4.1-4.2 ID & follow people - to grow SM

4. Be able to grow the use of social media for business purposes. 4.1 Select appropriate people to follow on social media, based on identified themes and keywords. 4.2 Follow identified people on social media. Name: Practical context & practice Activity 4.1: Select appropriate people to follow on social media, naturally flows into 4.2: Follow identified people on social media. The former (4.1), piggy backs onto a prior activity: 3.1 Identify themes and keywords. We will evidence both in this same form, by taking screenshots. These screenshots relate to the “recipes” that follow in this document, mentioned in the “slides” and shared in the group. Note: Enter your industry keywords/phrases & themes that you identified before (when we used ubersuggest.com: 3.1 Identify themes and keywords) in order to undertake these learning outcomes. Evidencing your “Learning Outcomes” You will repeat both outcomes 4.1-4.2 below on both recipes (Recipe 1 & Recipe 2 - below). To be done with screenshots & corresponding data to be captured in the relevant fields: Part A (screenshots) & Part B (description). See “Learning Outcome” reminder below: 4.1 Select appropriate people to follow on social media, based on identified themes and keywords. 4.2 Follow identified people on social media. ​Recipe 1 (screen-shot evidence):​ w​ e will be using a​ third-party tool/social search engine (​ e.g. www. social-searcher.com).​ In this instance we will be looking for twitter search results​. If none appear, then select another search result that shows you a twitter. If none available, then select another (excluding YouTube) . If the exception should arise, that there are none, then please select another channel that is relevant to your business, and within which you may be active. Justify this condition in your answer in the description area of this eDoc). You will ID & follow people for this recipe (1) - as well as the next, for our Learning Outcomes: 4.1 Select appropriate people to follow on social media, based on identified themes and keywords. 4.2 Follow identified people on social media. Recipe 1 steps: 1. Open a browser tab with the following website: www.social-searcher 2. “Type a keyword or hashtag” 3. Analyse resulting search results: (social proof): 4. Screen capture your search results 5. Follow the profile of the content publisher 6. Screenshot your following the follower 7. Prepare images for Submission in Your eDoc (after completing “Recipe 2”) 4.1-4.2 ID People & Follow - Activity | Learning Outcome (s) Page || 1 of 2

Recipe 2 (screen-shot evidence):​ Channel Search (box). T​ his approach looks at identifying people to follow, through content once again. T​ he discovery process is through the use of the channel’s built in search facility/search engine​. As video is a very persuasive and powerful tool, we will be using YouTube for a channel search. The above principles can be applied to other platforms. You will ID & follow people for this recipe (2) - as well as the next, for our Learning Outcomes: 4.1 Select appropriate people to follow on social media, based on identified themes and keywords. 4.2 Follow identified people on social media. Recipe 2 steps: 1. “Make sure you are logged into your google account” 2. Go to Youtube.com 3. Type a keyword/phrase or hashtag (in the search box) 4. Look for social proof a.k.a : No of Comments & views 5. Screen Capture: search results & follow people 6. Insert images into eDoc (will form part ot your other captures in Recipe 1) 7. Submit Your eDoc Part A: screenshots evidencing, and in support of: 4.1 Select appropriate people to follow on social media, based on identified themes and keywords. 4.2 Follow identified people on social media. [paste your screenshots you took for Recipe 1 and Recipe 2 and paste them in here please. Resize as required, and delete all this text in square brackets]. Part B: Purpose of your “identifying and following people” [type in here the purpose of using YouTube to publish your video and share to facebook - then delete this text between brackets - thank you. Friendly reminder, YouTube is the 2nd biggest search engine in the world and it is the primary video consumption platform/channel on the planet] Submission Guidelines Please submit this Activity eDoc to: w​ [email protected] Naming convention (for this eDoc): your full name_act_4_dot_1-2_ID-n-Follow 4.1-4.2 ID People & Follow - Activity | Learning Outcome (s) Page || 2 of 2