UBA Corporate Identity Manual

UBA CORPORATE IDENTITY MANUAL September 2022. v2

UBA PLC’s brand identity communicates with our customers as a visual message. As a graphic statement, it tells customers who we are in our markets of operations. By adhering to the rules outlined in this guide, we reinforce the consistency of the UBA PLC brand, build and further strengthen the trust for our customers . Consistency plays an important role in the UBA PLC brand and should be viewed as one of our core values. This guide illustrates how the brand should be implemented in most situations. For applications that may not be covered in this document, please contact Brand Management UBA PLC. The UBA PLC brand should always be reproduced as outlined in these guidelines. CI Manual / Nigeria / 002

Outline About the Group About the Brand The Brand Identity Stationary System Business Support System Advertising Photography Signage System Website Guide Mobile App Guuide Merchandizing Office/Location Branding Co-branding Guide CI Manual / Nigeria / 003

We are Africaʼs global bank and our promise is to continue to work hard to remain relevant in a fast paced and changing world. Having the right technology, channels and platforms to deliver the ease of banking to all our customers regardless of size or objective. We want to be the bank for generations, both young and old alike. – Place our customer first always – Work with motivated and productive people – Consistently create value for all our stakeholders CI Manual / Nigeria / 004

Tphreemcoiostus asset an organisation has is its standing ipnuthbe leiyces of the Annonymous CI Manual / Nigeria / 005

OUR CORE ESSENCE THE 3 EEE ENTERPRISE EXCELLENCE EXECUTION EXCELLENT SERVICE...DELIVERED CI Manual / Nigeria / 006

Our footprint We are presently in 24 countries: 4 Continents Benin United Kingdom Burkina Faso Cameroon France Chad Congo Brazzaville United States Cote d'Ivoire Democratic Republic of Congo Mali Gabon Ghana Guinea Conakry Kenya Liberia United Kingdom Mali Mozambique United States Nigeria France Senegal Sierra Leone Tanzania Uganda United Arab Emirates Zambia CI Manual / Nigeria / 007

Strategic Objectives Create brand a nity and depper connection with all stakeholders across Africa and the world Increase top of the mind awareness (TOMA) globally Increase market share Position brand as preferred nancial institition of choice for stakeholders Achieve consistency in brand execution Deliver deeper internal engagement with all sta on our strategic intent, milestones and brand promise through targeted and e ective communication and actions. CI Manual / Nigeria / 008

Marketing Communications OUR REMIT Product Marketing Campaigns Content Development & Creative Designs Corporate Brand Campaigns Press Relationship Management Advertising Digital Marketing & Insight Management Digital Asset Management Experience & Interaction Design CI Manual / Nigeria / 009

Our Brand Identity CI Manual / Nigeria / 010

The logo BrandWorld - What does the logo mean to us? Signature Guideline: Our icon and our business philosophy are distinct from those Our icon – A symbol of our unique status in the world. Our icon re ects the energy of any other nancial services institution. UBA PLC believes in of our brand and also recognises UBA PLC’s origins because at its core, you will being at the leading edge in the delivery of nancial services. see the convergence of the past, the present, and the future of UBA PLC . This involves being techno-centric, connected, con dent You will also see something; An icon that resembles uniqueness, togetherness, and engaging. humility and growth . CI Manual / Nigeria / 011

The logo Construct Clear space area Comfortable optical‘breathing’ space around the icon The primary derived unit of measurement for the identity CI Manual / Nigeria / 012 construction is based on the height of the open space inside the capital letter A. The logo must not be constructed or traced. Only approved original logo must be obtained from the right department.

Primary Logo on different colour background The primary derived unit of measurement for the identity CI Manual / Nigeria / 013 construction is based on the height of the open space inside the capital letter A.

Secondary Logo Construction 2x 2x Clear space area 9x 2x 3x The primary derived unit of measurement for the identity CI Manual / Nigeria / 014 construction is based on the height of the open space inside the capital letter A.

Secondary Logo on different colour background Secondary Logo on White Secondary Logo Red Reversal Line Art Black Reduction Reversal Line Art Black Reduction CI Manual / Nigeria / 015

Typeface (Primary) Typography creates an important visual distinction and allows us to be recognised at a glance. Careful use of typography reinforces UBA PLC’s personality and ensures clarity and harmony in all communications. A unique font has been choosen for UBA PLC. It is called Myriad Pro and it is being used on all printed materials and for the internal generation of presentations. (Please con rm this information from the Marketing Department UBA PLC Head O ce) Myriad Pro Light Aa Bb Cc Aa Bb Cc Myriad Pro Light Italic Myriad Pro Regular Myriad Pro Semi-Bold ABCDEFGHIJKLMNOPQRSTUWXYZ ABCDEFGHIJKLMNOPQRSTUWXYZ Myriad Pro Bold abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz Myriad Pro Black 1234567890 1234567890 Aa Bb Cc Aa Bb Cc Myriad Pro Regular Italic Myriad Pro Semi-Bold Italic ABCDEFGHIJKLMNOPQRSTUWYZ ABCDEFGHIJKLMNOPQRSTUWYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 Aa Bb Cc Aa Bb Cc ABCDEFGHIJKLMNOPQRSTUWYZ ABCDEFGHIJKLMNOPQRSTUWYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 Aa Bb Cc Aa Bb Cc Myriad Pro Bold Italic ABCDEFGHIJKLMNOPQRSTUWYZ ABCDEFGHIJKLMNOPQRSTUWYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 Aa Bb Cc Aa Bb Cc Myriad Pro Black Italic ABCDEFGHIJKLMNOPQRSTUVWYZ ABCDEFGHIJKLMNOPQRSTUVWYZ abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 1234567890 1234567890 The corporate type family is Myriad Pro. It is versatile, easy to read, open, friendly, contemporary, clear and distinctive. It should be used for any corporate stationery, advertising and any other applications. CI Manual / Nigeria / 016

Secondary Typefaces Century Gothic Aa Bb Cc Aa Bb Cc Century Gothic Italic Regular abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz 1234567890 1234567890 Trebuchet MS Aa Bb Cc Aa Bb Cc Trebutchet Italic Regular abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz 1234567890 1234567890 SF Pro Regular Aa Bb Cc Aa Bb Cc SF Pro Italic abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz abcdefghijklmnopqrstuvwyz 1234567890 1234567890 The corporate type family are Myriad Pro, Century Gothic, Trebutchet, and SF Pro. They are versatile, easy to read, open, friendly, contemporary, clear and distinctive. CI Manual / Nigeria / 017

Colour Palette Pantone Pantone 485CP 09C SPOT COLOUR SPOT COLOUR PANTONE 485CP COOL GRAY 9C C: 53% M: 42% Y: 44% K: 7% R: 131 G: 134 B: 134 CI Manual / Nigeria / 018

Logo positioning Top right Our logo must always be placed top right on all communication materials. CI Manual / Nigeria / 019

How not to use the logo Do not rotate the symbol Do not change around the colours of the symbol Do not give the logo a drop Do not distort the elements shadow of the logo Do not change the colour of the wordmark Do not change the font of UBA the wordmark Everything we do creates an impression. Consistency CI Manual / Nigeria / 020 and fanatical attention to detail is extremely important! Using our logo incorrectly weakens our brand. Do not place at the center of an image.

StationarySystem Letterhead Continuation Sheet Business Card Complimentary Slip Envelope Envelope Speci cation Identity Cards CI Manual / Nigeria / 021

Letterhead Letterhead design 1.68cm 0.77cm 0.68cm 3.5cm 0.25cm Month 2005 Company Name PO Box Number Town/City Postal Code Dear Mr Surname HEADLINE: VERDANA 9.5PT, CAPS Body copy: Verdana 9.5pt,6pt leading Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam erat volutpat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum doloreeu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatumzzril delenit augue duis dolore te feugait nulla facilisi.orem ipsum dolor sit amet, consectetuer adipiscingelit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erate feugait nullafacilisi.orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam era volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erate feugait nullafacilisi.orem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tinciduntut laoreet dolore magna aliquam era volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tationullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquipex ea commodo consequat. Yours faithfully Do not alter the arrangement of xed information and speci cations as set on this letterhead. CI Manual / Nigeria / 022

Continuation Sheet Continuation Sheet 1.1cm 0.7cm 1.06cm www.ubagroup.com 0.8cm 0.7cm CI Manual / Nigeria / 023

Letterhead specification Name of bank: 8.5pt Directors name: 8pt Website: 8.5pt Typeface: Century Gothic Paper type: Art Paper 100 grams each Color of paper: White Color of font for Website: Pantone 458c Color of font for Directors: Pantone Cool Gray 9C CI Manual / Nigeria / 024

Business Card Nigeria RoA/W 8mm 5mm 8mm 5mm 5.5mm 5.5mm 17mm Oliver Alawuba 17mm Sylvia Inkoom 55mm 7mm Customer Service 4.3mm Customer Service 23.2mm 20.5mm Group Managing Director/CEO 5mm Deputy Managing Director 5mm UBA House, 57 Marina, Lagos United Bank for Africa (Ghana) Ltd, Mobile: +234 (0) 000 000000 Heritage Tower, Ambassadorial Enclave Tel: +234 (0) 800 00000 Off Liberia Road Ridge, Accra, Ghana Email: [email protected] Mobile: +233 (0) 244 337 634 Email: [email protected] 86mm 86mm Grey pantone 10 Font: Century Gothic Font: Century Gothic Size: 8.5 pt Size: 8.25 pt Africa’s Global Bank AFRICA USA UK FRANCE Red Pantone 485C CI Manual / Nigeria / 025

Business Card specification Size Address details DL (90mm X 55mm) Font type: Century Gothic Logo Size: 8.5pt Pantone 485U Spacing: 3pt Kerning, 1.7pt Leading Colour: Pantone Cool Gray 9U Typography Pantone Cool Gray 9U Website address Font type: Century Gothic Size: 8.5pt Kerning: 2pt Colour: Pantone 485U Margins 30mm 84mm Top: 46mm Left: 60mm Right: Bottom: Legal Company Name Paper Font type: Trebuchet Type: Mango Satin Size: 6pt Weight: 300gsm Spacing: 3pt Kerning Colour: Diamond White Design Elements Placement of a dynamic QR (Quick Response) Code on the business card can be used as a marketing tool to showcase any of our products and services. The dynamic feature implies that the code can redirect you to a web page, video, articles and all forms of digital media. CI Manual / Nigeria / 026

Complimentary Slip 210 United Bank for Africa plc RC No. 2457 20mm 45mm 10mm 15mm UBA House, 57 Marina, Lagos E-mail: [email protected] P.O. Box 2406, Lagos Swift add: UBABNGLA Tel: +234 (1) 264 4651 - 700 www.ubagroup.com 99 15mm 10mm CI Manual / Nigeria / 027

Complimentary Slip specification Size Address details DL (210mm X 99mm) Font type: Century Gothic Logo Size: 8.5pt Pantone 485U Spacing: 3pt Kerning, 1.7pt Leading Colour: Pantone 9c Website address Font type: Century Gothic Size: 8.5pt Kerning: 2pt Colour: Pantone 485 Typography Margins 20mm Pantone Cool Gray 9U 10mm Top: Bottom: Legal Company Name Paper Font type: Century Gothic Type: Bond paper Size: 6pt Weight: 100gsm Spacing: 4pt Kerning Colour: Diamond White CI Manual / Nigeria / 028

DL Envelope ADHESIVE AREA 42mm 15mm FOLD LINES 25mm CI Manual / Nigeria / 029 GLUE AREA GLUE AREA WINDOW www.ubagroup.com14mm 20mm 40mm Do not alter the arrangement of xed information and speci cations as set out on this envelope. The brand logo is always placed at the top right corner with the exception of DL envelopes for the purpose of postage stamps. Paper Matt Paper 135 GSM Size 225mmx 115mm Color speci cations for Logo and website address must be Pantone 485C

DL Envelope specification Size Website Address DL (225mm X 115mm) Font type: Century Gothic Logo Size: 8.5pt Pantone 485C Spacing: 2pt Kerning Colour: Pantone 485C Paper Art Paper 130gsm Type: Diamond White Weight: Colour: CI Manual / Nigeria / 030

Identity Card Jonathan Doe Authorized Signatory If found, please contact: Date of Issue Emp. No Human Capital Management, 04/03/2021 0123456 United Bank for Africa Plc 57 Marina, Lagos, Nigeria Front 01 2807822 / 01 2807348 01 6281822 / 01 6319822 Width 85MM ID Card Name Font and Size: Myriad Pro 10 pt Length 55MM Logo Size: 5 mm by 8mm 0700 225 5822 Passport: 27mm by 27mm Do not alter the arrangement of xed information and www.ubagroup.com Font: Verdana speci cations set out on this identity card. Font Size: 6 pt Back CI Manual / Nigeria / 031

Business Support System Memo Format Transaction Form Presentation Cover Inner Template Email Signature Electronic Cards Cheque Book Cheque Book Requisition Sheet Manager’s Cheque CI Manual / Nigeria / 032

Memo format Creatives Digital Media CI Manual 01-03-2019 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt Dupe Olusola Group Head, Marketing Font type: Myriad Pro Colour: Patone 485, 9c Design elements: The memorandum features the corporate signature positioned on the top right-hand corner of the page, and the address etc, at the bottom right of page, as indicated. Memo template is available for circulation on the intranet CI Manual / Nigeria / 033

Transaction form Typing Guidelines These guidelines are provided to ensure that all typed letters look the same. It is important to adhere to the guidelines set out on this page. Body copy: Myriad Pro 8pt Template The letterhead is available in electronic format. Logo Size: 2.5cm by 0.85cm CI Manual / Nigeria / 034

Transaction form Specification Size Website address DL (210mm X 297hmm) Font type: Century Gothic Logo Size: 8.5pt Pantone 485U Spacing: 2pt Kerning Colour: Pantone 485U Margins Top: 30mm Left: 15mm Right: 15mm Bottom: 12.5mm Typography Paper Bond Pantone 485c 100gsm Cool Gray 9U Type: Diamond White Weight: Colour: Legal Company Name Font type: Trebuchet Size: 6pt Spacing: 3pt Kerning CI Manual / Nigeria / 035

Presentation (Cover) COVER PAGE (POWER POINT) OR CI Manual / Nigeria / 036

Inner Template #1 PICTURES & TEXTS OR CI Manual / Nigeria / 037

Inner Template #2 INFOGRAPHICS GRAPHS/DATA VISUALIZATIONS CI Manual / Nigeria / 038

Inner Template #3 TABLE SHEETS 2 CI Manual / Nigeria / 039

Email Signature Firstname Lastname Designation United Bank for Africa Plc Branch/Office Address DL: +1234567890 | Ext: 0000 Mobile: +2345678901 Email: [email protected] Website: www.ubagroup.com Facebook | Twitter | LinkedIn | Google+ | Youtube | UBA Blog ...Africa’s Global Bank Adspace The corporate signature is positioned on the lower left corner of your email address. Activation is done by the ITcare unit of information technology department Font type: Century Gothic CI Manual / Nigeria / 040

Electronic cards Design Options 0000 0000 0000 0000 0000 Debit EXPIRES 12/20 END OF ADEYINKA AHMED OBI Do not alter the arrangement of xed information and speci cations set out on this credit/debit card. CI Manual / Nigeria / 041 The corporate signature is positioned on the top right-hand corner, as indicated for all electronic cards. Please note that all cards are designed by Brand Management of UBA Plc on request.

Cheque Book United Bank for Africa Telephone : 07002255822 (0700-CALL-UBA) Email : [email protected] www.facebook.com/ubagroup Do not alter the arrangement of xed information and speci cations as set out on this form. Design elements: The printed cheque books feature the corporate signature is positioned on the top right-hand corner of the cover and water marked design in the background. Subject to the guide lines of the Central Bank of the Subsidiary. All guidelines, as indicated, should not be disregarded. Color speci cations for print Pantone 485C and Pantone Cool grey 6C Note: Be aware that the initial cheque design for each subsidiary SHOULD include a major landmark within the country. For subsequent designs, patterns or shapes could be adopted. Please be guided by the design policy for security materials by the Central Bank of the Subsidiary. The PLC Brand management team will advise accordingly. CI Manual / Nigeria / 042

Cheque Book Requisition Sheet 0.45cm 1.3cm Date: RC:2457 Please supply a new cheque book containing: ORDER my Signature cheque payable to BEARER and debit our account Address (if required to be sent by post): FOR OFFICIAL USE ONLY Cheque supplied numbered to Cheque Acknowledgement Slip RC:2457 I hereby con rm correctness and completeness of the Cheque Book collected by me with the following details Account Name Range Account Number No. of leaves collected Authorised Signature Date Please note: The use of this cheque will not be enabled on the system untill this Slip is returned to the Bank Font Type: Myriad pro Font Size: 8.5pt Corporate signature size: 1.32cm by 0.45cm CI Manual / Nigeria / 043

Cheque Book Requisition Sheet 0.45cm 1.3cm RC:2457 Date: Please supply a new cheque book containing: ORDER my cheque payable to BEARER and debit our account Signature Address (if required to be sent by post): FOR OFFICIAL USE ONLY Cheque supplied numbered to Signature United Bank for Africa Plc RC 2457 CONFIRM CORRECT IN NUMBER AND SERIAL Date Font Type: Myriad pro Font Size: 8.5pt Corporate signature size: 1.32cm by 0.45cm CI Manual / Nigeria / 044

Cheque Book - Managerʼs Cheque CAUTION For your cheques to be processed faster, please take the following precautions: To prevent forgeries and frauds it is particularly requested that the following precautions should be taken (a) Do not sign on the Codelines; 1. This Cheque Book should be kept in a place of safety under lock and key. (b) Do not fold your cheque; 2. This Cheque Book should be regularly checked for completeness and missing cheque leaves (c) Do not drop water, oil or any liquid substance on your cheque; promptly reported to the Bank. (d) Do not leave or store your cheque in unlocked drawer or 3. Cheques should be written in ink. NOT typed and should be drawn only on the forms supplied by the Bank. cabinet in the office; Ordinary ink should be used for drawing Cheques, which must necessarily be kept as records (e) Do not stamp the cheque on the Codeline; 4. In drawing Cheques both the words and figures should be written or ruled in such a way as to leave no spaces for any subsequent additions or insertions on either side of them. (f) Do not use elastic bands in a way that will tamper with Codeline; 5. Material alterations must be confirmed by the signature of the drawer. (g) Do not staple your cheque on the Codelines, and 6. This Cheque Book has been specially prepared for use on your account and we request that you do not allow (h) Do not use a MICR cheque to draw on an account other than the other persons to use leaves of this Cheque Book. account for which the cheque is printed. 7. The Bank will accept no liability whatsoever for funds handed to members of the staff outside banking hours or outside the Banks premisses (which includes agencies), unless specific arrangements have been contracted for and are in force Be warned! Issuing a dud cheque is a serious financial crime. 2 - year jail term awaits offenders. Date 06572602 06572602 or Order Date Payee 06572602 4100406 SPS / INTERPRODS NIG N Current Balance Pay For: United Bank for Africa Deposits the sum of Total DO NOT WRITE, SIGN OR STAMP BELOW THIS LINE MANAGER’S CHEQUE NThis 06572602 06572602 Cheque 06572602 06572602 Font Type: Myriad pro Manager’s cheque Font Size: 8.5pt Corporate signature size: 1.32cm by 0.45cm CI Manual / Nigeria / 045 Size and placement of logo is subject to the guidelines of the Central Bank of the subsidiary.

Advertising Press Advert Template Social Media Poster Template OOH(Billboard) Electronic Ads Fliers CI Manual / Nigeria / 046

Press Advert Template Main Copy Body copy goes here... O erings/closing information of a page when looking at its layout. Call to Action comes here Contact information www.ubagroup.com Africa, USA, UK, France Africa’s Global Bank Corporate signature size: 5.3cm by 2.6cm CI Manual / Nigeria / 047 Shown in this section, are typical layouts for UBA Group Advertisements. The position of the headline may vary according to the advertising visual/photography. A full bleed visual is always used. Make sure font type is legible. Format: Advert size is in A4, A3 or other speci ed size.

Social Media Template Main Copy CI Manual / Nigeria / 048 Body copy goes here... O erings/closing information of a page when looking at its layout. Call to Action comes here Contact information Corporate signature size: 5.3cm by 2.6cm Using the mustard seed in isolation of our brand name resonates with our target market as a young and energised brand.

Poster Template The Main Copy Body copy and/or Call to Action www.ubagroup.com Africa’s Global Bank Font type: Myriad Pro Colour: Pantone 485C, Pantone Cool Gray 9C CI Manual / Nigeria / 049

OOH (Billboard) web address The Main Copy Body copy and/or Call to Action Africa’s Gglobbaal Bbaannkk www.ubagroup.com Africa’s Global Bank Font type: Myriad Pro CI Manual / Nigeria / 050 Colour: Pantone 485C, Pantone Cool Gray 9C