aspriva brand guide draft 5

BRAND GUIDE

BRAND GUIDE 3 Potential Hazard 9 CONTENTS 4 Typography 10 - 11 About 5 Colors 12 Main logo Logo Icon 6 S e c o n d a r y C o l o r s 13 Logo Type Logo variations 7 Brand Aplication 14 - 16 Logo usage 8 Designer contact 17

BRAND GUIDE ABOUT www.aspriva.com Mobile +1 405 917 719 Phone +1 2 8003 5757 3

BRAND GUIDE MAIN LOGO 4

BRAND GUIDE LOGO ICON Logo Icon designed to be used instead of the main logo when clearer visibility may be required by the marketing asset. For example, the logo icon can be used as a profile picture on Instagram since the username will be adjacent to it. 5

BRAND GUIDE LOGO TYPE 6

BRAND GUIDE LO G O VA R I AT I O N LOGO BLACK LOGO WHITE LOGO COLOR 7

BRAND GUIDE rr r r LOGO USAGE r rr r Exclusion zones Always allow a minimum space around the logo. r size are 1/2 of logo height Minimum width Maximum width The logo minimum width is There is no maximum size 90px or 32mm. defined for this logo. 8

BRAND GUIDE POTENTIAL HAZARD A few rules of thumb are necessary to maintain the integrity of the brand. Do not compromise the overlook of the logo by rotating, skewing, or distorting in any way - including drop shadows and outlines. The following are a few examples of possi- ble deal-brakers: A. Do not rotate. E. Do not arbitrarily A. E. rearrange elements. B. Do not Squash or F. stretch. F. Do not combine B. unofficial graphics 50S%ALE C. Do not place with the trademark. foreign elements in the G. clear spaces. G. Maintain color consistency. D. Do not resize without maintaining H. Do not encapsulate the proportions. logo on a geometrical background over a graphic asset. C. D. H. 9

BRAND GUIDE TYPOGRAPHY Startz 2016 Tittle ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvw 1234567890!@#$%^&*()_+=”:?>< Regular Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra. 10

BRAND GUIDE TYPOGRAPHY Montserrat Tittle ABCDEFGHIJKLMNOPQRSTUVW abcdefghijklmnopqrstuvw 1234567890!@#$%^&*()_+=”:?>< Regular Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra. Light Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra. 11

BRAND GUIDE COLORS HEX #130805 HEX #FFFFFF HEX #759E9F HEX #CDBBAC R 19 G 11 B 14 R 255 G 255 B 255 R 117 G 158 B 159 R 205 G 187 B 172 C71 M69 Y64 K84 C0 M0 Y0 K0 C57 M26 Y36 K1 C20 M24 Y30 K0 12

BRAND GUIDE SECONDARY COLORS Secondary colors are an alternate spectrum for webdesign or product accent purpose HEX #640848 HEX #B61515 HEX #74252C HEX #E1BB5D R 100 G 8 B 72 R 182 G 21 B 21 R 116 G 37 B 44 R 225 G 187 B 93 C53 M100 Y40 K36 C20 M100 Y100 K11 C34 M91 Y74 K41 C13 M25 Y76 K0 13

BRAND GUIDE LOGO APPLICATION 14

BRAND GUIDE LOGO APPLICATION 15

BRAND GUIDE LOGO APP 16

BRAND GUIDE DESIGNER B LVA RT Contact me https: //99designs.com/profiles/blvart Experience skill set Logo design, Brand identity, Packaging design Portfolio https: //blvart.myportfolio.com/ 17