2020 Manly Bands Brand Guide

BRAND GUIDE

A BAND FOR EVERY MAN. We had such a horrible experience nding John’s wedding band that we wanted to create a buying experience with reverence, class, and love for all men and women in this process. Because John’s ngers are larger, we were told we were going to need to buy a super boring white gold custom band that was going to cost over $1100…much more than my custom band with yellow diamonds…We were oored. We did some research and found out about tungsten and titanium bands, their durability and a ordability. e companies that were selling them at the time were terrible at customer service and gave no reverence to what we were buying. We were horri ed and vowed to create a better experience all around. So at Manly Bands, we have a super easy 30 day exchange/return policy, each ring comes with a FREE warranty, and our customer service team is helpful, honest, and downright delightful. We o er so many metal options, all with their unique pros and we are constantly improving and optimizing the experience we provide to break the mold and make wedding band buying the least stressful part of the wedding planning process. We even have couples rings so every couple, regardless of sexual orientation or gender identi cation can nd the rings that resonate with them. Man is putting a wedding together a doozie, but this part should be fun!! With love, Michelle & John 2

BEHIND THE BAND Brand Principals .................................................................. 4 Logo Variations & Icons .................................................. 4 Colors ................................................................................ 6 Typeface ............................................................................. 7 BRAND PRINCIPALS Finding an awesome wedding band doesn’t have to suck. Here at Manly Bands, “boring” and “overpriced” are not in our admittedly limited vocabulary. We know the frustration of shopping for this lifelong commitment and we want to make this the easiest part of the wedding planning process. We’ve got some of the most unique rings out there, for the best prices. You’re welcome. 3

LOGO VARIATIONS & ICONS | Primary Icon | Secondary Icon | Primary Logo | Alternative Icon | Alternative Logo 4

NON-ACCEPTABLE LOGOS VARIATIONS X X X X X 5

COLORS B__L_ACK _W_H_ ITE C__R_IMSON G__O_LD PANTONE: Black 6 C PANTONE: White PANTONE: 1815 C PANTONE: 7563 C HEX: #000000 HEX: #FFFFFF HEX: #741E13 HEX: #D5992F CMYK: 100, 100, 100, 100 CMYK: 0, 0, 0, 0 CMYK: 31, 94, 100, 43 CMYK: 16, 41, 96, 1 RGB: 0, 0, 0 RGB: 255, 255, 255 RGB: 116, 30, 19 RGB: 213, 153, 47 6

TYPEFACE | Primary Font IMPACT ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | Secondary Font ChunkFive EX ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz | Headline Font BENTON SANS BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ | abcdefghijklmnopqrstuvwxyz 7

RINGS TO LAST A LIFETIME. MANLYBANDS.COM