Wink August 2018

ISSUE 03 / August 2018wvAaimltuhaeonut PErogmyisipngMtS’tsaort1su0ptsKHAAM! E-HAME- KAJOO ADVENTURE

ISSUE 03/ AUGUST 2018WINK Team Authors Egypt Team UAE Team Abdelmoaty Mohamed Huda Shaikh Call Center Agent UAE Customer Experience Omar Hanafi Specialist SME Subject Matter Expert Marwa Magdy Pakistan Team Call Center Agent Bushra Sharif Beko Call Center Agent SME Subject Matter Expert Aawais Jabar Kajoo Syed WajhCustomer Service Executive Daneyal Mohamed Mohamed Hamouda Tiger Agent Jordan Team Creative Asmaa Alshurafa Tiger Ahmed Emad Mayar Elmenyawy Shatha Ghbari Safety & Security Specialist Aya Gamal Questions and feedback: WINK MagazineE-mail: [email protected] 2

Content ISSUE 03/ AUGUST 201804 Care Updates 0606 pEgroympti’ssi1n0gmstoasrttups 1510 Tourism in Jordan12 Kajo Adventure 2114 Community15 Sceince 23 416 Kame-Hame-Ha!18 Language19 ‫أصل من الصحة‬20 A man without value21 The God23 Business30 Scarful WINK Magazine

CAREUPDAT 10Contact Centers DevCeloaprme ent 1.5k Agents, Serving 6 Languages ENSURE SCALABILITY FOR GROWTH ACROSS MAR- KETS AND VERTICALS Amazing Success StoriesSSOC backlog @home agents’ Overall con-cleared performance tact rate trend- is at par and ing below 10% sometimes

ATES A LAetLteeardFerrombetter than Hello everyone, agents on site! Firstly, I would like to say a BIG THANK YOU for your continued dedication in serving our customers and Ashish Labroo captains. The work you are doing in Care is well rec- ognized and appreciated by the entire Careem lead- ership team. I know we’ve faced tough challenges in the past months including major backlogs and ADMA issues. The good news is these challenges remind everyone at Careem why Care exists - to support customers and captains in times of need. These challenges are also gifts be- cause they give us an opportunity to be of service. We all know giving our customers and captains awe- some support experiences is a key differentiator for Careem. That’s why , it’s important we each make a sincere effort to “WOW” them in every single interac- tion. This is our way of going to the moon and beyond! It also gives us the opportunity to show we’re taking ownership of the customer/captain’s issue regardless of which part of the product or policies it relates to. I’ve been able to spend time with some of you in Cairo and Jordan to learn first hand where you need sup- port. I’ve enjoyed getting to know you better and I’m encouraged by what I’ve seen. We have some exciting things coming up in the next few months including in app chat for customers and improvements to support options in ADMA to name a few. I encourage you to check out the Care Updates article for all the details. All of this makes me optimistic we will become stronger and stronger in the coming months. Yalla, lets be the best CARE organization in the region.

6 WINK Magazine Egypt’s 10 Most PromisEiotdlsanrgtfiiugaftgyfpnirepuaatlcranuteheifcdpaeeenensantdt.ottorueFsenbroresaeyprtuedbhrcoeutyeecnfronseesfuewErssnroogshsgEnffyeugtpdFlyEtoc’pglsoritgybvs2iphaeet0a-ntsr,rmoetmiunnnopatstargstwenappezerrniendotnemiyteiiowusnrionsuigtnladckliuhndag-vperibdeeen in- Ahmed Emad ISSUE 03/ AUGUST 2018 Multi Business Magazine

ISSUE 03/ AUGUST 2018 T OWtartups W The ten most promis- H A ing 10 Egyptian Startups E N shon in the feilds of media, R T healthcare, energy, finance, education, retail and real estate, Y raising up to US$24.2 million from O 38 angel investors and 17 venture capi- U talists. EMS Khuloud Al Omian, Editor in Chief of Forbes A Middle East said, “The startup scene in Egypt is S still at a nascent stage and we are pleased to encour- S age the future of entrepreneurship in the country. TheMsing resilience, vision and determination of these new leaders U should be applauded and we look forward to watching them S grow as they develop their ground-breaking businesses.” C L EG A I N “An interesting fact in our research was that more than half of these startups were founded between 2011 and 2013, when Egypt was in the middle of a transition phase. These startups were inspired by entrepre- neurs who have used social media and technology to their full advantage,”Al Omian said.Judging by the facts, it by Forbes as one of the were sent to 350 startups,certainly seems that since world’s top 10 cities in contacted through localthe 25 January revolution which to launch a start- business networks suchEgyptian entrepreneur- up. Alisee de Tonnac, as TIEC, A15, Cairo Angels,ship has become one of the founder of emerging Flat6Labs, and Sawari Ven-the Middle East’s booming market startup investors, tures, and through person-industries. Particular suc- Seedstars World, told the al recommendations.cess has been seen from magazine at the time thatthe youngsters. In recent young and brilliant minds “We evaluated them basedyears, several young Egyp- in Egypt are helping to cul- on their potential globaltians have topped rank- tivate an entrepreneurial and regional appeal, theings for their success in spirit in the country. This, quality of their investorsthe field, with representa- she believes, is what trans- (professional VCs), andtives of the country con- forms innovative ideas into the amount of funding,”sistently making the top concrete businesses. said Forbes. “We selectedof Forbes under 30’s social the top 10, with $140,000entrepreneurship listings. For Forbes’ feature this being the cut-off,” ForbesIn 2015, Cairo was ranked month, questionnaires said. WINK Magazine 7

ISSUE 03/ AUGUST 2018Instabug Egypt’s shifting prices, as and media production com- it is a search engine which pany based in Dubai andInstabug is a platform for compares prices on prod- Cairo. Regionally, Diwan ismobile phone application ucts from various Egyptian the most watched YouTubedevelopers which helps online stores. MCN in the Middle East and Africa and the only region-them better communicate al network which rankedwith their users, collaborate among the top 70 MCNswith their teams and build Wuzzufbetter applications (apps). In the wake of the rising indi- across the globe.With the explosion in mo- ces of unemployment ratesbile apps, Instabug allows in Egypt, Wuzzuf has helped Vezeetaregular mobile users or beta more than 60,000 people totesters to submit feedback find jobs in more than 5,000 Traditionally, going to theor report bugs about any companies. doctor is not an easy pro-mobile app by simply “shak- Wuzzuf is an online recruit- cess in Egypt. For those whoing” their devices without ment platform in Egypt have been caught in a di-the need to leave the app. serving more than 300,000 lemma over the lengthy lists job seekers monthly, and of practices to choose from,Yaoota a place where more than squeezed by expensive fees 3,500 of Egypt’s top employ- or made to spend hours in a“Yaoota,” or, “Yaoota mag- ers actively post job vacan- waiting room, Vezeeta nownoona” (crazy tomato) is cies and search for employ- makes it much easier.the common market call of ees.greengrocers, jesting at the Elvesvolatile price of tomatos inEgyptian street markets. Diwan Videos For those needing a helpingThe aptly named startup IDiwan Videos is a Multi- hand to get odd jobs done,is tied in with the idea of Channel Network (MCN) online platform Elves pro-8 WINK Magazine

ISSUE 03/ AUGUST 2018vides a natty solution. real-estate market from the targeting Arab expatriatesCapitalizing on the rise of comfort of home. and cinema aficionados inthe “concierge economy” North America and Canada.– that is – the provision of Eventtus The platform provides usersservices (home delivery, pri- Eventtus, founded by Mai with a means ofconnectingvate transport etc.) through Medhat, is an online plat- with Arab filmmaking tal-the click of a button, Elves form and mobile app for ent, while promoting inde-is a chat-based platform en- event planning, network- pendent Arabic-languageabling customers to request ing and ticketing. It is a hub cinema abroad.a service via text message where users can obtain in-to one of the sixteen “elves” formation about events, ac- Edfa3lyon the company’s staff team cess listings of speakers,to buy products for them, check agendas, see live an- Ordering anything from anybook tickets, make hotel or nouncements and interact foreign country could proverestaurant reservations, or with others connected to an very expensive, due to cus-arrange deliveries for them. event on the app. toms charges and shipping fees in Egypt, but Edfa3lyAqarmap.com Moviepigs will help keep the costs down. Edfa3ly is a platformWith Egypt suffering an on- If you are a Middle Eastern for Egyptian consumers whogoing economic crisis, real- citizen and residing US or want to shop for productsestate prices have been on Canada, watching an Arabic- from other foreign coun-the rise, while the process of language movie could prove tries with no hidden fees orbuying or selling a unit has a little difficult. Respond- expensive shipping costs. Itbecome somewhat confus- ing to the challenge,Perihan also facilitates the orderinging. AqarMap.com makes Abouzeid launched an on- and shipping processes.things easier with its rich line platform streamingsearch engine that enables high-quality Arabic filmscustomers to navigate theWINK Magazine 9

TourismISSUE 03/ AUGUST 2018 in Jordan Jdeocaornd’nsaonmm(oiTcsh,teppoHolaiptsiuchlaeolmuasintdecicKtyuinltagusdroawlmecleol nfatJseor.trhdeanc)o, uisntJroyr’s-Its major tourist attractions include visiting historical sites, like the worldwide fa- mous Petra (UNESCO World Heritage Site since 1985, and one of New Seven Wonders of the World), the JordanRiver, Mount Nebo, Madaba, nu-merous medieval mosques andchurches, and unspoiled natu-ral locations (as Wadi Rum andJordan’s northern mountainousregion in general), as well as ob-serving cultural and religioussites and traditions.JORDAN ALSO OFFERS HEALTHTOURISM, WHICH IS FOCUSEDIN THE DEAD SEA AREA, EDUCA-TION TOURISM, HIKING, SNOR-KELING AND SCUBA DIVING INAQABA’S CORAL REEFS, POP-CULTURE TOURISM AND SHOP-PING TOURISM IN JORDAN’SCITIES. MORE THAN HALF OFTHE APPROXIMATE 4.8 MIL-LION ARAB TOURISTS IN 2009,MAINLY FROM THE GCC, SAIDTHEY PLAN TO SPEND THEIRHOLIDAYS IN JORDAN.THE CITY OF PETRA, CAPITALOF THE NABATAEAN ARABS, ISONE OF THE MOST FAMOUS AR-CHAEOLOGICAL SITES IN THEWORLD.The city of Petra, capital of the 10 WINK Magazine

ISSUE 03/ AUGUST 2018 Nabataean Arabs, is one of the most famous archaeological sites in the world Petra, the great Ancient City that lies half-hidden in the wind-blown landscape in southern Jordan, is one of the world’s most treasured Unesco Heritage Sites. Voted by popular ballot in 2007 as one of the ‘New Seven Wonders of the World’, it has retained its magnetism even through times of strife in the wider region. Entrance to the city of Petra is through the Siq, a narrow gorge, over 1km in length, which is flanked on either side by soaring, 80m high cliffs. Just walking through the Siq is an experience in itself. The col- ours and formations of the rocks are dazzling. As you reach the end of the Siq you will catch your first glimpse of Al-Khazneh (Treasury). IThe long walk through this can- yon is an exciting journey that is well worth a visit, not only for the historical treasures that lie be- neath, but also for being one of the unique geological landscapes in the World. Carved out of pale red- dish sandstone, the eastern side of this area is bounded by the King’s Wall. The siq opens up onto Pet- for all the photographers all ra’s most fantastic facade; over the world I recommend the Treasury, or Al Khazna. It you to visit this great area, you is almost 40 meters high and will take amazing photos intricately decorated with Corinthian capitals, friezes, Asmaa Alshurafa figures and more. The Treas- ury is crowned by a funerary urn, which according to local legend conceals a pharaoh’s treasure. The Treasury comprises three chambers; a middle cham- ber with one on either side, the elaborately carved fa- cade represents the Nabataea engineering genius.WINK Magazine 11

ISSUE 03/ AUGUST 2018 KAJOO ADVENTUREMy name is Mohamed Aly, I am known to everyone in the name of (Kajoo), I am 24 years old, graduated of the Mediaand mass communication College Akhbar El-youm Academy. I have been working for Careem since my second yearat university. Hired date was 18/4/2016. I am a Sagittarius so i love Adventure, swimming and singing in general I lovethe challenge, I seek to be the largest radio broadcaster in the Middle East and have my own channel on YouTube todocument my trips and adventures. My message is keep smiling as much as you can As long as you live in this life.What are you most curious years, what advice would you cessful in excellence and I was theabout in life? give your younger self? first on my entire class, If I had com- pleted at that university maybe, itThe most curious thing about my life I really want to go back to my 24 would have been possible to becomeis always looking for the purpose that year old and have the right to choose one of the largest HR Officers In theI created for it, I know that I exist in where I want to be born again, but If world’s largest company.this life for some reason and this is we assume that they are only 5 years but despite my success, I have cho-why I seek always behind this cause old, I’ll choose to be in Careem since sen the way of media as I like, but de-and that is what I live for right now. my first day in the 5 years, I think my spite my failure to complete my stud- position now maybe be bigger than ies at the Faculty of Social Work, I amIs it better to be extraordinary I am now, and to become more ex- proud of this failure so far.and late, or good and on time? perienced than my experience now. Honestly, every day in Careem for What is the most courageousTime is precious and therefore my es- me is a lesson I learn to keep me on thing you have done in yourtimate of time is great and I know its the right track, and I really want to life?importance. It is considered every- achieve something in this companything in our life. I always believe that and to achieve my ambitions in it or When I was 13 years old, I was atime is gold not just a money. Every to be the biggest assistant in my life member of the scouts club. One dayminute that is not spent in a valuable that drives me forward. we ran a rowing competition in thething is a waste of your time in this Nile, and when we got close to thelife, so I always love to be precise Are you smart, or do you work finish line, one of the opposing teamin my appointments and Always be hard? (The answer cannot be members fell into the water of hisgood. both) boat. I stopped my teammates from keeping rowing and jumped into theHow do you develop yourself If I’m fully dedicated to something In water and took off my life jacket andoutside of the work environ- fact, it’s a very puzzling question and gave it to him and swam to the near-ment? makes me laugh a lot, but I’ll try to est boat to save his life. answer with a smart answer like the Because of doing this, the club lead-I always develop myself in many ar- question. ers and the race supervisors decidedeas, I live wisely told by a dear per- If i must choose i should take both.. to give me The medal of courage andson and it is says: (know something Yes both, because is not good be- make the win for my team, since thatabout everything and do not know ing smart if you don’t work hard, no- day and I help others , Even if with myeverything about one thing), I am body wants a lazy smart person and help will reach a position higher thandeveloping the skills of English as I not good working hard if you are not my post, I will give your assistantlearn the French language now too, I smart, you will make nothing but mis- whatever happens.have the skill to use computers as a takes, and nobody loves mistakes.toy, install and compile it again make But if you insist on choosing one I’ll What’s your fav food?me feel like it’s a hobby and always say that i am smart enough to knowhappy when It is more effective in re- how important it is to work hard. My favorite food is chicken in everypairing any malfunction that stands way and anywhere in the worldin front of me, all I can’t do i find it What are the failures that youchallenging and start learning a new most cherish? What’s your fav pet?approach brings me closer to under-standing this. My failure which I cherish, is that I My favorite pet is dogs, it always and spent only one year at the Faculty of ever will be the loyalist friend of theIf you could go back five Social Work, and that year I was suc- human.12 WINK Magazine

ISSUE 03/ AUGUST 2018WINK Magazine 13

ISSUE 03/ AUGUST 2018 there is a wide difference among different nationsCommunity relating to their community.Community involves a group and it change the views On different places thoughtsof members where they live between black and white of people shows theiraccording to their cultures, communities. community level. In the restsuper natural believes, On a simplistic level it has of some are trying to maketraditions, business its own self in which people their community huge withperceptive and sects. adopted their cultures, making violation.Normally we use the word languages and dresses to Although there are manycommunity for our well shows their community. places in the world whereknown persons. Similarly all When we talk about business different people of differentthe cultures talk about their in any organization which religions live together .Evencommunity and the word some employees are works in Pakistan people havingKindness use such people or make a community. Having of different cultures live atmembers which are included particular characteristics the same places with peace.their community. However, it leads to the history of More over how can we any community. Bonds of forget the Huge Community connecting with each other Place where All kinds of make it strong. All in all cultures, colors, faces and nations come at the same place which is house of Peace Khana Kaba. Ever before we should act as kindness with all the communities which our religion teaches us. Respectively it changes our views against such peoples who are belongs to different levels. As for as in views we should love with every one without thinking about their communities. Awais Jabarwhen all the cultures readabout Islam This Removethe space between people14 WINK Magazine

ISSUE 03/ AUGUST 2018 Bushra Sharif ScienceAlmost thousands of years ago, people were are sitting in front of another.unknown from today’s success in scientific In Studies science took major part no onefield. Old people used natural resources to can be doctor, pilot etc. Without science.produce different items. Science is basic Science is a faithful servant of humanity.need of human body and it takes an important It serves us in all ways of life. Science haspart in human life. Now a day’s human life is important values in our daily life, Sciencealmost nothing without scientific field. As has produced electrical things on a largewe know that science facilitates us in almost scale e.g. Radio, television, and plan to giveevery field of life. In older days people use comfort our lives.rocks to burn fire, to cure disease they use We can have a biggest and amazingherbals plants. Now Medicines took place production of science Dr. Abdul Qadeerinstead of these products. We cannot deny Khan has made Pakistan Atomic power it’sabout herbals products and herbal products because of scientific miracles.are more effective than the medicines but Science plays an important role in domesticnow our mindset have been changed. We lives of women; they can do their householdjust think that we will to cure our disease with different machinery.till than we not take medicine. Why they In conclusion science has done a greatdo not think that these medicines are made help to mankind in the every field. Scienceby the natural products but it may contains is almost authentic weapon for defense.dangerous chemicals which may affect out Man itself is nuclear power if he has thehealth too. knowledge of science. At the end it is up toIn Technical field science makes our life so us whether we have to destroy our beautifuleasy that we can easily resolve that work god gifted world or make is more beautifulwhich have to take a lot of time. Computer and comfortable with the help of science.and Internet is the biggest miracle ofscience, distance of thousands mile getshort and people can see and talk like theyWINK Magazine 15

Kame-Hame-Ha!ISSUE 03/ AUGUST 2018 By Mohamed Hamouda 16 WINK Magazine

ISSUE 03/ AUGUST 2018“You still watch cartoons? WHAT ARE YOU, FIVE?”. As an animefan, I’ve heard this sentence more than a few times. Even my closefriends think it is childish to watch “cartoons” as they describe ani-me. I used to correct people before, trying to explain the differencebetween the two, and the appeal of anime for both adults and chil-dren. But it gets old after a while and you give up, like I did. You justlet them make fun of You while secretly calling them idiots. I think the main appeal of anime a T-shirt. and super amazing fights (plus it lies in the medium itself. Anime That said, if you are an anime has Kakashi). For a short one you is a medium which someone fan, you already know we don’t might consider Fullmetal Alche- uses to tell a story. And the main always agree with each other. As mist Brotherhood, which I think difference between anime and a matter of fact, we never agree. is one of the greatest ever made. cartoons is that animes tend to Each of us has his own “greatest convey more complex and ma- anime ever made” and we don’t BUT, if I had to choose one with ture context and theme to tell change our minds easily. I’ve a gun to my head, I’ll always go their story. As for the produc- witnessed arguments that last- with Death Note. as many see it, tion itself, there are no limits in ed for hours over who is better. it is one of the best animes to ever anime, your imagination is your Zoro or Sanji, Sakura or Hinata see the light. Death note does guide and sky is you your limit. (well, no one really likes Sakura not have your usual anime fights. Most anime emphasises that but I had to put her there) Goku People flying, kicking, punching nothing is impossible. Naruto, or Vegeta, Kira or L, the list goes and screaming. It is more of a a lowlife nobody becomes the on. we do however agree on not mental fight, a long mental fight. village hero. Goku, a low class liking normal people who don’t I won’t ruin anything for you - I warrior evolves to become the like anime :-). don’t think I can even if I wanted strongest fighter. Kira, a down Now, for the fun part of this little to - but Death note focuses on to Earth student becomes ob- rant. If i want to start watching our view of what’s good and evil. sessed with the death note and anime what should I begin with?. The main characters are Kira, a tries to change the world in his To tell you the truth, no two fans brilliant student who wants to own twisted way. And many will agree on one answer for this enforce justice in his own dark more. And let’s note forget the question. There is always my fa- ways supported by a magical amazing fights, great body vorite show, but I should also note and an apple loving shiniga- structure, and brilliant concepts. consider the new fan’s character, mi. And L, a genius detective Plus You usually connect with likes and dislikes. Some animes who is trying to stop Kira from characters on a personal level are light and funny, some are reaching his goal. The show has imagining Yourself as the main deep and serious and others are a great psychological and moral character of the story. just stone cold depressing. side, it sheds the light on how we As a loyal fan, I’ve seen most You can choose from a very large view others as well as ourselves. of the big animes, many of the number of animes to start with, No matter how you look at it, it small ones too. It’s hard to find some are very long, nearing a is still an awesome show. Like I someone who does know Goku, thousand episodes. Others are told a friend from Careem a few Naruto or Luffy. Even if they short closer to thirty or fourty. days ago, “You don’t watch Death don’t know who they are exact- Naruto is a great choice if you note because you want to watch ly or where they are from, they want a long shonen anime. It it, you watch Death note because must’ve seen them before on TV has comedy, drama, love, hate it deserves to be watched”. So, IfWINK Magoarztihnee internet or maybe even on you haven’t seen it yet, go see it. If you have, go see it again. 17

LanguagesISSUE 03/ AUGUST 2018A language is a means of communication among living beings. However, this article dealswith some information about human languages. They are about 6500 languages in the wholeworld; 2000 of them have less than 1000 speakers. I think we only hear about 25 of them.Linguists divided all of these languages into groups called language families. Our Arabic language,for example, is a Semitic language from the major family “Afro-Asiatic”. It has some sisters, like He-brew, Maltese, Swahili and other extinct languages like Akkadian, Assyrian, Aramaic, Canaanian,Babylonian, Phoenician, ... etc. All these languages share a good amount of vocabulary and gram-matical rules. As a clear example, if you hear a Hebrew speaker, you can notice a lot of similar vo-cabulary with Arabic. Don’t forget that there are some common words between Arabic on one sideand Indian, Urdu, Persian, Turkish, Indonesian and to some extent Bosnian. However, this doesn’tmean they are all from the same family. This is because of approximate regions, historical eventslike conquests or invasions as well as sharing the same religion as Muslim countries - whatevertheir language is - should understand even some Arabic. Since we can speak English, it is good toknow it is a low Germanic language like Afrikaans in South Africa and Dutch of Holland.By Abdelmoaty Mohamed It is a cousin of German and other Germanic languages like Bret- on, Scottish, Welsh, Irish, Gaelic and Scandinavian languages which are Danish, Norwegian, Icelandic and Swedish. There are some languages of which the tone seems musi- cal like Spanish and Italian which are Romance languages like Portuguese, French and Romanian. They are Ro- mance because they were mere dialects used former- ly in the Roman Empire which spoke Latin, which is an Indo-European language. This language family “Indo-European is very big as it includes Slavic languages ( Russian - Bulgarian - Macedonian - Polish - Serbo-Croatian - Beylorussian - Ukra- nian ...etc) and languages used in the Indian subcontinent: Hindi, Urdu, Malayalam, Kashmiri, Punjabi, Sindhi, Rajasthani langugaes, Persian in Iran which has a minority in India, Bengali and extinct languages like Saramatian, Sogdian and Bacterian. As a conclusion, this is not de- tailed information about the world languages but a quick look. Hoping the article added some new and useful information piec- es to you.18 WINK Magazine

‫‪ISSUE 03/ AUGUST 2018‬‬ ‫أصل من الصحة‬ ‫كتابة مروة مجدي‬‫و كانت في قمه الإندهاش من نفسها ؟!‬ ‫دفعت أنيس منصور انه يكتب عنها‬ ‫ما أجملنا ! (العنوان)‬ ‫فصل كامل في كتابه “ أرواح و أشباح‬‫سنة ‪ 1960‬م ظهرت السيدة روزا كوشيفا‬ ‫“و يسميه “ أيها الإنسان أنت معجزه“‬ ‫الحب ‪ ،‬الفن ‪ ،‬الموهبة ‪ ،‬الإبداع ‪،‬‬‫‪ ،‬شخص عادي عاش في أسرة أفردها‬ ‫العبقرية و الخير … ‪ ، ،‬أمسك ورقة‬‫كلهم عميان و كانت هي الموكله بقراية‬ ‫الفصل دا من الكتاب بيتكلم عن‬ ‫و قلم ! أو حتى طلع موبايلك و أفتح‬‫الصحف ليهم ‪ ،‬حدث عادي طبيعي لو‬ ‫الإنسان المعجزة ‪،‬بيثبت ان ‪20%‬‬ ‫نوت صغيرة و جاوب في سطرين على‬‫كانت بتقرأة عن طريق النظر للورق ‪ ،‬لكن‬ ‫من سكان العالم بيمتلكوا قدرات‬ ‫السؤال دا “ لو شايف‪/‬ــة نفسك وعاء‬‫مش و هي رابطه عينها و بتمرر أيديها على‬ ‫خارقة ‪،‬و للأسف معظمهم حتى مش‬ ‫تفتكر‪/‬ــي هتبقى مليانـ‪/‬ـة بأيه “ خد‬‫صفحات الجرايد المطبوعة بشكل عادي‬ ‫مدرك أنه بيمتلك القدرات دي …‪. .‬‬ ‫دقيقتين بس ‪ ،‬جاوب و كمل قراية !‬‫بدون أي نوع من البروز ‪ ،‬و قالت روز‬ ‫تدفع كام لخادمة تجهزلك كل الي‬‫انها اكتشفت دا من وهي في المدرسة‬ ‫بتطلبه فورا بدون نسبة خطأ؟‪ ،‬طب‬ ‫تمام؟‪ ،‬تمام…‬‫لما كانت بتقرأ الورق الي في جيبها‬ ‫ولو جهزته قبل حتى ما انت تطلبه؟!‬ ‫جمع إجابتك و جاوب مرة تانية “ هل فيه أي‬‫بمجرد تمرير صوابعها عليه ‪،‬و مع الوقت‬ ‫مكون من مكونات زاتك ملموس؟ “تقدر‬‫موهبتها اتطورت للقراية بصوابع رجليها و‬ ‫في التلاتينات حكى الشاعر الأيرلندي‬ ‫تملكه! تتحكم فيه؟ بنسبة ‪ 90%‬و اكتر‪ ..‬لأ‬‫تحديد الألوان ‪ ،‬و زي ما كانت بتقول “‬ ‫“ويليام بتلر” تجربته مع خادمه من‬ ‫تتفق معايا أن دا في حد زاته إعجاز‪ ،‬حدث‬‫اللون الأسود فيه خشونة و الأخضر برودة‬ ‫نوع خاص‪ ،‬كان يطلب منها تعمل‬ ‫مثير للإنبهار! شئ غير ملموس تماما‬‫‪،‬و الأزرق نعومة” ‪ ،‬أجرت روز أختبارات كتير‬ ‫غدى ل ‪ 4‬أشخاص و على بال ما يروح‬ ‫بيتحكم في أسلوبك كلامك أفعالك و‬‫من عشرات العلماء و اتأكدوا من عدم‬ ‫يلاقيها عملت غدى ل ‪ 3‬بس رغم انه‬ ‫قراراتك‪ ،‬معجزة مش كدا؟ تكوين الإنسان‬‫وجود تفسير علمي محدد للظاهرة دي ‪.‬‬ ‫مبلغهاش بإعتذار واحد من الأربعة!‬ ‫حتى في أبسط تفاصيله معجزة‪ ،‬كان ديما‬ ‫بيشغلني تفكير عن الشخص الموهوب‬‫روز و خادمة الشاعر ويليام بيتلر مش هما‬ ‫و قبل ما ينزل تطلب منه يغير قميصه‬ ‫بالتأليف ‪ ،‬ممكن في يوم من الأيام يحس‬‫الإثبات الوحيد لإعجاز الخالق في صنع‬ ‫بحجة انها شايفة عليه نقطة دم في جنب‬ ‫بالأمانلموهبتهأزاي؟؟ يضمنأزايأنهمش‬‫الإنسان ‪ ،‬لسه غيرهم و زيهم كتير ‪ ،‬و قبل‬ ‫معين من القميص و بعد تغييره للقميص‬ ‫هيصحى في يوم يلاقي دماغه متحجرة‬‫ما أقول “يتبع” ارجع للورقة و القلم مرة‬ ‫ينزل و يتصدم بوجود حادث لواحد من‬ ‫مفيش فكرة جديدة قادر يختلقها ؟ طب‬‫تانية حاول تفتكر اي قدرة غريبة طلعت‬ ‫قرايبه و خلال نقله للمستشفى يتلوث‬ ‫هو أصلا بتجيله الفكرة أزاي ؟؟! موهبة‬‫منك بدون ما تحس ‪ ،‬او ظاهرة ملقيتهاش‬ ‫قمصيه ببقعه دم في نفس المكان الي‬ ‫حسية لا نقدر نلمسها ولا نتحكم فيها‬‫غير في شخصك ‪ ،‬ركز و أكتب عنها ‪،‬‬ ‫أشارت اليه الخادمة ‪ ،‬و المدهش ان‬ ‫ممكن تعتمد عليها حياتنا كلها ‪ ..‬مرعب !‬‫يمكن تطلع من ‪ 20%‬المختارين ‪ ..‬يتبع‬ ‫بعد رجوع بتلر للبيت عرف من الخادمه ان‬ ‫القميص الي فات مكنش فيه اي بقع دم‬ ‫النهاردة حابه أشارككم الإنبهار ‪ ،‬معجزة‬‫‪WINK Magazine‬‬ ‫‪19‬‬

A manwithout valueByKajoThe value of the object is determined thinking minds but civilized and weeither by the scarcity of its existence have Mind but we are a group ofand its origin or if it is discovered for fools and barbarians!.the first time, it is something new. We are burning, slaying, vandalizing,In such cases it becomes very valu- looting, fighting each other, com-able and expensive and unmatched, mitting the most heinous crimes,such as gold, which is one of the watching countries collapse andminerals found on the surface of the others being built on the ruins ofearth. others, we do not do anything otherThe humanity till this day could not than we just watch, and we alwaysextract but the equivalent of the ex- seek self-fulfillment in various wayspansion of three Olympic swimming even if it is at the expense of others.pools of this precious metal, and How long will we remain such peo-therefore, because of its scarcity is ples without values ?!never lost value. I am talking about the value of manImagine with me a moment What if ... The man who is unmatched crea-gold is available to all of us?! ture, who can not drop a blood fromOf course, it was worth losing be- all the treasures of the universe, andcause then we will all be owned it this is evidence of your value as awill not become rare anymore, and human, all the treasures without youthis is what made me think a lot in just rocks.our case now, as we have become you are the greatest created by themany people exist in various sectors Creator and not worth anything?!of the Earth Have we lost our value why then after all this Appreciate theto our many?! value of ourselves is nothing ?!Have we become worthless?!! Our true values lie in their exploita-As long as I am confused by these tion of each other and self-realiza-questions, how can we be worthless tion, cooperating together.and we are distinguished from all the And if you do not know your real val-creatures of the universe with the in- ue, start looking for them from now,telligent mind that is sure to make If you do not find them, it is betterus the best and happiest creatures for you to die and you are looking forin the universe, but unfortunately them instead of being such a manwhen I look at a bee cell or an army without value.of ants I became so sad, It without

THE God By Shatha GhbaraiThe God created the uni- my mind I have learned day in everywhere to make itverse in the most beautiful by day by myself with focus- more beautiful and lively.image and creativity. He ing on something and try- So the drawing becomesgave me an eyes to see the ing to draw it. In each part the most important thingbeauty of this universe in of my life the relationship in my life, it is my favoriteits colors, forms and details between me and the art friend accompanying me inwhen I was a child I was sit- has improved, I improve my my sadness, my happinessting and meditating the sky, skills and ideas to choose and all moments in my life,nature and memories all of the way which can make it is supports me and givethese in my mind, Until the me different form other art- me the power and hopeday I was watching a TV ists and make my paintings to life, so I will not give upprogram showed an artist have a lot of meaningful drawing, Now I am workingwas drawing many paint- and creativity, I am draw- to achieve my dreams toings on this moment my ing in everywhere, walls, opening a big gallery whichjourney have started, I took wood, clothes, plates, and I can share my talents withmy pencil and papers, Start mixing a lot of materials, I the people.drawing what I memories in love to put my artistic touch

ISSUE 03/ AUGUST 2018 Daneyal MirzaCUSTOMER SERVICE ISOUT. SELF-SERVICE IS IN Self-help gives companies a tempting chance to reduce their costRemember the last time you went tomer interaction has given rise trained with obsolete methods &to the airport, and you checked- to new challenge: Today’s cus- out dated techniques of custom-in. You used the self-help alterna- tomers are taking care of the sim- er service. The self-help experi-tives such as the airlines mobile pler problems themselves, there- ence has evolved over the yearsapplication or the kiosk at the air- fore the customer service reps with the ever-evolving customerport, or did you stand in the line get the more difficult problems but the contact centres haven’twith your huge pieces of luggage which the customers can’t handle changed at the same pace thusjust to get hold of a customer ser- in the first go. The worrying part lacking behind & creating a spacevice representative to get your is that today’s reps are struggling between what customer desires &boarding pass. If you’re like most to deal with such complicated is- what they actually get from a con-people of the current generation, sues of the customers. As one of tact centre interaction. Moreover,you must have used the self-help the leading contact centre in Paki- in the current age messing upalternatives. Even research over- stan admitted that “Our reps are customer service leads to socialwhelmingly suggests the same very ill-equipped to deal with the media debacles such as unitedthat 82% of the customers want problems of the next-gen custom- airlines recently faced.to take matters into their own ers, it feels like that we are not Other than just the damage tohands before they look for a cus- managing a contact centre where brand image due to inapt cus-tomer service representative. we help people, it’s more like a tomer service, having ill-trainedSelf-help gives companies a Sadness Centre where we people reps on calls with the customer istempting chance to reduce their arrive sad & leave sad” expensive as well. Complicatedcost. The cost of help-your-self Adding more fuel to the fire, cor- problems take more time to re-interaction with the customer is in porate sector have diverted fo- solve, in short driving the costscents & having a customer service cus and have started investing through the roof. Thus this path ofrepresentative help the custom- more in the self-help tech rather not focusing on training the repsers cost 8$ for B2B & 16$ for B2C. than investing in the training of enough can & did lead to the slowThe corporate sector is investing the customer service represen- death of traditional customerheavily in self-help tech just to tative which is the need of the service. Simply put, customersremove less complicated issues hour. Nothing has changed; reps evolved, technology evolved, cus-from reaching the contact centre. are still hired in the same way, tomer service reps did not.This paradigm shift in the cus-22 WINK Magazine

ISSUE 03/ AUGUST 2018Business Syed WajhBusiness Is the major source of the living of people as it works in the beneficiary of the people relating to itwhetherapersonorasociety.Ithelpspeoplesatisfyingtheirneedswhichtheycannotsatisfywithoutanyoneothershelp.Businessplaysanimportantpartinthequalityoflivingandgivingahighstandardtothepeople.Business is basically an idea which comes up with the consumer demand in the market orthrough an idea you should create a consumer demand. When an idea comes up in the mindof a person their comes a lot of struggle, time and management to make it real to make itsuccessful to make it beneficial for the consumers. While talking about its pros and cons.If it comes to its pros it benefits the society in a unique way it fulfills the demand of the consumers, itbenefits the economy of the country, it benefits the people by giving them job opportunities, as well asit benefits the owner too by generating the revenues and more opportunities to flourish his business. Coming to its cons there is a big risk of its failure all the investments made on it can be drowned within some time. It can be harmful for the society in many per- spectives like health, economy and soci- etal evils. Businesses are categorized in two major types. • Goods • Services Goods: When it comes to the goods it contains all the tangible things which are directly fulfilling the consumer needs. Which in- cludes food item, daily usage products etc.WINK Magazine Services: It is a type of the business in which con- sumers are given intangible products by the expert individuals or teams which in- cludes education, insurance, transporta- tion, consultations, health checkups etc. A Successful Business, A business becomes successful with a lot of hard work, organized structure, con- sistency, stamina of the entrepreneur, identifying his competitors if he is with an old/existing idea, when it comes to the new idea it all depends how it will be beneficial to the consumer how consum- ers will react to it. The major reasons to success are identifying the mentality of the consumer and the exact target mar- ket for his product. 23

ISSUE 03/ AUGUST 2018 By YehiaWhat music lost to the 27th club? The 27 club isa club that gives its membership to great artistsunder one condition, to die at the age of 27. 24 WINK Magazine

The 27 ISSUE 03/ AUGUST 2018 ClubKurt Cobain, Amy Winehouse, Robert Johnson, Jimi Hendrix, Jean-Michelle Basqiat,Janis Joplin, even the Syrian Asmhan.WFroemlotshtethweeBsrti;tish legend Amy Winehouse in 2011 due to an overdose of alcohol tobe the last one to join the club.Amy Winehouse was asked once about how would she feel if she became a celeb-rity, she said she would go crazy, and apparently that’s what happened.Amy gets out of the room with a melody, Amaal Al-Atrash, sister of Farid Al-Atrashoguettsoofutthoef wthoerdmewloitdhyvweristhe,agweotsrdo,ugteotsf tphoastesroDmaewdoayo,dFaHriodsnhya,s oinnveiteodf tthhee cboemst-the verse with a rhythm, gets out of the Egyptians musicians.rahdydtihcmtiown,itgheltosveo,ugt eotfs aodudticotfiolonvwe iwthitha He heard Amaal singing in her room, in-soount go,fgloevtes owuitthofdtehaeths.ong with love, gets vveitreydmhuecrht,othseinngtofoldr hheimr tahnadt hliekrednahmeerAddiction killed her once and love killed eshrohueldusbeedAtsomthraainn, aansda htreibr uvtoeicteo wa assinags-her twice. beautiful as Asmhan’s.From the east; The irony here, that the 2nd Asmhan alsoAsmhan, music lost her on her road back dbiedfonroetsmheakgeeittsbkenyoownnd.the 27th year andtfrhoamt it’RsafasbErilcbaatre, dthjuastt sfoormtehepseaokpeloef sthaey She passed away, and left us Layaly El-made up drama. Ons Fy Vienna, just like Amy left us Back to BlackWINK Magazine 25

&yISSUE 03/ AUGUST 2018Ahn 26 WINK Magazine NYl EMt UJMonitioEgyptRecogn

ISSUE 03/ AUGUST 2018WINK Magazine 27

ISSUE 03/ AUGUST 2018POETRYBy: Huda Shaikh ON RAINBOWS UNDER THE PILLOW She said why do we have to be the same person everyday? Whe cant we be a traveller today, a poettomorrow and something else day after?He smiled and replied: “Why do you think we dream everyday” SHINE EVERYDAY Dont stop until that sun inside you burns out and your bones begin to shine through your skin. ON DEPENDENDANCE Being sad is not the hard part, being in LOVE is.Look around and see how many have the courage to love without sadness. MODERN FAIRYTALESStop telling little girls to wait for a knight on a white horse. Teach them to fight so they can save themselves even when the whole world decides not to. 28 WINK Magazine

ISSUE 03/ AUGUST 2018Careem’s KitchenCURD KEBABS (DAHI KE KEBAB) Method: 1. Mix all the ingredients except the ghee, and chill for an hour. 2. Shape the mixture into flat rounds (like tikkis) and pan fry over medium heat till brown on both sides. 3. The kebabs are quite soft, so you have to handle them carefully. Serve hot with green chutney. Ingredients • 1-1/2 Cups hung yogurt • 1/4 Cup besan ( chick pea flour) - dry roasted over low heat till slightly darker • 1 Tbsp finely chopped coriander leaves • 1 Tsp finely chopped green chillies • 2 Tbsp finely chopped onions • 1 Tsp salt • 1 Tsp roasted and powdered cumin seeds • Oil/ghee - for frying Article by: Huda ShaikhWINK Magazine 29

ISSUE 03/ AUGUST 2018In the military, I was a member of the armed their power, towards the tank. Upon reaching the base, forces. We were getting ready for a raid. We another vehicle was waiting, to have me delivered to the all got ready and gathered around the tanks. hospital. In less than 10 seconds, we were on our way. Our destinations happens to be one of the I could feel the impact of every bump in the road. I most dangerous areas, A small town surround- screamed of pain, speaking unclearly. By then, I couldn’t ed by hills at all sides, the perfect spot for snip- realize that he was just trying to save my life. They ers. Upon reaching our destination, we received kept asking me questions to maintain my conscious- our commands and all got in their position. ness, clarifying exactly what happened. I was sniped.My com“Amalnodnwgas stotokereyp asnheoyerotn, tihne n2o0rt1h1siIdeleofft Tmheybuclleotucanmteriyn faronmdthemfroonvt esidde otfomy jaw, to exitStwhoaeticthhiwlioEtln.ahggu2sa,ttyohIttepmhcmrehtari,ylwsly-aslafeinndDaddedmo,amuwidittyalsyoiwetgfilnfbtoaghwatsefeocrrkkreokiioodniumnhrdn,tonhaaleoempxcwtsapatecemeoedmeiadromnrdnoadsotnfmohdoem.,rI ymwWohfranodepeemmpaanetretdrnhotia?ve.nebWlbddiAvaaharcfeaectkttqtkechuaoheefrntosmhtoioaceoyedstsIpwnhrtiewrtaeacahonklqr.ui.slTlfld“eehiwwfreI hemItdiaotaoktwhkacinenftio?meIt”irnhskwItnyter-hearwincniktftyehtwohisomcwshypeosictueaklldfls..rooftopMoof mthe tbouildvinisgi,ttomseyt Dmyahdeaavyngdunwohn ethne I was there, my brother gothedgekainldlesdhooint affreownrtouondfs mat eth.eIhiwll. eAnstudbdeanckOtnoourEwgayy,pthteyamnodtivaItewd maesinn a’twtahy tehat I could nev-black osuat.m“AmeI pdeeadr?s”oI onpetnhedamt yIeuyesse, tdo fitnod mbysee.lf Aewr deesecrkibelaintewrorIdsk. nI feelwt alitvhe amtorme thyan I have everlboaockkintgoebaymrtoeet,htsweh.iestIhkryaw.’sMvaeycrsyahelrsoauorgidngobdetseeepnbpsiorensemthgsersbabdeeaudcadkl,lgyraIocnuahnmddae.dhembnnaeameolnnode.efswIrrt.wrii“etihttlhlneiennsdebovsuonelrlnieatf,toenwtrhgdhlaeietlteIgwtbhifeelleainwklngitloldprydlrooostudnow,ufaeclmoer-edyaaddnyirdehcyatosucyowomuilr-lI was dlrya.ggIeduisnetodthetoroosmp. eAtnthde ceovrneerr yof msiynegyel,eI dnaevyerihneamr itycormoinogm. , all alone. Iwasabulestoesdeetaohuvgeispiilteoafbplosoyd,cehveorelxopganidsitnga.Tnhdeytried to move on but it didn’theld a wpieocerokf.cOlothnteo tdheabya,ckaolflmIyrneemck,etomintbererurptthat I had a razor in my hand,the bleteediangr.sThieny cmaryrieed myee asndarnandwtithh eevneryIthfiangininted away.”OmaOrmHaarnHafainafi WINK Magazine 30

ISSUE 03/ AUGUST 2018 Scarful_WINK Magazine 31

ISSUE 03 / August 2018Designed byCare - Communications& Engagement Team