Tips to Improve Your SMS Marketing Campaigns

Tips to Improve Your SMS Marketing Campaigns Created by Larry Jameson

Include a clear call to action Ensure that the reason for the SMS is made clear. You want the recipient to act on your SMS, so tell them what they need to do to benefit from the information they have been sent.

Track your campaigns and optimize Make sure you measure how effective your SMS marketing campaign has been so you can improve it further next time. How many responses did you get? What was your return on investment? Try texting different offers, at various times of the day, days of the week, or target different groups of customers, to find which works best for you.

Be prepared and know when your customers respond Pick the right time to send SMS campaigns to your customers. If you want to generate an action or response then make sure you leave your customers enough time during the day to do so. You can also use Textlocal scheduler to draft your messages now and schedule them for delivery at any time you choose.

Be concise and keep it short A single SMS message consists of 160 characters. For the most cost- effective campaign you need to choose your words carefully. Get to the point straight away, the benefit or reward to the recipient should be clear.

Find the right frequency Should you send your SMS campaigns daily, weekly or monthly? If you send messages too frequently, customers might get annoyed and unsubscribe from the service. However if you leave it too long between messages, the customer may lose interest and will have forgotten why they subscribed in the first place.

Create a sense of urgency Set an expiry date to your discount coupons and vouchers. Limited time validity creates a sense of urgency for your customers and results in higher conversion rates.

Don’t overdo it – less is more Make sure you manage your contact groups properly, and avoid repeatedly sending the same SMS marketing message to recipients. Keep your communication fresh and engaging.

Thank You!