AMA Proposal

THE IMPACT MAKERS DIFFERENCE

SUMMARY POINTS

OUR COMPANY

B CORP: SUPPORTING OUR COMMUNITIES “Because of the partnership we have with Impact Makers and the unique competitiveImpact Makers is proud to be a founding B Corporation social venture model that they are• Contributed over $1M in community impact (100% of net pioneering, Rx Partnership can provide more uninsured Virginians with vital medications profits and pro bono work) through our charity partners to manage their chronic and acute conditions.AWARD WINNING “This program changes people’s lives”• In 2014, B Corp recognized Impact Makers as ‘Best for said one free clinic patient receiving Rx the World’ and ‘Best for Community’ for creating the most Partnership medication and, thanks to overall social, environmental and community impact. Impact Makers, together we are changing more lives than ever before!• We made the Inc. 500 Fastest Growing Private Companies in America for the third consecutive year! Inc. ranked ~Amy Yarcich , Executive Director, Rx Partnership Impact Makers 463rd on their 2014 list. In 2013, we were ranked 514th and in 2012, we ranked 360th.• Impact Makers ranked 8th on Richmond’s 2014 Top Workplaces List for Small Employers.• CRN ranked Impact Makers 12th of their 2014 list of the top 150 fastest growing IT solution providers.OUR COMMUNITY IMPACT

AMERICAN MEDICAL ASSOCIATION OUR SHARED VALUES

IT & MANAGEMENT CONSULTING PROGRAM AND PROJECT MANAGEMENT • Assessment and roadmap development for technology and business process • Results-oriented, consultative approach that allows projects to be delivered in a more cost-effective • Optimization of operations, processes, strategy and manner without sacrificing quality alignment • Integrate technical expertise with process • Complex execution leadership for technology and improvement and organizational change to process re-engineering effect maximum impact in a broad range of client environments GOVERNANCE, RISK MANAGEMENT AND COMPLIANCE (GRC) SERVICES • Commitment to industry best practices • A holistic, business-oriented approach to managing DIGITAL SERVICES Information Security • Transform IT from a cost center to a revenue • Analyze threats to organizational goals to identify cost- generator by leveraging mobile, social, cloud and effective mitigation strategies and establish ways to analytics in new and innovative ways monitor ongoing progress • Focus on helping organizations transform from the • Built on industry frameworks, standards and corrective information age to the digital age, which shifts the actions paradigm from content to contextOUR PRACTICES

PORTFOLIO MANAGEMENT DIGITAL STRATEGY & ROADMAP AMERICAN MEDICAL ASSOCIATIONDIGITAL STRATEGYIT STRATEGY MEMBER/DONOR ENGAGEMENTPROVIDER INTEGRATION STRATEGY TECHNOLOGY ASSESSMENTS AND PLANNING DATA-DRIVEN DECISION MAKING OUR HEALTHCARE & ASSOCIATION EXPERIENCE

OUR APPROACH

ACQUIRE SEO (ORGANIC & PAID) PHASE 1: DISCOVERY AMERICAN MEDICAL ASSOCIATIONCONVERT PPC ADVERTISING CONTENT MARKETING Our approach is a simple one: provide high-quality, high- SOCIAL MEDIA value delivery to support our clients’ long-term success. AFFILIATE MARKETING • Continuously Measured & Optimized • Analytics USABILITY/ACCESSIBILITY • Performance monitoring CLEAR CALLS TO ACTION • Competitive benchmarking LEAD NURTURING • Surveys & focus groups EMAIL MARKETING • Shift in focus from clicks to conversions PROMOTIONS LEADS TORETAIN/GROW EMAIL MARKETING COMMUNITIES PHASE 2 LOYALTY PROGRAMS PERSONALIZATION OUR APPROACH: PHASE 1

PHASE 2 - DESIGN In order to create the best User Experience, Impact Makers’ usual approach focuses on providing Information Architecture and UX Design driven by extensive user research. Impact Makers will create the proposed website application (including mobile web) and mobile applications in compliance with all state and federal design, accessibility, and security requirements. We will use a Responsive Design approach in order to ensure optimal viewing and interactive experiences. LEADS TO PHASE 3OUR APPROACH: PHASE 2

PHASE 3: IMPLEMENTATION AMERICAN MEDICAL ASSOCIATION Website Implementation will see the actual system build, development, conversion tasks, testing, test system deployment, and training tasks. System build will include development, test, stage and production environments. Impact Makers personnel will configure the hosted environments.ROBUST CLOUD DATASEARCH HOSTING INTEGRITY OUR APPROACH: PHASE 3

ADVERTISING DATA MONETIZATION REFERRAL MOBILE APP LEAD GENERATION SEO BONUS PREMIUM CONTENT LICENSING TO PROVIDERS PREFERRED SEARCH PLACEMENT ENHANCED PROFILES SOFTWARE LICENSINGADVERTISING SEO BONUS ENHANCED PREFERRED SEARCH PROFILES PLACEMENT LEAD GENERATION REFERRAL LICENSING TO DATA MONETIZATION PREMIUMMOBILE APP PROVIDERS CONTENTOUR INNOVATIVE REVENUE MODEL

AMAZON WEB AMERICAN MEDICAL ASSOCIATIONSERVICES OUR PARTNERSHIPS

OUR CLIENTS

THE CLIENT: HOMEPAGE REDESIGN: PHYSICIAN SEARCH WITH FILTERING AMERICAN MEDICAL ASSOCIATION SEARCH WITH “TYPE-“The User Experience AHEAD” FUNCTIONALITYDesign session heldwith physicians and OUR PROVEN SOLUTIONother staff was one ofthe most successfulfacilitated sessions Ihave ever seen.” Christine M. Swearingen Executive Vice President, Planning, Marketing and Community Relations MEDSTAR

OUR PROVEN SOLUTION

Undoubtedly, Impact Makers AMERICAN MEDICAL ASSOCIATIONis one of the absolute finestorganizations that I havehad the pleasure to workwith.  Not only do they meetall project deliverables onschedule and within budget,but they are also a pleasureto work with.  Impact Makersis flexible and they remindme all of the time that theirgoal is to over deliver – andon each initiative I can say –they have met that objective.~ IT Director, Virginia Agency , Technology Star AwardLetter of Reference OUR QUALITY WORK & SATISFIED CLIENTS

SUMMARY POINTS

Rick JohnstonPrincipal Consultant Association Vertical [email protected]