VEA-Ebook

SIMPLE AD SYSTEM THE EXACT STRATEGY WE USE TO CREATE WINNING VIDEO ADS

CONTENT INTRO..........................................................................................1 PRODUCT RESEARCH...................................................................2 SOURCING CONTENT...................................................................3 SCRIPT WRITING.........................................................................4 LOOK & FEEL..............................................................................5 LOOK & FEEL..............................................................................6 MUSIC.........................................................................................7 BONUS 1......................................................................................8 FINAL CHECKLIST.......................................................................9 BONUS 2.....................................................................................10

INTRO In this Simple Ads System Ebook we'll reveal the lessons w e ’v e l e a r n e d g e n e r a t i n g o v e r $ 7 , 0 0 0 , 0 0 0 i n s a l e s f r o m Facebook Ads. We'll cover the following lessons on how you too can create ultra performing ad creatives and crush your competition. W e ’l l c o v e r o u r l e s s o n s i n t h e f o l l o w i n g a r e a s : - Product research - Content Sourcing - Script Writing - Look & Feel - Music - Video Formats  N o f l u f f , p u r e v a l u e s o l e t ’s g e t s t r a i g h t i n t o i t . 1

PRODUCT RESEARCH I n t h e h i e r a r c h y o f w h a t ’s i m p o r t a n t f o r a s u c c e s s f u l a d , the product sits at the top. At the end of the day the offer is what makes the buyer buy.  So know your product in-and-out, all the small details, features and benefits. This will allow you to better accentuate the product in y o u r a d s a n d c r e a t e n e w a n g l e s y o u d i d n ’t p r e v i o u s l y t h i n k of. A p r o d u c t t h a t ’s p r e s e n t e d w e l l b u t h a s m e d i o c r e marketing behind it will almost always outperform a p r o d u c t t h a t ’s n o t p r e s e n t e d t h a t w e l l b u t h a s g r e a t marketing behind it. This is why product research is SO important. Take your time with product research, learn to know everything about it. Here are the things you should be looking for and writing down: Features - technical aspects. Benefits - what does it do. Problems it solves - how does it make your life easier? Emotions it appeals to - is it for fun, calmness, relaxation or something else? 2

Think about these things thoroughly and think of the audiences each of the aspects can appeal to. We usually write these things down on a spreadsheet.To save you some h e a d a c h e w e ’v e m a d e i t f o r y o u . Click here to open it (make a copy of it to use it for yourself) SOURCING CONTENT N o w t h a t y o u ’v e d o n e s o m e r e s e a r c h o n y o u r p r o d u c t - i t ’s time to get some content for your ads! At first, you can use the content from AliExpress, Alibaba, Y o u T u b e , I n s t a g r a m , o r e v e n f i n d y o u r c o m p e t i t o r ’s a d s o n Facebook. (Make sure this is non-copyrighted material or you may see negative repercussions). Try to get AS MUCH content as possible. This will help you with testing and building out many variations until you find something that converts and you love. I t ’s b e s t t o g e t c o n t e n t w h e r e t h e p r o d u c t i s p l a c e d i n various situations, so you have room to play with and continue doing the most important thing - testing. O n c e y o u f i n a l l y h a v e t h e c o n t e n t p a r t s o r t e d , i t ’s t i m e t o move on to converting the content into the right size. As you know Facebook Ads can have many sizes - Instagram stories, Facebook feed etc. 3

B u t t h e r e ’s a 1 f i t s a l l s o l u t i o n h e r e . I t ’s t h e 1 : 1 r a t i o . W i t h it your ads will look fitting in all ad locations and they w o n ’t l o o k o u t o f p l a c e ! An easy way to transform your ads into a 1:1 format is to use tools such as the ones below. For Images -Canva (Free) -Photoshop (Paid) For Videos -Adobe Premiere Pro (Paid) -Sony Vegas Pro (Paid) SCRIPT WRITING Now that you have the research ready and the content on h a n d i t ’s t i m e t o w r i t e s o m e a d s c r i p t s f o r i t .   Remember about the key benefits, features and problems your product solves? I t ’s t i m e t o p u t t h i s i n f o r m a t i o n t o u s e . A quick tip here is to snoop around your competitors’ ads or look on Amazon and look at what angles are working for them. This will save you some time on testing. Y o u s h o u l d n ’t S T E A L w h a t t h e y s a y , i n s t e a d , y o u s h o u l d model what they do. Whenever you see an overwhelming amount of stores going for the same angle when selling y o u r p r o d u c t i t ’s b e s t t o n o t g o a g a i n s t t h e g r a i n b e c a u s e t h e y ’v e a l r e a d y d o n e t h e h a r d w o r k f o r y o u .   4

B u t i f t h a t ’s n o t p o s s i b l e f o r y o u , h e r e ’s w h a t y o u c a n d o : 1) Take the key benefit or benefits of your product and choose fitting content for it. 2) Write small yet compelling scripts based around the key benefits. GOOD EXAMPLE BAD EXAMPLE LOOK & FEEL Too much text is never too good. Keep it short, sweet and concise. Y o u d o n ’t n e e d p a r a g r a p h s u p o n p a r a g r a p h s o f t e x t t o c o n v i n c e y o u r b u y e r s , e v e n w o r s e i f y o u ’l l h a v e t o o m u c h t e x t o n y o u r a d s t h e y ’l l j u s t e n d u p n o t r e a d i n g i t . C u t o u t e v e r y t h i n g t h a t ’s n o t r e l a t e d t o t h e k e y b e n e f i t s , features and problems. 5

Another thing you can do is highlighting the most important things in your scripts.  T h a t w a y y o u c a n m a k e s u r e p e o p l e r e a d i t a n d d o n ’t m i s s it. This is what sells the product. And make sure you match the color scheme with your website - these two should fit together seamlessly. If not this can only cause confusion in buyers and leave them thinking “did I click on the right link?” To summarize: Keep it short and sweet, highlight the most important things, and use the same look as your website. GOOD EXAMPLE BAD EXAMPLE The Perfect Balance The Text is Too Big 6

THE MUSIC W h e n y o u ’r e c h o o s i n g m u s i c f o r y o u r a d s , y o u s h o u l d always use Non-Copyrighted music. If you do decide to use copyrighted music, your ads will not get approved unless you have a license for it (they’re expensive and a waste of money.) If you go on YouTube and search for “Non-Copyrighted music”, you will find a ton of songs you can use. A g r e a t t i p h e r e i s t o f i n d f i t t i n g m u s i c . I f y o u ’r e t r y i n g t o s e l l a c a l m i n g p r o d u c t h a v i n g u p b e a t m u s i c i s n ’t t h e best thing to do, so be more specific when searching for music. You can change the style of your music by adding more adjectives to your search. For example, ‘Upbeat Non- Copyrighted music“, “Exciting Non-Copyrighted music”. 7

BONUS 1: WINNING VIDEO CREATION FORMAT The Scroll Stopper Make sure the first 3-5 seconds of your video include a hook. You can do this by using the best clip with the product and/or making very fast cuts between the clips. Problem → Solution & Benefits The next clips and the following video text should focus on WHY someone would need this product. You should use 2-4 clips (each: 4-5 seconds) to show the problem and the solution it solves. (Optional): Use 1-3 more clips to show key features Y o u d o n ’t a l w a y s h a v e t o d o t h i s , b u t i t ’s w o r t h t e s t i n g videos where you showcase the KEY features of the p r o d u c t . F o r e x a m p l e , s h o w i n g t h a t i t ’s l i g h t w e i g h t o r i t ’s d u r a b l e . Call to action Use the end of the video to show a clear call to action! You can say:“Shop Now”,“Click the link below and get yours today”,“Only $xx, Buy now!”Just make sure y o u ’r e c l e a r o n w h a t t h e y h a v e t o d o n e x t ! T h e m o r e clear you are, the better. 8

FINAL CHECK LIST I t ’s a l w a y s g o o d t o d o a f i n a l c h e c k o f y o u r a d t o s e e i f t h e y f i t t h e m a r k a n d h a v e a l l b a s e s c o v e r e d . S o h e r e ’s o u r checklist we use for all of our ads. - Are all the clips high quality throughout the entire ad? - Is the grammar correct and double checked throughout the entire ad? (you can use Grammarly here to speed up this) - Are the right words and benefits highlighted and correctly displayed? - Is the text size, line length and logos suitable to be used on Facebook? I f y o u r a d s m a t c h a l l o f t h e s e y o u ’r e g o l d e n t o g o ! ! 9

BONUS 2 I t ’s f o r s u r e a l o t o f w o r k t o c r e a t e p r o v e n - t o - c o n v e r t a d s , h o w e v e r , o n c e y o u g e t i t r i g h t y o u ’l l n e v e r l o o k b a c k ! To save you some time and headaches trying to figure out all of this on your own, we want to offer you 15% off your first ad package from us! Use code: EBOOK15 for 15% off We create proven-to-convert video ads for ecommerce stores. Browse our video packages here. Let us help you succeed. 10