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David Posnack JCC 2023-2028 STRATEGIC PLAN

TIMELINE

STRATEGIC PLAN TASK FORCE MODERNIZE OUR ENHANCE OUR EXPLORE NORTH STRATEGICALLY FACILITY & CENTER OF BROWARD & EAST ENHANCE OUR EXCELLENCE FUNDRAISING TECHNOLOGY EXPANSION Chairs: Bonnie Rayman Chairs: Beverly Bachrach Chairs: Elaine Turner & Cindy Schneider Chairs: Scott Ehrlich & Davia Mazur & Kevin Riggott & Scott Kleiman CHAIR OF TASK FORCE: Monique Shafir CONSULTANT: Matt Kuttler, Kuttler Advising COMMITTEE MEMBERS: Ron Barr, Neal Buchholz, Marissa Feig, Heather Gilbert, Lee Kadin, Spencer Linden, Debbie Lombard, Missy Longman, Michael Orlove, Louis Reinstein, John Rinella, Judith Rose, Adriane Rosen, Amy Rosenberg, Ali Somers, Lenny Suskind, Donny Sztulwark, Dianne Thorne, Cina Tucci, Lesley Wechter

WINNING MOVES Priority 1 Priority 2 Priority 3 Priority 4 MODERNIZE OUR ENHANCE OUR EXPLORE NORTH STRATEGICALLY FACILITY & CENTER OF BROWARD & EAST ENHANCE OUR EXCELLENCE FUNDRAISING TECHNOLOGY EXPANSION

Priority 1 MODERNIZING OUR FACILITY & TECHNOLOGY Building Technology Security TriPartite Enhancements Upgrades Review Agreement

Building ITEM ACTION COMPLETION Enhancements 1 Renovate Orlove, Lippman and November 2023 Lobby; 2 Phase 1 December 2025 3 Renovate Orlove, Lippman, and December 2026 4 Lobby; TBD Phase 2 5 Update and Install impact windows in Singer Early Revise by April Childhood Learning Center 2024 Explore ways to enhance existing facility usage at Bat Yam (pending discussion) Implement long term building capital replacement plan

Technology ITEM ACTION COMPLETION Upgrades 1 Move to CCC’s Spirit+ September 2023 April 2024 2 Create plan for enhancing fitness technology December 2023 3 Decide on data strategy/CRM (and December 2023 then create plan) 4 Upgrade notification system campus- wide

Security ITEM ACTION COMPLETION Review 1 Add items based on results of August 2023 SCN/Davie Security Assessment TriPartite ITEM ACTION COMPLETION Agreement 1 Discuss future of agreement December 2027

Priority 2 ENHANCE OUR CENTER OF EXCELLENCE Early Camp/Youth/ Arts, Culture Sports & Special Childhood Maccabi & Education Wellness Services Tzair (incl. Giborim United)

Early ITEM ACTION COMPLETION Childhood 1 Hire/employ/consult with behavior June 2023 2 specialist(s) Re-assess after • Behavior specialist(s) will work with August 3 4 the youth programs (After-School, Define by July 2024; Camp, Maccabi Tzair) and Special Launch by Services November 2024 for fall 2025 start date. Implement “The Nurtury” (in conjunction with Special Services) November 2024 • A program for young children with January 2025 developmental delays/disabilities in our Early Childhood program Research potential for a Kindergarten program (make decision) Develop our own preschool curriculum

ITEM ACTION COMPLETION 1 Create and implement new premier arts- August 2024 based program (like PASS) Camp/Youth/ 2 Enhance indoor/outdoor recreation December 2023 Maccabi Tzair activities for all youth programs - create list of specific recommendations 3 Create and implement an off-site premier June 2024 travel camp for youth/teens (Davie/Bat Yam)

ITEM ACTION COMPLETION 1 George Gottlieb Institute/HLC: • Build partnership to deliver Holocaust • 50 schools by learning for public schools 1/2026 • Build a program for Broward County • 20 synagogues congregant schools by 1/2025 2 Adult Enrichment & Seniors Program: • Create a mechanism to direct • December 2023 members on how to reach all county available services for seniors Arts, Culture • Increase the number and variety of • December 2024 & Education adult classes we offer- 5 new classes • Develop new, award-winning • January 2024 intergenerational programming • Partner with cultural arts experts to • January 2024 run interesting programs with the J 3 Jewish/Cultural Travel Program: • Develop Holocaust education travel • December 2023 program • Develop local travel program • December 2023 • Develop domestic/international • December 2024 travel program

Sports & ITEM ACTION COMPLETION Wellness 1 Survey to develop new classes; increase July 2024 Pt. 1 the number of classes; target younger audiences January 2025 • Determine 5 new classes to add December 2023 2 Explore program and equipment December 2023 innovation, using technology (ex: body composition analysis) December 2025 3 Explore indoor pickleball courts – covering current pickleball courts and/or possibly adding pickleball courts 4 Add gymnastics program – adding full gymnastics meets at the DPJCC (make decision)

Sports & ITEM ACTION COMPLETION Wellness 5 Explore adding Brain Fitness Program – December 2025 Pt. 2 Possibly adding brain classes and/or programs in current Maccabi office December 2025 December 2023 6 Renovate current sports and wellness locker rooms 7 Replace fitness entrance doors- includes replacing current doors with transparent bullet-resistant smart doors/shadow, adding access control for entry with auto door opener for seniors and those with disabilities with exit push bar on inside in case of an emergency within the fitness area (make decision)

ITEM ACTION COMPLETION 1 Implement the Hire-Ability Food Truck January 2024 Project - Federal Grant 2 Implement the Sunrise Camps for December 2023 Children with Cancer and their siblings for Special three weeks/year (Winter & Spring Services Incl. Giborim Breaks) United 3 Create and implement a Giborim Travel August 2024 program (GibGo) 4 Research identifying additional space for December 2027 Special Services (make decision) 5 Begin planning for a Hero's Village - December 2026 Residential Facility for Adults with Intellectual and Developmental Disabilities (make decision)

Priority 3 EXPLORE NORTH BROWARD & EAST EXPANSION General North East Broward Expansion Expansion County Expansion

General ITEM ACTION COMPLETION Broward County 1 Explore potential preschool in • December Expansion synagogues 2025 • Hollywood expansion – Make a decision pending location and • January 2026 funding • Speak with Solel • West Broward: possible intergenerational site – pending location and funding 2 Explore Arts and Culture partnerships with December 2023 agencies • Speak with NSU and FAU - Lifelong Learning, general education and possible intern in behavior health, medical students for Sunrise Camps

ITEM ACTION COMPLETION North 1 Determine if we want to be in or have a June 2027 Expansion role in the north: • Ongoing community talks with Soref- Federation to discuss project • Review data from studies • Consider opening a store front 2 Promote our brand with food truck in December 2024 North 3 Decide if we can work with a synagogue December 2025 or off-site location to run programs

East ITEM ACTION COMPLETION Expansion 1 Build on Bat Yam Relationship to Expand October 2023 Summer Camp (make decision) 2 June 2026 Explore potential expansion of Bat Yam to a new facility on site • Track changing demographics to look for other opportunities

Priority 4 STRATEGICALLY ENHANCE OUR FUNDRAISING Create a Data Social Stewardship Culture of Analytics Media Philanthropy

ITEM ACTION COMPLETION 1 Expand our Philanthropy Department (one to two years) Create a • Employ a grant-writer (could be on a June 2026 Culture of contract basis Philanthropy June 2024 • Embed fundraising in all departments Pt. 1 but coordinate through the July 2023 Philanthropy Department June 2024 • Create fundraising orientation for new board • Educate and engage all board members in fundraising

ITEM ACTION COMPLETION 2 Emphasize Fundraising Bedrocks Ongoing May 2028 Create a • JPillar Society – $1.5 million by 2028 May 2028 Culture of May 2028 Philanthropy • JLegacy Society – 100 new people June 2024 Pt. 2 • Create endowment – $7 million June 2024 • Nurture “Entry-Level Fundraising” to Ongoing build NextGen lifetime habits of giving (in process 1 -3 years) – 200 New People • Identify “super fans” (people who care deeply about the J, but aren’t currently giving) as philanthropy prospects • Develop a fundraising/marketing campaign to solicit these people, 1-2 years • Continue to focus on securing JLegacy gifts and growing our endowment even after Life and Legacy program concludes

Data ITEM ACTION COMPLETION Analytics 1 Maintain and utilize accurate and current 1-2 years statistics about the J, our members and June 2025 2 why they care about our agency, work with membership December 2023 Create dashboard

ITEM ACTION COMPLETION Social 1 Establish social media plan June 2024 Media • Build a philanthropic brand by creating interest, trust and Stewardship engagement on social media. It is not just about the number of followers. “Social media primes people for philanthropy, but relationships seal the deal.” ITEM ACTION COMPLETION 1 Create stewardship plan December 2023 • Maintain a high level of engagement among donors so they continue to financially support the J