JOSEPH & ALEXANDER LOOKBOOK

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Joseph and Alexander was created to make 3 a difference with a difference.  We wanted to create fashionable, one of a kind pieces that stand out while being sustainable at the same time.  Joseph & Alexander have a limited edition Father & Son range.

ABOUT US 06 FASHION WITH A CONCIENCE 08 J&A X PLASTIC OCEANS UK 10 UNORTHODOX DESIGN 12 14 4 TRUNKS INSIDE POLOS 32 FATHER & SON COLLECTION 36 KEEP IN TOUCH 42

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6 Our shorts and other pieces tell a story that children can be a part of, whether it ignites a story in their imagination or motivates them to seek more information on an interesting topic.

ABOUT US 7 Joseph and Alexander was created to make a difference with a difference. We wanted to create fashionable, one of a kind shorts that stand out while being sustainable at the same time. Each pair of shorts are made using recycled fabric made from plastic previously floating in the ocean. Everybody knows how plastic can be recycled but to use it to make our shorts it is a different deal. Each and every one of our piece tells a story that children can be a part of, whether it ignites a story in their imagination or motivates them to seek more information on an interesting topic.

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FASHION WITH A CONCIENCE Critical world issues and taking action both 9 form a core part of our business. We operate in a conscious manner with our recycled fabric made from plastic bottles for our shorts range along with using eco-friendly ink to minimise our impact on the environment. We have launched the collection to raise the awareness of plastic and its negative impact on the environment. We know just how lively children can be, that’s why our products are affordable, durable, and made from quality materials. They’re crafted to provide the ultimate protection too, boasting a UPF 45+. With every purchase you receive a re-usable cotton twill bag.

Plastic Oceans Foundation was created J&A x PLASTIC OCEANS UK in 2009 by Jo Ruxton and Sonjia Norman. As the first plastic pollution charity in the UK, Plastic Oceans UK’s mission is to raise awareness of plastic pollution as a call to action to protect our beautiful and vulnerable oceans. Working for five years on the first BBC Blue Planet series, Jo saw first-hand the growing impact of ocean plastic. The Foundation embarked on an ambitious project to create the definitive feature-length film with the world’s 10 leading scientists and conservationists, to reach as many people as possible. That ambition was realised with the release of A Plastic Ocean in 2017, to international acclaim and awards.

11 With over 300 million tonnes of plastic produced globally each year, 8 million tonnes are reaching our oceans. We still have a great deal to do. Plastic is an important material in our lives, but it doesn’t belong in our precious oceans. In support of this awesome foundation, Joseph & Alexander have created two designs highlighting plastic and the effect it has on the ocean. Not only do these pieces tell a story, but they are made from plastic bottles that have been recycled into fabric! Joseph & Alexander will donate 10% of annual profits to support Plastic Oceans UK Foundation.

UNORDOTHOX DESIGN The unique appeal of Joseph and Alexander starts with the design. Our goal is to make children’s clothing that really has something to say. In every piece, you’ll find a talking point or story, encouraging educational conversation. 12 Our designs are perfect for inspiring the imagination and curiosity that should be nurtured in children. From our impact on the ocean environment to the thriving metropolitan cities of London and New York, our shorts provide talking points on world topics. Our designs are developed uniquely too. Going from paper to print, we work with arange of underground designers. The result is an eclectic mix of modern styles to suit all tastes.

The unorthodox design of Joseph and Alexander gives wearers a chance to show off their individuality whenever they hit the beach, pool, restaurant or the city. 13

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The TRUNKS 15 • Unique artist sketch design • Shorts are made from recycled fabric made from plastic bottles (90%polyester / 10% spandex • Soft feel lightweight material • Soft Mesh Lining • Personalised J&A cord • UPF 45+ • Quick dry • Fade proof to maintain at least 90% of its original colour for a min 12 months • Affordable • Good sizing to last 1-2 years • From ages 3 - 16 years

Inspiration: For kids who love the sea and marine life, our Trapped shorts will inspire a whole world of conversation. In bold blue, the shorts are fashionable, on-trend, and feature a design that will catch the eye and draw attention for all the right reasons. The animal drawings combined with the net-like background are perfect for starting discussions on the way marine life is affected by human activities and plastic pollution. TRAPPED 16 Did you know? 44% of all seabird species, 22% of cetaceans, all sea turtles and a growing list of fish species have been documented with plastic in or around their bodies; as a result 1 million sea birds and 100,000 marine mammals are killed annually as a result of plastic in our oceans.

Did you know? The Empire State Building has its own post code, and Big Ben is actually the name of the bell installed in The Clock Tower. 17 LONDON vs NEW YORK Inspiration: This abstract design is ideal for kids who love a fast-paced lifestyle. Combining the amazing landmarks of both London and New York, these shorts are guaranteed to look trendy, offering up plenty to talk about, whether it’s what the drawing depicts or why both cities are so famous. With just a splash of colour, these shorts will take your boy from cool, casual daywear to the evening with no hassle at all.

SEA ACTIVIST Inspiration: Do you have a budding activist on your hands? Then our Sea Activist shorts are perfect, whether they’ll be wearing them on the beach or strolling the streets on a sunny day. By 2050 it’s thought there will be more plastic in the ocean than fish, and these shorts make a bold statement with their design. Yet they’re still fashionable, and children will love the vibrant colours and detailed drawings. Did you know? There are 6.3 billion tonnes of plastic waste, on Earth and there is more micro plastic in the 18 ocean than there are stars in the Milky Way!

Inspiration: If your family is a fan of skiing and the lifestyle that goes with it, our Verbier-inspired shorts are ideal. Attracting celebrities from the world, Verbier is a Mecca for nightlife, and our colourful shorts are sure to brighten up the day of any child wearing them. Depicting skiers zooming down the high slopes, they’ll capture the imagination of kids that have a need for speed. VERBIER 19 Did you know? The Verbier ski domain ranges from 1500m (Verbier Village) up to 3330m (Mont Fort) and has the largest ski area in Switzerland with slopes to suit all abilities.

MONACO Did you know? Monaco’s total area is only 2 20 square kilometres (1.24 square miles), and for the Bond fans: three James Bond films have been shot in the Monte Carlo Casino. Inspiration: Want to expand your child’s knowledge of geography, and spark an interest in travelling? Why not start with the second smallest country in the world— Monaco? The vibrant shorts are an excellent choice for warmer weather; the scene is filled with the stunning mountains, famous coastline, and, of course, some of the incredible superyachts that travel to Monaco.

Did you know? MI6 was originally established as a bureau of the Secret Service (Secret Service Bureau) in 1909 and its existence was not fully revealed until 1994. OCTOPUS SECRET SERVICE 21 Inspiration: Embrace a sea adventure and the intrigue of the Bureau of the Secret Service, with these shorts that offer a modern, colourful take on James Bond’s Octopussy mission. Children will adore the story behind the shorts, and will no doubt be keen to discover even more about both Bond and the mysterious MI6.

Did you know? 22 In ancient Greece and Rome, men swam for exercise and to train as warriors. They also went to the public baths. Usually, they wore nothing at all. But sometimes they would put on loose-fitting gowns called togas.

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Inspiration: Add some vibrant colour to your child’s wardrobe with our Superyacht shorts. The fun design is perfectly suited to kids who have a fascination with the luxury ships. Whether they’re found in the Cayman Islands or the British Virgin Islands, there’s no denying that the super-sized yachts are awe-inspiring. Did you know? Superyachts typically have no real home port as such, although a yacht must be registered in a port of its flag states. The co-founder of Microsoft has his own Superyacht with two submarines, which found a WWII wreckage aof a Japanese battleship, which sank around 1944. 24 SUPERYACHTS

Inspiration: Inspiration: Our Water Love shorts pay homage to the beautiful oceans of the world. Drawing inspiration from the world of art, the scene is bold, colourful and captures the essence of summer. Building on the calmness and relaxing nature of water, these shorts are fantastic for kids to splash around in or to show off their love of water as part of their clothing choice, whether it’s during the day or in the evening. WATERLOVE 25 Did you know? Around 70% of the Earth’s surface is covered by oceans, and the largest ocean on Earth is the  Pacific Ocean, covering around 30% of the Earth’s surface.

PLANTING A SEED Inspiration: The destruction of forests around the world is an important topic to engage in, and one that our Planting a Seed shorts aims to inspire. From sparking a desire to learn more about rainforests, to starting a discussion on the impact our actions 26 can have, we hope our shorts have a positive influence. While the message is important, we’ve not compromised on style. Your little ones will still look effortlessly fashionable, and are sure to love the design filled with exotic animals. Did you know? By the year 2030 we may only have 10% of our forests left. Did you know that 25 percent of the active ingredients in cancer drugs are found only in the Amazon?

Did you know? 27 The Kiwa Hirsuta was first observed in March 2005 by marine biologist using the research submarine “Alvin” to explore hydrothermal vents along the Pacific Antarctic ridge. Because of its hairy legs, this animal was nicknamed the “Yeti crab” after the fabled Yeti. THE YETI & S TA R F I S H Inspiration: The quintessential starfish design to any swim short, paired with what actually is a real sea creature named “Kiwa Hirsuta”. However, its obvious nickname is “Yeti”. In bright summer colours these shorts will take you from beach to bar…with Mum and Dad of course!

Did you know? Corals are actually not plants, the stunning coral is an animal, and cousin to the jellyfish and anemones. CORAL, 28 SEA SNAKE & JELLYFISH Inspiration: Dark yet vibrant colours very much suit this design, Coral, Sea Snake and Jellyfish. With the Hydrophiinae (sea snake) being one of the most poisonous snakes in the world wrapped around the gorgeous gold coral (which in itself is a diverse ecosystem protecting coastlines from the damaging effects of the ocean and tropical storms), mixed in with the grey free-swimming Jellyfish. This design can be dressed up with a pair of Noir loafers and a black polo, or simply worn in the water.

Did you know? “The world is your oyster” was coined by William Shakespeare and first appears in his play “The Merry Wives of Windsor”. It has been said that it was first published in 1602, though believed to have been written in or before 1597. 29 LOBSTER JOE Inspiration: “The world is your lobster”, a humorous malapropism based on “The world is your oyster”, it may have been first heard from the late George Cole (who played Arthur Daley in Minder) “The world is your lobster, my son.” This design is full of fun and vibrant colours, perfect for the cheeky child.

Did you know? The Christ of Abyss statue which was erected in 1954 is in Portofino, at a depth of 17 metres (56ft). The statue protects fishermen and scuba divers. PORTOFINO DREAMING 30 Inspiration: There is just so much to love about this and of course Portofino or pronounced Portofin in Italian. This little fishermen’s town on the Italian Riviera is so beautiful that there are three replicas of the town around the world. The town’s popularity grew during the late 19th century when it became a favourite destination for European aristocrats. Hollywood film stars of the 50s and 60s began to holiday there, and in the 1960’s it became an essential part of ‘La Dolce Vita’ and Italian High Society.

31 Did you know? Elephants can swim up to 20 miles a day using their trunks to breathe through.

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The 33 POLO • Highest pique cotton • No button easy to wear • Breathable • Fashionable design • Affordable • Smart / Casual look

Crafted from pique cotton, our polo is a classic yet stylish piece that children can wear with everything they own. Our pique fabric is woven from the finest pima cotton; it is not only luxuriously soft to the touch, but also strong and long lasting. Our polo features a relaxed V-Neck, flat collar and cuffs, a matching coloured seam ribbon over the neck and a white side edge ribbon. NICHOLAS ST TROPEZ 34 CONOR BOND BLUE

JACK JET BLACK 35 CHARLIE GENTLEMAN WHITE Did you know? The clue is usually in the name, right? Well not this time. If you think polo shirts originated from the game of polo, you’re mistaken. In fact, the polo shirt was invented by a famous tennis player.

Our limited edition father and son shorts create a special bond between father and son. They can discuss the way in which the design of the shorts tells a story or it may encourage them to converse about the way in which they are made from recycled plastic. The shorts are transitional which means that father and son can wear their shorts to the beach, where they can play and embrace the outdoors before putting on a shirt and wearing them to the restaurant. That beach to restaurant transition is unique but something that a father and his son will enjoy from the moment they wear our shorts and it will certainly make for a great photograph! The designs that are currently available are Yeti & Starfish, Portofino Dreaming,, Monaco and Planting a Seed. 36

The FATHER & SON Collection 37 • Unique artist sketch design • Shorts are made from recycled fabric made from plastic bottles (90%polyester / 10% spandex • Soft feel lightweight material • Soft Mesh Lining • Personalised J&A cord • UPF 45+ • Quick dry • Fade proof to maintain at least 90% of its original colour for a min 12 months • Affordable • Good sizing to last 1-2 years • Sizes: Kids 3 - 16 years | Mens S/M/L/XL

PORTOFINO DREAMING Did you know? The Christ of Abyss statue which was erected in 1954 is in Portofino, at a depth of 17 metres (56ft). The statue protects fishermen and scuba divers. 38 Inspiration: There is just so much to love about this and of course Portofino or pronounced Portofin in Italian. This little fishermen’s town on the Italian Riviera is so beautiful that there are three replicas of the town around the world. The town’s popularity grew during the late 19th century when it became a favourite destination for European aristocrats. Hollywood film stars of the 50s and 60s began to holiday there, and in the 1960’s it became an essential part of ‘La Dolce Vita’ and Italian High Society.

Did you know? Monaco’s total area is only 2 square kilometres (1.24 square miles), and for the Bond fans: three James Bond films have been shot in the Monte Carlo Casino. MONACO 39 Inspiration: Want to expand your child’s knowledge of geography, and spark an interest in travelling? Why not start with the second smallest country in the world— Monaco? The vibrant shorts are an excellent choice for warmer weather; the scene is filled with the stunning mountains, famous coastline, and, of course, some of the incredible superyachts that travel to Monaco.

Did you know? The Kiwa Hirsuta was first observed in March 2005 by marine biologist using the research submarine “Alvin” to explore hydrothermal vents along the Pacific Antarctic ridge. Because of its hairy legs, this animal was nicknamed the “Yeti crab” after the fabled Yeti. 40 Inspiration: THE YETI & S TA R F I S H The quintessential starfish design to any swim short, paired with what actually is a real sea creature named “Kiwa Hirsuta”. However, its obvious nickname is “Yeti”. In bright summer colours these shorts will take you from beach to bar…with Mum and Dad of course!

Inspiration: 41 The destruction of forests around PLANTING the world is an important topic to A SEED engage in, and one that our Planting a Seed shorts aims to inspire. From Did you know? sparking a desire to learn more about rainforests, to starting a By the year 2030 we may only discussion on the impact our actions have 10% of our forests left. Did can have, we hope our shorts you know that 25 percent of the have a positive influence. While active ingredients in cancer drugs the message is important, we’ve are found only in the Amazon? not compromised on style. Your little ones will still look effortlessly fashionable, and are sure to love the design filled with exotic animals.

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KEEP IN TOUCH E-MAIL: 43 [email protected] [email protected] SKYPE: [email protected] FOLLOW US: @josephandalexanderstyle CALLS: UK: +44 7762 237 866 Singapore: +65 9476 4996

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