Brand book "Waves" by Rotem

\"Waves\" is an organization that discovers about marine biology, and is engaged in the study of the ocean and the deep sea. Our experts go to the sea area to explore and discover about: animals, nature and other fascinating things about the sea! The organization is for people who loves the sea so badly, that they would like to discover even more! We have several attractions from the deep sea, with guides who will do it in the most professional way! They'll teach you how to fulfill your dreams, and become a professional swimmer, diver, or just full with knowledge about the ocean! Don't worry! Our profits goes strait to the deep sea exploration and gives you more knowledge in our site. So let's go together into a unique experience in the deep ocean, and read more about our organization to join us! 11

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VISION & VALUES 5-6 LOGO TYPES 7-8 Process Of Logo 9 Dark Background 10 Logo Sizes 11 Proportions 12 Black & White 13 Colored Logo 14 How To Use 15 How NOT To Use 16 31 DESIGN LANGUAGE 17-18 Typography 19-20 Colors Palettes 21-22 Elements 23-24 Photo Language 25-26 UI Kit 27-28

PRINT PRODUCTS 39-40 Posters 41-42 Office Papers 43-44 Tickets & Flyer 45-46 DIGITAL PRODUCTS 29-30 WEB Mockups 31-36 Stories Mockups 37 Posts Mockups 38 4

\"Waves\" has been made as a marine biology company, with professional researchers who studied marine biology. The goal and vision of the company was to discover and explore as much as possible about the underground and fascinating world of water that we have. All of this is especially for you, to know and learn as much as possible. Later, we added special marine activities for you, that all the profits of which, will go to the goal of marine research through us! Our values is for you to learn as much as possible and expand your knowledge about the ocean, about life under the sea and everything related to it, and of course you will have fun and enriching experiences that will provide you with a more enjoyable life. 51

SERVICE IS THE KEY PROFESSIONAL KNOWLEDGE SAFETY IN THE SEA CARING FOR THE OCEAN FUN WITH US 6

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ORIGINAL LOGO DIFFERENT COLORS FROM THE PALETTE ONLY ONLY AS AN ICON IN A SMALL SIZE WITHOUT THE SUBTITLE 115

DO NOT USE OPACITY DO NOT USE STROKE DO NOT USE STRETCH DO NOT USE OTHER COLORS DO NOT MOVE DO NOT USE (NOT FROM PALETTE) LETTERS PLACE WITHOUT LOGO 16

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119 Main Font Rubik Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789 Secondary Font Heebo Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 0123456789

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Main Palette 211

Secondery Palette 22

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\"Waves\" is for sea lovers, thats why I chose in sea and oceans photos that combines with animals and creaturs. You can sea through my work, that I've been used in object selection tool in Photoshop Adobe, to create the language of my brand, a fresh, sassy, full with details brand! 215

Who doesn't love the sea? Such a facinating world, you can feel it from the photos I chose, from the elements, from the shapes and from the effects I chose for this brand. 26

Header Footer 217

Buttons And Fields 28

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Landing Page 313

Mobile 34

Web Banners 315

Landing Page Banners 36

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