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Home Explore Angel and Sabrina Chavez

Angel and Sabrina Chavez

Published by CARLA HARRILAL, 2022-03-11 17:01:22

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MARKETING PRESENTATION FOR ANGEL AND SABRINA CHAVEZ 234 BUTTRICK AVENUE BRONX, NY 10465 PREPARED BY DAIJA ARIAS

A REPUTATION BUILT ON TRUST I would personally like to thank you for your consideration of Berkshire Hathaway HomeServices New England, New York and Westchester Properties. We are passionate about what we do and strive to be the best real estate service provider in the Northeast. We are committed to delivering the highest quality real estate services possible and making each customer experience one that surpasses all expectations. As part of the legendary Berkshire Hathaway family of companies, we have the depth, strength and brand power to market and sell your home. Our network extends globally in reputation and strength. Our company is one of the largest in the Northeast, ensuring that your property reaches a broad audience of real estate professionals and buyers. Best-in-class marketing and technology platforms give you the advantage that no other competitor can hope to match. Our goal and commitment to you is to offer our established skills and vast experience to get you maximum results in the most efficient time frame. We are grateful for the opportunity to represent you and I look forward to answering any additional questions you may have regarding Berkshire Hathaway Home Services. Diane M. Ramirez Chief Strategy Officer Berkshire Hathaway Home Services New England, New York and Westchester Properties

OUR COMPANY STORY Berkshire Hathaway HomeServices Berkshire Hathaway HomeServices is a real estate brokerage network built for a new era in residential real estate. Our network is among the few organizations entrusted to use the Berkshire Hathaway name — a name representing strength, integrity, trust and universal respect. In turn, every agent we work with reflects those same values. Berkshire Hathaway HomeServices was named “Real Estate Agency Brand of the Year” by consumers in the 26th annual Harris Poll EquiTrend study of the largest real estate networks. It is now one of the fastest-growing real estate brands in the nation with more than 50,000+ agents and nearly 1,500+ offices across 47 states and Europe. HomeServices of America HomeServices of America, Inc. is the nation’s second-largest, full-service real estate brokerage firm and an affiliate of Berkshire Hathaway. HomeServices is comprised of an ever-expanding family of affiliate companies that are among the industry’s most respected real estate firms, most of which have an operating history of more than 54 years. Through the HomeServices operating companies, it is also one of the largest providers of integrated real estate services including brokerage, mortgage, franchising, title services, insurance and global relocation. Berkshire Hathaway, Inc. Berkshire Hathaway, Inc., a worldwide holding company based in Omaha, Nebraska, is one of the most admired companies in the world. Its chairman and CEO is Warren Buffett, often referred to as the “Oracle of Omaha,” who according to Time magazine’s ranking, is among the world’s most influential people.

INSIGHTS FROM WARREN BUFFETT “A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.” “Berkshire Hathaway wants to be in businesses that are enduring. Real estate brokerages will be around 100 years from now and HomeServices of America will be around 100 years from now. We love that HomeServices is part of Berkshire Hathaway, and we would love to see it grow a lot.” “When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make. They want to know who they’re working with, and we think that the Berkshire Hathaway name will be reassuring to many of those people.” “I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have; and I don’t think you could find one.” – Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.

THE POWER OF THE BRAND Berkshire Hathaway is recognized as one of the world’s largest, most admired and most respected companies. As part of the legendary Berkshire Hathaway family of companies, Berkshire Hathaway HomeServices New England, New York, and Westchester Properties embodies this award winning reputation offering depth, strength and brand power to market and sell any home. Berkshire Hathaway HomeServices Named “Real Estate Agency Brand of the Year” in 2020 Harris Poll EquiTrend® Study 2020 RANKING #1 APPLE #2 AMAZON #3 MICROSOFT #4 WALT DISNEY #5 BERKSHIRE HATHAWAY #1 HOMESERVICES OF AMERICA (PARENT COMPANY) #2 REALOGY BROKERAGE GROUP #3 EXP REALTY #4 HANNA HOLDINGS / ALLEN TATE #5 COMPASS #1 APPLE #2 AMAZON #3 BERKSHIRE HATHAWAY #4 WALT DISNEY #5 STARBUCKS #1 ALPHABET #2 APPLE #3 AMAZON #4 BERKSHIRE HATHAWAY #5 MICROSOFT Source: fortune.com/worlds-most-admired-companies/ realtrends.com/rankings/rt500 fortune.com/fortune500/list/ online.wsj.com/public/resources/documents/MostRespectedCompanies.pdf

FIRST IN THE NATION REAL Trends 500 by closed transaction sides Our parent company, HomeServices of America, a Berkshire Hathaway affiliate, is the nation’s largest, full-service real estate brokerage firm. Brokerage The HomeServices family of brokerage companies are market-leading, locally managed businesses that share a common vision for delivering an exceptional real estate experience throughout the home transaction process. 389+ Transactions $147.0 Billion Sales Volume 1,600+ Offices 53,000+ Agents *in 2020 Franchising HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and through Irvine, California-based HSF Affiliates, offers its affiliate networks a comprehensive suite of tools, services and resources to support their growth and prosperity. The franchise brands under the HSF Affiliates umbrella are Berkshire Hathaway HomeServices and Real Living Real Estate and Prudential Real Estate. 52,963 Agents ** 1,607 Offices ** 47 States $119.2 Billion Sales Volume (Berkshire Hathaway HomeServices only including wholly owned companies) *in 2019 ** Includes Real Living and wholly owned Berkshire Hathaway HomeServices companies

EXCEPTIONAL REACH Use our reach to reach your real estate goals UNITED STATES #AGENTS: #OFFICES: EUROPE BERLIN, GERMANY ASIA DUBAI, UNITED ARAB EMIRATES LISBON, PORTUGAL 50,000MORE THAN 1,450+ LONDON, ENGLAND MADRID, SPAIN + MILAN, ITALY At New York Properties we pride ourselves to understand and reach every client through a personalized approach. Thus many of our agents are bilingual or trilingual, collectively reaching many of the languages of the world. With New York City as a door to the global market, we are proud to have a diverse agent population ready to assist everyone with their buying and selling needs. UNITED GERMANY KINGDOM ITALY SPAIN PORTUGAL UNITED ARAB EMIRATES Last updated October 9, 2019 Bengali | Cantonese | Chinese | Czech | English | Finnish | French | German | Hebrew | Hindi/Punjabi | Hungarian | Italian | Mandarin | Persian | Polish | Portuguese | Romanian | Russian | Serbian | Spanish | Taiwanese

TARGETED GLOBAL LISTING DISTRIBUTION New York City is among the top global destinations for international real estate investment; therefore, overseas exposure can be critical to receiving the best value for your property. As part of the brand’s global expansion, Berkshire Hathaway HomeServices has forged relationships with key partner websites to serve and reach the most active international markets. Your property will experience the full breadth and reach of our rapidly expanding international network. Our national website, BerkshireHathawayHS.com has set the standard for international real estate search as the first and only brokerage to share the complete United States database of listings. The site can be translated in 12 different languages and broadcasts your property to the most prestigious global websites. Our international listing syndication strategy with the Financial Times of London ensures a broad worldwide distribution of Berkshire Hathaway HomeServices listings to international buyers looking for property in the United States. The site allows users to view our network’s listings and contains “direct to agent” contact forms as well as links to view additional property details on BerkshireHathawayHS.com. All Berkshire Hathaway HomeServices residential listings appear on globally searchable wsj.com, asia.wsj.com and europe.wsj.com. All Berkshire Hathaway HomeServices listings above $1 million are featured on this luxury website, 100% dedicated to real estate news, data and property listings with original reporting for the global real estate industry. The valuable website has an audience that is 70% international.

NATIONAL LISTING DISTRIBUTION The first step for 47 percent of home buyers is searching online. Berkshire Hathaway HomeServices New York Properties has partnerships to maximize your property’s exposure with the top real estate websites including: bhhsnyproperties.com is our unique streeteasy.com is uniformly recognized website featuring your home with as the go-to website for both consumers compelling information about your and real estate agents offering the property and the area. most complete and consistent listings information available in the NYC market. Trulia.com is an all-in-one real estate WSJ.com is one of the top 250 listing site that receives over 55 million websites in the world. Of the 381 million monthly visits. total monthly page views on WSJ.com, 30 percent are international. Zillow.com is a real estate marketplace Realtor.com is the official site of the dedicated to help find and share vital National Association of REALTORS®, with information about homes and receives over 30 million people visiting the site over 86 million monthly visits. every month. REBNY Listings Service is a sharing of Homes.com is visited by over 14 million listings available to all REBNY members, people a month searching for homes and this service brings the community all things home-related. together and promotes beneficial co- broke opportunities.

REBNY DISTRIBUTION RLS IDX is a collaborative Agreement which displays our exclusive listings across all REBNY Internet Data Exchange (IDX) - participating firms’ websites ensuring ever wider exposure to potential buyers working with other firms. Apartments.com is the leading online Adwerx is a digital advertising platform apartment listing website offering renters that will increase brand awareness through access to information with more than 1.1M their 2M+ users and 150+ enterprises online listings available. and through streaming TV. HomeFinder is part of the top 5 sites for Property Shark is a nationwide data streaming home searches from sales to provider of in-depth information on any rentals including Foreclosure and rent to US commercial and residential property. own homes. REA Group is the No. 1 digital PropertyNest is a one-stop shop, from advertising company specialized in home services, and improvement needs, residential and commercial Real Estate with tips and insights on how to improve based in Australia. a credit score, qualify for mortgage and more. UrbanDigs is a premier real estate Luxury Real Estate is recognized service provider for Manhattan and worldwide by industry leaders as Brooklyn offering local analytics, the premier luxury home search personalized reports, and site & magazine providing access to relevant insights. international estates and property listings.

EXCELLENCE ACROSS THE GLOBE San Miguel de Allende, MX $8,500,000 London, UK €9,250,000 Berkshire Hathaway HomeServices Colonial Homes Berkshire Hathaway HomeServices Kay & Co Madrid, Spain €2,250,000 Dubai, UAE AED 100,000,000 Berkshire Hathaway HomeServices Larvia Berkshire Hathaway HomeServices Gulf Properties Vicenza, Italy €4,500,000 Lisbon, Portugal €3,500,000 Berkshire Hathaway HomeServices MAGGI Properties Berkshire Hathaway HomeServices Portugal Properties

STRATEGIC MARKETING COLLATERAL Professional Photography Exquisite professional photographs support the foundation of successful property marketing. We will capture the most engaging features of your home to ensure the widest appeal. Custom Floor Plans In a city where space is a true commodity, the floor plan allows potential buyers to easily visualize a property’s flow, proportions and opportunities for changes. They are an invaluable tool and can often be the reason for a showing. Brochures When it comes to fully illustrating the distinctive qualities of your property, an eye- catching, professionally designed brochure can be one of the most effective marketing pieces. Your property’s brochure will be prominently displayed throughout our New York City, Westchester, and New England offices. It will also be provided at every showing and distributed across key Berkshire Hathaway HomeServices markets. Email Marketing Campaigns An e-card will be crafted for your property and distributed to a finely curated list of clients, agents and industry professionals announcing the apartment has come to market. Subsequent emails will provide further information on open houses and market insights to keep your property front of mind. Social Media Social media channels can be invaluable for marketing your property to prospective buyers. Our in-house digital marketing team will present your property for consideration to be featured on our local and national Facebook, Instagram and Twitter accounts. Video We will use the Internet’s most engaging vehicle, video, to enhance your property’s most significant features and details. A property video also offers the opportunity for international buyers to preview the home from around the world.

OUR ADVERTISING REACH Wall Street Journal Newspaper Architectural Digest Hamptons Magazine Quest Magazine New York Times Newspaper New York Post Real Deal New York Times Homes Book

LISTING YOUR HOME IN A VIRTUAL WORLD As a Berkshire Hathaway HomeServices sales professional, I have access to exclusive digital tools and services to help you find your new home, safely and from your comfort zone. DIRECT COMMUNICATION. Using my digital tools, we will discuss your goals for selling your home via calls, email, text and virtual conferences, minimizing in-person interactions. YOUR REAL ESTATE GOALS. I will email you a comparative market analysis, which allows you to see which homes with similar characteristics to yours are either on the market, under deposit or have recently sold. I will work with you to determine your home’s value. MARKETING YOUR HOME. Using photography and video, I will showcase the unique features of your home and promote it using targeted digital ads across major websites and social media channels. VIRTUAL VISITS. I will arrange on-demand virtual visits and live virtual open houses with interested buyers, so they can view your home, without visiting it. In-person visits can also be planned within your comfort zone. KEEPING YOU INFORMED. Throughout the duration of your home being on the market, you will receive weekly seller reports, to show you how your property is performing. MAKE AN OFFER ONLINE. Potential buyers will be able to make an online offer, directly from your home’s web page. I will handle negotiations via phone or email. IT’S TIME TO SIGN. Using dotloop, all parties involved in a transaction can share and sign documents virtually, reducing the need for in-person interactions.

DIGITAL STRATEGY Berkshire Hathaway HomeServices employs dynamic digital marketing and advertising for all listings. Utilizing artificial intelligence and proprietary partnerships, all homes are placed directly in front of likely buyers who are ready to make a move. The company’s robust search engine marketing (SEM) campaigns identify high traffic terms and dynamic searches from top query platforms and directs these clicks to your home. Retargeting listing and brand ads are shown on non- real estate websites to target previous visitors, always ensuring that your home is top of mind for those looking to buy a home. WSJ Mansion Global NY Social Diary Streeteasy Broker Targeted Banners

JUWAI We are pleased to announce our partnership with Juwai.com, China’s preeminent international real estate portal. The partnership represents an excellent opportunity for our exclusive listings to reach the active Chinese market. Once listed, your property will automatically and immediately bypass China’s “firewall,“ with vital exposure to interested buyers. www.juwai.com/BerkshireHathawayhs

FROM LOCAL TO GLOBAL Once your property launches in New York City, it is announced across the local New York City channels through our Perchwell Partnership. Online it feeds into the national listing distribution allowing home seekers across the city and the country to match themselves with your home. The listing is then showcased across the globe on top international sites such as the Financial Times, Juwai, Mansion Global, and the WSJ. Our national website, BerkshireHathawayHS.com has set the standard for international real estate search as the first and only brokerage to share the complete U.S. database of listings. Translates into 10 different languages, attracting over 19.3 million* potential buyers from 37 countries across five continents. *12 months ending 12/31/18 Source:Google Analytics

DIGITAL ADVERTISING In addition to our robust listing syndication, we are committed to identifying and securing key digital advertising placements to support our exclusive properties across strategic platforms. streeteasy.com our top properties will receive additional exposure as featured listings on NYC’s most popular property website. Properties receive 96% more views and 60% more contacts when featured on Streeteasy. WSJ.com Consumers spend an average of 15 million minutes across WSJ digital properties every day. We intend to capture their attention on the platform that is as powerful as the people that use it. TheRealDeal.com We have secured a lucrative, continued placement across The Real Deal’s article pages. Our campaign offer 25% share of voice and over 1.725 million impressions each month. Social Media We utilize a multi-dimensional approach to market our listings as both content across our local, regional and national accounts and also engaging our digital marketing team to develop highly targeted advertising to specific consumers.

Support Relocation is an integral and important part of Berkshire Hathaway HomeServices New York Properties, New England Properties and Westchester Properties. For more than 30 years we have supported the industry and our agents with a dedicated relocation services department. Experience Our staff consists of seven full-time team members who actively support the external relationships with relocation providers and internal relationships with agents and office leaders. Each professional is relocation certified and maintains a real estate license, and the team has a combined tenure of almost 140 years. We have corporate and individual memberships with the Worldwide Employee Relocation Council (ERC), a global organization committed to connecting and educating relocation professionals around the world. The department’s leading executive actively participates in ERC and relocation industry events around the country. Service In 2016, our relocation department received opportunities from over 70 different relocation companies and coordinated over 2,000 relocating employees. We work with all major companies and are a primary partner for Brookfield Global Relocation, SIRVA, AiRES, Altair and many more. We consistently meet or exceed the service standards established by the relocation companies. Network We have relationships with relocation directors around the country while constantly leveraging the network of Berkshire Hathaway HomeServices’s 50,000 agents in 47 states and Europe. Uniqueness Relocation Advantage Partners is a full service relocation provider, wholly owned by Berkshire Hathaway New England properties. It offers a unique point of differentiation which allows us to service clients both locally and around the country. The exceptional level of service each client receives is why companies like Blyth, Inc., Sun Products Corp., Armored Auto Group, OSG Ship Management and Toyo Tires entrust us to assist the most important assets — their employees.

NETJETS EXCLUSIVE PARTNERSHIP On the ground and in the air, we are with you for every journey. In 2018 we announced our strategic partnership with NetJets, the global leader in private aviation. The only real estate company with this alliance, Berkshire Hathaway HomeServices New York Properties agents and clients will have access to a luxurious private aviation experience with exceptional service, ultimate flexibility and unmatched access to global destinations. This exclusive partnership represents the pairing of two legendary organizations that share the same service-oriented culture and dedication to enhancing our client’s lifestyle.

DOYLE AUCTION HOUSE PARTNERSHIP A Unique Partnership We are delighted to have joined forces with Doyle to offer a comprehensive range of services tailored to the needs of home owners, families and the Trust and Estate community through Berkshire Hathaway HomeServices New York Properties. The alliance provides clients of Doyle with convenient access to the full range of professional real estate capabilities offered by New York Properties, and clients of New York Properties with access to the full range of professional appraisal and auction services offered by Doyle. New York Properties and Doyle share a sincere belief that developing and maintaining client relationships are the key to their successes. Both are recognized for in depth market knowledge, exceptional professionalism, integrity, service and focus. By building on these shared foundations and core values, clients worldwide will benefit knowing that their real estate properties, as well as items for auction will receive the utmost attention, expertise and discretion, seamlessly between Berkshire Hathaway HomeServices New York Properties and Doyle. We select our finest properties for featured placement on Doyle.com, catalogue advertisements and at the auction house with custom property brochures.

COMPARATIVE MARKET ANALYSIS A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price for your home. Thanks to our strategic partnership with data powerhouse Perchwell, Berkshire Hathaway HomeServices New York Properties agents are empowered with detailed analysis of comparable homes in your area. Using this valuable information, we will assist you in determining an attractive, yet realistic price for your home. A Comparative Market Analysis highlights these types of homes in your neighborhood: ACTIVE LISTINGS These homes are currently competing with yours for the attention of buyers. While it is very important to review homes that are on the market, keep in mind, these homes have not yet received an acceptable offer. UNDER CONTRACT Homes that have received and accepted an offer give a good indication of realistic pricing. SOLD Looking at recent sales prices in your neighborhood provides the best foundation in determining your home’s most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home. EXPIRED Homes that have gone through the agreed-upon listing period without selling may be in poor condition or received little marketing attention. Most likely, the home was priced inappropriately for the market.

PRICING STRATEGY Understanding Pricing Strategy Pricing strategy is a critical element in your overall value proposition. Depending on the market and your property, there are several factors to consider when determining the price of your home. Uninformed sellers can easily make the common mistake of overpricing their homes and end up chasing the market. The owner can incur significant carrying costs, and homes that are on the market for long periods of time may be labeled negatively by potential buyers and buyer’s agents. Other factors that directly impact the value of your home include: current mortgage interest rates, national and regional economic conditions, buyer demand, seasonal trends, availability of competing properties and prices of recently sold properties. We will help you account for these factors when pricing your home. Adopting the mindset of a buyer. If you price too high, many potential buyers will not look at your property. If you price too low, you may not get the highest return on investment. It is useful to adopt the mindset of a buyer and objectively assess your home’s value and position it competitively within the marketplace. Higher Price Fewer Buyers Lower Price Many Buyers

DAIJA ARIAS LICENSED REAL ESTATE SALESPERSON With more than 25 years of elite sales and marketing experience and a lifelong familiarity with New York City, Daija Arias offers her real estate clientele an unprecedented level of expertise and service. She’s an entrepreneurial, detail- oriented self-starter with a long track record of working hard to achieve success, both for herself and for her clients. Above all, she seeks to help sellers achieve top dollar and to guide buyers to their ideal home or dream investment. Daija began her professional life in Spanish-language media where she held executive sales positions at Telemundo, Univision, Vivendi Universal and MGM to name a few. In each role, she ascended through the ranks, garnering more responsibility and earning the respect of her clients and peers. Having traveled to more than 20 countries during that time, she’s honed the important ability to connect with people from all cultures and backgrounds, which makes her extremely skilled at working with international clientele. In addition to business development posts, Daija also created and launched a popular Dominican restaurant in Chelsea. Originally from Santo Domingo in the Dominican Republic, Daija has resided in New York City since childhood and speaks English and Spanish fluently. In her free time, she enjoys movies, exploring museums, reading, music, and travel. Daija Arias Licensed Real Estate Salesperson Mobile: 917.628.6631 Office: 646.677.1032 [email protected] 590 Madison Avenue | New York, NY 10022

CLIENT TESTIMONIALS Daija was a pleasure to work with. As first-time home buyers, she held our hand throughout the entire process, answering all our questions in a timely fashion, providing invaluable advice, and eventually finding us our dream home. In addition, she was able to swiftly get us from an accepted offer to closing in record time. I would recommend Daija - she is pleasant, fun and charming - Matt Abruzzo and Nicolae Rita Daija Arias was referred to my husband and I from In-house Realty. She is extremely dedicated to her work and very professional. She was very patient with us making sure we find exactly what we were looking for; we looked at approximately 50 houses in about two and a half months. She was prompt, punctual and very detailed. We were always able to communicate with Daija by phone, text and email at anytime, which was a plus for us. Daija exceed our expectation because she is very dedicated to her work. We would give Daija an A+ for the tremendous, phenomenal work she did; we will definitely recommend Daija. -The Bennett’s AWARDS

YOUR REAL ESTATE ADVOCATE Berkshire Hathaway HomeServices is a real estate brokerage network built for a new era in residential real estate. Our network is among the few organizations entrusted to use the Berkshire Hathaway name - a name representing strength, integrity, trust and universal respect. In turn, every agent we work with, reflects those same values. Our Role Our agents understand that buying or selling a home is not just a two bedroom and one bathroom; it could be the neighborhood, the commute or the coffee shop around the corner. Our sales team of professionals are skilled in listening, caring and understanding your needs. At New York Properties, we are your real estate advocate throughout the buying process. Our Agents Our agents are global, and often use their vast networks in parallel with the Berkshire Hathaway HomeServices network. With years of experience in real estate, finance, luxury goods, media and advertising, they are your ultimate advocate, using their unique skills to match your needs. Our Process Finding the right agent can be difficult; however we are able to match you with someone to guide you through the buying process. No matter where your next purchase or sale is located, one of our neighborhood experts will guide you throughout the process. Our Mission Our ultimate mission is to empower you with the knowledge and expertise to have the ultimate real estate experience.

OUR CORE VALUES GUIDE US GROWTH Continuously pursue new skills and knowledge RELATIONSHIPS Provide a cohesive and supportive environment AUTHENTICITY Committed to useful and constructive honesty and candor COMPASSION Promote and support the needs of others EMPOWERMENT The authority to positively influence issues and actions SERVICE Work hard to meet every customer’s needs


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