Ranking Solutions Social Media Brochure1

Ranking Solutions SEO | PPC | SOCIAL | DESIGN

THE SOCIAL MEDIA PLATFORMS IN A NUTSHELL… How can Ranking Solutions help you harness the POWER of social media for your business? WE CAN: BUILD brand awareness, spread direct and exciting messages to your chosen demographic. We will enable you to connect with your existing customers and attract new customers to your business! LAUNCH campaigns on the social media giants from scratch or take over existing business social media accounts and maximize your exposure MONITOR KPI’s, ROI, or for those that prefer it in simple terms – Exactly where and how it is benefitting your business and what we can still improve.

TARGETED MARKETING With over a billion active users, who publically share their LIKEABLY AFFORDABLE interests, needs, purchases and reviews, The social media giants are marketing tool that aren’t saturated and give businesses of Facebook ads in their many forms are relatively inexpensive any size and stature leverage to push their services and products compared to other forms of online marketing such as SEO or PPC, in a non-obtrusive way DIRECT to the TARGET AUDIENCE. You and very inexpensive compared to traditional forms of advertising such as TV or radio advertising. Not to mention that they are so much have the ability to control exactly who your content appears to. more targeted. We have developed cost effective packages to put your business on the map, generate exposure of your business page, posts and ads both organically and via Paid for Facebook advertising. WEBSITE TRAFFIC Getting engagement on your posts is all well and good but if you don’t then increase your revenue through doing so, then you're really just an entertainer and not a marketer. We use direct homepage and deep link posts to drive traffic to your site, to your homepage and specific products or services within OUTSTANDING BRANDING your site which is guaranteed to increase traffic to your website. We ensure that we consistently provide valuable, on trend and entertaining content via your Facebook outlets. This will not only grow your brand but will secure your brand loyalty; even when you make mistakes. These days, people look online to find businesses to buy from and increasingly, they are checking you out on social media before they make a decision. If your followers see you being active and responsive, SUPERCHARGE YOUR SEO they're much more likely to do business with you Amongst many positive ranking contributing factors, than a company with no Facebook presence or a Social media activity can help to increase awareness poorly run page. of a brand or website content. This increased familiarity can lead to links, which in turn improve your search engine rankings. The increased awareness can also lead to more people searching for your brand on the search engines which again improves your website rankability factor!

WE IMPLEMENT THE 8 STEP FAN-TASTIC CAMPAIGNS FACEBOOK MARKETING STRATEGY At Ranking Solutions we believe that Facebook Marketing is equally as important for a company as having a website. And it’s only becoming more important. Every campaign is unique and we thoroughly believe that communication and your input with our creativity and experience is what will make the perfect campaign. Here are just a few of the things that Ranking Solutions will bring to your FACEBOOK. To the left is the 8 main areas of a Facebook campaign that we work on within your FB campaign. ALL of our campaigns include: DEDICATED CONTENT WRITER DEDICATED GRAPHIC DESIGNER DEDICATED FACEBOOK AD MANAGER FULL THOROUGH CONSULTATION ONGOING TRAINING FACEBOOK SHOP* With a Facebook Shop you can easily sell your products directly on your Facebook page. To begin with, you can enjoy an increase of 72 percent with respect to your web traffic, and bask in the glory of improved search rankings that stand at 62 percent. If you are still unsure about whether you want to sell stuff on Facebook, consider this – Facebook can offer you an impressive 59 percent chance of acquiring new customers.

Pinterest is a visual take on the social bookmarking site. Unlike other social networks content shared on Pinterest is driven entirely by visuals (Images). If you’re in an industry whereby your products and services are aesthetically pleasing, we can harness the power of Pinterest for you! Not familiar with Pinterest? Think it’s irrelevant to your business marketing plan? Let us give you some facts so you can decide if it’s for you. OUR PINTEREST MARKETING PACKAGES INCLUDE: PINTEREST STRATEGY SESSION CREATION AND OPTIMISATION OF A PINTEREST ACCOUNT BUILDING OF RELEVANT BOARDS AND TEAM BOARDS 10, 20 OR 40 OPTIMISED PINS A WEEK RELEVANT REPINNING DEDICATED GRAPHIC DESIGNER AT YOUR DISPOSAL

WE IMPLEMENT THE 8 STEP TWITTER MARKETING STRATEGY EVERYBODY IS DOING IT! FROM CELEBS TO POLITICIANTS. NOW SAVVY BUSINESSES ARE HARNESSING ITS POWER TO GENERATE REVENUE. BUT WHAT EXACTLY IS IT AND WHAT CAN IT DO FOR MY BUSINESS? CONNECT IN CONTEXT. On Twitter, people talk about what they care about and what’s happening around them right now, including your business. We use this opportunity as a powerful context to connect your message to what’s most meaningful to your customers in real time. We engage with real-time Tweets to influence conversations in a way that can help build your business. LISTEN AND LEARN. A big part of our work for you on Twitter is reporting back to you the industry trends. We can tell you what your competitors are tweeting about and find industry keywords to listen and gather market intelligence. It’s an easy way to get insights that you can use to inform your strategy. GROW AND SUCEED. We will use Twitter as a springboard to grow your business, run exciting promotions, strengthen your brand and engage with your customers. Additionally and if you have the budget ‘Twitter Ads’ can amplify our efforts in these areas and more! FOLLOW #RANKINGSOLUTIONS IF YOU WANT TO: Boost SEO Manage your Online Reputation Gain Competitive intelligence Receive Customer Feedback Engage with your Target Audience Run effective promotions Participate in Industry Conversations WE IMPLEMENT THE Build and Improve Brand Awareness 8 STEP LINKED IN STRATEGY

Ranking Solutions Linked in marketing campaigns will help you to deliver the right content to the right people, on the world’s largest professional network and beyond. Has almost a 25% penetration in the UK Linked in has over 300 Million users in the UK alone Over 3 MILLION company pages 22% of B2C and 58% of B2B secured leads through Linkedin WITH EXTRA BUDGET WE CAN RUN BESPOKE CAMPAIGNS TO INCLUDE THE FOLLOWING:  Sponsored Updates Get your content in front of the world’s professionals that matter to you, on desktop, smartphone and tablet.  Lead Accelerator Paid Linked In Maketing Solutions Options Reach more prospects, with more relevant messages and convert leads faster. Lead Accelerator  Sponsored InMail Targeted messages to drive leads, delivered straight to the LinkedIn inbox for maximum impact.  Display Advertising “LinkedIn Marketing Solutions helped us to build a brand” Amanda Rendle HSBC Build brand awareness amongst your professional audience and keep in front of mind wherever they go online.  Text Ads PPC and CPM marketing solutions deliver high-quality leads within the budget you choose.

WE IMPLEMENT THE 8 STEP YOUTUBE MARKETING STRATEGY

Why our clients like us… “Unbelievable results in a short space of time. New targeted Enquiries come in daily, over 17,000 likes gained and increasing organically every day. As a brand, we are now known WORLDWIDE. BMX even shared one of our posts! Excellent work guys, keep it up! ” Paul Hargraves, Director, Dip This Ltd. SOCIAL MEDIA PROPOSAL

Facebook Business Page Setup - £150+vat 1.) Create and or/ Optimise of your existing facebook page. (Very important as it now should be considered your second homepage) 2.) Customise your Facebook URL. WE UNIFY THE URL WITH YOUR BRAND NAME. It is fundamental that the Facebook name is correct for branding purposes. Because you choose it once and it is permanent. It’s key to remember that the first word of your Facebook page title is the most significant in the eyes of Google. Matching your Facebook vanity URL with the page’s title means we can stregnthen your brand recognition. This personalisation will hugely improve the findability of your page both in Facebook search and in search engines. 3.) Professionally Graphically design a banner and Profile picture. We design a Facebook cover photo that is 851 x 315 px. We will change this each month and also include promotions / seasonal design with seasonal offers: Christmas / Valentines Day / Mothers day / Fathers day / ect. WE WILL ENSURE THIS IS MOBILE RESPONSIVE. 4.) Integrate your keywords. We will place keywords within your photo descriptions, status updates and communications with other Facebook users so that it will help boost your SEO efforts. 5.) Make reviews prominent. We will move review section high up and Install Facebook app that lets fans post reviews to popular sites directly from your Facebook wall, this will branch out your awareness. Some of the review sites include: ‘Yelp’, ‘Trip advisor’, ‘Review Centre’. 6.) Create ‘Call to action’ We use the best CTA for your marketing objectives. We also can definitely use different calls-to-action at different times to add variety to your business page. ((Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, Watch Video)) 7.) Contact form integration. We can integrate a data capture facility high up on the page, for example newsletter subscription. 8.) Connect your content. We will set up connections of content and make sure that your Facebook page linking all of your content online. We link to your blogs, websites, sales pages, Instagram, Twitter, and every other piece of content you post online. Your Facebook page should be a portal through which customers can connect with every aspect of your business. 9.) Multilingual Posts. If the clients customer base international then we will ensure that the current content translated into their languages. Multilingual posts are crucial to international reach. 10.) Optimize Facebook updates. The first 18 characters of each of your Facebook posts serve as the meta title and the meta description in SERPs. Therefore, anytime we are going to post on Facebook, share the content or upload a picture, we will take advantage of the fact that we can add a description.

Twitter Business Page Setup - £150+vat 1.) Create and or/ Optimise of your existing Twitter page with an effective @username Your @username, also known as your handle, is your business’s unique identifier on Twitter. We write a branded username that is 15 characters or less and should be memorable and representative of your business so that you can be easily found. 2.) Professionally Graphically design a banner and Profile picture. You upload your header image at 1500 x 500 pixels and your profile image at 400 x 400 pixels, but they’re automatically resized when Twitter is viewed on a mobile device. We make sure that we are creative in those spaces, and focus on presenting your company brand as a whole, instead of just as a logo. It’s also good to remember that many mobile Twitter apps let users hide user names in their news feed, so your profile image may be the ONLY thing your followers see next to your message. Use one that’s easily identifiable. We will change this each month to include promotions / seasonal design with seasonal offers: Christmas / Valentines Day / Mothers day / Fathers day / ect. ENSURE THIS IS MOBILE RESPONSIVE. branded message. 3.) Optimised BIO. After the header image and bio picture, your bio is the next thing users see on your mobile Twitter profile. We write a clear, concise bio(160 characters long) to tell your story, describes your business, products or services. We will tell people why your business is unique and why they should follow you. We also add in useful information such as opening hours and location. We Include hashtags and keywords in your bio to increase the chances of your profile showing up in front of new audience members searching Twitter for those same hashtags or keywords.. 4.) Pinned Tweet We will research and pin a tweet to the top of your Twitter profile. It’s a good idea to consider:  One of your best tweets  An upcoming event  A new announcement  A tweet that summarizes your brand and mission  A tweet that drives an emotion 5.) Get the ball rolling! Initial following of 100 relevant users!

TWITTER PAID ADS SETUP - £100 Choose your target audience Reach the right audience by targeting based on interests, geography, gender, device, or users similar to your followers. In addition, maximize the relevancy of your message by targeting by keywords in people’s Tweets. Amplify your message and get discovered Get your Tweets and your account in front of more people who are interested in you. Set a budget and pay for what works Only pay when users follow your account or retweet, like, reply, or click on your Promoted Tweet. You’re in complete control. There’s no minimum spend, and you can start and stop at any time. FACEBOOK PAID ADS SETUP - £100 Target the right people More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. When we run a Facebook Advert, we choose the audiences that see it by location, age, interests and more. With Facebook Adverts, we choose the type of people you want to reach and we deliver your adverts to them. This makes your adverts more relevant for the people who see them, and brings you real results. Where they're active and engaged Mobile devices are now part of our lives – people use phones and tablets to discover, communicate and shop more than ever. 2 More than 700 million people visit Facebook every day on their phones and tablets – and when they do, they see Facebook Adverts along with stories from family and friends. Because Facebook Adverts are placed in the stream of information people view on Facebook, they're more likely to see your adverts and take action. For real business results Advertising on Facebook is easy for you and your customers. From a Facebook Advert, people can get directions to your shop, download your app, view your videos, add an item to a shopping basket or take another action on your website. We'll actively update you on how your Facebook Adverts perform and how your budget is spent.