a sign- followers from 3,718 to 6,693; andFrom the National Lentil Festival up website, has been replaced with our Facebook Fans from 224,389 toto National Split Pea Soup Week, the Half-Cup Habit, an effort chal- 349,182.Domestic Marketing promotional lenging consumers to increase their The Pulses.org HcH global website isendeavors have one primary goal, pulse consumption each w e e k designed to conform its content toto increase the use of pulse crops by asking consumers to simply geographical areas, so when a U.S.as whole ingredients, milled flours, “Just Add Pulses” to the t u n e consumer clicks on it, they receiveand fractionates in the kitchens of a ½ cup of cooked pulses, 3 times a U.S. specific information. The totalof consumers, professional chefs, week. The new Half Cup Habit (HcH) marketing campaign reach is overdieticians, food manufacturers, and campaign was met with great en- 3.44 billion, and the campaignR&D programs. thusiasm, and consumer data, along utilized a plethora of media channels,To continue the momentum from with an analysis of NASS Stocks on from digital ads, traditional media,the success of the 2016 International Hand and production reports con- social media, and blogger and on-Year of Pulses marketing campaign, firms that more and more U.S. con- line ambassadors and influencers tothe USADPLC partnered with Pulse sumers are eating pulses. Euromoni- achieve this amazing influence.Canada on a North American centric tor data shows that consumption inmarketing effort. The Pulse Pledge, 2016 was over 1,306,559 metric tonswhich attracted thousands of con- for dry peas, lentils, and chickpeas. Add almost a billion metric tons forGet Social with USA Pulses! USA Pulses on the World Wide Web See the Pulse Technical Manualwww.facebook.com/usapulses www.usapulses.org www.usapulses.com16 www.usapulses.org

North american marketing campaign effortsHalf Cup Habit Mintel Data Subscription International Foodservice EditorialA survey of 3,544 consumers who have The USADPLC/APA have invested in Council (IFEC)signed up for the Half Cup Habit reveals a partnership with Mintel to access USADPLC / APA attended the 2016 Inter-that more than 86% say they are eating their Global New Products Database national Foodservice Editorial Councilmore pulses since taking the challenge. (GNPD) (www.gnpd.com). Mintel is the (IFEC) conference in Minneapolis, Min-64% claim to feel more satiated, 44% leading consumer marketing research nesota. Director of Marketing, Jessiehave improved regularity, 21% more firm in the world, reporting on over Hunter and the team from Maxwellenergy, and 26% experience improved 33,000 product launches a month. PR and Engagement, the public rela-health. Take the challenge at http:// They ask thousands of consumers their tions firm hired by the North Americanpulses.org/nap/half-cup-habit/ opinions on products every day, and marketing team to help push pulses2016 Kid’s State Dinner track consumer spending across 34 in the United States, were on hand toFirst lady, Michelle Obama held her countries. network with over 160 top foodservice2016 Healthy Lunchtime Challenge Life Cycle Assessment (LCA) trade publication media and brandand Kid’s State Dinner on July 14, Current research on sustainability representatives. >>>2016. The USA Dry Pea & Lentil Council is sometimes based on data which(USADPLC) and the American Pulse needs updating. The pulse industryAssociation (APA) worked with the First is pointing to decade old research onLady’s staff to include information on water use, for instance. In an attemptthe International Year of Pulses (IYP) to help substantiate the sustainableand the benefits of consuming pulse benefits of pulse farming, the USADPLCcrops in the event, which is part of her and APA funded research in 2016-17“Let’s Move!” initiative. Eighteen of on the life cycle assessment/analysisthe winning recipes included a pulse (LCA) of pulse crops in the Unitedcrop as a main ingredient, while seven States. LCA is a tool to gain a deeperincluded pulses in the name of the understanding of the environmentalrecipe. impact of a product.Powered by Pulses Great School Food & Nutrition Conference andLunch Project Challenge Expo (FNCE)In 2016, Powered by Pulses, sponsored FNCE is the annual conference andby Bush’s Best Beans, American Pulse expo of the Academy of Nutrition andAssociation, and the USA Dry Pea and Dietetics. The claim to fame for FNCE isLentil Council challenged students to it is the world’s largest annual meetingdevelop a school lunch menu meeting of food and nutrition professionals.the National School Lunch Program The USADPLC / APA teamed up withrequirements with pulses featured the marketing team of Canadianas both the entrée (meat alternate) Lentils to sponsor an epic Pulse Huband vegetable side (legume vegetable booth at the conference. The 20 byrequirement). 30-foot booth featured a variety of2016 Institute of Food Technology pulse-packed food samples prepared(IFT) Expo by Chef Christine Farkas (considered aThe USA Dry Pea & Lentil Council pulse expert), a pulse pledge station,(USADPLC) and the American Pulse pulse-branded canvas tote bags,Association (APA) joined forces with branded kitchen utensil kit giveaways,Pulse Canada to launch the new Pulse pulse crop handouts and information,Brand and the International Year of and a book signing by influencer andPulses product showcase at the 2016 celebrity nutritionist Cynthia Sass.Institute of Food Technology Expo, Over 1,000 food and nutrition expertswidely referred to as IFT2016, held in took the pulse pledge at the booth,Chicago in mid-July. and over 1,500 had their cards scanned for more information.2016 Annual Report for the USA Dry Pea & Lentil Council 17

Domestic Marketing Continued Above: Hunter and McGreevy host a group of chefs at the Food Service Pulse Immersion Event.North american marketing campaign effortsGlobal Pulse Day, NYC Oldways Supermarket Dietitian SymposiumOn January 18, 2017, the USADPLC joined Pulse Canada During the March National Nutrition Month, the USADPLCand the United Nations in New York to officially close / APA attended the Oldways Supermarket Dietitianout the 2016 International Year of Pulses. Following the Symposium held in Scottsdale, Arizona. This outreachUN ceremony, the USADPLC hosted a culinary immersion effort was funded in part by an Idaho Specialty Crop Blockpulse workshop in the famous Flatiron Kitchen in Grant, “Increasing consumer knowledge and awarenessdowntown Manhattan, inviting food influencers, bloggers, of pulse crops through education programming forcelebrity chefs and nutritionists to learn more about pulse supermarket dietitians.”crops and network with pulse crop growers and industry Food Service Immersion Eventrepresentatives from around the nation. Video at https:// To diversify consumer marketing and outreach, as well asyoutu.be/LXTJHriHc9U (see image bottom right). build upon the success of previous immersion workshops,Planning Session for 2017 Flavor Experience the USADPLC and the APA co-sponsored another 2.5-daySince some of the most influential decision makers in the culinary immersion program designed to promote the useculinary business attend this event, the APA / USADPLC of pulses and ingredients and to spark pulse innovationsponsored part of the conference. As gold sponsors, they in plant-forward menus. See video at https://youtu.be/were allowed four menu placements during the two-and- PPSqcfSnlxIa-half-day conference and were allowed to participate inthe “Menu Ideation Session” designing the menu conceptsfor the conference.Research Chefs Association (RCA) 2017 AnnualConferenceHeld in late March in Puerto Rico, budding research anddevelopment chefs attended more than 25 educationalsessions, demonstrations, and workshops led by some ofthe world’s finest culinary art professionals. USADPLC /APA were one of 75 exhibitors at the event.18 www.usapulses.org

Financial Profile:US PEA & LENTIL TRADE ASSOCIATIONSTATEMENT OF ACTIVITYUSPLTA Board: Marty Anderson Andrew Fontaine Bert Brocke Howard NelsonShawn O’Connell, Chair Don DriscollEric Bartsch, Vice Chair Justin FlatenRon Williams, Sec.U.S. Pea & Lentil Trade Association USPLTA Income, FY 2016-17, Gross Income = $518,449 Statement of Activity July 2016 - June 2017 Total U.S. Pea & LeOnthetri InlcoTmer, a$2d7,1e86 Association Jul 2016 - Jun 2017 StatementConvention Income, $160,177 of ActivityUSPLTA Income July 2016 - June 2017 Processor, $200,047Processor $ 200,0471st Purchaser/Warehouse/Elev. $ 25,292 Total Exporter/Dealer/Broker $ 37,300 Processor 43,098 Food Product Processor/Manufacturer $ 25,350 USPLTA Income Jul 2016 - Jun 2017 Associate/Foreign Associate $ 160,177 1st Convention Income $ 27,186 Purchaser/Warehouse/Elev. Other Income $ 518,449Total Gross Income $ 518,449 AssPociraote/cFoeresigsn or $ 200,047Exporter/Dealer/BrokerGross Profit $ 7,949 Asso1cisatte, P$2u5,3r5c0 haser/Warehouse/Elev. $ 25,292Food Product Exporter/Dealer/Broker Processor/Manufacturer $ 37,3001st Purchaser/Warehouse/Elev., $25,292 Associate/Foreign Associate UF.SoFoo.oddP PrPoedruaoct d&ucLt ePnrotcileTssroard/MeExpaoAnrteusr/fDsaeaocletrc/uBirroaekertr,i on$ 43,098 Convention Income ProAcesssso$ro/4M3c,0aSin9a8ufttaeactu/tFreero, mreeignntAosfsoAcciattievit$y37,300 $ 25,350USPLTA Expenses ConveJnutiloyn 2In0c1o6m-e June 2017 $ 160,1Oth7er7 Income Administration $ Other Income $ 27,186Building MainteUnSaPnLTcAe Expenses, FY 2016-17, $Total = $325,8855 ,255 Total Gross Income $ Total518,449 Gross Profit $ 518,449Meeting Expenses $ 4,855Convention/Project SuppAdomritnistration, $7,949 $ 93,668 Jul 2016 - Jun 2017USADPLC Contracted Services Build$ing Maintenance, $251,2455,159 UU1ACPMEBSSsudxroPPeotpimneLLlcPdovtTTeiiinurenntsAAirenggsscrttoIEhi/rEMnoDaraxxncatespip/ooieaPneemnrltrnen/eoWesrsnj/eeeBaacssrrntoecSkheeourupspeo/rEt lev. $$$$$$$ 203290735745,,,,,,,032628949065457280955 UFoSoAdDPPrLoCduCcot nPtrroaccetesdsoSr/eMrvaicneusfacturer $ 21443,105998 Contingency Contingency, -$2 M$eeting Expenses, $4,855 (2)Total Expenses $ 325,885Net Operating Income $ 192,564Other Expenses Convention/Project Support, $93,668 Depreciation Expense 1,727 Loan Interest and Fees 3,386 CAsosnoticnigaeten/cFyoreign Associate $$ 25,3(520)Total OtheUrSAEDPxLpC Ceonntsraectsed Services, $214,159 $ 316205,187875Net Income $ 5,113Administration ToCtoanl vEexnptieonsIenscome $ 19227,516846 $ 187,451 NOetthOepr eInracotimnge Income $ 518,449 Building MaintenanceOTothtaelrGErxopsesnIsnecsome Meeting Expenses GrDoespsrePcrioatfiiot n Expense $ 5118,,742479 LoanConvention/Project Support Interest and Fees 3,386 USeSrAvDicPeLsC ContractedTU oStPaLl TOAthEerxpEexnpseenssesUSPLTA Net Income = $187,451 Contingency NAetdmInicnoismtraetion $ 5,113 $ 187,495419 Building Maintenance $ 5,255 Meeting Expenses $ 4,8552016 Annual Report for the USA Dry Pea & Lentil Council Convention/Project Support $ 931,9668 USADPLC Contracted Services $ 214,159 Contingency $ (2) Total Expenses $ 325,885

Pulse ResearchThe Research program at the USADPLC / APA seeks to increase thebody of research on health/nutrition, functionality, and production/ PLANT BREEDING & GENETICS Improved varieties for Improved Productivity Improving pulse crop productivity, disease resistance, adaptation and consumer value. The USADPLC funded four major breeding projects supported by USDA: spring lentils, spring dry peas, chickpeas and autumn sown pulses (winter peas). Each program is supported by the development of molecular markers to speed and improve variety development. Variety testing was done at 7 locations in WA, 5 locations in ID and 9 locations in MT. Western Regional trials of elite lines and com- mercial varieties from the PNW are planted in MT and ND. • Funded breeding programs for all major market classes of lentil, dry pea and chickpea • Breeding programs are mature and active at all levels; from initial crosses, screening for multiple traits, advanced yield testing and product release • Genetic maps and molecule marker technology is coming online to assist with complex and difficult traits.USDA-ARS Plant Breeder, Rebecca • Autumn sown pulses focusing on adaption and food grade qualityMcGee • Chickpea variety development focused on large seed size plus early and uniformThe USDA ARS winter legume breeding maturityprogram focuses on breeding cold tol- • Lentil focused on adaptation, market class and disease resistanceerant peas and lentils.In the same program, Dr. George Van- • Dry peas focused on yield, seed quality and disease resistancedemark works with chickpea varieties, • Value added traits such as ingredient quality and nutrition are being added towhile Dr. Weidong Chen performs re- the breeding programssearch on pulse pathogens.PLANT BREEDING & GENETICSImproved varieties for Improved ProductivityActivities are divided between improving industry access to technical information and researching “basic” food science. Froma strategic perspective, funding of applied product innovation is best done by industry. One funded research project gavedetailed analysis of pea and rice protein function, solubility, pH optimization (all important to beverage creation) and gelformation and foam stability (important to processed foods).PULSE MILLING WORKSHOPOne example of product innovation outreach to industry was the Pulse Milling Workshop held in March 2017. This event wasco-hosted by Pulse CA and the USADPLC, APA and private industry.Spanning 2 days, the audience of 70 industry and academicsdiscussed the opportunities and challenges of creating pulseingredients, flours and milling in general. Conclusions included theneed to address off-flavor in pulse flour, need for basic research,product consistency, breeding for quality and consumer marketCROP MANAGEMENT RESEARCH Speakers and attendees of the inaugural Pulse Milling WorkshopLowering Producer Risk and Improving Yield Sponsored by the North American pulse coalition, this mill-Crop management research covers a broad range of activities: ing workshop was so popular spots to attend were filled in aplant disease and insects, weed control, soil fertility and plant matter of days. Another workshop is already in the planningroot health nitrogen fixation. The pulse crop Root Rot Complex stages for the next fiscal year.has the potential to severely lower the yield and increasethe risk of pulse production. Multiple pathogens; Fusarium, www.usapulses.orgAphanomyces, Rhizoctonia and others make up the root rotcomplex. Research projects from ND, MT and WSU as well asCanadian and French scientists are coordinating efforts tobattle the Root Rot Complex.20

Pulse ResearchResearch projects from ND, MT and WSU as well as Canadian and French scientistsare coordinating efforts to battle the Root Rot Complex. Fungicide resistant root rot of pulses is a growing threat to producers. The pulse root rot disease complex is a serious threat to pulse production across most of the production area. Multiple strategies are used to control disease. Progress is being made to develop varieties with true resistance. Crop protection chemicals for weed and pest control are of keen interest to growers. Uniform rules for residue lim- its are very important to marketing pulses to the world- market. Research from eastern MT identifies boron as a potential useful micro-nutrient.HEALTH & HUMAN NUTRITION Root Rot Complex: Aphanomyces infected pea root on the left; Fusarium solani infected pea root on the right.The Health Benefits of Regular Pulse ConsumptionDr. Dil Thavarajah’s APA funded re- • USDA Nutrient Database update DIRECT SUPPORT & OUTREACHsearch explores the promising ability for pulse crops – dry peas, lentils A National and Internationalof lentils to reduce obesity. and chickpeas – updates values for Perspective on Pulse Research important macronutrients (fiber USADPLC and APA research activities and protein etc.) and adds many also include significant outreach to micronutrients to the database. Use the scientific community to promote by nutrition professionals and food the science of pulses to a broader industry to formulate diets and audience. Active representation at products. national and international research conferences, field and lab tours, • Detailed research at WSU (using scientific and lay presentations, a model system) shows regular coordination of summits and pulse consumption of yellow and symposia, industry relevancy review green peas improves gut health and and general support of pulse researchHealth and Human Nutrition lowers body fat. coalition are all examples of work atresearch is coordinated by the the national level.American Pulse Association. While • Parallel independent research at Significant was the coordination ofmanytopicsarepossibleforfunding, Clemson University confirms that a joint research review across thethe research activities focus on regular pulse consumption of lentils PNW and Northern plains. Also, jointnutrient intake and the health improves gut health and show value coordination with Pulse CA andbenefits (weight management in weight management Canadian grower organizations to develop a North American strategicand disease prevention) of regular plan of pulse research. The USADPLCpulse consumption. Related to and APA coordinated a major nutrientthese efforts is an update to the research project with Pulse CA andUSDA Nutrient Database. industry grant to study the intake of pulses in the US and China. Pulse researchers from around the world at the IYP pulse plots provided by ProGene Plant Research.2016 Annual Report for the USA Dry Pea & Lentil Council 21

Committee from Left to Right: •Ben Thomas, Director, MT State Dept of Ag (Ex officio), •Jillien Streit, •Roger Sammons, •Ryan Bogar-Chair, •Ron Williams, Columbia Grain (Ex Officio) •Kim Murray, •Paul Kanning, Vice Chair Created by a vote of Montana pulse crop producers, the Pulse Crop Research & Market Development Program was put into place to address pulse producer need and issues in Montana. The program will be funded by a check-off on all Montana grown dry peas, lentils, chickpeas and fava beans.MONTANA PULSECROP COMMITTEEND Council Roster•Jeff Knox•Jeremy Huether•Richard Mickelson•James Haux•Kevin Wolsky•Dough Goehring, Ex-OfficioGrowers of dry peas, lentils,chickpeas, and lupins in NDintroduced legislation duringthe 1997 Legislative session tocreate a check-off on the sale ofdry peas and lentils. The growersestablished the Council to managegrowers investment to bestutilize the dollars in the areas ofmarketing, research, educationand promotion. NORTH DAKOTA DRY PEA & LENTIL COUNCIL22 www.usapulses.org



Financial Profile: USA DRY PEA & LENTIL COUNCIL STATEMENT OF ACTIVITY USA Dry Pea & Lentil Council Statement of Activities July 2016 - June 2017 Jul 2016 - Jun 2017 Income APA Programming Services 125,000 USPLTA Programming Services 214,159 WPGA Programming Services 39,926 IDDPLC Programming Services 400,570 WAPCC Programming Services 628,950 NDDPLC Programming Service 800,000 MPCC Programming Services 1,153,412 MAP/FMD Grants/ ID Spec Grant 1,552,597 Pulse Brand Campaign 8,000 Other Income 82,477 Total Income $ 4,880,091 Gross Profit $ 4,880,091 Expenses Admin Office Operations 360,046 Domestic Market Programming 1,133,365 International Mrkt. Programming 253,802 Research Programming 771,435 APA Programming 474,980 Info, Educ, Gov't Affairs Prog. 376,049 Grant-Dom/Int Mkt Expenses 1,552,597 Capital Outlay 2,531 Office Rent 81,600 Total Expenses $ 5,006,40524 Net Operating Income $ (126,314) www.usapulses.org

USADPLC Board:Pat Smith, ChairBeau Anderson, Vice ChairAndrew Fontaine, Sec./Treas.Marty AndersonScot CockingDon DriscollRichard MckelsonDan McKinleyHoward NelsonRoger SammonsBrian SilflowJillien StreitRon Williams USADPLC FY 2016-17 Total Income w/Grants = $5,005,091 USADPLC FY 2016-17 Total Income w/Grants = $5,005,091 MPCC Programming Services, $1,153,412 NDDPLC Programming MPCC Programming MAP/FMD Grants/ ID Service, $800,000 Services, $1,153,412 Spec Grant, $1,552,597 WSNAeDPrSvDCeiCPrcv eLPiCscr, eo P$,gr 6$ro2a8g8m0r,a09mm,50i0mn0g0i ng MAP/FMD Grants/ ID APA Programming Services Spec Grant, $1,552,597 USPLTA Programming Services WAPCC Programming Services, $628,950 AWPAP GPAro Pgroagmramminmg iSnegr SveicrevsicesIDDPLC Programming UIDSPDLPTLAC PPrrooggrraammmmiinngg SSeerrvviicceess Services, $400,570 WPGA Programming WWPAGPAC PCr Porgorgarmamminign Sge SrevricveicsesIDDPLC ProgrammSeinrvgi ces, $39,926 Pulse Brand Campaign, IDNDDPDLPCL CP rPorgorgarmamminign Sge Srevricveicse Services, $400,570 WPGA Programming $8,000 WMAPPCCCC P Prrooggrraammmminingg S Seerrvviciceess Services, $39,926 APA Programming Other Income, NMDADP/LFCM PDro Ggramntms/i nIDg Seprevci ce Services, $125,000 Pulse $B8ra2n,4d7 C7ampaign, Grant MPPuClsCe PBrroagnrda mCamminpga iSgenrvices USSePrLvTiAc ePsr,o $g2r1aSAm4eP,rA1mv5 iPic9nergos ,g $ra1m25m,0in0g0 $8,000 USPLTA Programming Other Income, MOAthPe/rF MInDco Gmreants/ ID Spec Services, $214,159 $82,477 Grant Pulse Brand Campaign Other Income USADPLC Expenses FY 2016-17 = $5,006,405 Capital Outlay, $2,531 Office Rent, $81,600 Grant-Dom/Int Mkt Admin Office Operations, Expenses, $1,552,597 $360,046 Admin Office Operations Domestic Market Programming Domestic Market International Mrkt. Programming Programming, $1,133,365 Research Programming APA Programming APA Programming, Info, Educ, Gov't Affairs Prog. $474,980 Research Programming, Grant-Dom/Int Mkt Expenses $771,435 Capital Outlay Info, Educ, Office Rent Gov't Affairs Prog., $376,049 International Mrkt. Programming, $253,802 USADPLC Net Income = ( $1,314)2016 Annual Report for the USA Dry Pea & Lentil Council 25

INFORMATION & POLICYThe Info/Gov Committee is comprised of a cross-section ofmembers representing state check off organizations, regionalgrower groups, the national trade association, the AmericanPulse Association, and international and national coalitions thatsupport the overarching goals of ensuring policy to promoteand protect the pulse industry and increasing membership inthe pulse crop coalition.For the Information / Government (Info/Gov) arm of the USA Dry Pea & LentilCouncil, 2017 was a year defined by government relationship building, policyeducation, and an epic partnership in providing grower education.2017 ACCOMPLISHMENTSEnsure Policy that promotes and protects sponsoring check-off and trade organizations topulse crops. develop policies that support increased pulse cropThrough policy support and representation, the research, ensure equal support in Farm ProgramInfo/Gov Committee promotes increased research enactment for Pulse producers, and increasingactivities, as well as fostering relationships that lead opportunities for trade. These policies create theto increased advocacy among policy and decision framework upon which the U.S. pulse industrymakers on a state and national level. Our flagship interacts with government officials and agencieseffort is a Washington DC industry trip we call our throughout the year.“DC Mission.” Comprised of growers from across CROP INSURANCE & FARM PROGRAMS: The Pulsethe nation, trade members, USADPLC staff and Crop Revenue Insurance Pilot program, an insurancevarious other representatives of the pulse industry, program fostered by the USADPLC on behalf ofthe DC Mission team visited 103 congressional and pulse growers, requires constant maintenance andadministration offices in less than a week’s time. support. Not only does the USADPLC gather theStarting on February 6th, building relationships price and sales information the Risk Managementwith government officials and agricultural offices Agency needs to establish the harvest price andwere at the core of the mission, in conjunction continue the program, but we ensure the sensitivewith meeting with agricultural agencies in search grower data is kept confidential.of appropriations, equalization of ag support, As the pilot program progressed, the data collectedremedies for issues within crop insurance and by USADPLC was being evaluated for accuracyfarm programs, or solutions to international trade by RMA. Under the agreement, RMA challengedissues. USADPLC to collect enough data to reflect a statistically sound harvest price in WA, ID, ND,DC MISSION: This year, the objectives of our and MT, particularly for chickpeas. This was a18-member team were to seek appropriations major undertaking by the USADPLC and the pulsesupport for the Pulse Crop Health Initiative (PCHI) trade to meet these stringent requirements. As aand the School Pulse Crop Products Program result of the efforts of the USADPLC in cooperation(PCPP); to pursue funding for transportation with the growers and their processors, the datainfrastructure improvements to our nation’s port set presented to the RMA for harvest prices wasfacilities; and, to meet with agencies such as FSA, adequate and statistically sound for all crops, i.e.FGIS, ERS, FDA, and NASS about pulse industry dry peas, lentils, and large and small chickpeas inpriority areas like trade, crop insurance, grades, all states.research, school feeding program and statistical The Info/Gov department also conductedreporting. additional Washington, D.C. trips throughout the year to monitor progress on funding the authorizedPOLICY SUPPORT: The Info-Gov Committee works programs in the 2014 Farm Bill, as well as to explorewith all members of the USADPLC and their26 www.usapulses.org

INFORMATION & POLICYThe 2017 DC Mission Team visiting Gordley & Associates for training prior to the congressional meetings.alternative funding of PCHI and the the FGIS authorized the use of private PUBLICATIONS / MEMBER OUTREACH:School PCPP through current grant contractors in North Dakota to provide We produced 78 industry newslettersprograms like the Specialty Crops approved grading services throughout on pulse related topics; the weeklyResearch Initiative, NIFA National the state. For many years the USADPLC Pulse Pipeline, and the bi-weekly,Grants, and Foundation for Food and has worked with the FGIS National Pulse Mill newsletter. The USADPLCAgriculture Research (FFAR). Office to install an additional grading alerts members of urgent mattersEvery year the USADPLC contracts with office in Minot to better support the through an e-blast called the PulseGordley Associates in Washington, D.C. needs of the pulse industry. FGIS finally Connection. Other communicationto represent the pulse industry and recognized the needs of the industry efforts involve using Survey Monkeyprovide timely information on key and authorized contracted grading for various member surveys, includingissues, technical advice on policy and companies in North Dakota to provide pulse production and qualityprovide industry outreach to advance pulse crop grading services in addition surveys, and a mass texting servicethe industry priorities. This is the Farm to the small grain services they already to alert board members of mattersBill 2018 preparation year, and much provided. The training and certification of immediate concern. We alsoof their work focused on establishing of the graders was initiated this spring published two bi-annual magazinespermanent funding in the Farm Bill for and services began in full this harvest entitled Take Your Pulse, the only pulsethe PCHI and the Pulse Crops Products season. This effort was the result of industry professional magazine in theProgram. The authorizations in the many visits to FGIS, letters by USADPLC United States; and several industrycurrent Farm Bill have helped the and producers, and communications statistic reports, including pulse cropUSADPLC and APA to ask for funding with congressional offices. The production statistics, stocks-on-hand,for the programs but the appropriation additional offices make the industry pulse production maps, and pulsehas not been approved. Gordley has more responsive to customers through seeding intentions and seeded acreagebegun to help the industry begin the reduced costs and shortened waiting reports.groundwork to establish permanent times. GROWER EDUCATION: In 2017, thefunding in Farm Bill 2018. USADPLC won a grant from USDA RiskThe USADPLC also hosted Idaho Promote Demand & Consumption Management Agency for $100,000 toSenator Mike Crapo’s staff for pulse of Pulse Crops and Outreach to developed a webinar series for pulsecrop education, a farm tour, and to the Pulse Crop Coalition crop grower education. The project,discuss Sen. Crapo’s support of PCHI Educating PNW Pulse Crop Growers onfunding. Senator Crapo serves as a The Info/Gov arm of the USADPLC has Best Management Practices to Reducesenior member of the Senate Budget developed a support mechanism for Risk awarded as an RMA Educationand Finance committees. International and Domestic Marketing Grant was focused on materials forFGIS Grading Office in North Dakota: efforts through management of Washington, Idaho, and Oregon, butMost of the time, the work of the Info/ consumer-based communication the materials provide information forGov Department is accomplished over vehicles, member outreach, and all pulse growers in the PNW and thetime rather than each year. This year, providing the necessary tools to aid Northern Plains. Working with the our pulse marketing representatives in Spokane Regional Office of the RMA, their endeavors. 272016 Annual Report for the USA Dry Pea & Lentil Council

INFORMATION & POLICY Sign up for a FREE pulse crop grower education webinar series at www.usapulses.org/pulsED In partnership with the USDA Risk Management Agencywe produced 4 of 7 grower education webinar final agreement by coordinating with the Trademodules in this reporting period, on topics Representative and Congressional offices. Thesuch as RMA products, understanding markets, approval of this agreement was postponed untildisease and insects, weed management, the election in the Fall of 2017.harvest concerns and more. The first webcasts USADPLC continued to support efforts by theare available on the USADPLC website at www. Administration to improve access to Cuba forusapulses.org. The remaining broadcasts for this pulse crops. Education of Congressional officesgrant will be produced in the Fall/Winter 2017 and and Administration officials of the cost ofwill also be available online. restrictions to trade and potential markets for pulse crops were key efforts of this project. Viet “Truly, your partnership w/RMA is Nam is another potential market with large tariffs one of The Very Best” on pulses and the USADPLC continues to work -Jo Lynne Seufer, Spokane RMA to educate Congress and the USTR Offices of the impacts to the pulse industry created by tradeGROWER ASSESSMENT EDUCATION: The USADPLC barriers in these countries.conducted a tour of Washington, Idaho, and USADPLC worked tirelessly with US governmentMontana pulse growing regions to provide grower officials to insure an extension of a waiver toinformation regarding domestic and international phytosanitary restrictions in India which requiremarketing efforts, farm programs, pulse crop fumigation with Methyl Bromide prior to entryresearch, and the assessment votes each region into India. The Indian Government approved aheld in the past year. six-month extension until December 31, 2017 thisMarket Access Barriers & Opportunities in year. The USADPLC also continued to develop aGlobal Markets protocol for India through USDA FAS and APHISFor the year beginning in July, 2016, the USADPLC to meet requirements concerning soil in pulsecontinued to support efforts by the USDA Foreign crops. The Government of India agreed to extendAg Service, US Trade Representative and other the waiver on soil in pulses while the investigationgovernment officials to implement Free Trade is conducted. Both of these waivers have beenAgreements relating to pulse crops in Columbia renewed for various lengths of time over the pastand Peru. The reduction in tariffs provided 10-12 years.by these agreements increased US exports to Codex improvements and efficiencies.: This year,Columbia and Peru. with the financial support of Canada, the CodexThe USADPLC continued to press for approval of Committee on Pesticide Residues announced anthe Trans-Pacific Partnership (TPP) along with extraordinary meeting of the JMPR in 2019. Thisnumerous other Ag Organizations to improve will increase the number of products consideredaccess to countries in Asia and around the Pacific. for International MRLs by 100% in 2019. The workThe primary issue for the USADPLC was to insure by USADPLC and the Global Pulse ConfederationPulse Crops were included in the terms of the coupled with the cooperation from Canada, has begun to pay off. These additional MRLs will be considered in spring of 2020. India continues to be one of the largest markets for US Pulse products.28 www.usapulses.org



Financial Profile:WESTERN PULSE GROWERSASSOCIATIONSTATEMENT OF ACTIVITYWestern PFuYlse16G/r1o7weSrstaAtsesomcieatniotn SJtuatleym2en0t1o6f A- cJtiuvnitye 2017 July 2016-June 2017WPGA Revenue Total Membership Income Idaho Membership $ 11,925 Washington Membership $ 24,977 Associate Membership $ 3,450 Other State Membership $ 1,500 $ 21,825 Convention Income $ 54,427 Building Rent-USADPLC $ 7,425 Legislative Action Fund $ 10,000 Combine Rent-ARS $ 135,529Total RevenueWPGA ExpendituresLegal/ Insurance/ Building Maintenance $ 22,704 $ 21,062Convention/Project Exp $ 21,316 $ 6,350Admin Services $ 1,957 $ 4,541Domestic Marketing $ 3,149 $ 2,614International Marketing $ 6,740 $ 43,791Research 134,224APA/PHI 1,304Info/Gov AffairsLoan Interest /FeesDepreciationTotal Expenditures $Net Revenue $30 www.usapulses.org

IDAHO DIVISION WASHINGTON DIVISION Cole Riggers, Co-Chair Dan McKinley, Co-Chair Randy Duncan David Carlton Dave Hawley Scot Cocking Neil Heitstuman Aaron Flansburg Jim Hermann Chase Janson Howard Jones Doug Morgan Ron Renfrow Jon Olsen Brian Silflow Tim Schultz Kendrick Webb Matt Webber Todd Wittman FY 16-17 WPGA Revenue - Total = $135,529 Other State Convention Income, Membership, $1,500 $21,825 Associate Building Rent-USADPLC, Membership, $3,450 $54,427 Washington Combine Rent-ARS, Legislative Action Idaho MembershipMembership, $24,977 $10,000 Fund, $7,425 Washington Membership Associate Membership Idaho Membership, Other State Membership $11,925 Convention Income Building Rent-USADPLC Legislative Action Fund Combine Rent-ARS FY 2016-17 WPPagGe 3Ao fE3xpenditures, Total = $134,224 Depreciation, $43,791 Legal/ Insurance/ Building Maintenance, $22,704 Convention/Project Exp, $21,062 Loan Interest /Fees, Legal/ Insurance/ Building $6,740 Maintenance Convention/Project Exp Info/Gov Affairs, $2,614 Admin Services, $21,316 Admin Services APA/PHI, $3,149 Domestic Marketing Research, $4,541 Domestic Marketing, International Marketing International Marketing, $6,350 Research $1,957 APA/PHI Info/Gov Affairs FY 16-17 Net Income = $1,304 Loan Interest /Fees Depreciation2016 Annual Report for the USA Dry Pea & Lentil Council Page 2 of 331

2780 W. Pullman Rd. Phone : 208 • 882 • 3023Moscow, Idaho Mail : [email protected] www.usapulses.org