E-News: Issue 31

Our latest conversation is with Gary Fischer, ET’s Executive Director of HR who has been with the company for 3 years. Check out what he has to say below! In this issue we share some Leading The Way: Gary Fischer exciting product launches and media campaigns from Q: What is one characteristic you believe Q: What has been your most challenging our clients-- two of which are every leader should possess? (and rewarding) moment in your career? in partnership with ET! Way to go team! Frankly, I do not believe that there is just one. It has always been those instances where I Empathy, integrity, accountability, humility, have put myself outside of my comfort zone There are also so many and vision are equally important to the professionally and personally. Even if unconventional and success of a leader. An often-used quote is something is not completely successful, I innovative marketing one I think sums it up best: “Management is have always come out a better person, I campaigns happening in our about persuading people to do things they do believe. industry from sports to not want to do; leadership is about inspiring politics to awards shows. people to do things they never thought they Q: What advice do you have for We’ve highlighted a few of could.” those just starting out in their career? our favorites on pages 4-6. Q: What is the most important Believe in yourself and listen and learn We’re also continuing our professional risk you took? from those around you, at all “Leading The Way” series levels. Cultivate professional with Gary Fischer. Gary Recognizing that sometimes life does not relationships, especially those that seem shares his insights on what it always go according to plan and the universe improbable. Celebrate diversity in all of means to lead the way. serves up something else instead. I had its forms – age, race, cultural started out professionally as a graphic background, experiences – these make Last but not least, there’s lots designer. With the advent of technology, us who we are, inform our decisions and of Birthdays, Anniversaries graphic design became a computer-based development and are what others find and New Hires to celebrate design solution, which killed my interest. interesting about us. this month – Woot Woot! Due to a HR aspect of my then job, I recognized where my talent and interests Enjoy! really were and shifted my focus to developing myself professionally within HR.

WHAT’S NEW WITH OUR CLIENTS Campbell’s Taps Mindy Kaling to Convince Snyder’s Launches “Pretzel Keg” To People That Canned Soup Can Be Healthy Celebrate Oktoberfest At Home Campbell’s soup brand Well Yes! has teamed The famed Oktoberfest in Munich may have Click photo to order! up with actress, comedian and writer Mindy been canceled this year, but you can still Kaling for a new marketing push that celebrate the German beer festival from the challenges the idea that canned soup isn’t comfort of your home thanks to our client healthy for you. Snyder’s! This “Eat Bright” campaign features Kaling Snyder's of Hanover teamed up with Captain explaining how people can eat well without Lawrence Brewing Co. to bring the ultimate compromising on taste, and includes clever Oktoberfest pairing — pretzels and beer — puns such as “Cluck yeah,” “Bisque please” to life with a Pretzel Keg. The limited- and “Basil tov.” edition, custom-made offering features 27 oz. of crunchy, baked pretzel rods and a The campaign is currently running on five-liter keg of Captain Lawrence's Marzen- Instagram, online video and Hulu, and will style Oktoberfest Brew rolled into one target consumers who have viewed Mindy festive combo. Kaling content. Basically, the Pretzel Keg does all the Some programmatic media buys for “Eat legwork for you, and all you need to do for Bright” target the convenience of Well Yes! an at-home Oktoberfest celebration is order sippable containers with customized creative it on Snyder's Pretzel Keg website. based on those moments like working from home or weekend nights in. We hope you raise a stein and enjoy this clever combo, and if you do, please share Read more about this fun marketing your pics with us to pass along to Snyder’s! campaign by clicking on the photo.

WHAT’S NEW WITH OUR CLIENTS ET’s Partnership With Petco Hood’s Planet Oat Oatmilk Integration Has Officially Launched! Airs on Ellen By Taqua Elleithy By Ben Johnson During the first week of October, As part of Hood’s Planet Oat Oatmilk Click to read the article and Evergreen’s premiere Petco media national launch, ET was thrilled to be view the integration campaigns went live! Partnering with Hulu able to negotiate an exciting integration and Tubi, ET kicked off a National OTT into ELLEN which aired this past campaign followed shortly by a Local TV Thursday, 10/8. campaign across 5 markets on 26 stations. The segment featured Ellen discussing the product as well as a $250,000 Navigating obstacles such as receiving late donation made by Hood to the Sheldrick creative along with heavy political Wildlife Trust - a shared area of interest spending, the activation teams put together of both Hood and Ellen - focusing on the robust schedules that both Petco and their preservation and protection of wildlife AOR, Horizon, were thoroughly impressed and habitats. A bonus article about the with. partnership was posted on ellentube as well as digital clips on their YouTube It’s safe to say that the Petco-Evergreen channel. partnership is off to a great start, and we Kudos to our National Team for can’t wait for what’s coming down the pike! negotiating the integration as well as all national media supporting Planet Oat in Click to view Petco’s :30 spot 2020. Planet Oat is currently the #1 which promotes their Nutrition Campaign oatmilk brand in a hotly contested market and we aim to keep it that way! Congrats to all involved!

MLB Declares Its Postseason a ‘Remix’ to Celebrate TikTok Enables Fans to Vote for 3 Categories in Its Largest Field Ever In Their New Campaign Billboard Music Awards Major League Baseball unveiled a new The 2020 Billboard Music Awards postseason marketing campaign featuring airs this Wednesday, 10/14 and popular entertainer DJ Khaled. includes 3 fan-voted categories, With the league’s newly expanded, 16-team with the help of TikTok– the show’s playoff format which began September 29 primary voting platform! and continues over the next month until the World Series is held in Texas, the league Up until tomorrow, 10/13, fans can rolled out “October: The Remix,” a new show support for their fav artist by video spot with a voiceover from DJ Khaled, heading to TikTok’s Discover page and animation from Emmy Award-winning in-app to cast their vote! artist Mike Perry. The marketing makes specific reference to This year’s fan-voted categories the expansion of the playoffs this year from include: 10 teams to 16. Much like MLB’s promotional efforts in recent years, it aims at • BB Chart Achievement Award showcasing the league’s emerging young • Top Social Artist stars, with players featured this year • Top Collaboration including 21-year-old San Diego Padres shortstop Fernando Tatis Jr. and 22-year-old This unique partnership will Toronto Blue Jays shortstop Bo Bichette, increase overall voter participation among many others. and engage fans on a platform they Check out the spot by clicking on the photo! already love exploring. Check it out and place your votes while you still can!

Unconventional Political Spot Features Joe Biden TikTok Rolls Out New In-app As The Dog Lovers’ Candidate 2020 Elections Guide The Biden Harris campaign is asking us TikTok launched an in-app guide to the to “Choose Your Humans Wisely” as we 2020 US election as part of its ongoing head to the polls on 11/03! A group that efforts to protect the platform from bills itself as “Dog Lovers for Joe” has misinformation. debuted a new spot that looks back on presidents of the past, side by side with The guide is accessible on TikTok’s their furry friends: Ronald Reagan with Discover page or landing pages for Lucky, a Bouvier des Flandres; George certain election-related search results H.W. Bush and Millie, an English and will also provide instructions on how Springer Spaniel; Bill Clinton with his to vote, with information from the chocolate lab Buddy; George W. Bush National Association of Secretaries of and his Scottish Terrier Barney and State, and additional media literacy and Barack Obama with Portuguese Water educational voting misinformation tools. Dog Bo. But when it gets to President Donald TikTok will also use the guide to provide Trump, we see a scene of him voting resources to people with addressing a crowd and asking how disabilities, those voting he’d look walking a dog across the overseas, students and information for White House lawn. people with past convictions. The ad concludes with Joe Biden and his beloved dog Champ. Head over to the app to check it out! Check out this unusual political ad by clicking on the photo!

Nextdoor Partners With Party City To Launch A ET Has A Great Night In “Treat Map” To Help Neighbors Safely Celebrate With Tremor Halloween At the end of last month Bryan Taylor and Jessica Chappell took advantage of If you're headed out for trick or treating this one of the last warm/clear nights to dine outdoors with Tremor, one of our Halloween, Nextdoor is taking the guesswork digital Trade Partners! out of where to find the candy. Bryan and his wife Caroline hosted the night in their Jersey City apartment The social networking platform has just complex with DIY sushi and plenty of vino for all. He and Caroline prepped the launched a trick or treating map that allows first round of rolls, and after a little coaxing (and few drinks in!) the crew tried users to see which houses are giving out their hands at making their own rolls. Everything turned out delicious and a treats. The app also allows neighbors to great night was had by all! designate their homes as a trick or treat stop. Click the photo to read more about it Left to Right: Bryan, Emmet (Jessica C’s Partner), Jessica C., DIY Sushi done right! For an added treat, Nextdoor teamed up Sean (Tremor), Jessica G. (Tremor), Caroline exclusively with Party City to launch a fun augmented reality experience. Using a smartphone camera through the Nextdoor app, families can go to the Treat Map to find and bring to life Halloween-themed \"Virtual Visitors\" in their homes, neighborhoods, and local Party City stores. Once neighbors find the Virtual Visitors, they can snap a photo and share their discoveries to their Nextdoor newsfeed as new characters are released throughout the Halloween season.

Welcome Welcome Ashley Morris! Daniel Millar! Ashley Morris joined ET’s National Video Daniel Millar joined ET’s Finance Group last week as team last week as an Assistant Media Buyer! a Client Billing Specialist! His day-to-day In her new role, Ashley will be assisting the responsibilities support the operations within the team with weekly deliverables across organization including processing client billings, multiple accounts. generating various reporting and developing relationships with Media Trade Partners. Prior to joining Evergreen, Ashley worked as a Banking Specialist at TD Bank – handling Daniel worked at PSE&G for 2 years in project all banking products including checking, support roles where he interfaced with project savings, loans and lines of credit. managers and vendors on billing and invoicing in support of achieving regional environmental goals. A few fun facts about Ashley: - She participated in the Disney College A few fun facts about Daniel: - He’s a huge St. Louis Cardinals fan Program - While everyone else was moving out of NY, he - Although surrounded by Eagles Fans, she moved from NJ to Queens mid-pandemic roots for the Steelers - He has a big green thumb with too many plants - She met Stephen King… and has his to count in his small NY apartment! autograph to prove it! - A true road tripper, he drove cross country with - A true chocoholic – she loves baking! - She’s currently working on her his best friend last summer - One of his first jobs was working as a livestock certification to become a Zoomba instructor hand on an organic farm for 2 years - One of her life goals is traveling to all 7 - He’s visited a whopping 17 MLB stadiums continents before she’s 30! - He’s a former concert goer and poster collector!

HAPPY BIRTHDAY TO OUR OCTOBER BABIES! OCTOBER WORK ANNIVERSARIES THANK YOU FOR ALL THAT YOU DO! At the start of the summer, ET leveraged a Univision investment on behalf of 7-Eleven to sponsor several of the incredibly popular Uforia Concert Series events in key markets such as Dallas, Chicago, and Los Angeles. Unfortunately, due to Covid resurgences, the series was postpAonnead uMntial fruirather noticEe.mily JohnPaul Following the ptoosmDtpaoreknleetRmoeepnpato,lrUtunniviitsyiotFonrbaupepcornhoeatcoehfrefodur ET with a first Ramroop national sponsors of a live-streamed concert event featuring the world’s biggest pop star, Bad Bunny. Victor Nadiya Dyakiv Gary Fischer Ana Maria Del Real David 3 years 3 years 2 years The event will feature BtoadbeRBduanryinvyeknphtehlrifrnoorumghinoguot nhiagSh-amuel custom flat-bed truck density Latinx communities in NYC (starting in Yankee John McKenna Kerry Judge Brianna Hayes 2 years 1 year 1 year Stadium in the Bronx traveling through Washington Heights). ET’s program will feature local activation in key Peter Riordan Benjamin Weiss markets and include multi-media elements across 1 year 1 year Univision’s portfolio (on-air, social, website and more) including sponsorship of the global live stream of the event on September 20th .