Old Clinton Logo Design Guideline

TABLE OF CONTENTSCore ElementsLogotype free zone Black and white logo formatOne color logo format Incorrect logotype usageColor inncorrect usageIncorrect logotype usageColor inncorrect usageWebsite homepage for Old ClintonPhone homepageStorefront view (day)Storefront view (nightExternal sign) Find way sinageMenuBusiness Card Napkin wrapper, coaster, BBQ sauce labelsTo go boxTo go bag

Core ElementsThe core elements make the Old Clinton’s brand instantly recognizable. They create the basis for the visal identityThe elements are: -The logotype -The colour palette -The typface Logotype It is essential that the logotype is used correctly and consis- tently in all forms of communication. It should never be redrawn, modi ed or enclosed in a box or frame (unless speci ed in this manual). The logotype should only be reproduced in the authorised colour palette.Colour palette R - 167 R - 35 G - 14 G - 31 B - 19 B - 32Typeface MYRIAD PRO

Logotype free zoneThe space around the logotype is equally important as the logotype itself. Whenever words or designs appear near the logotype,a free zone should be considered around it. Nothing can be put here, neither texts nor drawings or photographs.The free zone can be larger than illustrated, or the unit space shown can be added on repeatedly or smaller but only to the origi-nal artist’s discretion. C OO C

Black and white logo formatApproved Color palletFull-color is always preferred. Use a black and white version only when necessary. The lighter symbol mustalways be printed in a ??? screen. R - 35 R - 35 G - 31 G - 31 B - 32 B - 32100% screen 60% screen

One color logo formatApproved Color palletFull-color is always preferred. Use a one-color version only when necessary. If absolutely necessary, whenprinting in any other color other than speci ed RGB color, the lighter symbol of the logo must always beprinted in a 60% screen. R - 167 R - 167 G - 14 G - 14 B - 19 B - 19100% screen 60% screen

Incorrect logotype usage Never change the authorised versions of the logotype as it will undermine the consistency of the overall identity. As long as the logotype is applied only using the provided les on the CD (and not altered in any form) possible mistakes in its application should be easy to avoid. From left to right: • Do not resize aspects of the logo, add a shadow or dimension • Do not use the logotype in a colour that isn’t speci ed in the colour palette • Do not change, enlarge or modify any element of the logotype • Do not outline the logotype or parts of it • Do not use the freezone as a box or frame; it is meant to help positioning the logotype but should not be coloured

Color inncorrect usageFrom left to right:• Do not screen colors• Do not combine colors• Do not change colors

Website homepage for Old ClintonHOME CONTACT US MENU Best in Since 1958 ABOUT CATERING SPECIALS LOCATIONSPulled Pork Plate, 2645 N Columbia St, Mac & Cheese Milledgeville, GA Bites & a Drink 31061 $6.99 4214 Gray HighwayPulled Pork Plate Gray, GA Sandwhich, 31032 2 sides, a Drink $7.99

Phone homepage HOME CONTACT US MENU ABOUT CATERING Best in Since 1958 LOCATIONS 4214 Gray Highway 2645 N Columbia St, Gray, GA Milledgeville, GA 31032 31061

EXTERIOR LETTERINGStorefront view (day)The logotype should always be horizontally centered on the facade of the building. Its vertical position however will varyon size, local requirements and the architecture of the individual building.The design of all the signage material may vary depending on size, local requirements and the architecture of the individu-al building. This makes it even more important that the brand identity appears consistent in di erent environments.

EXTERIOR LETTERINGStorefront view (night)

EXTERIOR LETTERINGMeEnxuternal sign This sign will be placed on the highway. This sign will be double sided so that cars will be able to see the external signage from the highway. The sign will be on Old Clinton property outside of the restaraunt. Today’s Special: Pulled Pork Plate, Mac & Cheese Bites & a Drink $6.99

SINAGEFind way sinageAlthough this section gives various alternatives for di erent requirements, a high standard should be maintained using the samecolours and materials for applications in all shops. MEN’S WOMEN’S MEN’SRESTROOMS WOMEN’S

PRINTED MATIERAL DESSERTS 2.02 FAMILY PACK 2 1.25Menu Carrot Cake 2 Pounds BBQ Ribs & 1 Quart Brunswick Stew Pecan Pie 2.65 FAMILY PACK 1 Chocolate layer cake 2.65 OR Chocolate chip cookies 2.75 1 Quart of BBQ Baked Beans & 1 Pint Homemade Slaw 2 Pounds Chopped Pork, 1 Quart Brunswick Stew 3.50 OR DRINKS OR 1 Pint Potato Salad, 1 Loaf of White Bread, 1 Quart BBQ Baked Beans, 1 Quart BBQ Baked Beans Sweet Tea ½ Pint of our Famous Sauce & 2 Dill Pickles 1 Pint Homemade Slaw & 1 Pint Homemade Slaw Fountain Drink OR Lemonade 33.45 1 Pint Potato Salad,1 Dozen Buns Root Beer ½ Pint of BBQ Sauce & 2 Whole Dill Pickles 8.75 in x 3.75 in Best in Georgia Since 1958 Best in Georgia Since 1958 29.95 8.25 x 11in 8.25 x 11in 8.75 in x 3.75 in APPETIZERS SANDWICHES Bbq With Sauce BBQ 1/2 Pound 4.70 2.75 each BBQ Sandwich 2.65 1 Pound 9.25 with Slaw 3.10 Corn Nuggets on Rye Bread 3.40 Bbq Without Sauce 4.95 Fried Okra Rib Sandwich 5.20 1/2 Pound 9.98 Fried Pickles Turkey Sandwich 3.50 1 Pound Jalapeno Poppers 3.85 Mac n cheese bites Turkey on Rye SIDE ORDERS Smoked Ribs 4.65 1/2 Pound 9.20 Brunswick Stew 2.68 Brunswisk Stew/ 1 Pound 18.10 BBQ Baked Beans 02..8698 BBQ Baked Beans Slab 4.75 Cole Slaw 01..0809 1/2 Pint Potato Salad 1.85 1 Pint Smoked Chicken Half Dill Pickle 0.85 1 Quart French Fry's 3.99 1 Gallon 2.68 Smoked Turkey 95..9205 Chips 1.5 oz. 4.90 1/2 Pound 2.68 9.05 1 Pound 4.90 Chips 11.0 oz. 29.99 9.05 Brunswick Stew/ 29.998.25 x 11in Bbq Baked Beans 8.25 x 11in 1/2 Pint 1 Pint 1 Quart 1 Gallon

PRINTED MATIERAL Best in Georgia Since 1958Buisness card Kristen PackThe Old Clinton business card should be used by allemployees of the restaraunt. (478) 454-0080Format: 3 in x 1.5 in [email protected]: Roll paper 2645 N Columbia St, Milledgeville, GA 31061Finishing: luster coatedShown in: 100%Dimensions are in inches

PRINTED MATIERAL 5.25 x 1.75 inNapkin wrapper, coaster, BBQ sauce labels BBQ SAUCE 3.5 x 3.75 in SWEET CAROLINA 3.5 x 3.75 in 3 in x 3 in 4 in x 1.5 in

PRINTED MATIERAL 3 x 9 in 3 x 1.5 inTo go box Best in Since 1958 3 x 1.5 in 5 x 9 in 5 x 2 in 5 x 2 in 3 x 9 in 3 x 1.5 in 3 x 1.5 in 5 x 9 in

PRINTED MATIERALTo go bag 12 x 15 in 8.75 x 6 in