Shoshana Brand Book

Brand Book

2 About SHOSHANA is a flower and plants shop located in business and offices area in Yad Eliyahu in Tel Aviv. The urban shop offers flowers arguments, flowers arguments DIU, bridal bouquets and decorative pottery and dishes. The store designed in urban space and and offers fresh and colourful site in the middle of the commercial center

Table of Contects 3 Logo 4 Visual Language 8 Print 1 2 Products 12 Digital Products 2 1

4 LOGO

5 Logo variations

6 Logo: Do Not Do Do not distort Do not change font the proportions Do not rotate or Do not use Gradient Use the mentioned colors distort the elemnts

Size & Proportions 7 95 Pixel 75 Pixel 65 Pixel 50 Pixel 45 Pixel 35 Pixel

8 Visual Language

Typography 9 Font HEEBO Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Tt Uu Vv Ww Xx Yy Zz ‫אבגדהוזחיכלמנסעפצקרשת‬ Font All Round Gothic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

10 Colors

Graphic Elements 11

12 Print Products

13 SHteicakdeerrs 13

14 Notepaper

Buisness Card 15

16 Flayers

FHlaeyaedresr 17

18 Wrapping Paper Header LOGO

HBeaagdser 19

2200 Header LOGO Poster

Header 21 Digital Products

22 Website - Desktop

Website - Desktop 2233

24 Website - Mobile

Website - Mobile 25

26 Social Medai - Posts

Social Medai - Stories 27

28 This project has done as a student project at HackerU School - UX Design design program. Submitting by By Efrat Shoshana SHOSHANA