Addys 2017

Inspiration For our Magazine Design, we had to go off of the current Call To Entries poster for the 2017 Addys.We chose to keep with the contrasting color schemeand the Art Deco / retro feel by applying some of the same textures found in the poster.

201 7 AAF THE UNIFYING VOICE FOR ADVERTISING 10/18/16 4:48 PM addy_cover_2017.indd 1MAGAZINE COVER

TABLE OF CONTENTS

6ADDY BOARD MEMBERS 12ADDY COMMITTEE 20JUDGES SPREAD 28GOLD AWARDS 33SILVER AWARDS 40BRONZE AWARDS 52STUDENT AWARDS60MEET THE CREATIVES

TABLE OF CONTENTS MOCKUP



president’smessageDEAR MEMBERS AND GUESTS... Ad2 represents the future of advertising through its ability to unite young, talented professionals asDear members and guests, Welcome to the 2016 Las one group. Together, Ad2 creates a means for upVegas American Advertising Awards. Thank you for and coming professionals in the industry to gain thejoining us for tonight’s celebration as we recognize the contacts, education and leadership opportunitiesgreat work produced over the past year in Las Vegas. they need to become tomorrow’s industry leaders.This event is part of the world’s largest advertising It has been an honor to serve as your AAFLV Presidentcompetition, which is hosted by the American this 2015-16 year. It is the organizations collectiveAdvertising Federation through its 200 advertising goal to provide our members with the competitiveclubs throughout 15 districts. advantage of tools and skills that help advance theirAAF Las Vegas (AAFLV) is a non-profit organization of careers, help their companies grow, and help theirprofessionals dedicated to enhancing the advertising customers get better results. Our members are whatprofession through fellowship, education, community makes the AAF the Unifying Voice for Advertising. Iservice and public awareness. We accomplish this encourage you to join AAFLV, to get involved withmeaningful work under the direction of the AAFLV the local community and stay connected! Last, butExecutive Committee and our committed Board not least, I give my sincere thank you to our sponsors,Members. It has been a pleasure to work with my members, ADDY committee, volunteers, and of courseesteemed board, a blend of professionals from all all those who entered their work. It is only through allareas of the advertising industry and I am grateful for of this support that we are able to thrive and continuetheir commitment to our organization. our pursuit of protecting and promoting the well-Our Ad2 club, an affiliate of AAFLV comprised of being of advertising.advertising professional’s ages 32 and younger, hasalso continued to mobilize. Under the direction of Congratulations to tonight’s winners,current Ad2 President Jeremy Laufer, Ad2 is currently and I hope you enjoy the show!making preparations to move forward with a publicservice campaign in the coming year which willundoubtedly be a success benefiting the community.Presidents_spreadV2.indd All Pages PRESIDENTS MESSAGE & BOARD MEMB

AAFLV BOARD MEMBERS Marek Biernacinski Maryruth Mau Words by a Pro Lamar Advertising OUR MISSION AAFLV protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters. Lindsey Slivka Simon Lopéz Katie Quinn Cariela Santana The Smith Center A&G Audio R&R Partners The Smith CenterMarcus Rochellle Anne Tso Jason Isaac Katie Waechter Kristina Guerrero MassMedia Wheat Creative LLC Cirque du Soleil Post Launch Enchanted Encounters 11/8/16 4:18 PMBERS

SPREAD MOCKUP



AD2 BOARD



AD2 BOARD MOCKUP



ADDY CHAIR WINNER



JUDGES SPREAD



JUDGES SPREAD MOCKUP



BADGES





UFCDESCRIPTIONAWARDS: Gold award, AdvertisingIndustry Self-Promotion Brand ElementsENTRANT: Wide AwakeADVERTISER: Wide AwakeTITLE: Wide AwakeCREDITWIDE AWAKE: Modern Marketing ForGaming PropertiesGREG ANDERSON: Photographer

MGM RESORTS INTERNATIONALDESCRIPTIONAWARDS: Gold award, AdvertisingIndustry Self-Promotion Brand ElementsENTRANT: Wide AwakeADVERTISER: Wide AwakeTITLE: Wide AwakeCRED ITWIDE AWAKE: Modern Marketing ForGaming PropertiesGREG ANDERSON: Photographer

R&R PARTNERS2014–2015 YEAR IN REVIEW DESCRIPTION AWARDS: Gold award, Advertising Industry Self-Promotion Brand Elements ENTRANT: Wide Awake ADVERTISER: Wide Awake TITLE: Wide Awake CREDIT WIDE AWAKE: Modern Marketing For Gaming Properties GREG ANDERSON: Photographer

R&R PARTNERS DESCRIPTION AWARDS: Gold award, Integrated Advertising Campaign - Regional/National - Consumer ENTRANT: R&R Partners ADVERTISER: Las Vegas Convention & Visitors Authority TITLE: Vegas Season Integrated CrEDIT ARNIE DIGEORGE: Executive Creative Director SCHUYLER VANDEN BERGH: Creative Director JASON LUERY: Associate Creative Director JESSICA HAZEN: Associate Creative Director KRISTEN HART: Designer DON TURLEY: Senior Agenc y Producer ALYSON ASHBOCK: Account Supervisor MATT SMITH: Brand Manager DENISE GOLDBAUN: Senior Project Manager

UFCDESCRIPTIONAWARDS: Gold award, Book DesignENTRANT: UFCADVERTISER: UFCTITLE: UFC Brand BookCREDITUFC GLOBAL BRAND CREATIVE

CIRQUE DU SOLEILDESCRIPTIONAWARDS: Gold award, Book DesignENTRANT: Cirque du SoleilADVERTISER: Cirque du Soleil.comTITLE: Insider Access ProgramCREDITJASON ISAAC: Art DirectorANN PALADIE: PR DirectorFRANCOIS QUIRION: Ticketing Operations Manager

PETER LIK USADESCRIPTIONAWARDS: Gold award, Book DesignENTRANT: Peter Lik USAADVERTISER: Peter Lik USATITLE: Equation of Time

MGM RESORTS INTERNATIONALDESCRIPTIONAWARDS: Gold award, Direct Mail 3D/MixedENTRANT: MGM Resorts InternationalADVERTISER: ARIA Food and BeverageTITLE: Carbone InvitationCREDITBILL THOMAS: Art DirectorCHRISTA MEYRICK: ProductionHAIG’S PRINTING: PrintingELEVEN, INC.: Original Graphics

R&R PARTNERS DESCRIPTION AWARDS: Gold award, Book Design ENTRANT: UFC ADVERTISER: UFC TITLE: UFC Brand Book CREDIT UFC GLOBAL BRAND CREATIVE

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WIDE AWAKEDESCRIPTIONAWARDS: Gold award, AdvertisingIndustry Self-Promotion Brand ElementsENTRANT: Wide AwakeADVERTISER: Wide AwakeTITLE: Wide AwakeCREDITWIDE AWAKE: Modern Marketing ForGaming PropertiesGREG ANDERSON: Photographer 13

HAKKASAN GROUP DESCRIPTION AWARDS: Silver award, Direct Mail 3-D/Mixed ENTRANT: Hakkasan Group ADVERTISER: Hakkasan Group TITLE: Omnia Grand Opening Inviatation CrEDIT RICK TOMICH: Director of Marketing JESSE ANGLES: Executive Creative Director14

R&R PARTNERSDESCRIPTIONAWARDS: Silver award, Direct Mail3-D/Mixed CampaignENTRANT: 3 Martini Lunch Advertising & DesignADVERTISER: 3 Martini Lunch Advertising &DesignTITLE: The Mirage 2016 New YearCelebration InvitationCREDITSELENA PEPE: Creative DirectorAMY PIENTA: DesignerCHRIS SMITH: CopywriterFONG & FONG: Printer 15

TYPE MONKEYS DESCRIPTION AWARDS: Silver award, Advertising Industry Self- Promotion Direct Marketing & Specialty Items ENTRANT: Type Monkeys ADVERTISER: Type Monkeys TITLE: Type Monkeys in Sin City! CREDIT JEF ZAMPINO: Designer MEG BERTINI: Copywriter16

R&R PARTNERSout of your out of your HEAD out of theLet’s face it, it’s still a desert out there. Using less means more. Replacing your Let’s face it, it’s still a desert out there – so using less means more. Replacinglawn with water smart landscaping is the right thing to do. There’s even a cash grass with water smart landscaping is good for business. There’s even arebate for doing it. Learn more at snwa.com, or call 702-258-SAVE. cash rebate for doing it. Learn more at snwa.com, or call 702-258-SAVE. The Southern Nevada Water Authority is a not-for-profit water utility. The Southern Nevada Water Authority is a not-for-profit water utility. DESCRIPTION AWARDS: Silver award, Magazine Advertising Campaign ENTRANT: R&R Parnters ADVERTISER: Southern Nevada Water Authority TITLE: Nothing Sexier - Get Your Head Out of the Grass CREDIT ARNIE DIGEORGE: Executive Creative Director MARK NAPARSTEK: Creative Director KAMERON PARIES: Art Director JAMES COLEMAN: Art Director AARON CUNNINGHAM: Copywriter DON TURLEY: Executive Producer KELLY THOMPSON: Director of Production/Producer AMBERLEE ENGLE: Group Account Director 17

R&R PARTNERS out of your out of your HEAD out of the Let’s face it, it’s still a desert out there. Using less means more. Replacing your lawn with water smart landscaping is the right thing to do. There’s even a cash rebate for doing it. Learn more at snwa.com, or call 702-258-SAVE. The Southern Nevada Water Authority is a not-for-profit water utility. DESCRIPTION AWARDS: Silver award, Public Service Print Advertising ENTRANT: R&R Parnters ADVERTISER: Southern Nevada Water Authority TITLE: Nothing Sexier - Get Your Head Out of the Grass CREDIT ARNIE DIGEORGE: Executive Creative Director MARK NAPARSTEK: Creative Director KAMERON PARIES: Art Director JAMES COLEMAN: Art Director AARON CUNNINGHAM: Copywriter DON TURLEY: Executive Producer KELLY THOMPSON: Director of Production/Producer AMBERLEE ENGLE: Group Account Director VERONICA CHOU: Brand Supersivor18

MASSMEDIAIt’s a bright idea to get a mammogram. ascension.org Early detection can save lifes. DESCRIPTION AWARDS: Silver award, Poster ENTRANT: MassMedia ADVERTISER: Ascension Health TITLE: Mammography Poster CREDIT TOMMY DIGIOIA: Creative Director CHRIS SMITH: Copywriter 19

PROOF INTERACTIVE DESCRIPTION AWARDS: Silver award, Social Media, Single Platform ENTRANT: Proof Interactive ADVERTISER: Paragon Casino Resort TITLE: Paragon Casino Resort CREDIT DAN GEARY: President SAM HUBBELL: Creative Director KASIO MARTIN: Project Manager JOANNE FERNANDEZ: Designer20

ADLAVADESCRIPTIONAWARDS: Silver award, Business-to-BusinessWebsiteENTRANT: adlavaADVERTISER: JBA Consulting EngineersTITLE: JBA Consulting Engineers WebsiteCREDITNICK KAPTAIN: CEOKAREL BELLO: Lead DesignerKEVIN SMOTHERS: Lead Developer 21

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DIGITAL ADVERTISING BRONZE WINNERSDESCRIPTION DESCRIPTIONAWARDS: Bronze award, Out-Of-Home, Interior SiteENTRANT: MGM Resorts International AWARDS: Bronze award, Out-Of-Home, Interior SiteADVERTISER: Bellagio Food & Beverage, Harvest by Roy ENTRANT: UFCEllamar ADVERTISER: UFCTITLE: Harvest Construction Wall TITLE: UFC Dublin Airport BrandingCREDIT CREDITDUSTIN LAUFFER: Designer UFC Global Brand CreativeEVIE BARK: Art DirectorERICKA KURTZ: Brand Manager DESCRIPTIONGLORIA GRACE & MIKE HARRIS: Production AWARDS: Bronze award, Out-Of-Home, Interior SiteDESCRIPTION ENTRANT: MGM Resorts International ADVERTISER: Bellagio Food & Beverage, Harvest by RoyAWARDS: Bronze award, Out-Of-Home, Interior Site EllamarENTRANT: UFC TITLE: Harvest Construction WallADVERTISER: UFCTITLE: UFC Dublin Airport Branding CREDITCREDIT DUSTIN LAUFFER: Designer EVIE BARK: Art DirectorUFC Global Brand Creative ERICKA KURTZ: Brand Manager GLORIA GRACE & MIKE HARRIS: ProductionDESCRIPTION DESCRIPTIONAWARDS: Bronze award, Out-Of-Home, Large VenueENTRANT: UFC AWARDS: Bronze award, Out-Of-Home, Interior SiteADVERTISER: UFC ENTRANT: MGM Resorts InternationalTITLE: UFC 193 Etihad Stadium Branding ADVERTISER: Bellagio Food & Beverage, Harvest by Roy EllamarCREDIT TITLE: Harvest Construction WallUFC Global Brand Creative CREDITDESCRIPTION DUSTIN LAUFFER: Designer EVIE BARK: Art DirectorAWARDS: Bronze award, Out-Of-Home, Large Venue ERICKA KURTZ: Brand ManagerENTRANT: UFC GLORIA GRACE & MIKE HARRIS: ProductionADVERTISER: UFCTITLE: UFC 193 Etihad Stadium Branding 23CREDITUFC Global Brand Creative

OUT OF HOME DIGITAL ADVERTISING DESCRIPTION DESCRIPTION AWARDS: Bronze award, Out-Of-Home, Interior Site AWARDS: Bronze award, Out-Of-Home, Interior Site ENTRANT: MGM Resorts International ENTRANT: MGM Resorts International ADVERTISER: Bellagio Food & Beverage, Harvest by Roy ADVERTISER: Bellagio Food & Beverage, Harvest by Roy Ellamar Ellamar TITLE: Harvest Construction Wall TITLE: Harvest Construction Wall CREDIT CREDIT DUSTIN LAUFFER: Designer DUSTIN LAUFFER: Designer EVIE BARK: Art Director EVIE BARK: Art Director ERICKA KURTZ: Brand Manager ERICKA KURTZ: Brand Manager GLORIA GRACE & MIKE HARRIS: Production GLORIA GRACE & MIKE HARRIS: Production DESCRIPTION DESCRIPTION AWARDS: Bronze award, Out-Of-Home, Interior Site AWARDS: Bronze award, Out-Of-Home, Interior Site ENTRANT: UFC ENTRANT: UFC ADVERTISER: UFC ADVERTISER: UFC TITLE: UFC Dublin Airport Branding TITLE: UFC Dublin Airport Branding CREDIT CREDIT UFC Global Brand Creative UFC Global Brand Creative DESCRIPTION DESCRIPTION AWARDS: Bronze award, Out-Of-Home, Large Venue AWARDS: Bronze award, Out-Of-Home, Large Venue ENTRANT: UFC ENTRANT: UFC ADVERTISER: UFC ADVERTISER: UFC TITLE: UFC 193 Etihad Stadium Branding TITLE: UFC 193 Etihad Stadium Branding CREDIT CREDIT UFC Global Brand Creative UFC Global Brand Creative DESCRIPTION AWARDS: Bronze award, Out-Of-Home, Interior Site ENTRANT: UFC ADVERTISER: UFC TITLE: UFC Dublin Airport Branding CREDIT UFC Global Brand Creative24

BRONZE WINNERSDESCRIPTION DESCRIPTIONAWARDS: Bronze award, Out-Of-Home, Interior Site AWARDS: Bronze award, Out-Of-Home, Interior SiteENTRANT: MGM Resorts International ENTRANT: MGM Resorts InternationalADVERTISER: Bellagio Food & Beverage, Harvest by Roy ADVERTISER: Bellagio Food & Beverage, Harvest by RoyEllamar EllamarTITLE: Harvest Construction Wall TITLE: Harvest Construction WallCREDIT CREDITDUSTIN LAUFFER: Designer DUSTIN LAUFFER: DesignerEVIE BARK: Art Director EVIE BARK: Art DirectorERICKA KURTZ: Brand Manager ERICKA KURTZ: Brand ManagerGLORIA GRACE & MIKE HARRIS: Production GLORIA GRACE & MIKE HARRIS: ProductionDESCRIPTION DESCRIPTIONAWARDS: Bronze award, Out-Of-Home, Interior Site AWARDS: Bronze award, Out-Of-Home, Interior SiteENTRANT: UFC ENTRANT: UFCADVERTISER: UFC ADVERTISER: UFCTITLE: UFC Dublin Airport Branding TITLE: UFC Dublin Airport BrandingCREDIT CREDITUFC Global Brand Creative UFC Global Brand CreativeDESCRIPTION DESCRIPTIONAWARDS: Bronze award, Out-Of-Home, Interior Site AWARDS: Bronze award, Out-Of-Home, Interior SiteENTRANT: MGM Resorts International ENTRANT: UFCADVERTISER: Bellagio Food & Beverage, Harvest by Roy ADVERTISER: UFCEllamar TITLE: UFC Dublin Airport BrandingTITLE: Harvest Construction Wall CREDITCREDIT UFC Global Brand CreativeDUSTIN LAUFFER: DesignerEVIE BARK: Art DirectorERICKA KURTZ: Brand ManagerGLORIA GRACE & MIKE HARRIS: Production 25

Amelia KohrJudy SengsoneLorenzo Loera