Various forms of Outdoor Advertising Medias In Dubai
INTRODUCTION ● Outdoor advertising is one of the oldest and most prominent ways for several brands to market their product and services in Dubai. ● This helps to impact the audience consistently on a large scale. ● There are different types of out of home media options available in Dubai. ● Technological advancements have produced many effective techniques to create good outdoor media advertisements.
Various out of home media advertising methods are listed below: ● Bridge Banners ● Unipoles ● Lamp posts ● Roof Top ● Digital Billboards
Bridge Banners ● This type of advertising covers the bridges over the roads where experience high traffic. ● This is important to improve awareness
Unipoles Advertisements ● These are large billboards placed on high poles on the sides of the road. ● Provides long distance visibility ● Highly effective method of advertising ● Provide view from both sides of the road
Lamp posts Advertisements ● One important and attractive method to advertise the products or brands ● Affordable and cost effective method of advertising ● Capable of delivering amazing feedback.
Roof Top Advertisements ● These type of advertisements are mounted on the top of the buildings. ● Delivers mass reach in populated areas. ● Boosts the brand recognition
Digital Billboards ● One of the most popular forms of advertising ● Main benefits includes high visibility, easy to update, cost effective etc. ● It can display multiple messages and is a space for creativity.
Conclusion ● Reduced cost and high impact are the two factors which decides the out of home media advertising methods. ● Strategic location and display are also other two parameters which affects the outdoor media advertising methods.
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