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Hello and welcome to our frst issue. PUBLISHED BY ICSD (SA) Magieliesig Ext 24, Bryanston This kind of publication is always caught up in a kind P.O. Box 537, Magaliesview 2067 of dynamic tension, the push me, pull me tussle be- [email protected] tween building a distribution and building a reader- www.icsd.org.za 011 022 6611 / 083 703 4525 ship. It’s early days for us yet but we hope we have CTN: 021 801 5100 managed to do at least some of both with this issue. Mark Froy – Managing Director In this magazine you will fnd a number of features The CorporaTe SoCial review Team about our collaborators and advertisers - highlighting Editor: various aspects of their CSR programmes. And we Paul Rowlston Writers: believe that it is important that we provide that plat- Theresa-Lütge Smith form. Not only does every CSR programme deserve Editor: South African Writers’ Network (SAWN) some form of acknowledgement, but each offers a Johathan Hanks unique insight into the many different forms that CSR Director of Incite Sustainability (www.incite.co.za), was the can take. Maybe one of them will inspire you to do convener of the international drafting team and managed the multi-stakeholder negotiations on the text of ISO 26000. He is something new in your space. a member of the working group to the South African Integrated Reporting Committee (IRC), as well as a member of an Advi- But also we want our magazine to be more than just sory Group of the International Integrated Reporting Commit- a shop-window for CSR. We want to have a voice, we tee (IIRC). want to challenge you, we want to get you thinking, Tyron Louw we want to give you content that you want to read and MSc student – Ergonomics Rhodes University- curator of TEDxRhodesU frst exclusively student-run TEDx conference - after you have read it - we want you to talk about it. in South Africa, Lesley Masters (PhD) Indeed, we want to engage you in a conversation Senior Researcher. Institute for Global Dialogue about CSR and how the world works. We want to get Sam Alwyn into a two way dialogue with you. Because that’s how N.Dip FA Nelson Mandela Metropolitan University - PGCEPost Graduate Certifcate in Education we’ll better understand what you are thinking and 2009 Green Partnerships Award for Eccleston Apple Festival what you want and that’s how we’ll be better able to in conjunction with Creative Minds and St. Mary’s School in present you with articles and features that bring some Eccleston for arts activities and construction of a Den to raise kind of value into your world. awareness of locally grown apple species So, take a read and let us know what you think. We Advertising: [email protected] / [email protected] look forward to hearing from you. 011 023 7795 / 083 898 4591 Design and DTP: Until then, have a day. Shona Haupt: 082 5666 412 Accreditation: Paul S Rowlston MediaClubSouthAfrica.com Pieter de Ras Editor MediaClubSouthAfrica.com Antoine de Ras ISO International Township Front Cover Photo: Gallo Images/Getty Images Design: Cornerstone Design [email protected] Disclaimer Opinions expressed in Corporate Social Review are not necessarily those of The Institute for Corporate Social Development (ICSD). No responsibility can be accepted for errors, as all information is believed to be correct at the time of print. Copyright subsists in all work in this publication. Any reproduction or adaptation, in whole or in part, without written permission of the publisher is strictly prohibited and an act of copyright infringement which may, in certain circumstances constitute a criminal offence. Electronic Copy freely available for download www.corporatesocialreview.org.za www.icsd.org.za Electronic Copy freely available for viewing www.issuu.com Welcome Leonard Vundla, Ad- vertising Sales Executive to the ICSD was founded in honour of my late father JJ Louw – Treasure Louw, Founder Corporate Social Review team CORPORATE SOCIAL REVIEW
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ConTenTS Features ISO 26000 CSR ................................................................................................................17 Vodacom Change the World Program ................................................................................9 agriCulTure Buhle Farmers Academy - Train to succeed.....................................................................35 Afgri - Agriculture and food security..................................................................................31 NWK ................................................................................................................................ 39 Profles Pieter de Ras President APPSA .......................................................................................27 Gift of the Givers...............................................................................................................61 Smile Foundation..............................................................................................................57 environment Wetlands .........................................................................................................................53 Regulars Talking Points .................................................................................................................... 5 Environment Review........................................................................................................ 55 Business Review ............................................................................................................. 44 News Review ................................................................................................................... 49 Crib Notes........................................................................................................................ 16 Art/Book/Movie/Music Review .................................................................................... 67-68 Events.............................................................................................................................. 69 Training CSR ................................................................................................................... 74 Gallo Images/Getty Images In the upcoming edition we will be doing a feature on Townships. Thank you to Township Patterns for allowing us to use your photographs. CORPORATE SOCIAL REVIEW
Graeme Williams, MediaClubSouthAfrica.com CORPORATE SOCIAL REVIEW
TalKing poinTS According to the old saw there are lies, damned lies … and statistics. n truth it is possible to make almost any argument if you carefully select your numbers. It would, for Iinstance, be possible to use statistical measure- ments to argue convincingly that Stephen Spielberg does not, in fact, exist. * This being said, asking questions is kind of what jour- nalism is all about and statistical studies do represent an awful lot of questions asked to an awful lot of peo- ple. While we were preparing this launch issue, we took a look at some Nielson research numbers to see if we could get any sense of South Africa’s attitude to social issues. Gallo Images/Getty Images According to Nielsen’s Global Citizenship Study this is These numbers are all well and good. But it’s what the how their South African respondents answered some numbers tell us that really matters. key questions: For instance, at frst glance, our frst question was • 48% of South Africans buy products and servic- why do so few South Africans care? What?! You roar. es from a company that have implemented pro- But look at that top question. When asked if they buy grammes that give back to society. products and services from a company that imple- mented programmes that have given back to society • 45% do business with companies that have imple- only 48% said yes. mented programmes that give back to society. • 42% work for a company that has implemented And yet this is the lowest bar. It does not suggest that programmes that give back to society. such social responsibility comes at a premium price or requires a greater effort or a compromise in qual- • 43% invest in companies that implemented pro- ity. Yet less than half of us claim to buy from socially grammes that give back to society. responsible companies. Which is amazing when you consider that nearly half When asked what causes they thought companies of us claim to work for a company that has implement- should support, South Africans responded: ed such programmes and nearly half of us claim to have invested in these companies. Environmental sustainability 68% Can it really be that nearly half the companies in Support small business &entrepreneurship 67% South Africa are socially responsible and yet half of us do not do business with them? Or is it simply that Create well compensated jobs 66% the socially responsible things we do are not given Increase access to clean water 60% suffcient attention? Protect animals 58% There is a social and societal imperative for busi- nesses and organisations to be good corporate citi- Eradicate poverty & hunger 57% zens. And there is a clear rationale for making such responsible activities known. Perhaps if more of us CORPORATE SOCIAL REVIEW
talked more often, more actively and more passion- vis naidoo, Subsidiary Citizenship Director - ately about the causes we believe in, the causes we microsoft South africa support and the value of our ‘social contracts’ maybe then more people would make it a priority in their lives What do these numbers tell us about South African and in their ‘buying decisions’. attitudes to Corporate Social responsibility? Taken at face value, the numbers suggest a degree of jad- What do you think? This is called Talking Points for edness around CSR in South Africa, which probably a (reason two if you count the double meaning our comes from years of companies generating as much editor is so fond of) so now it’s time for you to tell us publicity as they could from their CSR projects with no what you think. lasting impact. But if you dig deeper, you will see that CSR has come a long way, and we’re seeing far more What do you think these numbers tell us about South strategic, targeted and effective CSR approaches that African attitudes to Corporate Social responsibility? make a real impact in the lives of the intended benef- ciaries. We certainly prefer a tangible ‘making a differ- Why do you think that so few South Africans said yes ence’ culture [in order to] to truly help that community to the simplest of the and economy grow. The numbers suggest questions about com- a degree of jadedness panies that implement Why do you think that so few South Africans (less than around CSR in social programmes? 50%) said yes to the simplest of the questions about South Africa companies that implement social programmes? The And why do you think man in the street almost expects companies to have that 68% of us want to protect the environment, 67% some sort of CSR programme nowadays, so I don’t want to help small businesses and yet only 57% want think it’s a differentiator anymore. What’s far more rel- to eradicate poverty & hunger - less even than those evant is how those programmes impact directly on the of us who want to protect animals? lives of people and communities. Before we went to press we asked some of the busi- As regards our priorities: It all ness leaders we are talking to what they thought. depends on what makes sense It all depends Here’s what some of them had to say: to you. To give you an exam- on what makes ple: for us at Microsoft, our sense to you CSR program really came to life once we decided to align our strategy to govern- ment’s fve identifed priorities of education, health, safety, rural development and jobs. Since then, the motivation behind our citizenship strategy became clear as daylight and now makes perfect business sense. Ms Iris Francis, Group CSI & Internal Communications manager, the mcCarthy group. I believe more people are becoming Socially Con- scious and therefore they buy-in to companies that understand that ‘doing good is good for business’! For some people this is not a core concern. Their focus is on delivery, price, great service, etc .It is a big tick if the company does good social programs but they need to also deliver the best service at the best price. Not many people, especially those that have buying power, have experienced real poverty or are even fully aware of what it entails. Most people don’t know how to even help disadvantaged communities. Com- panies that make helping ‘easy’ are the most suc- cessful, for an example – Woolworths My School (as easy as every time you swipe your card, your chil- Chris Kirchhoff, MediaClubSouthAfrica.com CORPORATE SOCIAL REVIEW
dren’s school gets a cash donation). [The Nielson) corporation itself is giving, rather than relying purely research questionnaire probably focused more on the on their consumers to give. They may [also} be more middle/income bracket. I am sure that if you spoke to prepared to support an organisation that is visible in mainly poor income household or black communities, its generosity in their own communities. the results above would be vastly different. “The statistics suggest that consumers are more con- To whom much is given, much is required and if cerned with the environment and supporting small you are in touch with reality in the larger scheme of businesses/entrepreneurs than they are with the erad- things in SA - meaning that if you are employed, have ication of poverty and hunger.” We hypothesize that a home and a vehicle that works, your kids are in a consumers see poverty and hunger as being more of decent school and you eat a warm meal each night the responsibility of government than of companies – then you are certainly one of those who has been per se. There is no direct link to business success given much! and the motives can therefore be South African consumers called into question. Environmen- Iris is currently very busy work- are highly sceptical about tal concerns are especially topical ing on her Rally to Read program. motives and transparency. and companies can have a tangible www.rallytoread.co.za impact, both positive and negative. The growing environmental awareness and publicity, Alison Tucker, Director - Added Value South together with the constant stream of ‘green’ innova- africa. tions is also starting to make consumers feel that they have a shared responsibility for the environment. It “Less than half of South Africans would specifcally should probably also be noted that if the question was ‘buy products from companies that implement pro- worded differently, making reference to FMCG food grammes that give back to society’.” This relatively low companies serving lower LSM consumers, the fgures fgure may be driven, in part, by some South African for poverty and hunger may well be much higher. It consumers feeling that they have enough of their own is, in fact, highly likely that consumers judge social personal challenges to have to worry about broader responsibility causes in the context of specifc indus- societal challenges. (This doesn’t necessarily mean tries.” these consumers would be lower LSM consumers.) Consumers may also anticipate that they would have Alison suggested that further reading on a related is- to pay more for goods and services from these com- sue might be found at: panies and are feeling the pinch of the increased cost www.added-value.com/source/2011/03/innovation- of utilities and living in general. Furthermore, South can-change-the-world/ African consumers are highly sceptical about motives and transparency. If the statement was associated * Take all the people who WANT to be globally recog- with a corporation that has a strong track record and nised superstar flm directors and divide that number reputation of doing (E.g. Outsurance), consumers by the people who actually achieve that goal and the may answer radically differently. Consumers want to resulting percentage is so vanishingly small as to be have tangible proof that a corporation is actively deliv- a statistically irrelevant 0%. ering back to society in a meaningful way and that the Pieter de Ras CORPORATE SOCIAL REVIEW
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0 SouTh aFriCanS 10 South Africans to change the world - Vodacom Margaret Mead said “Never doubt that a small group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.” On Thursday 29 March 2012, 10 South Africans took up this challenge and embarked on their journey of changing the world. The 10 volunteers form part of the second phase of the Voda- com Change the World initiative, where 10 Non-Proft Organisations (NPOs) from around the coun- try were asked to state the skills they would need to assist them in becoming sustainable. A na- tionwide call was then issued for suitably-qualifed South Africans, who met these requirements and who wished to give back to soci- ety, to apply to volunteer their time and skills for a period of up to one year. By the closing date, over 580 en- care sector behind her name, Nico- plement projects with the aim of tries had been received and so lien aims to improve the lives of the empowering the community and began the tough task of selecting elderly by protecting their dignity, showing the importance of a strong the top 10 volunteers. “It wasn’t raising their standard of living and family unit. an easy undertaking,” says Mthobi providing knowledge on health and Tyamzashe, Vodacom CSI Execu- nutrition. tive Director. “The calibre of en- tries was high and many skilled Sindile Rubushe, volunteers applied. We are sat- Association for People with isfed that our dedicated panel of Disabilities, Polokwane judges did a great job of match- Sindile will bring his business ing the right volunteers to the right development skills to the role of NPOs based on interests, skills, project co-ordinator at APD and experience and personality.” aims to secure long-term funding The 10 Vodacom Change the and marketing opportunities for the World volunteers and their host or- organisation. ganisations, are: Nelia Van Deventer, Nicolien Joubert, FamSa upington Algoa Bay Care for the Aged The combination of passion for With 14 years of experience in nu- family and a business background trition and 23 years in the health will allow Nelia to manage and im- CORPORATE SOCIAL REVIEW
providing therapeutic services to the patients admitted to the organi- sation’s clinic for treatment Gerhard Greyling, vrystaat nasorgsentrum Mpolokeng Kambule, To the role of workshop manager, New Beginningz Gerhard brings both his love for With qualifcations in business teaching and his enjoyment of administration and project man- working with his hands to impart agement, as well as experience in his skills and knowledge to the social work, Mpolokeng will ensure mentally challenged, so they can that projects are managed at their make a meaningful contribution to optimum level to best meet the society through producing goods needs of the many abused, aban- to be sold. doned and neglected babies and Sarah Barnes, toddlers which the organisation Rachael Tembo, cares for. The Smile Foundation Jo’burg Child Welfare As a clinical psychologist, Sarah With a Masters Degree in monitor- will provide therapy to the children, ing and evaluation, coupled with a and their families, undergoing sur- belief that children are the most im- gery as well as provide support to portant and often the most vulner- the staff and impart knowledge of able members of society, Rachael the help available for those with aims to make a signifcant impact cleft lip palettes. at Jo’burg Child Welfare through conducting research which will Linda Brash, TSiBA, Cape Town improve the effectiveness of its With a conviction that education projects and programmes. is the key to improving people’s circumstances, Linda aims to use her extensive marketing skills to raise both awareness and funds for TSiBA which will allow many underprivileged youth to receive a tertiary education. Tamarin Dutton, Jackina Mello, noah Ndlovu Care Group As an Early Childhood Develop- As a professional social worker, ment lecturer, Tamarin aims to Jackina has experience in the feld impart her knowledge and skills of child protection and will be over- by laying a foundation for a holis- seeing projects aimed at identifying tic, sustainable approach to early child headed homes and ensuring education for vulnerable children that their needs are met, as well as at NOAH in Umhlanga. 0 CORPORATE SOCIAL REVIEW
“Vodacom launched the Change He continues, “Moreover, the initia- beneft from them for many years the World initiative to assist NPOs tive aims at encouraging the trans- to come.” with much-needed skills, over a fer of skills. Although NPOs rely sustained period,” states Tyamza- heavily on traditional cash dona- “We have seen how successful she. “Although many South Afri- tions, the lack of appropriate skills our 2011 volunteers have been cans have the willingness to offer remains a problem. Thus, during and how many thousands of lives their skills to improve the lives of their time at their host organisa- they have changed through this those around them, not every- tions, the volunteers will not only initiative. We know that thousands one has the means. Through the have the opportunity to make an more will now beneft from our Change the World programme, the immediate difference in people’s 2012 volunteers and we wish them volunteers can offer both their time lives, but they will also be able to everything of the best in achieving and skills, at no cost to themselves impart their knowledge, skills and their admirable goals,” concludes or the NPOs.” experience, allowing the NPOs to Tyamzashe. From each according to his ability, to each according to his need … It turns out it was Karl Marx that coined this phrase and, feel we are best able. We do it for at the risk of being accused of Obama scale ‘socialism’, different reasons, we do it expect- we fnd little reason to disagree with this simple but ing different results and we do it in powerful statement. endlessly different ways. And, as long as we do something, then the One thing that becomes clear as world is a better place - even if only we delve ever deeper into the area There are always more causes by the smallest increment. of CSR is that there is no formula, than there is money to service no pattern, no set way of meeting their needs – and there will be as As you already know, much of the our social commitments to each long as even a single child goes content in this publication is – to other and becoming ‘good corpo- to sleep hungry. And so, we all do one extent or another – ‘user gen- rate citizens’. what we can in whatever way we erated’. We feel that there is great Vodacom Change the World 2012 winners with Vodacom MD Sipho Maseko CORPORATE SOCIAL REVIEW
value in giving our various spon- works? their Key Performance Indicators sors, partners and collaborators The Vodacom Change the World as agreed with the NPO. This will exposure for the abilities they em- programme is Vodacom’s unique also cover other expenses such ploy and the needs they meet. initiative that mobilises skilled pro- as fringe beneft tax, insurance as fessionals to take time out and well as any other taxes and deduc- But we also want to dig deeper work for non-proft organisations. tions. than that. We want to deliver great- 10 skilled South African profes- er value to you the reader and we sionals are given the opportunity to What criteria did you use in want to perhaps inspire you in donate their time and expertise as choosing the people you are some small way. volunteers at one of 10 non-proft funding and the organisations organisations for a period of 12 you are working with? With that in mind we took a look at months - at no cost to the volun- Vodacom’s Volunteers programme teers or the host organisations. Vodacom supported NPOs were – as discussed in their own adver- invited to participate in this year’s torial. We thought it would be worth Are the people you are funding programme. To ensure a national fnding out more about this specifc to work with these organisations spread in all of the provinces other programme: how it works and why really ‘volunteers’ or do you pay NPOs were also identifed in co- they elected to spend part operation with CAFSA of their limited CSR budg- (Charities Aid Foundation, et in this specifc way. South Africa). Each NPO was put through a strin- One thing that is clear. gent process and the fnal This approach delivers 10 were selected based far more than it costs. By on set criteria.The top ten placing highly motivated NPOs were selected in ac- and skilled volunteers in cordance with key devel- organisations that so des- opmental criteria from an perately need those skills, extensive list of registered this programme acts as non-proft organisations a force multiplier – with through an open process. these skilled interven- tions delivering far greater A nationwide call was then value than the costs in- issued for professional volved and leaving behind South Africans, who met a legacy within each of the these requirements, to ap- organisations that these ply for these positions. By volunteers touched. the closing date, over 580 entries had been received Hopefully it will provide and so began the tough you with some food for task of selecting the top thought. Perhaps it will 10 volunteers. The calibre inspire you to consider a of entries was high and similar programme or to many skilled professionals consider something en- applied, so this was not an tirely different. If nothing Chris Kirchoff, MediaClubSouthAfrica.com easy undertaking. Follow- else it will, we hope. give you a them? ing screening, background checks greater insight into this innovative and interviews with the NPO’s- as and inspiring programme. The volunteers each receivea well as a dedicated panel of judges monthly stipend of R25 000 per -the right volunteers were matched We talked to Mthobi Tyamzashe, month to go towards their living ex- to the right host organisations Executive Director: CSI at Voda- penses. Each organisation is also based on interests, skills, experi- com and here’s what she had to given a grant of up to R70,000 and ence and personality. say: project funding of R120 000 which Can you explain a little more will be applied towards the volun- Why did you decide that this about the technical aspects teer’s placement costs as well as programme was one worth cre- of just how your programme ensuring that they can deliver on ating and supporting, rather CORPORATE SOCIAL REVIEW
than just handing over some to do and be seen to be doing? torand taps into their energy and cash (which might seem a far ambition to deliver more to the easier option)? Through the Vodacom Foundation, charity than money alone can give. Vodacom has been giving back to (Our emphasis, ed!) These volun- We believe our Change the World society since 1999. It is imperative teers are able to develop and put is a groundbreaking programme that we give back to the communi- in place sustainable solutions for that takes corporate philanthropy ties in which we operate. With the the NPOs – they are developing in a new direction. Over the past Change the World programme we processes and training staff at the 10 years the Vodacom Foundation, are looking at attaining the most organisations to carry on their work has helped hundreds of charitable impact and changing as many long after their contracts have end- organisations with funding. The lives as we can with the funds at ed. We hope to make a real and ability of volunteerism to change our disposal. sustainable contribution to South the world, one step at a time, African communities through the is what prompted the Vodacom What do you believe will be the Change the World programme. Foundation to extend its approach benefts of this programme, to to assisting NPOs and charities. your company, to the people in- What would you say to com- In addition to donating money to volved and to the organisations panies who are looking for the deserving causes, we believed we you are supporting? best way to maximise their CSR could do so much more to help by spend and who might be consid- placing skilled volunteers with or- At the outset of the initiative, it ering a similar programme? ganisations in need. was determined that the sharing of skills and experience is far more As a country we face many chal- Do you think big businesses effective to NPO’s than traditional lenges and skills shortages are like yours have an obligation to cash donations. By providing fund- one of them. South Africans are, give something back with CSR ing to skilled people with a passion however, always willing to help and programmes like this? Is there a to work for charity, the Change the give back. It would be to every- real desire to be ‘good corporate World programme allows much one’s beneft if more of these pro- citizens’ or is CSR simply a ‘cost needed expertise and fresh per- grammes could be implemented. of doing business’ that you have spectives to enter the NPO sec- Smile Foundation CORPORATE SOCIAL REVIEW
Pieter de Ras BENCH MARKS CENTRE FOR CORPORATE SOCIAL RESPONSIBILITY ithin the Focus Area: was formally launched in January mining communities, include: pov- Social Transformation 2012. Prof. Freek Cronjé, former erty and unemployment, labour Wat the Potchefstroom head of the Subject Group: Sociol- issues, health, infra-structure, mi- Campus of the North West Uni- ogy is heading the centre as Direc- gration, stakeholder dialogue and versity (NWU), extensive research tor. engagement, supply chain man- on Corporate Social Responsibility agement as well as the longevity (CSR) and Sustainable Develop- The establishment of the new cen- of natural resources. ment (SD), especially in the mining tre is an important development for sector, was done over the last eight South Africa, which is considered “We have a diverse province and years. Since 2007, researchers a world leader in mining. With the region [SADC] in which mining in this feld at the NWU started to research generated by the unit, activities in particular fgure quite collaborate with the Bench Marks mainly focused on the social di- extensively”, says Prof Cronjé. Foundation (BMF), an internation- mension of development, mining “Thousands of employees are in- al independent organisation that companies can now up their game volved and we must make sure monitors corporate performance when it comes to CSR. Issues that that the wellbeing of these com- in CSR, with a particular focus on will be looked at within the mining munities is looked after.” social sustainability and economic context, which includes adjacent empowerment. Through the networks and fund- ing capacity of the Foundation, this CSR research initiative was extend- ed throughout the mining sector of the Southern African Development Community (SADC), amongst oth- ers Botswana, the Democratic Republic of Congo (DRC), Mala- wi and Zambia. The joint venture eventually lead to the establish- ing of a brand new research cen- tre for CSR at the Potchefstroom Campus, namely the Bench Marks Centre for CSR; the new centre Suzanne Reyneke Prof. Freek Cronjé CORPORATE SOCIAL REVIEW
As its main goal, the centre wants developed to measure ‘corporate between policy and practice; ”… to challenge corporations and personalities’. many companies have very good governments with progressive re- CSR projects, but sometimes they search that can help to prioritise According to John Capel, execu- are misdirected”. With the help of sustainable CSR initiatives. The re- tive director of the Bench Marks research generated by the centre, search will also allow mining com- Foundation, the organisation has companies can improve their CSR panies to review the critical aspects already been involved with exten- and ensure the strategic imple- of their CSR programmes and their sive CSR research but, with the mentation of such projects and, as relationships with the communities help of the NWU, they can sig- a result, hopefully, more communi- in which they operate. nifcantly broaden their focus. “We ties who rely on mining for their in- fnd that there are many compa- come can live better quality lives. Various methods have been identi- nies that misinterpret the term Cor- fed to measure the infuence that porate Social Responsibility”, he Editor’s Note: The ICSD (SA) big companies have on the differ- says. “However, together with the is collaborating with The Bench ent communities in the province Nub’s expertise, we can now help Marks Centre for CSR at NWU on and region. The centre has devel- to make sure that companies fulfl a variety of CSR related projects oped a measurement tool based their responsibilities.” and initiatives. on the Bench Marks Tool, which CONTACT DETAILS: addresses relevant CSR bench- Cronjé, who also has a back- [email protected] marks, criteria and principles. A ground in sociology and migration [email protected] new instrument has also been studies, says there is a major gap Prof. Freek Cronje 082 931 2567 Pieter de Ras CORPORATE SOCIAL REVIEW
CRIB NOTES by Paul S Rowlston neighbourhood And here’s the thing. I didn’t stop, I didn’t buy, I didn’t watch reach out to him. I was overwhelmed by grief, by the knowledge that even if I bought every stone carving I could afford, flled every outstretched hand with all “Love thy neighbour”, right? the money I had, even then my efforts would make no real difference to the mountain of need around me. all me crazy, but I don’t think you have to be in the place of worship of your choice to think And so, chilled by my own grief – frozen into inaction Cthis sounds like a pretty solid piece of core by it, I turned my head, I looked away and I waited for programming for a half decent life. the lights to change. Indeed, as with so many of the basic tenets of faith, Not long after that I found myself asking Jacques van the idea that you might live your life with a sense of Schoor (a friend – a man with a mind far more im- concern for the people with whom you share a par- pressive than my own and a deeper connection to the ticular piece of earth seems to me to be a no-brainer. God of his understanding)“In a world as full of need as ours, where every need is on brutal display for us But, as our understanding of the world has expanded all to see, just who is my neighbour?” to encompass the entire globe and not simply the bit of land that hangs between where the sun rises and Jacques didn’t even pause, he didn’t stop to think, he the sun sets; and as that self-same globe has also just told it to me plain. “Pick one” he said. “Pick one”. shrunk to the point where we can travel across half of it in a single fight and see news from its most distant And it really is that simple. corners in real time, the question becomes just who is my neighbour? The overwhelming need we see in the world around us is not an excuse to do nothing. Even Bill Gates A few years ago my radar was up and spinning. For and Warren Buffet, their fortunes combined, under- various reasons too boring to detail, I was attuned and stand this simple truth. They picked a cause and that attenuated to the broken edges of our rainbow na- is where their efforts are focused. None of us can do tion. Everywhere I looked all I saw were outstretched everything, no-one can fx all the ills of the world. But hands, at every traffc light was a fellow human being we can all do something. And we all must. whose need was greater than I was able to meet, at every major intersection were ‘Urban Entrepreneurs’ And the great beauty of this simple truth is that there too innumerable to mention – every one of them des- really are no other rules. Take a look around you, de- perate for even a small percentage of the ‘market cide what you can do and where you can do it … and share’ on offer before the lights turned green. just do it. One afternoon on my way from something of no real It might be that you elect to give money to a charitable consequence to something I quickly forgot, I remem- organisation, perhaps you will decide to donate your ber looking at a humble man surrounded by the la- time to a cause you believe in. Or maybe, like me, bours of his humble trade and fghting the urge to you’ll do the simple things that are presented to you cry. This man carved stone fgures – elephants I think – buy some food for an old man who has none, share – each representing more effort, more creative abil- a meal with a stranger, when you have it put money ity and more sweat than any given working day ever into those outstretched hands. And when you don’t, demanded of me. But the fruits of his wares were not meet their eyes, recognise their humanity, tell them sold on consignment to some trendy curiosity shop, next time … and mean it. they were not traded in the busy hustle and bustle of a colourful market; no, he sat at the side of an un- It does not matter who you choose to think of as your important suburban road and hoped enough people neighbour or how you choose to express your love would stop each day to simply provide for his most – just as long as you give what is in your gift to give, basic needs. A man’s art on sale for the price of bread do what you have the ability to do and never forget and milk. that there, but for the grace of God, go you. CORPORATE SOCIAL REVIEW
INDUSTRY ISO 26000: CSR the new H&S? uring the late 1960’s and see and the factories roared and ‘working at heights’ course (half into the 1970’s, manufac- belched smoke and steam. day theoretical, half day practi- Dturing and heavy industry cal) that must be passed and the were still an important part of the And people got hurt – often spec- relevant certifcation that needs to industrial landscape in the United tacularly and equally often in ways be achieved before someone can Kingdom. that could and should have been use a ladder, or the tales of school prevented … And people died. kids not allowed to play out in the In the North East, great sprawling snow because of the ‘risk of slip- factories produced all manner of And thus the 1974 Health & Safety ping’ and the legend of Mr (it’s chemicals. In Wales, in the Mid- at Work Act was born. This was more than my) Jobsworth and his lands and in much of the North, considered a landmark piece of punctilious and offcious clan. And men still worked the if you haven’t you coal face, extracting “The need for corporate social investment is really have missed the black rock that the chance at some fuelled British indus- critical in South Africa. Public-private part- really high class try and was exported nerships are becoming the only solution to schadenfreude. across the globe. address the ever-growing needs in our We South Africans Battered during the country.” Marc Lubner, Executive Chairman & Co-Founder: Smile Foundation – more comfortable war and suffering with a somewhat even worse damage thanks to legislation, an act designed and more robust dialogue, having a the ‘architectural crimes against determined to make the workplace signifcantly higher tolerance for humanity’ that were committed safer for everyone and signifcantly pain (and risk) and a greater will- throughout the 60’s and 70’s (the reduce the human cost of manu- ingness to embrace the ‘make- same hideous impulse that gave facturing and industry. a-plan’ mind-set - tend to cringe South Africans the monstrosity at the thought of a society and a that glowers on the hill above Gra- Of course, the term ‘Health & system that attempts to wrap eve- hamstown), the UK was still build- Safety’ now sends shivers down ryone up in cotton wool and thinks ing things, massive projects – from the spines of most people. You’ve that legislation and regulation can the blocks of fats that promised a probably heard stories of the 1 day lead to immortality. new and better lifestyle for all, to the formless grey slabs of concrete But here’s what lots of people don’t that replaced the old character- know about that landmark piece of flled, history-soaked high streets legislation, the fact that few stories and city centres across much of tell which now seems to have been the UK. all but forgotten. Britain remained a nation of shop- keepers but it was not yet a nation When it was frst drafted – with the of bankers, call centre operators intent, remember, of saving lives, and cell phone salesmen. In the preventing injury, addressing the Britain of the Beatles and the Bay very real risks of industrial manu- City Rollers, men still made things facturing in Britain – the expres- with their hands, builders proudly sion that peppered the legislation, whistled at passing girls and bent the words that informed almost over to show more ‘bum-cleav- every clause were these: ‘so far as age’ than anyone ever needed to is reasonable and practicable’. CORPORATE SOCIAL REVIEW
In other words, the intent of the manufacturing and construction, drafters of this landmark legisla- “It’s very important that the Health & Safety directorate tion was not to eliminate all risk corporate social invest- has slowly crept into every aspect and impose regulation that now of- ment goes beyond the of our businesses and our lives ten seems to defy common sense. and - the Jobsworth clan, the snow Their intent was to make the world often marginalised CSI ball police and the ladder lecturers a better place for the people who department, and it’s notwithstanding – our world is bet- live in it. To balance the need of a seen as a major thrust ter for it. modern society to produce goods * and services with the desire of that of the company as a When we frst talked about this arti- society for those goods and servic- whole.”Dr Mamphela Ramphele cle and took a look at the overview es to not come at an unnecessarily Chairperson: Gold Fields for the ISO 26000 legislation, we high price. were immediately struck by a sin- sonable and practicable) to make gle overwhelming fact. This is an And let’s be clear; South Africans the places where we work safer for international standard that seeks may not have got to the point ourselves, our colleagues, our visi- to have an effect on every single where we think that a one day tors and our customers. aspect of how we run our busi- course is needed before we can nesses. get the ladder out and change a Hurting and killing people is bad light-bulb, but we have embraced for business (unless you’re a pro- When we talk about Corporate the core spirit and intent of Health fessional army, and even then you Social Responsibility, we tend to & Safety. We wear our PPE, we do better be wearing your own PPE think of team building exercises our workshops, we subject staff when you do it!). Across the world helping to build low cost housing, and visitors alike to increasingly Health & Safety has become in- big cheques being handed to smil- detailed safety briefngs, we in- creasingly important – a measur- ing recipients representing good centivise senior managers based able standard that we are happy to causes and (as Jonathon Hanks on their safety records, we post hold ourselves to. puts it in his article) an organisa- signs, write articles, make videos From legislation designed princi- tion’s philanthropic and charitable and do everything (so far as is rea- pally to address heavy industry, activities. CORPORATE SOCIAL REVIEW
But take a look at the seven core pact you have on the environment; The International Organization for aspects of social responsibility the relationships you have with the Standardisation (ISO) launched as defned by ISO 26000: human communities you serve; and how ISO 26000 in November 2010. In rights, organisational governance, you interact with all the people and the fve years it was being devel- labour practices, the environment, groups whose lives you directly oped, more than 450 expert repre- consumer issues, fair operating and indirectly affect. sentatives from 99 countries and practices and community involve- 42 international organisations were ment & development. As Jonathon As different regions and countries involved in its creation. It is current- says: These core subjects are tussle with these issues of respon- ly available in 18 languages and seen to cover the most likely eco- sibility, morality and ethics – and more than 50 countries have either nomic, environmental and social as our shareholders, our clients adopted it as a national standard impacts that should be addressed and customers, and our colleagues or are in the process of doing so. by organizations. hold us to increasingly high stand- In Europe, 25 out of 29 responding ards – these issues are taking on members said they have adopted Stop. Go back. Look at that list greater and greater importance. ISO 26000 and it is also being again. What you are seeing is a Indeed, in material we have been adopted in the Far East, the Mid- standard that cuts through every working with from the Far East, dle East and Latin America. area of your business – from Gov- Crime & Corruption has been al- The Organisation for Economic ernance (and Ethics), through ready been added to the CSR list Cooperation and Development your relationships with your clients – an acknowledgement of business (OECD) guidelines recently ex- and your employees, all the way realities and the increasing global panded its chapter on ‘Consumer through to the quality of the goods attention that is being paid to cor- Interests’ and added a chapter on and services you provide; the im- porate and government criminality. ‘Human Rights’. Similarly the Euro- MediaClubSouthAfrica.com CORPORATE SOCIAL REVIEW
pean Commission has also recent- Once alerted and made aware of ways in which we demonstrate our ly redefned its defnition of CSR, these social issues, these human citizenship and our shared human- adopting a defnition very close to issues, they mattered to the con- ity. But CSR is far, far more than that defned by ISO 26000. sumer. Mattered enough that they that. were willing to pressure the world’s This all-encompassing view of richest company to change. We’d like to hope that South Afri- what constitutes CSR is a global can companies will embrace ISO trend. If you want to do business And the same applies to the envi- 26000. We’d like to think that this with the globe, if you want to com- ronment, to how we act as corpo- shift towards putting Corporate pete, if you want to benchmark rate citizens, to the quality of the Social Responsibility at the core of your business against the highest products and services we provide business represents the beginning global standards and best busi- and the manner in which we pro- of a whole new ‘directorate’ – one ness practices then you must start vide them. Increasingly, the con- determined to make lives better, to consider this wider view of CSR. sumer cares – they expect us to build better communities and ul- And as we expand our view of behave responsibly - and when we timately make the world a better CSR to include every aspect of our fail to do so, they will act and react. place. businesses, the challenges and As will our partners, our stakehold- the opportunities become obvious ers and shareholders, our suppliers But do we think that CSR will one and actually quite thrilling. and our clients. As will the regula- day have its own ‘Jobsworth’ clan tors, global organisations and gov- and the CSR equivalent of ‘ladder The fact is, CSR is also becoming ernments who are also responding lessons’? Well, obviously, no. But a new competitive battleground. to increasing pressure to make So- if it does, you can bet that the cer- Witness what recently happened cial Responsibility a priority. tifcate will be printed on organic, with Apple and their manufacturing CSR continues to include philan- bleach-free paper made from sus- operations with Foxcon in China; thropic and charitable activities – tainable sources! presented with a grim view of the and rightly so. These are tangible human cost of their high tech toys, consumers applied so much pres- sure to the mighty Apple that they “We believe in corporate social responsibility not were forced to publicly address la- only in our capacity as a responsible corporate bour conditions at Foxcon – where citizen, but also because it presents a formidable 430 000 people go to work for ter- rible wages in often horrid condi- governance tool. The skills it involves are highly tions, with anti-jump nets erected shaping for a company like ours.” around the building to prevent sui- Franck Terner, President of Air France Industries cide attempts by employees. Pieter de Ras 0 CORPORATE SOCIAL REVIEW
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Business sustainability The right cause for the right reasons by Kevin McKinley Sustainability has come a long way in a short time, tives across sectors and regions, driven in particular by fast-changing consumer companies are now actively in- tegrating sustainability principles sentiment and government policy. In the business into their businesses. The report world, “business + sustainability” is no longer a says: “They’re doing so by pursu- matter of “if” but rather “how”. By providing practi- ing goals that go far beyond earlier concern for reputation manage- cal, internationally consistent “how” solutions, ISO ment – for example, saving energy, is well placed to assist. developing green products, and retaining and motivating employ- e know standards make because sustainability is a “cause” ees, all of which help companies sense for business. or a moral obligation, but because capture value through growth and WOngoing ISO studies on it makes sense for all ISO’s multi- return on capital.” the economic benefts of standards stakeholder customers. clearly demonstrate substantial This is why ISO Council recently bottom-line benefts to companies. Over the years, civil society non- focused its attention on sustaina- Standards usually bring double- governmental organizations and bility. Council wanted to see if there digit percentage increases in eff- global social and environmental were gaps in sustainability- related ciency and revenue, and similarly change agents have prompted in- terms and defnitions, how existing large reductions in costs. dustry to consider the broader im- ISO work on sustainability could be plications of its activities. But now complemented or reinforced, and Despite this, if you ask the average the arguments are over and the what messages could be brought consumer how ISO is relevant in case is made: focusing solely on to Rio+20, the United Nations helping to tackle climate change, fnancial and economic perform- Conference on Sustainable Devel- eradicate poverty, address the wa- ance, without capitalizing on value opment in June 2012. The results ter challenge or combat terrorism, creation from social and environ- include placing “sustainability” as you will get a simple answer: it’s mental innovation, is a business a strategic agenda for Council it- not. dead-end. self, ensuring sustainability-related standards follow some key princi- This perception is clearly wrong, According to a July 2011 McKinsey ples when supporting public policy, so we must ask: does ISO have an survey of more than 3 000 execu- and working more closely with rel- image problem? Does its success with business preclude a role for ISO in addressing global sustain- ability challenges? Are the ben- efts of standardization to industry at odds with the broader goals of sustainable development? And is ISO becoming more responsive to “customers”, at the expense of the environment and society? The sustainability trend Quickly and decisively disproving such concerns, ISO and its com- mittees are pushing forward with impressive contributions to the sustainability agenda. This isn’t Township Patterns CORPORATE SOCIAL REVIEW
evant international organizations which can be used as an input to ISO is in a good position to connect such as the Global Reporting Ini- the Rio+20 meeting. A frst ver- and complement these high-level tiative, the United Nations Environ- sion of this document has been decisions, and provide practical, ment Programme and the United published and is now available on internationally consistent “how” Nations Global Compact. ISO’s Website. This issue of ISO solutions for all organizations. Focus+ highlights some of these Council has also confrmed efforts developments. ISO and its committees are pushing by the ISO Technical Management forward with impressive contribu- Board to develop a guide on how Well placed to assist tions to the sustainability agenda. sustainability issues should be So “business + sustainability” is considered in the development no longer a matter of “if” but rather of ISO standards, and supported “how”. And to provide such “how” related defnitions under develop- solutions, the multi-stakeholder, ment. Importantly, Council has international, voluntary standards- emphasized that no one ISO com- setting machine of ISO is very well mittee or standard has exclusive suited. domain over the subject. It is also a reality that consumer Council has therefore backed a sentiment, public policies and gov- communication document that ernment commitments are trying presents ISO committees’ vast increasingly to address global sus- range of work in support of the pil- tainability challenges. lars of sustainable development, CORPORATE SOCIAL REVIEW
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people Soul Man ne of the great things about working in Cor- porate Communication is that your whole life Obecomes one long taster menu. You get to dip in and out of all sorts of different companies at all sorts of different levels for all sorts of different rea- sons. And so, if you are at all interested in how the world works, if you have any taste at all for tasting life in all its many magnifcent favours, then this really is a dream gig. One of the exotic shores upon which I fetched up some years ago was African Products (what is now Tongaat Hulett Starch), Africa’s premier maize milling Antoine de Ras APPSA company. And one of the things I remember noticing can and now does call himself a photographer.” on that very frst day when I arrived at their head of- fces was the amazing art work on the walls. Now, I know that Pieter - like any artist - is fond of working in black &white but these were surprisingly You see those pictures stood out, they leapt off the grim words without even a fash of colour. I asked walls, they demanded my attention. him, what does the arrival of increasingly clever digital cameras which all but take the picture for you actually These were ‘product’ pictures created for THS by Pi- mean? eter de Ras. He has had a long association with that company and in his time he has taken everything from “All this leads to adequate pictures. Anyone can cook, executive profle pictures, to brochure and marketing but not everyone can take those raw ingredients and material, to candid photographs in their industrial lo- create a taste explosion like a qualifed chef, a master cations. of their trade.” But it was these ‘product shots’ that really stood out. Pieter went on to tell me that this ‘I’ll do it myself …We Principally because they stood out. He had taken have a camera now …It’s digital!’ attitude has made something that could have been bland, entirely unex- deeps cuts into his profession – even personal friends ceptional, pure vanilla and he had made something now seem happy to send a PA with a Digital camera … special. Pictures that, in some cases, I would have to take a picture, rather than commissioning a profes- happily had on my walls at home. Art. sional to do the job right. Pieter has been taking pictures professionally since And why not? We live in a ‘Credit Crunch’ world and 1969. Since the days when photography was as me- technology does shift the goal posts. We no longer chanical Meccano and the only thing “digital” about employ a telex operator; that dusty box in the corner the process was the fngers that pushed the shutter of the offce is probably a fax machine that in 1985 button and adjusted the focus. was a marvel to behold but is now almost obsolete. So why not replace a-man-with-a-camera with a cam- When I sat down to talk to Pieter, his frst words were era-with–a-brain and save time and money? brutal and shocking. Well, as I talked to Pieter about this, seeking the an- “The whole industry has changed in the past 5 swer that might move you to even consider re-think- years.”he said. “Technology has killed professional ing this embracing of the ‘Digifcation of photography’ photography. Skills learnt over the years are displaced and the instant gratifcation it brings, I was reminded by a digital chip and clever programming. Worse, pho- of that frst day when I walked into THS and saw the tography has become a ‘buzz profession’. Anyone ART on their walls. with the money to buy a half-decent digital camera CORPORATE SOCIAL REVIEW
As Pieter said to me, South Africa has long struggled ture, speaks a thousand words and a thousand more. to accept photography as an art form– certainly not A great picture speaks to the soul … on the same level as painting or music or dance or any of those obvious creative expressions. After all, a Corporate art like Pieter’s is not a commodity. It’s not photograph – no matter how beautiful – is still just a just a glossy print on thick paper. It’s an investment in photograph, isn’t it? something that is more than just valuable. It’s price- less. Pieter’s answer, like his pictures, was elegant and compelling. “What is lost is the soul. That intangible Pieter’s Top Pic(k)s: essence of the thing that exists between the digits; Pieter’s greatest desire is to show people the art that between the technical specs. The difference between happens between a great photographer and his lens. a guy with a camera and an artist with a camera is Here’s a few places he suggests you look if you want that the artist will give you something that speaks to to feed your soul: your soul.” Nadev Kander – He’s a commercial photographer “Anyone can shoot a 1000 digital shots and hope to who Pieter very much admires and a simple Google get lucky. What I try to do is shoot a dozen perfect search will reward you with some stunning, beautiful pictures. And that ability to see with eyes that see, and evocative images. and see so much more is the product of 43 years of looking through the lens and seeing what cannot be Harry de Zitter – He started in South Africa, but he’s seen; freezing a moment.” now a globally recognised commercial photographic artist. Check out some of his work at: www.dezitter. Pieter was on a roll now, shooting off words like a Dig- com/ ital shutter bug with a big memory card and no dead- line … “Every business, every brand, everyone is al- Cindy Sherman – She recently sold a single print for ways trying to cut through the clutter. We all strive to $3.9 millon. This is her website: www.cindysherman. make that connection, to get people to stop and see com/ – see our brand, see us, see our soul; the essence of what and who we are.” Andreas Gursky–His photograph of the Rhine just sold for $4.3 million. Google will show you images So, what makes these intangibles worth the price? and you’ll fnd out more about him here: www.mat- thewmarks.com/artists/andreas-gursky/ Not every picture paints a thousand words. Some of them just sit and mutter in the corner. But the right pic- Important South African names: David Goldblatt, possibley the most famous South Ar- ican photographer whose Documentary/fne Art pho- torpahy is available through Linda Goodman Gallery. Michael Meyersfeld, award winning Commercial and Fine Art photographer whose work can be seen on www.meyersfeld.com CORPORATE SOCIAL REVIEW
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agriCulTure AGRICULTURE AND FOOD SECURITY The value of mentorship in growing SA’s black commercial farmer base Johannesburg, 5 April 2012 – South Africa is a country with limited availability of arable land for agriculture and a relatively restricted commercial farmer base. In meeting the needs of land reform and transformation of the agricul- tural industry, black farmers need to be developed in areas where there is clear commercial promise for local and ex- port markets. outh Africa’s commercial farmer base has de- Development element of the generic creased from 65 000 to 37 000 during the past scorecard. This mandate has S14 years and land under production by over 4 evolved greatly over the past million hectares to around 2.7 million hectares. JSE- 3 years. listed agricultural services and food business,AFGRI, believes that productive land should be fully utilised “By empowering black and should produce according to its capacity, which farmers to become inde- puts the spotlight on developing black farmers. pendent and commercially successful, we contribute “The focus of the agricultural industry and government positively to transforma- should not be to reduce the commercial farmer base tion of the agricultural further, but to augment it with the addition of black industry, but are also di- farmers,” says AFGRI General Manager Sustainabil- versifying our local customer base,” says Harris. ity, Peter Harris.“In order to operate successfully, we must actively contribute towards South Africa’s devel- For AFGRI, whose main operations are centred on opment agenda.” the provinces of Mpumalanga, the Free State and Gauteng, every situation presents different challeng- AFGRI’s drive to support developing black farmers es – from the historic situation to the manner in which originated through the Group’s efforts to improve government programmes are implemented. its B-BBEE Contributor level through the Enterprise At the black owned KOTLA Farming Enterprises in Brits in the North West province, AFGRI improved the operation’s long term prospects by providing a mort- gage loan for the farm’s recapitalisation and a sea- sonal input facility for the summer crop, after a Prime + 5% bank loan proved unsustainable for the farm- er to manage on top of trying to grow the business. AFGRI advanced funds on a basis somewhat below accepted commercial terms, entered into a develop- ment agreement with the owner and funded a mentor- ship support programme provided by Edge Growth. Its own relationship manager, Goosen Lombard, su- pervises the implementation of the business plan and mentorship programme in order to ensure the farm’s CORPORATE SOCIAL REVIEW
MediaClubSouthAfrica.com success and mitigate the Group’s credit risk. “We also provide on-going operational funding,” says Harris. “In 2011, we sponsored R265 000, and in ad- “Our intimate acquaintance with farming clients and dition, we underwrite the BFA’s pig and poultry feeds capacity to provide farming inputs, requisites and serv- credit facility to the value of R120,000.” ices, allows the business to extend credit to emerging clients on the premise that it is linked to training and Located on a 150 ha farm, Leeuwpoort, near Delmas mentorship programmes,” says Goosen Lombard, in Mpumalanga, the BFA addresses a critical need AFGRI’s dedicated black farmer relationship man- to equip farmers with the practical competencies re- ager. “We regularly run mentorship programmes for quired for commercial farming by offering a sound summer crops such as soya, maize and sunfower.” theoretical knowledge base, hands-on practical pro- duction skills, training in farm business management The need to utilise South Africa’s fairly limited produc- and life skills. tive land to capacity highlights the need to support emerging black commercial farmers. “As we support “It is obligatory for prospective students to already a well-co-ordinated, focussed approach, AFGRI is tar- own land or have access to land, before they start the geting the creation of a small number of successful training. This means that they can go back into their commercial farmers rather than a multitude of small community after completion of the course, and imme- scale subsistence farmers,” adds Goosen. diately start applying what was learnt,” adds Harris. The Buhle Farmers’ Academy (BFA) is a working ex- Running a successful farming business is by no ample of how positive development can be engen- means an easy task. That is why AFGRI has also part- dered in the lives of benefciaries, by way of an ef- nered in a BEE farming public-private partnershipwith fective partner support project. To negate the trend the Bethlehem Farmers Trust (BFT), to help nurture of productive farming land going to waste because of a crop of new black farmers that has defed the odds bad farm management, AFGRI has partnered with the and today produces apples for Europe. BFA since 2008, sponsoring the establishment of a poultry training facility and a revamped student cen- AlthoughBethlehem is not natural apple-growing area; tre. the success of this initiative has positioned the BFT as CORPORATE SOCIAL REVIEW
an alternative supplier to the Cape’s renowned apple Corporate Social Investment (CSI) is an integral part orchards.Building a long-term relationship between of sustainability and transformation at AFGRI, which BEE projects and fnanciers is vital to coping with the seeks to ensure maximum positive socio-economic seasonality of agriculture. development impact in its communities by transmit- ting its expert skills in agriculture. AFGRI focuses its “This project showed us that BEE projects can be suc- CSI spend in three development sectors, namely edu- cessful without land ownership, as long as the benef- cation; water and food security; and poverty allevia- ciaries work together and share in the profts,” says tion and welfare. Tinus Prinsloo, Managing Director of Farmer Lending at AFGRI. “By addressing socio-development challenges, facili- tating capacity building of grassroots organisations and Initially, the project followed the standard 1 hectare empowering benefciaries, CSI can help broaden the plot farming system, where each small farmer/ben- base of transformation,” concludes Harris. “AFGRI’s efciary worked independently, but it was soon real- CSI spend totalled more than R3 million in 2011.” ized that cooperative farming was the only way to produce the necessary economies of scale, and em- barked on a massive up-skilling programme to get this going.“Being a hard worker is one thing, but if you are unable to market or appropriately cost your produce, the entire process falls fat,” adds Prinsloo. The 117 hectare, R20 million collective mixed vari- ety apple farming, packing and drying project today employs 30 full-time and 700 seasonal farm workers, and 36 pack house staff. CORPORATE SOCIAL REVIEW
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BUHLE TRAINS TO SUCCEED That is exactly why Buhle was formed!” says Neil de Smidt “when anyone starts listing the numerous reports of productive farming land going to waste be- cause of bad farm management. Neil, in close co-operation with the Food Health Hope Foundation un- derstood the desperate need that existed in South Africa for practi- cal training for emerging farmers. Thus, in 2000 the Buhle Farmers’ Academy was formed. With a mere 57 students enrolled that year, Buhle is proud to say that now over three hundred farmers are trained each year. Buhle believes that farming is not Students at Buhle something you learn to do by sim- time frames. Thus, Buhle’s poultry Ellen Twala came to Buhle with no ply keeping cattle or driving a trac- course runs for eight weeks that farming knowledge. “I did not even tor. It is also not learnt theoretically allows enough time for preparation know what a broiler was,” she from a textbook. Successful farm- and growing a broiler chicken to laughs. Ellen now earns R20,000 ing is a result of good technical the point of being slaughtered and per month from her chickens and knowledge, the ability to apply that sold. The crop course runs for nine egg business. knowledge day by day in a produc- months. It starts with preparing the tion system, good business sense land, buying the correct amount of Buhle is succeeding in proving and a disciplined and diligent mind- seed and fertilizer, and ends with that new farmers can make a huge set. In order to train someone to the delivery of the crop to the si- difference in providing food secu- become a farmer, they have to live los. rity in South Africa. Smaller farms on a farm, learn the daily farming have lower costs, and if they are routines, deal with situations when It is obligatory for prospective stu- run the Buhle way, they can grow things go wrong, and know how to dents to already own land or have into large operations and make a fx an array of problems. The stu- access to land, before they start huge impact on their communities. dents at Buhle are taught these the training. This means that they skills on a daily basis. Trainees are can go back into their community “I did not know anything about taken through realistic production after completion of the course, proper farming or breeding sys- and immediately tems” says Mr Lawrence Hlonipho. start applying what “Before I started at Buhle, I had 25 was learnt. Running cattle. I now own 160 cattle. I now a successful farm- know when to breed and how to ing business is by no breed. My income has escalated means an easy task, and I employ three people.” therefore Buhle also offers ongoing post Mr Jeremy Nkosi had a vacant training support in piece of land available and he was the form of bi-annual trying to grow crops. He did the visits and an ongoing Buhle courses, and now success- telephonic helpline. fully farms with maize, as well as sheep and cattle. “Buhle taught me 35 CORPORATE SOCIAL REVIEW
everything I know...” he says. ty of the agricultural sector in South Africa. Monsanto Fund (USA) A survey done in 2009 shows that gave the seed funding needed to 90% of alumni are self employed. the organization when it started, 80 % of these are farmers, 53 % and it has continued to support produce on a commercial level, Buhle since inception. . In addi- and 39 % at a semi commercial tion to Monsanto, Buhle remains level. Only 8% have remained sub- grateful and indebted to many lo- sistence farmers. cal corporate funders: The Maize Trust, Standard Bank, Tongaat Hu- Buhle as an organisation also rises lett Starch, Omnia, Tiger Brands to challenges. In the last 15 years, and Afgri Operations have been the international donor community, big supporters of Buhle in the past which has been supporting the 10 years. Without these partners, NPO sector, started requiring that Buhle would not have existed, and local organisations generate a sig- graduates like Ellen, Jeremiah and Students at Buhle nifcant portion of their own income. Lawrence would not be where they generate food, provide jobs, se- This was a “big ask” for organisa- are today. cure livelihoods from agriculture tions who focus on the business of and build the agricultural sector”. people development, not profts. Buhle sits in a hot seat in terms It was a time when many organi- of its current developmental chal- Buhle’s vision is to expand into sations closed their doors. Buhle lenges. Government has stated other provinces and agro-regions however, immediately rose to this that by the year 2014, 30% of land in South Africa, and to establish challenge by establishing income needs to be in the hands of previ- Farmers’ Academies in these ar- generating farming activities on ously disadvantaged farmers. Buh- eas. At the moment trainees come the training farm. Buhle now gen- le’s mission is to enable these new from all over the country, but sig- erates 18% of its R4 million annual and emerging farmers to establish nifcant costs could be cut and budget. themselves in viable farming busi- more people could be trained if nesses. As Neil quite rightly says, their model could be replicated. But 18% of R4 million is obviously “If a previously disadvantaged “It’s a huge task”, Neil admits, “par- not enough. Over the years Buh- person receives a piece of land, ticularly if one looks at the funding le has been fortunate enough to without any idea of the enormity challenges. But we at Buhle are have partnered with national and of what lies ahead, surely such an passionate about our work, and international funders who are also enterprise is doomed to fail? We we believe that with the right donor passionate about training emerg- need to train and support that per- partners, we can turn a looming ing farmers and contributing to the son so that they can use the land tragedy, into one of South Africa’s long term sustainability and stabili- productively, so that he or she can biggest success stories.” 36 CORPORATE SOCIAL REVIEW
37 CORPORATE SOCIAL REVIEW
Funder Support Stories Buhle has an enormous grocery bill – feeding our start up as effective crop farmers. 300 students per year is no small feat. We are liter- Leon Du Plessis, from the Maize ally running a hostel on our farm outside Delmas Trust explains: “It is the practical nature of the training that Buhle and we would not be able to do this without the on- does that makes us support their going and generous support of Tiger Brands. programme. As the Maize Trust we realised the dire need that exists in South Africa to train black farm- Tiger Brands farmers as a result of the work ers. We are constantly looking for Tiger Brands supplies us with dry that Buhle is doing. We at Tiger new and better ways to do that and food stuffs -including rice, mealie Brands believe that all of this train- we like what Buhle is doing in this meal, tinned goods and dry beans - ing will, in the future, result in agri- regard. The way that Buhle struc- to the value of R24,000 per month. cultural produce being poured into tures their training and its practical With this support we are able to the economy which will ultimately nature means that many students run a nutritious and sustainable contribute to our own value chain.” can be put through a course each kitchen ensuring that our trainees year, and come out with the knowl- are properly fed for the duration of Thanks Tiger Brands, we at Buhle edge and practical skills to be ef- their courses. couldn’t do it without you! fective farmers.” BoniDlamini-Makola, the CSI Man- The Maize Trust is one of our old- Buhle is proud of our association ager at Tiger Brands, attended our est supporters. Since 2004 they with The Maize Trust and grateful graduation in 2011.She said: “Food have been assisting Buhle by pro- for their support. Security is one of Tiger Brands’ viding grants for our Crop Produc- main focus areas. With Buhle we tion Course. Omnia very generously supplies have found a space to support an Buhle with 19 tons of fertilizer for organisation that trains people to The Maize Trust our crop production programme. do something for themselves with This is Buhle’s longest and most ex- regard to food security. I am very pensive training section. Through it Omnia excited about Buhle, it is wonderful Buhle selects, trains and prepares With Omnia’s support we plant 43 to see so many successful black promising young candidates to ha’s maize, 12 ha’s lucerne and 7 ha’s of vegetables. The total value of their contribution is approxi- mately R255,000 per annum. And, as if this was not enough, Om- nia goes further. They also pay for a trainer on our crop course who also provides our crop farmer sup- port. This role is flled by a special- ised agronomist, who is very com- mitted to our vision and mission. Thank you Omnia – we at Buh- leare privileged to have your gen- erous assitance and theinvaluable assistance of this associate staff member! Students at Buhle 38 CORPORATE SOCIAL REVIEW
NWK Limited is a leading provider of key agricultural services to diverse sectors within South Africa’s agri- cultural industry, and has since its inception in 1909 consistently undertaken various initiatives to develop the agricultural sector within the North West Province. “NWK invests in a program called Ikateleng (a Tswana word mean- ing ‘Empower Yourself’) run under the auspices of the University of the North West’s Mafkeng Campus. The main objective of the Ikateleng project is to improve overall examination results as well as the individual symbols that are attained so that the learners can meet the admission requirements of tertiary institutions and also be prepared for tertiary studies,” says Marais. NWK also offers vacation work and bursaries to students, as well as a feld man- agement program to mentor prospective candidates who want to seek employment within the agricultural sector. 39 CORPORATE SOCIAL REVIEW
ong before corporate social responsibility found a place in the corporate lexicon, it was already textured into NWK’s value system. While skills training and capacity building is an ongoing investment, NWK Lconsistently strives for social sustainability in agriculture and is increasingly looking at ways to further the intention, spirit and goals of its original ideals. Technical sophistication, diversifcation, ecological practices for crop and livestock as well as innovative marketing and distribution methods are now well established and incorporated into business practices. Social accountability issues in agriculture are being advanced through the company’s CSR policy that is based on the relationship between three important aspects, namely: NWK’s framework for consistent and sustainable involvement; NWK’s prudent community orientated spending; and NWK’s commitment to and cooperation with local communities to uplift them and improve sustainability. According to Danie Marais, Executive Director of NWK Ltd in Lichtenburg, bettering South Africa’s agricultural industry should not fall solely on the producer. Everyone in the food chain needs to adopt a sense of fairness and responsibility for education, socio-economic development of villages by empowering small and marginal “ Bettering South Africa’s farmers to employ diversifed activities like dairy, poultry farming and horticulture, and embracing scientifc use of various inputs agricultural industry like liquid fertilizers. Ways to improve the overall wellbeing of farm labourers should also be identifed. Social sustainability in should not fall solely on agriculture successfully integrates environmental conservation the producer.” and quality trading standards, and recognizes agricultural la- bour as a skilled profession. The ever-increasing demand for food places farmers under immense pressure to progressively increase production, despite macro-economic and climate uncertainties. NWK provides a range of expert agricultural services and inputs under one umbrella. According to Marais, NWK’s new corporate slogan – Your Grip on the Market – succinctly describes their mission to support farmers in the North West Province to develop their agriculturally-related products and resources. . “The company operates in fve segments, namely grain services and marketing; retail, which encompasses the mechanisation business unit, the seed department, a liquid fertilizer plant and fertilizer marketing; fnancial services; insurance; and industries, comprising Epko, Noordfed, Opti Chicks, Opti Feeds and NWK Transport,” says Marais. The new slogan forms part of NWK’s improved corporate identity that coincides with initiatives to recruit more specialized professionals, present fo- cused personnel training, upgrade infrastructure and instigate a more dynamic consultative collaboration with both existing and prospective clients. 40 CORPORATE SOCIAL REVIEW
C 3333_Ad's_A4ex_FA.ai 1 2010/07/15 13:28 M Y CM MY CY People who CMY K see the bigger picture Ordinary people who do extraordinary things. These are the people with whom we associate ourselves. Your grip on the market TEL +27 (0)18 633 1000 FAKS / FAX +27 (0)18 633 1900 www.nwk.co.za SCHOLTZSTRAAT 81 SCHOLTZ STREET POSBUS / PO BOX 107 LICHTENBURG 2740 NWK Beperk is ‘n gemagtigde finansiëlediensteverskaffer (lisensienr 94) en geregistreerde kredietverskaffer (registrasienr 2789) NWK Limited is an authorised financial services provider (licence no 94) and registered credit provider (registration no 2789) 110/170E/NWK www.lara-agency.co.za 41 CORPORATE SOCIAL REVIEW
Mohamed Faried Nakwa, Moleleki Mokheti, Mr. Tara Seedat with students from Igugulethu School. Empowering Communities and families through Education and Sustainable Develop- ment Projects SANZAF have reached great milestones;–Corporate Social Review had the privilege to spend the day with Imtiaza Jhetam Volunteer, Mohamed Faried Nakwa manager of the “Golden Smile” project and SANZAF public relations offcer, Mr. Tara Seedat. – Sanzaf are making a real difference in the way they run their funding projects (we could learn a thing or two from this system) – we visited three of the schools in the “Golden Smile” project – each school has its own sustainable vegetable garden and li- brary overseen by SANZAF on a continuous basis (more on this in our upcoming edition) – here are some quotes and comments from our visit that I would like to share with you. The Golden Smile harsh political decision, homeless Council, once it was approved we ‘’I am a volunteer at SANZAF, I people were relocated to this area put up a new school, the whole have no portfolio, I am excited without proper arrangements, the project amounted to R600 000 and and glad to see more organiza- Department of Education did not it was completed in three weeks”, tions that create a bond between plan building the school, SANZAF SANZAF public relations offcer , Mr. corporates and communities, not came to our rescue, they donated Tara Seedat. organizations who want right pho- a complete building of the school tographs for media purposes, it is in this poverty stricken area, now SANZAF distributed 64 million rand no more a hand out but a hand up it is a registered school, SANZAF nationally last year for empowering sort of approach, we need to up- also helps to clothe the learners communities and families through grade our communities that have with uniform, Igugulethu school’s educational and developmental been previously oppressed and Principal, Moleleki Mokheti projects. The schools assisted by exploited. The bulk of SANZAF SANZAF have vegetable gardens funding comes from the privileged SUSTainabiliTy in that are well looked after by vol- Muslim community; the building of fUndinG unteers from the community. The Mosques and Islamic institutions “There are a lot of assessments harvests from the gardens assist in has been equal to that of uplift- involved, under normal circum- the daily feeding scheme of learn- ing the non-Muslim disadvantaged stances the waiting period is three ers and the volunteers get to enjoy communities. Many of the commu- to six months, some NGO’s don’t a portion of the profts as well. ’’ nities that we work with fall within a last because they think we just This year alone, SANZAF gave 8 12 km radius of the Golden High- come, give you the money and go, million rands worth of bursaries na- way, Lehae and Vlakfontein, we we need sustainability from the ap- tionally, accompanied with laptops there upon decided call the project plicants”, Mohamed Faried Nakwa to needy learners, more and more the Golden Smile”. Imtiaz Jhetam manager of the “GOLDEN SMILE’’ of the good work is still in the Or- ganization’s pipeline, we will keep iGUGUleThU SChool Bazakula pre-school was in a non- the media updated’’, Mr. Seedat. “During the regeneration of the conducive zoning, we frst negoti- City, the governments made a ated appropriate zoning with the 42 CORPORATE SOCIAL REVIEW
Faith in Action SANZAF Empowering Communities and Families through Education and Sustainable Development Championing the cause of the destitute and the needy EDUCATION POVERTY ALLEVIATION THROUGH SKILLS DEVELOPMENT SADAQAH – A voluntary tax which the Muslim community contribute to assist the needy SANZAF is a faith-based initiative. Since 1974 the organisation has worked to alleviate the suffering of the needy, the destitute and the oppressed. In the Muslim faith donating money and volunteering time and services to the needy are considered spiritual acts. These contributions of time and money are what allow SANZAF to continue to support a range of different charitable projects in communities across South Africa. 43 CORPORATE SOCIAL REVIEW
Review International Trends REVIEW REVIEW ISO 26000: An ambitious global standard aimed at promoting sustainable development Jonathon Hanks; Incite Sustainability n November 2010, the International Organization understanding and build consensus on what consti- for Standardisation (ISO) launched one of its most tutes socially responsible behaviour across all cul- Ieagerly awaited standards: ISO 26000, an interna- tures and regions. Although it was at times a diffcult tional guidance standard on social responsibility. The and contentious process – which was inevitable given standard refects the outcome of a fve-year process the range and complexity of the issues – the nego- of building consensus among more than 450 experts tiation process resulted in one of the highest levels representatives from 99 countries. The global stand- of approval for any ISO standard. A signifcant value ard seeks to encourage the implementation of best of the standard is that it is the product of such con- practice on social responsibility amongst all types of sensus across the wide range of countries and stake- organisations, with the explicit goal of promoting sus- holder groups. tainable development. What is the scope of “social ISO 26000 is a voluntary guidance standard. Un- responsibility”? like ISO 9001:2008 (quality management) and ISO 14001:2004 (environmental management), it is not a management system standard and it is not intended Social responsibility means voluntarily adopting cer- or appropriate for certifcation purposes or regulatory tain standards of individual and organisational behav- or contractual use. The standard is quite explicit on iour with the aim of promoting sustainable develop- this aspect and maintains that “any offer to certify, or ment. It should not be confused with an organisation’s claims to be certifed, to ISO 26000 would be a mis- philanthropic and charitable activities; while it might representation of the intent and purpose and a mis- include these aspects, its focus is much broader, use of this International Standard. As this Internation- with the emphasis lying on integrating social and en- al Standard does not contain requirements, any such vironmental considerations into every aspect of the certifcation would not be a demonstration of conform- organisation’s activities and throughout its sphere of ity with this International Standard.” infuence. The publication of the standard represents the cul- Social responsibility mination of the largest multi-stakeholder negotiating – The ISO 26000 defnition process ever undertaken by ISO, involving the par- ticipation of more than 450 experts and 210 observ- “The responsibility of an organization for the ers from 99 countries and 42 “liaison organizations”, impacts of its decisions and activities on society including, for example, the UN Global Compact, the and the environment, through transparent and Global Reporting Initiative (GRI), and various inter- ethical behaviour that: national business, trade union, NGO and civil soci- • contributes to sustainable development, ety organisations. The experts involved in drafting including health and the welfare of society; the standard represented six different stakeholder • takes into account the expectations of stake- groups: industry; government; labour; consumers; holders; nongovernmental organizations; and national stand- • is in compliance with applicable law and con- ards bodies and academia. sistent with international norms of behaviour; and The negotiation process provided an extremely valu- • is integrated throughout the organization and able opportunity for experts from different countries, practiced in its relationships.” cultures and stakeholder groups to develop deeper 44 CORPORATE SOCIAL REVIEW
Social responsibility is about understanding and re- to the way in which a socially responsible organiza- sponding to the expectations of the organization’s tion should behave. These actions and expectations different stakeholders, and about respecting global are based on the provisions of authoritative interna- standards on such issues as human rights, health, tional instruments, and seen to refect the fundamen- the environment and labour, with the ultimate aim of tal expectations of socially responsible behaviour for making a positive contribution to sustainable devel- all organisations no matter where they operate. opment. Ultimately, it’s about improving an organiza- The guidance standard also includes an Annex that tion’s understanding of the risks and opportunities as- contains a non-exhaustive list of voluntary initiatives sociated with operating in an increasingly globalised and tools for social responsibility. The aim of this an- world, and that affect all organizations regardless of nex is to provide examples of existing initiatives and their size, sector or location. tools that may offer additional guidance on the core subjects and integration practices of social responsi- What guidance does the standard bility. provide? ISO 26000 is seen to have particular relevance to South African organisations: the defnition of social ISO 26000 is intended to assist all types of organiza- responsibility provided in the King Code of Govern- tion – regardless of their size, activity or location – to ance for South Africa (King III) quotes directly from operate in a socially responsible manner by providing the ISO 26000 defnition, and the standard provides guidance on the following issues: clear guidance on the “international norms of behav- • concepts, terms and defnitions relating to social iour” referred to in the King III defnition. Although the responsibility; standard is non-binding, and is intended to provide • the background, trends and characteristics of so- guidance only, it is hoped that it will help to raise the cial responsibility; bar for organisations seeking to promote sustainable • rinciples and practices relating to social responsi- development. bility; • the core subjects & issues of social responsibility; Jonathon Hanks, Director of Incite Sustainability • integrating, implementing and promoting socially (www.incite.co.za), was the convenor of the interna- responsible behaviour throughout the organization tional drafting team and managed the multi-stake- and, through its policies and practices, within its holder negotiations on the text of ISO 26000. He is sphere of infuence; a member of the working group to the South African • identifying and engaging with stakeholders; and Integrated Reporting Committee (IRC), as well as a • communicating commitments, performance and member of an Advisory Group of the International In- other information related to social responsibility. tegrated Reporting Committee (IIRC). Arguably the most important part of the standard re- lates to the detailed guidance that it provides on the identifed seven core subjects of social responsibil- ity: human rights, organisational governance, labour practices, the environment, consumer issues, fair operating practices, and community involvement and development. These core subjects (outlined in Clause 6 of the standard) are seen to cover the most like- ly economic, environmental and social impacts that should be addressed by organizations. Each of these core subjects includes a set of sub- ject-specifc issues that an organization should take into account when identifying its social responsibility. Every core subject, but not necessarily each issue, is seen to have some relevance for every organization. In considering its social responsibility, an organiza- tion should identify each issue that is relevant to its decisions and activities. The guidance on each issue includes a number of actions that an organization should take and identifes core expectations relating Chris Kirchoff, MediaClubSouthAfrica.com 45 CORPORATE SOCIAL REVIEW
BUSINESS Sephaku Cement Community Skills Development Update ephaku Cement has com- prentice/artisan training, bursary accreditedTraining Centre in Lich- mitted to supporting com- &internship, school support and tenburg and are now busy with on- Smunities in areas where other post matric initiatives (life the-job training at Leeuwpan Mine, we operate by implementing skills support and portable skills). a division of Exxaro in the vicinity development initiatives to local of Delmas. As part of this train- people. These Skills Development AppRENTICE ing we provide experiential learn- Programmes aims to provide life ing, protective clothing, toolbox, skills, short courses and job-re- TRAINING monthly allowance, accommoda- lated skills training - mainly to un- tion and meals. employed youth - in order to help Our Apprentice/Artisan Training them in accessing employment Programme commenced in Feb- 1. Bursary and Internship opportunities in both formal and in- ruary 2011. Twelve learners from formal sectors, or to start their own local communities are currently Sephaku launched our bursary businesses. Therefore, the focus undergoing training to become programme in January 2012 and of our programmes is ultimately artisans (ftters and electricians). awarded full time bursaries to based on our desire to alleviate- Tenlearners are from the Ditso- three young and deserving stu- poverty upliftment the communi- botla Local municipality area and dents from the Verdwaal and It- ties we serve. the other two are from the Delmas soseng communities in the North community. West Province. These apprentices Our Skills Development Pro- are completing engineering stud- grammes focuses on core busi- Eight learners have already com- ies at three universities in accord- ness training, learnerships, ap- pleted theoretical training atan ancewith the Social and Labour 46 CORPORATE SOCIAL REVIEW
Plan for the Aganang operations. Sephaku is providing funding for the tuition, books, accommodation and meals. Sephaku has also appointed Lerato Mojaki and Daniel Mpoihi from Itsoseng and Springbokpan respectively, for internship oppor- tunities in our Organisational Per- formance Division. 2. Life Skills Training At the end of 2011, we conducted a life skills training to empower thirty two community representa- KELEBOGILE PHAWE KATLEGO MOKOROANE tives from Springbokpan and Ver- BSc (Metallurgy & Materials Engineer- National Diploma in Analytical Chem- dwaal on issues related to leader- ing) University of the Witwatersrand istry Vaal University of Technology ship development, basic business principles, communication & rules 4. Grade 12 Saturday and of engagement and diversity man- Holiday Classes agement. From 2010, Sephaku has pro- vided educational support materi- als (DVD sets) to schools located 3. portable Skills in the Itsoseng area to assist with revision and preparations for the Our recruitment process has been Grade 12 year end examinations. fnalised for our basic engineering, code 10 (C1) and 14 (EC) driver’s In April 2012, Sephakualso ap- licence training programme. Forty proved a proposal to support Sat- young people from local communi- urday and Holiday Classes for ties will commence training in May Grade 12 learners at Tswelelopele 2012. High School (Itsoseng) for 2012. TEBOHO RAMOKHELE Bachelor of Mechanical Engineering University of Pretoria This involves providing learning support materials, paying an allow- ance to teachers/instructors for ex- tra classes and career exhibitions. This project isaligned to our adult basic education programme. 47 CORPORATE SOCIAL REVIEW
48 CORPORATE SOCIAL REVIEW
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