Mosaic Media Training Brochure 2015

media training 15 Ye a rs 2000 - 2015MEDIA TRAININGDYNAMIC AND FUN COURSES FOR COMPANYSPOKESPEOPLE AND MARKETING PROFESSIONALS

Develop your skills with social media, Mosaic has a course which will be tailored to your needs.Understanding how to present yourself andyour organisation using the latest technologies With more than 15 years’ experienceand techniques is at the heart of the training of delivering training to organisationsdelivered by Mosaic’s team of former print and across both the public and private sectors,broadcast journalists. Mosaic will work with you to develop your skills, helping you to communicate moreWhether you would like to improve your media effectively and giving you the confidence toawareness, step up your crisis management achieve the results you desire.or presentation skills, undertake accomplishedradio and television interviews or get up to speedSocial media Broadcast skills Crisis management Podcast training Informative courses. Media awareness Delivered by trained journalists Press release writingVideo production for the web Creative Presentation skills Integrated copywriting marketing

Locations Mosaic can train on your own premises in any suitable training room. For broadcast interview training, we can bring a camera and MP3 recorder to your premises or we can hire external studios such as the London Stock Exchange.Our requirements FeedbackOur requirements are minimal Feedback on content and presentation– we will bring a laptop and is given on an ongoing basisrequire a projector and screen, a throughout the session and writtenwhiteboard or flip chart, plus TV feedback is available after the training.or monitor for playback. Please Delegates will also receive copies of anyprovide refreshments. interviews undertaken. Our trainers are always happy to speak to delegates after the course by phone or via email if there are any further questions or comments.

Our trainersKaren Ainley leads our media training Kevin Bentley is a co-founder of Mosaic Harriet Bisdee is responsible for managingdivision. She is a former BBC radio and spent more than 20 years with the our media training bookings. An Honoursand TV reporter and newsreader, with BBC. He’s worked on Radios 1, 2 and graduate in International Businessa background on weekly and evening 4, was a sub editor on Ceefax, and has Management, Harriet has exceptionalnewspapers. She has been media also worked as a reporter and producer communication and organisation skillstraining senior level executives and for local radio stations and spent a which have taken her around the world,marketers for well over a decade. Karen decade in regional TV. He is a past from serving champagne to the Primehas an MSc in Digital Marketing and a BA National President of Round Table and Minister of New Zealand to organising film(Hons) in Publishing & Computer Science. is a councillor in Essex. stars in Dungeness.

Our trainersIrene Kettle has been a journalist for John Whyte-Venables MCIPR is a former Peter Heaton-Jones is a journalist, mediamore than 30 years. She was Editor-in- BBC journalist. He has worked for 17 years trainer and marketing professional withChief of Essex County Newspapers. She in radio, television and online news as a 25 years’ experience in broadcasting,has experience of NHS communications reporter, producer, specialist science and public relations and politics. He was ahaving worked as Head of Internal environment correspondent and journalism reporter, producer and presenter on BBCand External Relations for a Primary instructor. He studied Risk Communications local radio for two decades, includingCare Trust. Several times a year Irene and Public Understanding of Science to four years at BBC Wiltshire presentinghelps with the National Council For the Master’s degree level and has written three the Breakfast programme. Peter was anTraining of Journalists’ examinations. books about the media. editor at BBC 5 Live in the mid-90s.

If you are presented with an opportunity to undertake print Our Interview Training covers:or broadcast interviews, we can offer you plenty of top tips to ■■ The media and your organisationensure you make the most of the opportunity. ■■ What makes a good news story ■■ Interview preparationOur trainers are all former BBC reporters who will put you ■■ Soundbites and key messagesthrough your paces, escalating the level of difficulty across ■■ Body languagethe day. ■■ Practical 1-to-1 interviews and feedbackLearn how to deliver first-class interviews that convey your Information:organisation’s key messages. Whether this is the first time ■■ Full dayyou have undertaken an interview or you are refreshing your ■■ Delegate numbers: 4 maxskills, we will present you with scenarios that are relevant to ■■ Studio hire is optionalyour ability.

Do you know what to do when the media are on your Our Crisis Management training covers:back? What are the golden rules when the media are ■■ Planning for a crisischasing you for comment? Don’t let a crisis turn into ■■ Conveying key messagesa drama. ■■ Creating a crisis plan ■■ Interview preparationLearn how to contain the situation with our intensive Crisis ■■ Radio and TV interviews with feedbackManagement training and undertake practical radio andTV interviews on given scenarios. Information: ■■ Full dayThe Mosaic team has extensive experience of undertaking ■■ Delegate numbers: 4 maxcrisis management for some of the UK’s leading companies ■■ Studio hire is optionaland can help you prepare your crisis management plan.

It’s crucial for every organisation to be media savvy, Our Media Awareness training covers:to know what the opportunities are and make full use ■■ The media and your organisationof them. ■■ What makes news ■■ Press release techniquesMosaic’s Media Awareness course delves into ■■ Understanding what makes a good storynews-led PR and highlights why you need to follow a ■■ Opportunities with radio and TVstrategic media plan. ■■ Online and social mediaYou will gain a solid understanding of the world of Information:media and take a proactive role in identifying good ■■ Full daynews stories for print, broadcast and online media. ■■ Delegate numbers: 4 to 8

If you want the media to be interested in your news, Our News Release Writing training covers:you need to grab their attention with a punchy ■■ What makes a good storynews release. ■■ Conveying key messages ■■ Creative quotesLearn from our dynamic journalists how to prepare ■■ Clever photo ideasand write excellent copy which delivers your messages ■■ News release writing workshopsconcisely and clearly. ■■ Plus you’ll receive plenty of feedbackWe’ll help you understand what is newsworthy and Information:what makes a great photo. You will leave this course ■■ Full dayequipped with the skills to enhance your organisation’s ■■ Delegate numbers: 4 to 8PR activities.

Whether you are speaking to hundreds of people at a Our Presentation Skills training covers:meeting or conference, delivering a report or a message ■■ The 3Ps to the perfect presentationto your own team, you need to be confident and engage ■■ Interview preparation and body languageyour audience. Know what your body language is saying ■■ Practical presentations – recorded on camcorderabout you - before you’ve even started. ■■ Playback and feedback ■■ Handling hostile audiencesYou will gain valuable insights from media professionalsinto how to manage audience expectations, with the day Information:focusing on three key areas for a perfect presentation: ■■ Full daypreparation, practice and performance. ■■ Delegate numbers: 4 to 8

If you are still contemplating whether to add social Our Social Media training covers:media to your marketing activities, or wish to enhance ■■ Using Twitter, Facebook and LinkedInyour existing social media channels, our course will ■■ Dos and don’ts of social mediahelp you plan a strategic approach. ■■ What to blog and which bloggers to engage ■■ Adding social media to your marketing strategyWhether you wish to use Twitter or Facebook, or ■■ Creating effective campaignsengage bloggers or find out more about other socialmedia channels such as YouTube, LinkedIn or Picasa, Information:our intensive programme will help you create an ■■ Full dayeffective social media campaign. ■■ Delegate numbers: 4 to 8

Mosaic’s Podcast Training course, led by one of the 5 Ps to the Perfect Podcast training covers:UK’s first-ever podcast trainers, teaches you how to ■■ Preparationcreate wonderfully crafted audio podcasts, to help ■■ Performanceyou get your messages across. ■■ Post production ■■ PostingLearn the different stages, from scripting, through ■■ Promotionproduction and editing to publishing and promoting. ■■ With plenty of fun, practical exercisesThis course will teach you how to handle interviews Information:plus write and record scripts, as well as learn what ■■ Full dayequipment and software is required for recording ■■ Delegate numbers: 4 to 6and uploading audio. ■■ Audio recording and editing equipment provided

Video on the web is a powerful communication Our Video Production training covers:tool with a vast range of exciting and useful ■■ Equipment and softwareapplications in internal and external relations, sales, ■■ Shots and anglesPR and training. ■■ Sound and lighting ■■ Interview techniquesUploaded to hosting channels such as You Tube and ■■ EditingVimeo, video gives your messages global reach. ■■ Promotion and search enginesLed by a former BBC television journalist this Information:hands-on one-day course will show you the secrets ■■ Full dayof producing punchy video that looks professional ■■ Delegate numbers: 4and effectively communicates your points to your ■■ Video recording and editing equipment providedtarget audience.

Our integrated marketing course will equip you with Our Integrated Marketing training covers:the skills required to devise an integrated marketing ■■ Understanding your market placestrategy. It provides a thorough overview of what is ■■ Planning your marketing strategyinvolved in marketing an organisation, from planning ■■ Deciding which marketing tools to usethrough to implementation, using the latest tools and ■■ Considering various aspects of digital marketingtechniques, especially the digital innovations which ■■ Workshopschange the way we communicate. ■■ Plus you’ll receive plenty of feedbackYou will have the opportunity to think through some Information:of your own ideas and have a clear picture of how ■■ Full daythese can be used to drive results that are required to ■■ Delegate numbers: 4 to 6support your organisation’s business.

Powerful copy can sell. Harness the force of the Our Creative Copywriting training covers:written word with our Copywriting Training. Our ■■ The rules of excellent copywritingcourse will help you create powerful newsletters, ■■ Creating newsletters for print or emailbrochures and other promotional material to ■■ How to conduct an interviewenhance your business message. ■■ The importance of images ■■ Good design and layoutIn this digital age, the written word isn’t dead; learn ■■ Practical workshops with feedbackhow to generate compelling ideas and express themin any medium through powerful copy that markets Information:your brand effectively. ■■ Full day ■■ Delegate numbers: 4 to 6

If you feel we can support your organisation in any way, please do not hesitate to contact us: Mosaic Publicity Ltd Suite 6, Oyster House Severalls Lane Colchester Essex CO4 9PD T: 01206 841933 media training www.mosaicpublicity.co.uk www.mosaicmediatraining.co.uk e-mail: [email protected]