Next Door Real Estate Style Guide Aug 2020 v1.0

.01 Style Guide & Branding Standards

.02 Welcome. Collette Stone Director, Marketing Welcome to Next Door Real Estate. In this Style Guide, you will learn how we represent our brand to ourselves, and to the general public. If you’re a partner and are using this guide to create co-branded promotions, please understand these expectations and should you have any questions, please feel free to contact me directly. Variation beyond these guidelines are strictly prohibited.

.03 Contents. 01. Cover 08. Our Logos 02. Welcome Note 03. Contents 09. Do’s, Don’ts & Standards - Logos 04. Our Tag Line 05. Who is Next Door 10. Our Colors 14. Approved Traditional Methods 17. Marketing Contacts 06. Our History 11. Our Typography 07. Our Values 12. Our Language 13. Our Digital & 15. Approved Photo Library Social Media Brand 16. Real Estate Rules & Our Brand

Our Tagline tells our story .04

.05 Who is Next Door? Next Door Real Estate is more than just an office full of people. It’s more than just a real estate brokerage. It’s more than just a business. A Next Door Real Estate Professional LIVES the Next Door Way. A Next Door Real Estate Professional LIVES out our Core Values making us the agency that everyone wants to work for. A Next Door Real Estate Professional LIVES with the commitment to Help Ourselves, Our Co-Workers, Our Clients, and Our Community Make Their Dream Dreams Come True. We’re proud to be from the Central Valley and embrace our community

.06 Our History. Established Wholly Owned, Not a Franchise Why ‘Next Door Real Estate’ Eric & Erin Hamm purchased the We’re proud to keep every Each one of our Realtors and Employees business from Mike Salvadori - dollar earned in Merced, in live right here in the Central Valley; many Century 21 Salvadori Realty our community and not have been here their entire lives – we’re in October 2019. We carry the paying franchise fees to a your next-door neighbors and have been legacy of Mike and his life’s work is corporate office elsewhere for years. reflected in our values.

Continually Strives for Excellence We embrace change and continually invest in our Future. We .07 seek knowledge and encourage learning. We are Driven to Get Results for our Community, Clients, Co-Workers and Ourselves. Our Values. Puts Service Before Self We All Live Next Door! Our Community, Our Clients, Our Co-workers, Our Selves – in that order. We build lasting relationships and go the extra mile. We care about others first, and lead with a servant’s heart. Exudes Passion & Energy We have fun! We bring positive vibes to every environment we find ourselves in. Lives with Personal Integrity We understand the value of a reputation. Ours is built on Honesty.

Our Primary Logo Our Lo.g0o8s Black #0000000 Blue #3195D2 White #FFFFFF Always use our primary logo when on a light background. Our Primary Colors The trimlines indicate a trim-no-closer Charcoal #545454 guideline. The outer trimline indicates a (Commercial Use Only) no-crowd zone. No other logo shall be closer to our logo than the exterior Our Extended Color Palette trimline indicate. Aspect Ratio must be adhered to. Do’s. & Don’ts are included in this style guide. Our Primary palette is to be used when representing our brand. No other color variations are permissible for Residential Real Estate. Our Commercial division has an extended color palette which includes charcoal as indicated.

Door Icon .08.a (NDREP Exclusive Use Only) Our Primary White Reverse Logo Black Background Secondary Secondary White Reverse Logo Black Background Use Logos and Door Icon. Primary Icon Website Use Only Use Only As Last Resort Primary White Primary White Primary White Reverse Logo Blue Background Reverse Icon Reverse Icon Secondary White Reverse Logo Blue Background Blue Background Black Background Use Only As Last Resort Secondary White Reverse Secondary White Reverse Icon Blue Background Icon Black Background

X -DLoo’sgo&s.D.0on9’ts Do not stretch lengthwise – Must maintain proper aspect ratio – Minimum Logo Size: Print TIP: WHEN ENLARGING GRAB THE BOTTOM RIGHT HANDLEBAR TO MAINTAIN RATIO .32 ” x 1.15” X Minimum Logo Size: Online Do not stretch horizontally – Must maintain proper aspect ratio – 37 x 120 pixels TIP: WHEN ENLARGING GRAB THE BOTTOM RIGHT HANDLEBAR TO MAINTAIN RATIO Do not represent our logo in any lower than 300 dpi. XX Logo package can be requested by emailing No unauthorized colors of logo No unauthorized colors of [email protected] Our Door Icon within the logo XX Reverse White Logos Must Maintain Do not apply artistic effects Sterling White color in Text to the logo Door Icon (Internal use ONLY) XX

Our Colors Next Door Blue .10 Help Tell Our Story Integrity, Service Our Primary Before Self. Brand Colors. Energy. Sterling White Epic Black Honesty in Bold, not afraid Everything to take chances; We Do thought leader

Our Extended .10.a Color Palette. R 49 R0 R 255 Commercial Real G 149 G0 G 255 Estate Only B 210 B0 B 255 R 54 G 54 B 54

Primary Typeface .11 Typography. 123456789!@#$%^&* Headlines: Playfair Display Playfair Display Italic Playfair Display Bold Playfair Display Bold Italic

.11.a Secondary Typeface. Avenir 123456789!@#$%^&* Avenir Italic Avenir Medium Avenir Medium Italic Avenir Demi Bold Avenir Bold

Our Language .12 We speak to our audience authentically as if they were family; because they are. We’re not boastful, and we don’t speak above them. We offer education, insight and assistance into the winding road of homeownership. Our Community is diverse and we want to be champions of unlocking the dreams of all who are capable of homeownership. We always speak in a helpful tone to our customers because we’re Servant Leaders, and because we genuinely care. We always position the homeowner as our hero...after- all, it’s their dream.

Our Digital .13 Brand. We’re represented on all major Social Media outlets with a focus on building followers who engage. Our SEO strategy is strong. Our Goal is to be the most digitally visible Brokerage in The Central Valley so our customers can list their homes and sell them quickly. You can find us on the following Social Media Platforms

Feather Flags Our Business Cards Traditional .14 Methods. Semi-Custom For Sale Signs Thank You Cards Postcards Sign Riders Semi-Custom Flyers

Out of Home- Additional Billboard Traditional .14.a Methods. Feather Flags Out of Home-Mall Re-Opening

Approved .15 Photography. Gallery 01 We’ve created a library of photos approved for use which represent our brand well. These photographs have been licenced for use. Lifestyle-Corporate Advertising-Corporate Gallery 02 Residential Gallery 03 Commercial

Gallery 01 .15.a Lifestyle-Corporate Use Photos in this style guide library are samples and not a full representation of the image or its orientation. All Corporately approved images reside on our corporate G Drive where actual images can be viewed. Limited licensing may have been purchased, so all photos used, must be cleared through the Director of Marketing prior to publishing.

Gallery 01.1 .15.a1 Brand ID-Corporate Use Photos in this style guide library are samples and not a full representation of the image or its orientation. All Corporately approved images reside on our corporate G Drive where actual images can be viewed. Limited licensing may have been purchased, so all photos used, must be cleared through the Director of Marketing prior to publishing.

Gallery 02 .15.b Residential Real Estate Use Restricted for use in Farm/ Restricted for use in Farm/ Ranch-Land Listings Ranch-Land Listings Photos in this style guide library are samples and not a full representation of the image or its orientation. All Corporately approved images reside on our corporate G Drive where actual images can be viewed. Limited licensing may have been purchased, so all photos used, must be cleared through the Director of Marketing prior to publishing.

Gallery 03 .15.c Commercial Real Estate Use Photos in this style guide library are samples and not a full representation of the image or its orientation. All Corporately approved images reside on our corporate G Drive where actual images can be viewed. Limited licensing may have been purchased, so all photos used, must be cleared through the Director of Marketing prior to publishing.

Real Estate Rules & Our Brand .16 * Refers to any advertising and solicitation materials, including first point of contact materials. ** Print ads must contain a designation, pursuant to 10140.6(a) of the Business and Professions Code and Section 2770.1 of the Commissioner’s Regulations. Print ads are also first point of contact solicitation materials and must disclose, in addition to a designation, the licensee’s name and license number and the broker’s identity, pursuant to Section 10140.6(b) and Regulation 2773. *** Does not apply to “for sale”, rent, lease, “open house”, and directional signs that display the responsible broker’s identity only and does not identify or reference an associate broker or licensee. Note: This exception does not apply if using a team name or salesperson-owned dba or the advertising and solicitation materials are related to government lands.

Marketing Contacts 17. Collette Stone Marco Garcia Hollman Alex Garcia Director, Marketing Digital Marketing Social Media & Design Corporate Branding SEO Social Media Coordinator Media Contact & PR Website & Digital Tool Optimization Graphic Design [email protected] CRM/Salesforce [email protected] [email protected] Please address all general inquiries to [email protected]