Fuji Brand Manual

Branding Manual

context 01 about Visuals that encapsulate us the brand in a single glance, a brief description of what 02 brand the companydoes and story contact. 03 vision Tells the background of Fuji, the mission founder. and the history of the company. Includes the company’s belief, the goals set by Fuji and Values. 04 logo Includes the philosophy behind philosophy the logo design and typeface. 05 logo Primary logo and alternatives guidelines that can be used, colour scheme and a guideline on the logo application. 06 corporate Includes all the Corporate Identity identity stationeries for the brand. 01

About Fuji 01 about us Fuji Advertising Sdn Bhd is an advertising agency. They assist society by providing myriad services to any individuals in need. For instance, printing services and this can be done on billboards along with bunting. The founder of Fuji Advertising Sdn Bhd is Mr. Chin Meng Sang. He started this journey, providing services to society under Fuji Advertising Sdn Bhd in Ipoh, Perak Malaysia, in 1965. 02

02brand history story 02brand story The founder of Fuji Advertising Sdn Bhd is Mr. Chin Meng Sang. He started this journey, providing services to society under Fuji Advertising Sdn Bhd in Ipoh, Perak Malaysia, in 1965. The founder of Fuji Advertising Sdn Bhd, Mr Chin Meng Sang, is now 73 years old. The notion of him owning a printing/stationery shop came to reality in 1965. This is the year Fuji Advertising Sdn Bhd was officially announced as a company and was publicly opened to assist society. Do note that during 1965, Fuji Advertising Sdn Bhd only provided printing services and was not an advertising agency. He then was passionate about delivering advertising services. Hence, many years passed, Fuji Advertising Sdn Bhd has partially turned into an advertising agency. 03

brand positioning Fuji Advertising delivers advertising designs and printing to society that are brainstorming. brand personality Fuji Advertising is transforming traditional printing methods towards to online platform. It will attract the younger generations. target market Target Market for Fuji Advertising are business owners and corporate companies as most of them will have the need to inquire about printing or design services for their business. 04

simply unique, simply better.

03vision vision mission Be the best and independent company 03vision providing advertising solution and mission quality printing services mission To satisfy our customers by creating a website to extend our services To provide quality printing services towards customers To provide best advertising solution towards customers 05

04logo philosophy FUJI advertising EST 1965 This logo is influenced by the Fuji Mountain in Japan. The Fuji Mountain means the tallest and the greatest among all, the mountain also defines strength and stability. The navy colour of the logo define feelings of power and authority. The letter FJ being used as the Fuji Mountain. 06

05logo guidelines logo proportion S S FUJI advertising EST 1965 07

05logo minimum size guidelines logo sizing maximum size 8.6cm 3cm 3cm 8.5cm It is recommended to use this logo for a website. Use this logo This icon should be used for signage for printing smaller than 2 feet. that are larger than 2 feet. Simply 08 use the logo if the sie is up to 2 feet.

05logo guidelines logo application FUJI FUJI advertising advertising EST 1965 EST 1965 Application 1 Application 2 Application 1 should be used on Application 2 should be used a white canvas or a bright only on black or dark background. This Logo can be background. This logo should be applied on namecards and used on signage and website. signboard. 09

05logo guidelines logo Colour #003063 FUJI R:0 G:48 B:99 C:100 M:70 Y:0 K:50 advertising EST 1965 #FFFFFF R:255 G:255 B:255 #575756 C:0 M:0 Y:0 K:0 R:87 G:87 B:86 C:0 M:0 Y:0 K:80 #B8B8B8 R:184 G:184 B:184 C:31 M:23 Y:24 K:4 10

05logo guidelines logo do and don’t FUJI advertising EST 1965 Please allow adequate spacing at all times. 11

05logo guidelines logo do and don’t FUJI FUJI advertising advertising EST 1965 EST 1965 Lorem Ipsum das sin a dolor sit amet, Chin mecnhingmesnag snangg consectetuer adipising elit, sed diam director nonummy nibh euismod tincidunt ut 0125223410 loareet dolore magna aliquam erat hi. fujidesfuigjind@[email protected] Lorem Ipsum das sin a dolor sit amet, advertising consectetuer adipising elit, sed diam printing nonummy nibh euismod tincidunt ut design loareet dolore magna aliquam erat hi. DO NOT enlarge the Lorem Ipsum das sin a dolor sit amet, logo on the business consectetuer adipising elit, sed diam card. nonummy nibh euismod tincidunt ut loareet dolore magna aliquam erat hi. DO NOT place logo in the middle of the letterhead. 12

05logo guidelines logo do and don’t FUJI FUJIadveErSTt1is9i6n5g advertising FUJI EST 1965 advertising DO NOT place logo EST 1965 on top of a dark colour. DO NOT rotate the logo and rearrange the element of the logo. 13

05logo guidelines logo typeface title ABCDEFGHIJKLMAOPQRSTUVWXYZ 1234567890!@#$%^&*()_+=”:?>< geometos Aa Body Century Gothic ABCDEFGHIJKLMAOPQRSTUVWXYZ abcdefghijklmaopqrstuvwxyz Aa(Regular) 1234567890!@#$%^&*()_+=”:?>< Head Century Gothic ABCDEFGHIJKLMAOPQRSTUVWXYZ Aa abcdefghijklmaopqrstuvwxyz (Bold) 1234567890!@#$%^&*()_+=”:?>< 14

simplicity at its finest.

06corporate identity namecard design front FUJI advertising EST 1965 back chin meng sang director 0125223410 [email protected] advertising printing design 15

06corporate identity namecard design mockup 16

06corporate identity QUotation design FUJI Quotation advertising TOTAL EST 1965 RM RM Address: Date: RM 18, Jalan Ali Pitchay, Taman Quotation: Jubilee, 30250 Ipoh, Perak Customer ID: Phone: +60125223410 Customer Name: Company Name: Name: Address: Email: Phone: QTY DESCRIPTION PRICE 1 xxx RM 1 xxx RM 1 xxx RM Subtotal RM SST RM TOTAL RM THANK YOU Payment is due 7 days after invoice without deduction Signature 17

06corporate identity QUotation design mockup 18

06corporate identity Envelope design FUJI advertising EST 1965 19

06corporate identity envelope design mockup 20

06corporate identity sticker design sticker design 1 sticker design 2 21

06corporate identity sticker design mockup 22

06corporate identity signboard design mockup 23

06corporate identity signboard design mockup 24

Dear designers/ contractors / printers Brand Image is a vital part of creating a Brand Awareness in consumer’s mind. It begins with the Company Logo Design as an asset of he Branding Procedure Corporate and Consistent Logo will provide a clear, focused and memorable observation from the consumers in brad awarness. Hence, Designers must follow this Brand Guidelines due to set the path of branding “ Fuji Advertising ” in a professional way among the Competitors. Your Contribution is highly appreciated. Thank You. FUJI advertising EST 1965

FUJI advertising EST 1965 012-5223410(Tel) [email protected] 18, Jalan Ali Pitchay, Taman Jubilee, 30250 Ipoh