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Simplicity Rules in Copy Writing
The adageimplicity is Beauty?does not only apply to individuals but it will also benefit you if you have into copy writing. The simplicity rule should also apply on your copy. You can be a learned writer from your school but the style can be that which is impersonal, rigidly structured and formal.
To attract visitors to your site, being simple is good. Since readers are primarily interested on what you have to say, you may entice them to read on or discourage them and give up.

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Simplicity Rules in Copy Writing