Dhatu PRE AW17 LOOKBOOK

Made for the modern gent Dhātu | Pre-Fall/Winter



Heritage and Ideals, Codes and Standards. © all rights reserved Dhātu 2017

Abount the brandAt Dhātu we intend to establish itself as a contemporaryfashion label that provides authentic fashion with progressiveamalgamation of thoughtful design and traditional techniques.The patterns are uniquely drafted for exceptional fits that shapesalong the musculature adding a robust appeal to the wearer.Ready-to-wear line, the focus is to provide stylistic freedom for peoplewho want to follow an independent path in life; particularly for thosewho decide to express their individuality also by the way they dress.The brand takes inspiration from human anatomy and dynamics to createits urban wardrobe. A stand out feature of the line is the utility details thatare strategically positioned and come in handy in everyday use.Meticulous, methodical approach to construction and well thought outdetails that add pre-defined functions, lend a distinct aesthetic appeal.Ready to wear is not an easy market to break into. Unfazed by the slimodds of successfully campaigning against the off-shore giants of the fashionindustry the brand continues to impose tough, environmentally friendly andsafe practices into their production and operations.Showroom Address:4B, Lane 1, Gora Street, Shahpur Jat, New Delhi-110049, India.Office Address:759, Udyog Vihar 5, Gurgaon-122016, Haryana, India.

© all rights reserved Dhātu 2017

occasion Exclusive Occasion Wear

Traditional meets utility - Timelessly sophisticated silhouettes -Progressive mix of tailoring and modern flair - Luxurious handwoven silk brocades © all rights reserved Dhātu 2017



© all rights reserved Dhātu 2017

Re-worked classicsunderstated Traditional Indian Attire. A knee length occasion wear kurta reminiscent of pre Raj India featuring a side opening with a loop (baghal bandh) and pleat details on bib. Cut in handwoven Zari booti cotton with subtle sheen and a deep navy shade this kurta is cleverly constructed with concealed closures and facings to avoid visible stitchlines. Our trademark 'Elbow pleat' re-structures the mandatory ease away from the cuff for an ergonomic slim sleeve.

© all rights reserved Dhātu 2017

Indianhandloomtextiles Our fabrics are sourced ethically from different parts of the country. A step towards revival and promotion of the Handloom sector. All the fabrics are tested and pre washed before use.

Achkan KurtaRs.3000Slim FitHandwoven Mangalgiri CottonClean Construction © all rights reserved Dhātu 2017

ethnicessentials Thoughtfully engineered - Refined fits A cache for your cash. With utility styling and a heritage design, this classic fit dress shirt is ready to go wherever the day takes you. The safe pocket shirt is crafted from breathable mangalgiri handwoven cotton slub mélange with a rich texture. Our special construction integrates the concealed front closure with a utilitarian 'safe pocket' a tailor-made shirt pocket with vertical slit opening and loop closure that prevents items from flipping out. Generous pocket depth makes the 'Safe pocket' a heavy-duty carrier for valuables or cash, in crowded places or while commuting.

Safe Pocket ShirtRs.2400Relaxed | Classic FitHandwoven Mangalgiri Cotton SlubEngineered Pattern, Ergonomic Details © all rights reserved Dhātu 2017

Refined Fitted Shirt A Mandarin collar shirt with trademark details, precisely cut to fit comfortably close to the body providing required ease and breathability to the wearer. Featuring a unique extended under-placket that prevents skin showing(through the gap between buttons), when the shirt is stretched over the belly or chest, depending on one's anatomy. 'Elbow pleat' re-structures the mandatory ease away from the cuff for an ergonomic slim sleeve.

Bmaodseicrsn Clothes that cut across demographics, sizes and ages Versatile wardrobe staples © all rights reserved Dhātu 2017

MMAATKCEHRSeparates that go perfectly together to create a great classic wardrobe Mix, Match & Organize coordinated statement looks

© all rights reserved Dhātu 2017

oneforeveryone

© all rights reserved Dhātu 2017