Know your Social Media: A General IntroductionKeynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Dr Fr Biju K ChackoDepartment of Media Studies Mission Vision Core Values Christ University is a nurturing ground for an Excellence and Service Faith in God | Moral Uprightness individual’s holistic development to make effective Love of Fellow Beings | Social Responsibilitycontribution to the society in a dynamic environment | Pursuit of Excellence
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityWhat isExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversitySocial Media is...● Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.● A phenomenon that has recently taken over the web, allowing more connectivity and interaction between web users.● Websites and applications dedicated to forums, microblogging, social networking , social bookmarking, social curation, and wikis are among the different types of social media.● virtual communitiesExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityWhy Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityCharacteristics ofExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Participation● Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Openness● Most social media services are open to feedback and participation. They encourage voting, comments and the sharing of information. There are rarely any barriers to accessing and making use of contentExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Conversation● Traditional media is about“broadcast”(content transmitted or distributed to an audience) social media is a two-way conversation.Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Community● Social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show.Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Connectedness● Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people.Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityTypes ofExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversitySocialMediaExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityFacebooka popular free social networking website that allows registeredusers to create profiles, upload photos and video, send messagesand keep in touch with friends, family and colleagues. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityTwittera free microblogging service that allows registered members tobroadcast short posts called tweets. Twitter members canbroadcast tweets and follow other users' tweets by using multipleplatforms and devices. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityGoogle+(pronounced Google plus) is Google's social networking project,designed to replicate the way people interact offline more closelythan is the case in other social networking services. The project’sslogan is “Real-life sharing rethought for the web.” Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityWikipediaa free, open content online encyclopedia created through thecollaborative effort of a community of users known asWikipedians. Anyone registered on the site can create an articlefor publication; registration is not required to edit articles.Wikipedia was founded in January of 2001. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityLinkedIna social networking site designed specifically for the businesscommunity. The goal of the site is to allow registered members toestablish and document networks of people they know and trustprofessionally. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityReddita social news website and forum where stories are sociallycurated and promoted by site members. The site is composed ofhundreds of sub-communities, known as \"subreddits.\" Eachsubreddit has a specific topic such as technology, politics ormusic. The goal is to send well-regarded stories to the top of thesite's main thread page. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityPinteresta social curation website for sharing and categorizing imagesfound online. Pinterest requires brief descriptions but the mainfocus of the site is visual. Clicking on an image will take you tothe original source. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityTerms used inExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Avatar :In a social media context, an icon or figure representing a particular person/user.● Blog :A website or page upon which an individual or organization records opinions, articles, links to other sites, etc. on a regular basis● Comments :Typically, user-generated feedback on an online news article or blog post● Content :Any kind of meaningful information● Microblogging :Refers to blogs that focus on smaller updates (Twitter..)● SEO :Search engine optimization. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Viral :The rapid and widespread circulation of Internet content from one user to another● Webinar :A live seminar hosted over the internet● Wiki :A website combining the ongoing work of many authors, allowing users to modify the content of previous authors.Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityFacebook● Profile :A user’s personal, customizable page.● Feed : A news feed of updates posted by those on yourfriends list, as well as from groups and pages to which youhave subscribed.● Friend : A member of your Facebook contact list.● Like : A one-click option allowing people to denote theirenjoyment of a post.● Poke : A one-click option sending a notification to a friend orfriend of a friend that they’ve been “poked”.● Privacy settings : Settings allowing a user to decide whatcontent other users are able to view, and who is able tocontact them. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Reach : The total number of people who saw your post● Tag : A link to a user’s profile.● Wall : The space on a profile or fan page where users can share posts, photos and links.● Friend/unfriend : To add or remove someone from your Facebook contact list.● Post : A post made in the social networking site, Facebook.● Apps : Mini-programs.● Share : A one-click way of sharing a status, link, or image with your friends.● Status update : Users can say what’s on their mind, check-in, tag who they’re with, and/or upload photos. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityTwitter● Tweet/Live-tweet : A post on popular micro-blogging site Twitter/ Real-time.● Timeline : Similar to Facebook, a news feed of updates posted or retweeted by those a user follows.● Retweet (RT) : When other Twitter users re-post a post made by another user.● Follow : Subscribing to the updates of fellow users.● Following :Users whose twitter feeds you subscribe to.● Follower : A subscriber of another user’s Twitter feed.● Hashtag : A mechanism in Twitter used to group posts under the same topic, by including a specific word preceded by the #. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityGoogle+● Communities : A forum created by brands or individuals to discuss certain topics, services, or to share information in general.● Hangout : A video chat.● Share : Allows for other users to share your content on their streams. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityYouTube● Views :The number of times a YouTube video has been opened.● Channel :A user’s customizable homepage for their account. Includes account information, subscribers, and shared videos.● Like : A one-click option allowing people to denote their enjoyment of a video. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityLinkedIn● Connections :A list of contacts who have been added to your personal network.● 1st degree contact : You are connected to this person.● 2nd degree contact :You are connected to someone who is connected to this person.● Companies : Pages providing information on a company, what they do, job opportunities, and present and past employees.● Endorsements : A list of skills fellow users have suggested you possess. Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Groups : A place for users to connect with others in related fields or with similar interests.● Recommendations : A written reference by a LinkedIn member, usually recognizing a colleague, student, or manager.Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityFacts aboutExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityNumber of social network users worldwide (in billions)Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityGlobal social network penetrationExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityLeading social networks worldwideExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityPopulation using FacebookExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityMonthly active Twitter users worldwideExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversitySocial Media uses in IndiaExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityofExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityADVANTAGES Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityOn a personal level● Communicate with friends and family● Learn new things● Develop your interests● Be entertainedExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityOn a professional level● Broaden your knowledge in a particular field● Build your professional network by connecting with othersExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityInstitution/Organisation level● Conversation with your audience (members, students…)● Gain customer feedback● Elevate your brand● Provide timely information to the masses● Engage students, staff, faculty with your department and each other.Excellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ UniversityDISADVANTAGESExcellence and Service
Keynote: Social Media | Kristu Jyoti College Bengaluru | 26 September 2016 Christ University● Diminishing Privacy● Infer personal traits, educational level, university attended, hometown and other private data.Excellence and Service
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