Reclaim_presskit

REDEFINING LUXURY

OUR STORY — 'Reclaim Mallorca' was founded in 2009 on the island of Mallorca, to redefine the concept of luxury. Producing one off, high quality, handmade, up-cycled products, designed to last. Our bags are a combination of leather that has aged naturally through a lifetime of use by thoroughbred racehorses, or spirited polo ponies, combined with centuary old Mallorcan fabrics or surplus Italian cashmere; Creating a completely one off, exclusive piece, that is as individual as the person who carries it. Every piece has its own story to tell, a story which continues, as it leaves us to live with you.The brand produces two collections annually with styles being added to the line as and when, we feel we have something else, worthy of sharing with the world. Our production takesplace on the island of Mallorca employing local, talented craftspeople. We believe in keeping our workers happy, whatever that may take. That happiness and love for their work, shines out of our products. We have created in store merchandising materials as well as pack & wrap for both retailers and web sales. All with the same feel of sustainable luxury in mind. All of our paper-based products are either from recycled sources or FSC forests.

SUSTAINABLE, THE BRANDETHICAL LUXURY — We believe that style, luxury and sustainability belong together. As individuals, we hold the responsibility to make our relationship with this planet a healthy one. At Reclaim Mallorca we know that this can be done, without sacrificing beauty, or exclusivity. The inspiration to create this label was born from that desire for sustainability, combined with a passion for antique fabrics and a lifelong relationship with horses. The island of Mallorca, provides the perfect backdrop for the production of unique, exclusive, pieces and brings the relaxed Mediterranean feel to the brand. We only have one planet to call home… let’s start looking after it together…!! INSPIRED BY NATURECUR ATED BY RECL AIM MALLORCA







FREQUENTLY A SKED QUE STIONSThe founder of Reclaim Mallorca, Sarah For the last few years, I have worked as a Marketing andRennison, grew up in Wales in a very remote Communications Director for several different companies, thearea of the Brecon Beacons national park. Her most recent being the Mlinda foundation in Paris, whose aim ischildhood was spent in the mountains with her to move the human race towards environmentallly sustainablehorse, riding out from dawn until dusk, which is production and consumption methods.where her love of nature, (plus a deep seatedinstinct to protect it), was born. When asked to In Mallorca I started out running a concierge service for yachtdescribe her childhood, she says \"Think of a cross owners visiting the island. I had to pull off all kinds of crazy stuntsbetween a Jane Austin novel and the movie like find a private jet to fly to Russia on a Sunday afternoon with onlyBrave…that was pretty much it…!\" 30 minutes to make it happen, and organise a floating fireworks display in the middle of the bay of Palma with 2hrs notice. Although this was fast paced and exciting, (and at times extremely stressful) my soul was always yearning for something more in harmony with nature. So I volunteered as a project manager on an eco- tourism project in Vietnam. After four months on this project, illness forced me to return to Europe, where I had to undergo a lengthy treatment. During this time I had to minimise my stress levels and live a life that followed a strict routine. This for me was like having my wings clipped, the only way to stay sane was to find a more local project that still encompassed my personal mission to steer the human race towards environmental sustainability.Where are you from and how did you end When was Reclaim Mallorca born? Could you tell meup in Mallorca? about the beginning of the company?— —I was born and raised in Wales in the Brecon Beacons national At this time (early 2009) I lived in the Santa Catalina neighborhood,park. In 1998 I was living in London and working as a photographic whereover theyears Ihadbecomegreatfriends withanincredibleassistant, when one day out of the blue my brother called me and Mallorquin saddlemaker by the name of Pep Roig. Whenever Iasked if I wanted to sail across the Atlantic with him and some wanted to be reminded of home, I would go to sit in his workshopchildhood friends. Never one to shy away from an adventure, (which always smelled of horses) and talk to him.I said yes, and within two days I packed my life in London intoboxes and caught the first available flight. One day while visiting, I found him in a very sad state and discovered that he, as many others in Spain at that time, wasThe final destination of that epic voyage was Mallorca. I, like experiancing the effects of the economic crisis and had muchmany others before me, fell in love with the island and left less work than usual. He was contemplating selling his belovedwith a strong desire to return. Within one year I was back..! and horse Roig that he had raised from a foal. As I sat there in hisafter 14 years of living in Palma, I was aching to return to the workshop, with a heavy heart, I knew I had to find a solution.mountains. Valldemossa seemed to be the most similar areato Wales, that was still an easy distance to the airport so that is That night I woke up in the middle of the night with a strong imagewhere I ended up. of his workshop in my mind and by the morning I had formed a plan. Over the years he had accumulated large amounts of usedCould you tell me about your career? Studies, previous tack, that was sitting around gathering dust, I viewed this as his ownjobs ... did you train as a designer or has this been by personal goldmine...!! my idea was to combine my love of antiquechance? fabrics, with his collection of used tack to create very unique and— individual bags. Full of excitement and nervous anticipation II studied photography in London, and worked in the Fashion, raced to his workshop the next day to run this idea past him.Advertising and Music industries in both London and NewYork as a photographic assistant and later as a researcher for I could not for the love of god convince him that this was a goodMagnum Photos. idea and we almost had a fight. This heated debate ended with him saying \"I DON´T want to do it..if you think it is such a great idea you do it...\" as defiant and stubborn as I am I snapped back \"FINE I will...!!\" and that is how Reclaim Mallorca began.

FREQUENTLY A SKED QUE STIONSWhy bags and not clothes or jewellery..? women in Mallorca to drive a car and tells the story that the men— used to yell at her to ¨get off the road and back to the kitchen¨, toI, like many women, have always had a passion for bags and which she would respond with a big smile and a wave...!!shoes. I have thought about extending the line to include clothesand maybe shoes, but for now I am focusing all of my energy on I believe you also make bespoke bags to order..?the growth and expansion of the bag label. — Yes we do, mainly when it is a piece of fabric or leather that has anYour bags are spectacular. And also very unusual. important significance for someone, such as a bridle from theirCould you tell me a bit about the process of creating first horse, or a family heirloom fabric.a piece ? How do you start with making the bag ?— Explain to me about the different models you have.Thank you ...!!!! Well it always starts with the fabric, I have been I see shoulder bags but also crossbodies, clutch and acollecting antique fabrics for years and still continue to do so. great travel bag.When I design a new model, I dig into my fabric collection to find —pieces that I see working best with that particular model, then I We currently have six models in the collection, starting withsit with our supertalented team and we go through the pros and the clutch Petra, this model works as a purse or clutch and alsocons of each fabric in accordance with the design. When that is combines well with the larger models. We have a reversiblefinished we start the process of turning the design into reality and shopper called Orient which is great for shopping, to go towe go back and fore fine tunning details until we are all happy the beach or even works as an overnight bag, this model is ourwith the result. At this point if we are all happy with it then it goes bestseller; Followed closely by Deía (unisex) which is the perfectinto production. weekend bag and fits exactly into the overhead locker on aeroplanes, making it a great travel companion…! Soller, which is aIs it made 100% in Mallorca? Where is your studio? rucksack inspired by a bag that belonged to my grandfather. This— has an adjustable strap system designed to fit on bikes. CaimariYes 100% Mallorquin...(well with a touch of Welsh...!!) My team is a unisex shoulder or crossbody model, popular as a daily bag .are all local people from the island and we work out of a studio Then last but not least Campos, which is again reversible, and canand production facility in Inca, Mallorca. be carried by hand on the shoulder or crossbody.You tell me that you recycle materials, which are You say that you love to travel. Does this show in yoursteeped in history. I’ve seen used leather which, I think designs ? Are your bags travel bags..? do you collectcomes from the equestrian world but also antique materials on your travels?fabrics. Can you tell me where do you find these —materials ?— And indeed collectAll over the place, when travelling I go to antique markets,I work with a lot of furniture dealers that do house clearances, \"I have been very lucky that fabrics. I am current-sometimes clothes from my own wardrobe and those of friends.A lot of the leather comes from my family who all own/breed/ my work has permitted me to ly planning a trip totrain horses. I also work with factory surplus fabrics, such as cross Mongolia onLarusmiani in Milan who supply a lot of our cashmere blends travel extensively all over the horseback, and shalland Quesada in Mallorca who have the most incredible home globe and I definately draw most definitely bringfurnishing fabrics. inspiration from my travels.\" back any fabric trea-You say that each of the bags is a one off piece, whichhas its own history. Could you give me an example? sures that I find. I shall—One of the first bags that I ever made was from an auction where be travelling with the Soller model on this trip and am excited toI found a piece of rustic coarse linen with the handstitched initialsLD (that I later discovered belonged to Lord Luis Despuig, former see how it performs.owner of the Castle C´an Puig Bendinat) This typeographybecame the inspiration for the intials RE that all of our bags For me personally Orient combined with Petra is the perfectnow carry. His incredible piece of linen was transformed intothe first Orient model, which I lined with a piece of the original hand luggage set. Orient never ceases to amaze me with theMallorquin fabric llenguas, that belonged to an outstandingwomen by the name of Margherita Roca. Sña Roca was the first amount of stuff I manage to cram into it...! Do you sell online, in shops..? who are your clients..? — We are currently working on our web shop. For the moment we sell to shops, in Mallorca, Switzerland and New York, and private clients. Our typical client is well travelled, discreet, somewhat classical yet daring, with a sense of fun and adventure. This year we will be extending our sales efforts by attending the trade shows in Paris, London, and New York.

RECOVER REPAIR REUSE RESTORE RECYCLE RECLAIMW W W. RECL AIM SL .COM