Winter Park Lodging Company Owner Brochure 2017

THIS IS US

OUR STORYOwners of Winter Park Lodging Company, Chris and Sarah enjoya moment at Sunspot with their twin boys, Nicholas and Willem.

Chris and Sarah Bradford bought a second home inWinter Park way back in 2003. Quickly seeing anopportunity for a quality vacation rental company inthe valley, they started Winter Park LodgingCompany and soon grew the business enough toleave their “day jobs” in Denver and move to WinterPark full time in 2007. That year also broughtanother big change – the birth of twin boys!Their focus has always been on only managingproperties where they would want to stay onvacation. They’ve done just that and are now thego-to local company that focuses solely on theluxury vacation rental market with a deep focus onexceptional customer experience.What started as a weekend retreat to escape thecity has become their life’s work and passion!

OUR TEAMEach year, the all-local team at Winter Park LodgingCompany welcomes over 25,000 guests to properties acrossWinter Park as we fulfill our vision to inspire adventure.We believe in the “Everything Speaks” philosophy. Whetherwe are cleaning a home, consulting with a potential guest

considering Winter Park, or helping our owners maximizetheir income, we strive to exceed the expectation and beleaders in the vacation rental industry.Our passionate, experienced team of over 30 team membersare focused on one thing – delivering superior service ineverything we do. In the pages ahead, we’ll introduce you toour fun-loving crew who want to share Winter Park with youand our guests.

★★★★★ Guest Review | Brent W – March 2017The staff at your office in Winter Park is so helpful and knowledgeable. We won’tcheck with any other companies. Winter Park Lodging Company is our go to outfit!

WE’RE LOCALWe are part of the Winter Park community and we take thatseriously. Here’s how:• We own and run our business out of our downtown location in Pine Tree Plaza across from Hernando’s. We also have a second location in Winter Park where we run our housekeeping and inspections operation.• We are key players in the Winter Park Chamber of Commerce and involved in how Winter Park is marketed as a destination.• Even in Winter Park, government regulations and HOA restrictions sometimes put the vacation rental market at risk. We speak on your behalf and ensure your property can remain a short-term vacation rental.• We have to be accountable for our actions. It’s a small town. People talk. Ask a local what they think of us.• All of our employees are just that – paid employees. We don’t contract out our housekeeping or other work. We’ve become one of the largest employers in the community and we’re proud of that.• We’re here to stay. We’ve been here over 10 years and aren’t going anywhere. Our staff loves where they live and we’re here for the long (fun) haul! Al Furlone, General Manager Al is a big time mountain bike rider. In fact, he prefers single speed. It’s not for the faint of heart, but nor is this business. Al is pretty much in charge of everything at Winter Park Lodging Company and we’re big fans. We just can’t keep up with him on the hills.

OWNER RELATIONS • With us, you won’t feel like you’re just a name on a list. We get to know you and your home to best serve your needs as a second homeowner. We’re here as your personal liaison and caretaker. • We happily coordinate with our in-house teams and trusted vendors to keep your home in the top condition that guests (and you!) expect. • We staff our Owner Relations team seven days a week in the office, so you always have someone to speak with when you call or stop by. • We let you know of any issues with your home, including any damage. While damage is rare, we cover the cost of repair or replacement on our own dime, so you don’t have to worry. • We collect and remit all lodging and sales tax for your home. • You can always access real-time data on your Owner Dashboard with all monthly statements, payments, future bookings and revenue. • You can also make your reservations easily online, read all guest reviews, and see all maintenance performed on your home. • The team ensures you receive your monthly rental revenue through easy bank transfers.★★★★★ Owner Review | Trey Darby, Ranch Creek LodgeWhen you have a nice home that’s never been rented, turning it over to others is abig trust. You’ve exceeded my expectations. Thank you for wow-ing me.

• It’s all about communication for us. You’ll enjoy our timely owner newsletters, bi-annual custom revenue updates, and our quick surveys to make sure we are doing the best we can for you.• Need a décor upgrade? This team helps you find the right decorator for you, and gives free advice on how to make your home stand out. Hint: Décor matters.Drea, Rachel and Al get together often to discuss what’s going well and where wecan improve. Between them, they have over 20 years of experience in thevacation rental industry.

MARKETING• We’ll keep it simple here. The proof is in the pudding. Try to find lodging online in Winter Park. Who comes up in the search results? We’re pretty sure you’ll find us – every single time.

100% owner & realtor recommended 3,500+ online reviews 25,000+ annual guests THE BEST return guest rate in the area THE EDGE on the competition• We take incredible photos of your home including staging it for that perfect effect. Those photos, along with rich descriptions, floor plans, maps and reviews, make your listing shine, not only on our website, but on all of the major listing sites.• We’re proud that over 70% of our bookings come from previous guests or guests who find us directly, not from 3rd party websites. That’s how we can achieve much higher rental revenue numbers than others. Our email list of over 30,000 previous guests lets us keep in touch often.

VACATIONPLANNERSMeg, Julie and Amy, our Vacation Planners, say you have to smilewhen you answer the phone, so the person on the other end canhear your happy spirit.

Even though 50% of our bookings occur online, a lot of thoseguests call us before they book. We go with a consultativeapproach. Potential guests don’t want more than threechoices, and they usually want to be led. We get to know theguest and their needs, and then recommend the right propertyfor their visit. We’d love for you to give us a call andexperience our sales process first hand.Our Vacation Planners’ calls are recorded and scored monthlyfor continuous improvement. It’s painful to hear your own voice,but it makes a significant difference when analyzing to improveperformance.We also think it’s vital to make outbound calls every day. Weget 23% of our bookings each year by calling our potentialguests vs. just emailing them. People are busy and when youreach out to them, they often book there on the spot.

CLEANING & INSPECTIONS • Our in-house cleaning and inspection team is second to none. Some of our crew have been with us for over 8 years! • We inspect every property post-cleaning to “stage” the home for the guest or owner arrival and make sure nothing was missed. • We provide the top amenities including shampoo, conditioner, lotion and soap. Luxury properties deserve to have luxury towels, sheets and plenty of supplies. That’s what our guests have come to expect.★★★★★ Employee Review | Eddie, Cleaning TeamI’ve worked for Winter Park Lodging Company for six years now because I feel likea family member, not just an employee.



Mike Allen always has a smile onhis face even when the work isn’tthis pleasant.

PROPERTY CARE One of our favorite things we hear often from our owners is, “My place looks better now that I’m on your rental program than it did before I started.” • We understand the needs of each home and we treat each with the highest regard. • We do routine inspections, and all services are monitored by our dedicated team to keep your home in the best possible condition. • Our Property Care staff is made up of some of the most talented people in Grand County and for sure, the friendliest. • We consider our Property Care Team to be “the face of our company.” They are the ones that meet the guests when there’s an issue or delivery, so it’s vital that they are well dressed, helpful, and always ask, “What else can I do for you?” Often they are giving advice on dining options or where to find that secret powder stash on Mary Jane. Winter Park Lodging Company’s Property Care Team★★★★★ Owner Review | Chris Jakobson, Bear Crossing 745Living out of state, we needed a company we could trust to handle it all. Their crewson the ground know our home, and we know they’ve got our back.

GUESTEXPERIENCEWe believe in the WOW.The Guest Experience team takes care of our guests’ needsfrom start to finish. They are trained to listen – closely – towhat guests say before and during their stay and look foropportunities to “wow” them. We even have a budget set asideto do just that. Ask us to see photos of some ofthe crazy WOW’s we’ve executed for guests,like custom birthday signs, surprise flowers foranniversaries, or when we made a fake drivingpermit for a woman from Texas who asked if shewas authorized to drive in the snow!The Guest Experience team calls every guest pre-arrival toensure they have our custom app that provides everythingfrom directions, codes, and WiFi passwords to our favoritecoffee shop, how to get discounts on a snowmobile tour, orwhere to pick up a quick breakfast burrito en route to theslopes.Jenna Cates, Guest ExperienceJenna hails from the great state ofHawaii, believe it or not. She loves tosurprise and delight. We often find hercreating custom notes or signs forguests. Jenna loves Winter Park forthe fresh air, challenging hiking, andthe fun culture all around us.

★★★★★ Guest Review | Ari B – January 2017I’d rent from them again in a heartbeat. I was impressed by their desire for us toenjoy ourselves. Winter Park Lodging Company went WAY above and beyond!

MAXIMIZING REVENUE WITH DÉCOR Competitive layout, amenities, and décor are key factors in the rental potential of your home. Whether it’s a vacation for 2 or 22, property photos need to feel fun, fresh, and reflect the experience guests want. Our data shows that homes with updated and unique decor are sometimes booking TWICE as much as those with outdated or worn furnishings. • Guests want to imagine themselves relaxing with friends and family in your home. The living and dining areas need to have ample seating and look welcoming. • Offer amenities like a foosball table, ping pong, or board games and cards. • Bedding is key – make sure your bedding looks inviting, colorful and comfortable. • Wall art provides a pop in photos to make the room stand out. • It’s the little things that go a long way – add a ukulele for some fun! • Smart TV’s, docking stations, and sound systems to play their music are essential. • We can give you lots of additional tips and help connect you with decorators to make the process easy and fun. It pays!★★★★★ Partner Review | Dori Weiss, DBW DesignsDécor has become a huge player in increased revenue as more guests make theirchoices from photos online. Winter Park Lodging Company has it dialed in.

Drea Kasianchuk,Owner Relations ManagerDrea takes advantage of living in amountain adventureland to the fullest.She loves to cross country ski, hike thehighest peak, and skin up Hughesbefore the sun comes up. When she’snot clipping in, she takes the utmostcare of all of the owners on herwatch. Oh, and it’s “Dray” not“Dray-ah.” Ask her how shegot that name.

INDUSTRYLEADERSOur fearless cheerleader, Sarah Bradford, isn’t just a one-trickpony. Over the last 10 years, Sarah has become a thoughtleader in the ever-growing vacation rental industry. Shepresents at national conferences each year, and recentlylaunched a podcast for her comrades out there trying to dowhat she has accomplished in Winter Park – build and grow athriving, professional vacation rental management companymaking a difference in the lives of guests, owners, and herstaff every day.The podcast is co-hosted with another long-time leader in theindustry, Tim Cafferty, from Outer Banks Blue in NorthCarolina. And Sarah likes to say if nothing else, the podcast isa treasure of training materials for her staff to hone their craft.This industry is changing rapidly with the influx of venturecapital funds, big listing sites like Airbnb and VRBO, and nowExpedia. It’s vital that you choose a vacation rental companythat’s staying ahead of the curve. “Sea to Ski with Sarah and T” has had over 1,000 downloads in the first few months of launching and was highlighted by the Vacation Rental Management Association at the October 2017 conference in Orlando.



21 Kings Crossing Rd, Winter Park, CO970.722.0707 | winterparklodgingcompany.comRachel Bach, Business DevelopmentRachel has been with Winter Park LodgingCompany for over 10 years! She was oneof the first. When Rachel isn’t helping newowners find their way, she is on the yogamat or hitting the local Cross Fit gym.“Rach” as we like to call her also is afierce mountain biker, and likes toshred on her snowboard out ofbounds on Berthoud Pass.