Earths Minerals 32pp

™product & information guide

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contentsAustralian OWNED AND OPERATED 5Not all mineral makeup is created equal 6Especially for teenagers or problem skin 7It’s all about Quality 8Product Comparison 9Loose Mineral Foundation 10Foundation Application Tips 11Mineral Bronzer, Mineral Blush & Illuminisor 12Bronzer, Blush, Illuminisor Application Tips 13MVeinrseartailles MEyinesehraadl oPowws/dLienresr&s Matt e 14versatile minerals Application Tips 15Matte Minerals APPLICATION TIPS 16Setting Powders & Application Tips 17Vegan Makeup 18VVeeggaann && GGlluutteenn FFrreeee LLiippsGticloksss& 19Mineral Mascara & Application Tips 20 - 21Application Brushes 22Travel Brushes & Mini Bronzer 23Not Just for the Girls & Testimonial 24The Ingredients We Leave Out 25Bismuth Oxychloride 26Carmine & Allergy 27Parabens 28Ingredients 29Testimonials 30 3

• Proudly Australian Owned & Operated • Vegan • Gluten Free •Used & recommended by Plastic & Cosmetic Surgeons arths Minerals cosmetics are formulated using only the highest quality minerals available. Naturally preserved and completely free of irritants, our makeup is weightless and incredibly long-wearing. All our mineral makeup is handcrafted and created from pure cosmetic grade minerals and pigments. Every product is hand filled and packaged locally.4

arths Minerals Makeup Australian Owned & Operated arths Minerals cosmetics are wholly Australian owned and operated,true mineral makeup. What is True Mineral Makeup? Read on to findout.Just take a look at the packaging of most mineral makeup products.Not only do they include ingredients which are known irritants, mostare packed in China, Taiwan or USA. And that’s before you look at theingredients.Because we are a small local business, you will always be able to getyour favourite colours. We will never discontinue your favourite lipstick oreye colour. We do not mass produce. arths Minerals makeup is weightless and incredibly long-wearing. Allour mineral makeup is handcrafted and created from pure cosmeticgrade minerals and pigments. Every single product is weighed andpacked by hand in Australia using local personnel.Because of the purity of our products it is ideal for those with allergies,sensitive skin, acne or those who wish to use a natural product. arths Minerals makeup can be used immediately following cosmeticsurgery, dermabrasion or chemical peels. arths Minerals are proud to be an Australian business in these toughtimes.Remember, because our products are pure and contain no fillers a smallamount goes a long way. 5

Not all mineral makeup is created equal What else is in your makeup? Mineral makeup popularity has boomed of recent times. Television advertising undertaken by large corporations has put mineral makeup in just about every home. As well as the Infomercials, mineral makeup has also been heavily advertised in fashion magazines who advertise mineral makeup as an alternative to traditional cosmetics. Why has mineral makeup become so popular? Simply put, it is a superior form of makeup – for the most part! Because of the popularity of mineral makeup at the moment, traditional cosmetic companies are adding their own version of mineral makeup to their ranges. However, not all mineral makeup is created equal and you should check the ingredients! arths Minerals foundations are made up entirely of minerals, which when pulped, become a silk-like powder consisting of Mica, Zinc Oxide, Titanium Dioxide and Iron Oxides. Minerals, by nature, scatter light, so they are deflected from the skin rather than absorbed by it. They are also non-comedogenic, anti-inflammatory, anti-microbial, and water-resistant. True mineral makeup is weightless, has a built-in non-toxic sunscreen, and looks as close to real skin as makeup can get. This is true for the high-end mineral makeup formulas, but not all mineral makeup stacks up. As mineral makeup gains popularity, more and more businesses want to stock it, but aren’t willing to pay the price for quality ingredients. Supermarkets are now selling “Mineral Makeup”, but check the ingredient listing and origin if you can!. product guide6

Especially for teenagers or problem skinBecause arths Minerals contain no parabens, talcs, fragrance, orunnecessary ingredients, it is a perfect choice for young teenage skin.As teenage skin goes through life’s changes, using a pure and naturalproduct is the best thing you can do for your skin.Don’t aggravate breakouts or skin irritations by using productscontaining anything that your skin simply doesn’t need.Many brands add ingredients to the mineral makeup to save cost andto the make the product look good in the jar. At arths Minerals, weonly include ingredients needed and if that means that our powdersand packaging doesn’t look as fancy as our competitors then that’sperfectly fine with us.We set out to create a pure, complimentary makeup range and wewon’t compromise on quality to save a few dollars or createaesthetically pleasing packaging. product guide 7

It’s all about Quality arths Minerals cosmetics are formulated using only the highest quality, cosmetic grade minerals available. This is evident when you compare the feel and texture of different products side by side and how they affect the performance of the end product. There are many suppliers of mineral makeup ingredients and the difference in quality is enormous. Just as there are different qualities and texture of fabrics, so it is with minerals. The raw minerals in and of themselves do not have any particular qualities in terms of texture, but depending upon how finely they are milled, and how much expertise and care is taken to cut the minerals for their refractive purposes, the differences in the final products are huge. There are many different grades of minerals. For example, Titanium Dioxde alone comes in many varying grades and shades of grays and whites and may originate anywhere from Canada or China to name a few. The different qualities of this ingredient is enormous. Cheaper versions may be contaminated with arsenic and lead and it’s never truer, you get what you pay for. Even though the packaging may show this ingredient, it doesn’t show the origin or if it has been tested on animals. We GUARANTEE our products are not tested on animals and we have Vegan certification to rpove it. Keeping our products pure by no means restricts your choice of colour. We have created a fabulous range of colours for all skin tones and origins. We offer an extensive range of mineral foundations from the fairest to the darkest of skin tones. Our range of mineral foundation colours was initially created for the Australian market. However, with Australia being such a multicultural country, we have now added product guidedeeper, darker colours to our range to accommodate all skin tones.8

Product Comparison There are many brands of mineral makeup on the market today. By purchasing arths Minerals cosmetics, you are supporting local business and jobs and getting an extremely high quality, cruelty free mineral makeup. Most brands are either solely or heavily owned by US companies and most are mass produced. Many companies now outsource the packaging of their products to Asia as the cost of the labour is so much cheaper. Most companies also machine pack. We pack by hand and hand weigh every product. Take a look at the labeling on your products. You only have to read the labels to see how much of our money goes back overseas. In these times when jobs are so scarce and local businesses are closing their doors, let’s do what we can to support local jobs and businesses. Our products are not packed in boxes or fancy packaging. When creating the range, we also wanted to consider the environment. By reducing the packaging, we are doing our bit for the environment and also keeping the cost of the product down.“supporting local business A word of warning regarding the actual minerals in makeup. Thereand jobs” are no regulatory laws regarding the standard of the minerals used in making cosmetics. There are many different providers of minerals and you should check carefully where your minerals are supplied from. Some brands claim to be 100% or 95% minerals and while this may be true, the quality of the minerals vary drastically depending on where they are mined. For example, you can purchase ingredients in bulk from some 9 countries at cheap prices and yes they are minerals but the quality is compromised and it is known to contain leads and arsenic. These minerals are not the quality we choose to use in our formulas. Our product guideminerals are of the highest quality and as such we pay a little more but the end result is evident.

Loose Mineral Foundation arths Minerals foundations are a foundation, concealer and setting powder all in one and are ideal for those with chemical sensitivities, sensitive or sun-damaged skin and for anyone who is health-conscious and would like to use non-toxic natural cosmetics. arths Minerals are ideal for acne sufferers as they are made from only the purest, natural ingredients and we do not add any talc or chemicals. Because our foundations are cosmetic grade and made from the highest quality minerals available, they are a great choice for people with acne or rosacea. arths Minerals can effectively cover acne or rosacea without clogging pores. The primary ingredients within our mineral makeup are Titanium Dioxide and Zinc Oxide. Titanium Dioxide and Zinc Oxide are the main ingredients in sunscreen. Zinc Oxide is also known for its skin soothing properties. Male clients can also wear arths Minerals makeup as the correct colour is undetectable. This is ideal for young men who suffer with acne or who wish to hide skin imperfections without looking like they are wearing makeup. As with all of our mineral powders, our foundations contain no bismuth oxychloride, oil, talc, dyes, parabens or animal products. We use only the highest quality ingredients and all our products are vegan certified. When applied sparingly and with the correct brush, your end result will be flawless and look as close to real skin as possible. Don’t forget to buff the product to blend perfectly. arths Minerals foundation has a high SPF factor and is almost water-resistant making it an excellent makeup for active lifestyles or sports people. product guide10

Foundation Application TipsTap a small amount of loose mineral foundation powder into the topof your jar, and swirl your flat-top into it. Tap the bottom of the handlewith the brush head facing upward on a hard surface. This settles thepowder into the brush head. Firmly spread powder on clean, dry skin toevenly blend pigments. For the most natural look, start with less powder,and buff it in well, using a circular motion.For blemishes, a separate concealer is not needed. Use ashadow brush or the edge of a flat-top brush to apply small amounts tothe problem areas and blend well. If your skin is dry the mineralfoundation can be blended with moisturiser cream to create a creamfoundation. First, moisturise as usual, then tap a small amount ofpowder into the palm of the hand or mixing palette. Add a drop ofmoisturiser and blend the two products together until a smooth, creamyconsistency is achieved. Use your fingers or a make-up wedge toapply.The perfect, all natural liquid foundation without chemicals orpreservatives. product guide 11

“The mini bronzer brush is the Mineral Bronzer ideal travel companion” arths Minerals Bronzers will give you a soft, warm glow without an12 orange look. Bronzers can be used to add a sunkissed look to the face or décolletage. These bronzers may also be applied as body shimmer. Mineral Blush arths Minerals Blush comes in a pearl or matte finish. Matte Blushes are the perfect compliment to an understated look. No shimmer, or sheen, yet still soft, silky, and easy to apply. They can also double as shadows, or contour colors. Pearl Blushes have a slight shimmer. These are pure pigment and can be used on the nails and lips as well. Illuminisor Illuminisor can be used as a highlighter on the cheeks or brow bone or dust over the entire face and decolletage to create a delicate glow and a flawless focus. Brush gently over desired area with large Kabuki or blush brush. product guide

Bronzer, Blush, Illuminisor Application TipsPlace your brush directly against the sifter holes. Turn the jar and brushupside down and tap the jar just a little so some powder sits on the brushhead.Lift the brush and gently tap the bottom of it on a flat surface to settlethe powder into the head. Gently brush on cheeks, cheekbones, andanywhere else you want to add warm tones.Apply sparingly and build upon the colour until you achieve the depthyou require. As these products are pure pigment, a little goes a longway and it is very easy to apply too much at first.You can always obtain a darker colour by applying a second layer. 13

“Have a bit of fun with the Versatile products” Mineral Powders14 Versatile mineral powders are a blend of pure, oxidized mica and offer a diverse range of colours to suit any style. The textures of the powders range from a full sparkle finish, a light shimmer, and finally, a semi-matte (a light sheen). For a totally matte finish with no sparkle or shimmer, please see our Matte Minerals range. All of these beautiful loose powders can be used as eyeshadow or eye liner. You can even play with the colours and use them as blush or nail polish. Try using the brown, beige, red and pink powders as a lip product. Simply mix the powder with a little clear lip gloss and apply to the lips. Have a bit of fun with the products and combine colours to create your own custom colours. Matte Minerals Eyeshadows/Liners Our Matte Minerals contain no shimmer or sparkle. These products can be used dry as eyeshadows or used wet as a creamy liquid liner. These Matte Minerals have great long lasting staying power and are wonderfully soft. product guide

versatile minerals Application TipsEyeshadow ~ Simply dip an eyeshadow brush into the desired colourand apply to your eyelids. Choose a lighter colour as a highlighter toapply under the brow. Use a darker colour in the crease as a shader. Werecommend placing a tissue on your cheek bone to catch any fallingproduct.Eye Liner ~ Place a small amount of product on the back of your handand dip your liner brush into water. Mix the powder and water togetheron the back of your hand or in a separate container to create a creamyliquid liner. Dip the eyeliner brush into the liquid and carefully apply tothe upper and/or lower lids, staying as close to the lashes as possible.Lip Colour ~ Dip your lip brush into your clear lip gloss/lip balm and theninto the desired colour. Apply the mix to your lips and blend well. Addmore powder to deepen the colour.Nail Polish ~ Because arths Minerals contains no dye, you do not needto apply a base coat. Simply use clear nail polish and dip the brush intothe desired colour and paint onto nails. For a darker colour, use morepowder. You can also mix powder into coloured nail polish to changeits tint.Body Shimmer ~ Body Shimmer can be applied using a large kabukibrush or a cotton ball and lightly touch it into the desired colour. Dust thepowder onto your shoulders, face, chest etc, for a healthy glow. product guide 15

Matte Minerals APPLICATION TIPS arths Minerals Matte Minerals can be used as eyeshadow or contour colour, or as liquid liner. To use as an eyeshadow, tip the container at an angle, and tap it until some powder rests on the edge of the sifter. Gently swirl the firm shadow brush into the powder, and then tap the handle of the brush onto the side of the container, letting excess powder fall back into the jar. Apply with short, firm strokes, then follow up with a swipe of the blending brush until all visible lines are softened. For liquid liner, wet the angled liner brush, then dip the wet brush into the powder. Make a creamy paste on the back of your hand or in the top of the container. The consistency should not be runny. Then trace a thin line around the lash, staying as close to the lash as possible. Once the liner has dried, it can be left as-is, or smudged with the firm shadow brush for a softer effect. “great long lasting staying power”16

“setting powders will assist in Setting Powdersoil absorption or shinE” While it is not essential that you use a setting powder, it can help in minimising pores or absorbing excess oil. arths minerals setting powders are a silky blend of the lightest minerals. If the foundation you use is in Light or Light to Medium colours, then our coloured setting powder would be best for you. If you use any other colours, try the translucent setting powder. Application Tips Apply before foundation using a flat top brush for heavier coverage or the kabuki brush for a lighter cover. Applying the setting powder before the foundation will assist in oil absorption or shine control. Apply after foundation for a final finishing touch using the kabuki brush and apply a thin layer all over the face. Setting powder is the perfect finish after creating your own liquid foundation using arths Minerals loose mineral foundation powder and your moisturising cream. After applying your ‘crème’ foundation, lightly brush the setting powder over your face to give a flawless finish. product guide 17

“Vegans can use our range Vegan Makeup with confidence” arths Minerals cosmetics was developed with the intention of creating18 a line which was crutly free and contained no animal by-products. We understand how frustrating it can be trying to find true vegan products. arths Minerals complete line of cosmetics is mineral-based, which means that all of the ingredients come from rocks! Vegans can use our range with confidence knowing that our entire range is certified vegan. Many cosmetics include carmine or beeswax in their products, especially pressed blushers, lipsticks, and glosses. See our page in this product guide regarding carmine. arths Minerals does not include carmine in our cosmetics. At arths minerals we guarantee that our products are never tested on animals. product guide

Vegan & Gluten Free LipsticksWe are dedicated to serving the needs of customers with sensitivitiesand allergies as well as those who choose cruelty free products. For ourceliac and gluten-sensitive customers, gluten-free lip products are nowavailable. We now offer exclusively gluten-free lipsticks and lip gloss.Our vegan lipsticks are creamy, moisturising mineral colour that lasts,without drying out the lips. We include exotic oils such as macademianut, and rich butters of cocoa and avocado to create warm, saturatedcolour.As with all of our products, lipsticks contain no animal by-products suchas beeswax in the formulation.Our Vegan Lipsticks are a Matte finish. Vegan & Gluten Free Lip GlossOur Vegan Lip Gloss is a sheer, shimmery lip gloss made without animalby-products, including beeswax and carmine.If you prefer a more natural look, try our Sheer Lip Gloss which carry onlya hint of colour but are still glossy.Sheer lip gloss can be used as a top coat on your lipstick or it can beused alone. As an alternative to our highly saturated signature lineof colours, our sheer lip gloss has less pigment; perfect for a relaxedweekend look. product guide 19

Mineral Mascara Mascara is the number one cause of eye irritation. Our mineral mascara contains no clay which means no clumping, no flaking and no smudging. Mineral Mascara is a silky, lash-defining and weightless mascara providing all day colour. Perhaps best of all is that this mascara is paraben free. Application Tips Apply mascara at the lash base then wiggle the comb through to the tips. Wiggle the mascara wand from left to right at the base of your lashes. Most people apply more mascara at the tips of the lashes. It’s the mascara placed near the roots -- not the tips -- that gives the illusion of length. Pull the wand up and through lashes, wiggling as you go. Wiggling separates lashes. Try a Lash comb. These are a great invention and keep lashes glob-free and perfectly separated. Blue mascara brightens blue eyes while purple mascara makes brown eyes pop. Why not try a coloured mascara? Black works for everyone but can be a little harsh for some. Use an eyelash curler. Curling lashes gives eyes the appearance of being wider and brighter. You can now buy heated eye lash curlers.20

“purple mascara makes brown Touch it first to make sure it’s not too hot. It’s a myth that you have to curleyes pop” lashes before you apply mascara. You can curl lashes after mascara application, just make sure the mascara is dry first. For a dramatic look, apply mascara only to the upper lashes. To make eyes seem wider, apply to the bottom, too. But make sure you give lashes a light touch. Not great at getting those bottom lashes? Try putting a tissue under them before application. If you need to apply a second coat, do it before the first coat dries, otherwise you’ll get clumps. Do not pump wand in and out of the tube. This only introduces air into the tube, which will cause your mascara to dry out sooner than it should. Wait five seconds before blinking. This will avoid accidentally getting mascara on your eye lids. MASCARA PRIMER Primers coat lashes and separate them before you apply mascara. Makeup artists swear by mascara primer. Our Mineral Primer is natural and contains no chemicals. product guide 21

“Our brushes are incredibly Application Brushes soft and durable” Don’t underestimate the value of a good makeup brush. The brush22 you use to apply mineral makeup makes a big difference to your end result. Makeup brushes come in a vast range of materials and qualities. We use and recommend the highest quality synthetic brushes and are vegan certified. Our brushes are incredibly soft and durable and used correctly, assist in a natural, flawless look when applying our foundations. Kabuki Brush The Kabuki Brush evenly distributes just the right amount of product with soft, professional-quality bristles. Our Kabuki Brush is perfect for achieving a sheer, flawless coverage with our mineral foundation. The best way to apply foundation is with a Kabuki brush or Flat Top brush. The full head of the luxuriously soft, Kabuki brush provides a light to medium application for both the face and body. This brush has the finest synthetic bristles for baby soft application. Flat Top Brush The Flat Top brush provides a medium to deep coverage and is perfect for heavier makeup finishes. Like the Kabuki brush, this brush has the finest synthetic bristles for baby soft application. Eye Shadow Brush This brush is perfect for use with either the matte minerals or versatile minerals. When applying the versatile mineral powders to the eye area, we suggest placing a tissue under the eye to cover the cheekbone to catch any falling shadow. Remember, the versatile minerals are sparkly and you may not want to have any residue on your cheek. You can also use this brush as a concealer brush if required. Blend a small amount of your foundation with a little moisturiser to create a crème. Use the shadow brush to apply a small amount of the crème to area. Angled Liner Brush This is a very versatile brush and has a multitude of uses. Use this brush to apply wet eyeshadow to create an eyeliner or to fill in the brow for a perfect eyebrow finish. Wet the tip, dip it into your powder of choice, and then mix. This brush can make a thin or a thick line by changing the pressure. Clean brushes with mild liquid soap or shampoo. Air dry flat. product guide

Travel Brushes Our travel brushes are perfect for that touch up at work or a night out or if you are travelling for a few days and don’t want to carry your entire makeup kit with you. The refillable travel brush is sold empty and can be filled with founda- tion, bronzer or body shimmer or any product you like. Easy to carry and use, this brush is perfect for travelling and holds loads of product. Simply push the pump button to dispense powder and apply. Mini Bronzer The Mini Bronzer is a very small brush which fits nicely into most evening bags and is also the perfect little traveller. You can use this brush to apply cheek products or foundation and the brushes are super soft.“perfect for travelling andholds loads of product” product guide 23

“nobody would know you Not Just for were wearing it” the Girls24 And who says that a flawless finish is exclusive to women! Men who would like to even out skin tone or hide blemishes can confidently wear this foundation as when applied correctly, nobody would know they were wearing it. Because arths Minerals are so light and natural, they can be worn by our male clients and with the right colour and application, it is undetectable. We have several male clients who use our product to hide skin imperfections, redness and scaring. Applied correctly, nobody would know you were wearing it. Our male clients have also blended our powders with moisturiser and applied it just to problem areas to hide redness and acne. Because of the high content of titanium and zinc oxide in our foundations you are also provided with an inbuilt sun protection. The product is water resistant and won’t ‘run’ like traditional foundations if you perspire. Testimonial ….”I purchased Earths Minerals after hearing about it from a friend who was using it. I brought it with the intention of helping my teenage son who was suffering with pimples. I emptied the powder into an old white jar I had from the chemist. I told my son it was a new treatment for pimples. We mixed the powder with moisturiser and blended it into his skin. It was almost unseen. The cream completely hid the redness and pimples and I think it actually healped in healing his acne. Even if it didn’t, it was so good for his confidence and he was no longer embarrassed with red pimples. To this day I have not told him it was makeup we put on his face”. product guideMichelle, Queensland

The Ingredients We Leave Out Bismuth Oxychloride Talc Oil Synthetic Fragrance Genetically Modified Ingredients Dyes Carmine Petroleum Derivatives Parabens Animal by-productsWe are proud of the ingredients we use in our cosmetics. Ouringredients will always be listed on our website and products.The ingredients we use are our primary concern therefore we will onlypurchase our ingredients from reputable suppliers.We will not compromise quality for price.We do not include fancy packaging which is only discarded and willalways try to keep our packaging environmentally friendly.The following pages are ingredients which we leave out of our formulasbut which may be, or have been included in other brands of mineralmakeup. product guide 25

“BISMUTH OXYCHLORIDE chemically Bismuth Oxychlorideresembles arsenic and antimony” The following information is extracted from Wikipedia and is presented for your information only. Bismuth is a chemical element that has the symbol Bi and atomic number 83. This trivalent poor metal chemically resembles arsenic and antimony. Bismuth is heavy and brittle; it has a silvery white color with a pink tinge due to the surface oxide. Bismuth is the most naturally diamagnetic of all metals, and only mercury has a lower thermal conductivity. It is generally considered to be the last naturally occurring stable, non-radioactive element on the periodic table, although it is actually slightly radioactive, with an extremely long half-life. Bismuth compounds are used in cosmetics, medicines, and in medical procedures. As the toxicity of lead has become more apparent in recent years, alloy uses for bismuth metal as a replacement for lead have become an increasing part of bismuth’s commercial importance. Bismuth oxychloride (BiOCl) effect pigments are produced by hydrolysis of very acidic bismuth salt solutions in the presence of chloride. The crystal quality can be adjusted by the chosen reaction parameters, such as bismuth salt concentration, temperature, pHvalue, reactor geometry, and addition of surfactants. The usually tetragonal bipyramidal crystal geometry can be flattened to platelets with high aspect ratio. Pigments with an aspect ratio of 10–15 show low luster and very good skin feeling and are used as fillers in cosmetics. Crystals with higher aspect ratio show strong luster and are mainly used for nail polish. The low light stability, the fast settling behavior caused by a density of 7.73 g/cm³, and the lack of mechanical stability limit the use of bismuth oxychloride in technical applications. Therefore, it is mainly used in cosmetics, but also in buttons and jewelry. The current world market is about 400 t per year. product guide26

Carmine From Wikipedia, the free encyclopedia.Carminic acidCarmine, also called Crimson Lake, Cochineal, Natural Red 4, C.I.75470, or E120, is a pigment of a bright red color obtained from thecarminic acid produced by some scale insects, such as the cochinealand the Polish cochineal, and is used as a general term for a particularlydeep red color of the same name. Carmine is used in the manufactureof artificial flowers, paints, rouge, yoghurt, cosmetics, food additives,and crimson ink.Carmine may be prepared from cochineal, by boiling dried insects inwater to extract the carminic acid and then treating the clear solutionwith alum, cream of tartar, stannous chloride, or potassium hydrogenoxalate; the coloring and animal matters present in the liquid are thusprecipitated. Other methods are in use in which egg white, fish glue, orgelatine are sometimes added before the precipitation. AllergyCarmine is used as a food dye in many different products such as juices,ice cream, yogurt, and candy, and as a dye in cosmetic products suchas eyeshadow and lipstick. Although principally a red dye, it is found inmany foods that are shades of red, pink, and purple. As a food dye ithas been known to cause severe allergic reactions and anaphylacticshock in some people.Food products containing carmine-based food dye may prove to be aconcern for people who are allergic to carmine, or people who choosenot consume any or certain animals, such as vegetarians, vegans, andfollowers of religions with dietary law (e.g. kashrut in Judaism and halaalin Islam). 27

“Parabens can, however, Parabens cause skin irritation” From Wikipedia, the free encyclopedia.28 Parabens are a group of chemicals widely used as preservatives in the cosmetic and pharmaceutical industries. Parabens are effective preservatives in many types of formulas. These compounds, and their salts, are used primarily for their bacteriocidal and fungicidal properties. They can be found in shampoos, commercial moisturizers, shaving gels, personal lubricants, topical/parenteral pharmaceuticals, spray tanning solution and toothpaste. They are also used as food additives. Their efficacy as preservatives, in combination with their low cost, their long history of safe use and the unproven efficacy of natural ingredients like grapefruit seed extract (GSE), probably explains why parabens are so commonplace. They are becoming increasingly controversial, however, and some organizations which adhere to the precautionary principle object to their everyday use. Parabens are esters of para-hydroxybenzoic acid, from which the name is derived. Common parabens include methylparaben (E number E218), ethylparaben (E214), propylparaben (E216) and butylparaben. Less common parabens include isobutylparaben, isopropylparaben, benzylparaben and their sodium salts. The general chemical structure of a paraben is shown at top right, where R symbolizes an alkyl group such as methyl, ethyl, propyl or butyl. Toxicology Parabens are considered to be safe because of their low toxicity profile and their long history of safe use; however, a few recent studies have begun to challenge this view[8]. Studies on the acute, subchronic, and chronic effects in rodents indicate that parabens are practically nontoxic. Parabens are rapidly absorbed, metabolized, and excreted. The major metabolites of parabens are p-hydroxybenzoic acid (pHBA), p-hydroxyhippuric acid (M1), p-hydroxybenzoyl glucuronide (M3), and p-carboxyphenylsulfate (M4). Allergic reactions In individuals with normal skin, parabens are, for the most part, nonirritating and non-sensitizing. Parabens can, however, cause skin irritation and contact dermatitis and Rosacea in individuals with product guideparaben allergies, a small percentage of the general population.

arths Minerals Ingredients Product Ingredients Product IngredientsLooseMineral Mica CI 77019 Mineral Water, Ethanol, SimmondsiaFoundation May contain (+/-) Mascara Chinensis (Jojoba) Seed Oil,Blushers Titanium Dioxide CI 77891 Ricinus Communis (Castor) Seed Zinc Oxide CI 77947 Oil , Copernicia CeriferaBronzers Iron Oxides CI 77491; CI 77492; (Carnauba) Wax, Cetearyl CI 77499 Alcohol, Emulsifying Wax BP,lluminisors Ultramarines CI 77007 Glycerine Vegetable BP, Gum Acacia Arabica, ChondrusMatte Mica CI 77019 crispus, Stearic Acid BP, Mica,Minerals May contain (+/-) Kaolin, Sucrose, Citrus Grandis Titanium Dioxide CI 77891 (Grapefruit) Seed Extract, mayVersatile Zinc Oxide CI 77947 contain (+/-) Tin Oxide (CIMineral Iron Oxides CI 77491; CI 77492, 77861), Titanium Dioxide (CIPowders CI 77499, CI 77742, Ultramarines 77891), Iron Oxides (CI 77491,Setting CI 77007 CI 77492, CI 77499), ChromiumPowder Oxide Green (CI 77288),Body Mica CI 77019 Vegan Ultramarines (CI 77007),Shimmer May contain (+/-) Lipstick Chromium Hydroxide Green Titanium Dioxide CI 77891 (CI 77289) Iron Oxides CI 77491; CI 77492; Base ingredients: CI 77499) Cocoa Butter, Candelilla Wax, Ultramarines CI 77007 Castor Oil, Meadow foam Seed Mica CI 77019 Oil, Sesame Oil, Avocado Butter, Titanium Dioxide CI 77891 Macadamia Nut Oil, Vitamin E May contain (+/-) (rice- based). Iron Oxides CI 77491; CI 77492, Color Ingredients: CI 77499 Mica CI 77019 Ultramarine CI 77007, Iron Oxides CI 77491; CI 77492; C.I. 77510 CI 77499 Titanium Dioxide CI 77891 Mica CI 77019 Vegan Zinc Oxide CI 77947 May contain (+/-) Lip Gloss Manganese Violet CI 77742 Zinc Oxide CI 77947 Iron Oxides CI 77491: CI 77492; Base Ingredients: CI 77499 Castor Oil, Castor Wax, Jojoba Ultramarines CI 77007 Oil, Carnauba Wax, Vitamin E Kaolin Clay (INCI name: kaolin) (rice-based), Raspberry Oil. Color Ingredients: Mica CI 77019 Mica CI 77019 Titanium Dioxide CI 77891 Iron Oxides CI 77491; CI 77492; May contain (+/-) Iron Oxides CI 77499 CI 77491; CI 77492; CI 77499; CI Titanium Dioxide CI 77891, May 77510 contain (+/-) Manganese Violet CI 77742 Mica CI 77019 May contain (+/-) Iron Oxides CI 77491: CI 77492; CI 77499 Kaolin Clay (INCI name: kaolin) Mica CI 77019 Zea Mays (Corn) Starch May contain (+/-) Titanium Dioxide (CI 77891); Zinc Oxide (CI 77947) Iron Oxides CI 77491; CI 77492; CI 77499 29

“EARTHS Minerals is the only one Testimonials that really works for me.” I need to be careful about the cosmetic products that are presented to30 the Plastic Surgeon for approval for use by our patients. Our patients expect the best and that is what we aim to deliver to them. I have been using mineral makeup for a couple of years now, however, after trying Earths Minerals mineral makeup I was amazed at the quality, colours, and sheer but complete coverage, especially great for red areas and on my sensitive skin. People remarked at how natural yet radiant I looked and of course we now stock this line exclusively in our Practice. • Sonja Minic, Business Manager, Plastic Reconstructive and Cosmetic Surgeon I have been using Earths Minerals make up for a week now, I must say coming from someone who hardly wears makeup restricted to special occasions only because my skin is so sensitive and usually breaks out the next day it becomes so itchy, red and blotchy. I tend to stay away from it. Over the years I have wasted so much money on all different types of “hypo-allergenic” make up and other so called “mineral” makeup only to be disappointed. Earths Minerals is the only one that really works for me. I was thrilled to finally find a makeup which is not only easy to use, looks great and most of all feels fantastic because you can’t feel it on the skin it’s so light and looks so natural. I found the foundation powder mixed with a small amount of moisturiser a great concealer not limited to colours such as fair, medium and dark as with most brands of concealer or trying to colour match it to blend with your foundation. With Earths Minerals the concealer is the same product you use for the foundation it’s that simple. It also comes off the skin so easily, a moist wipe is all it takes to remove every last trace of foundation to eye makeup in a few seconds. My makeup drawer has been refined to a couple of selected Earths Minerals products and a couple of brushes instead of a draw full of makeup that clogs the skin and makes you feel awful. I have thrown out a whole vanity drawer full of other makeup. What more can I say but if you use make up every day try it you will be surprised how much time you save and to all the people like me, after one demo try it. It is so easy to look great every day and takes no more than a few minutes right before you race out the door. Thanks to Earths Minerals I can look good every day. Joanne Defina



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