WINK October 2018

ISSUE 05 / October 2018Message fromMudassir Scarful_The ImpOofrStalenecpe DFioaordies

ISSUE 05/ OCTOBER 2018WINK Team Authors Egypt Team Pakistan Team Abdullah Yousry Norman Mateen Senior Customer Service Maria Farooq Waqas Ali Operations Manager Beko UAE TeamSr. SME Subject Matter Expert Khaldoon Bushnaq Omar Hanafi Product Strategy - SME Subject Matter Expert Careem Cares Amr Zaki WorkForce Team Mohamed Hamouda Tiger Agent Ayman Hassan Tiger Agent Magdy Ali Team Leader Doaa Ali Care Channel Experience Coordinator Creative Ahmed Emad Mayar Elmenyawy Aya Gamal Questions and feedback: E-mail: [email protected] WINK Magazine

Content 04 04 Message from Mudassir 24Care Updates 06 Care NewsCare Spotlight 10 Meet HamoudaRewards & Recognition 12 UAE & Pakistan R&R WinnersCare’s got Talent & Passion 14 Scarful 16 Chimera 18 The Importance Of Sleep 18 20 Robbers VS EmployeesCustomer Service to The Moon! 22 Product Centricity vs. Customer Centricity 24 PrismLove for FOOD 26 Food DiariesCinema 30 The art of being awesome 32

ISSUE 05/ OCTOBER 2018 The new funds will be used to support our journey to become THE internet platform of the region and iA leap-frog our people into the digital future”4 WINK Magazine

What our leader says ISSUE 05/ OCTOBER 2018Message from CEO Salam Colleagues, I am pleased to tell you that we have successfully completed the first close of our latest investment round. We have raised the first US$200 million from existing investors, including Al Tayyar Group, Kingdom Holdings, Rakuten and STV. The total round is expected to exceed US$500 million. We are making a public announcement today and you will see Careem in the news very soon. As shared previously, we have had extra- In the vast vision that we have set for ordinary interest from prominent global ourselves, there is a lot to accomplish, investors to invest in the round. Those and regardless of the amount of money discussions are advancing well but the we raise, our resources will be limited. existing investors needed limited due- From how we manage each other’s diligence on the business and were time, to how we collectively focus on able to move faster. We are grateful for the results, to pushing for the highest their strong vote of confidence in the bar in experience we deliver to our opportunity and the team. captains and customers, lets ensure The new funds will be used to support that every dollar counts, and every our journey to become THE internet moment of our time is used effectively. platform of the region and iA leap- On behalf of everyone at Careem, frog our people into the digital future. I would like to thank the corporate With more than 30 million users and development team for their tireless last-mile capabilities in 120+ cities, we efforts and leadership in the fundraise are uniquely positioned to tap into the process, and to all of you who have region’s significant consumer internet supported them in this journey. There opportunity. Our initial forays in mass is more to become, but let’s take a few transportation, deliveries and payments minutes to celebrate this milestone are the first steps in that direction. and remind ourselves of the significant However, to deliver on our mission impact and opportunities that lie ahead. of simplifying the lives of people and Yalla Careem. stay hungry, stay humble. building an awesome organization Regards, that inspires, we must remain frugal Mudassir in the way we spend our resources.WINK Magazine 5

ISSUE 05/ OCTOBER 2018 BOOKING QUEUE WAS 1. We are a tech company! AND we DISCONTINUED (PAK) know that the best experience for01 our Customers & Captains is using Apps. 2. So... we want to start moving more towards non voice channels CARE’S NPS (NET PRO- 1. This is calculated from the Peakon MOTER SCORE) SCORE survey.02 INCREASED FROM 8 2. This means we are happier at (Q2) TO 41 (Q3) Careem Care and are more willing to recommend working at Careem Care to our friends and family!03 IN- APP CHAT We are still testing, so BETA TESTING HAS please check it out and LAUNCHED FOR send us your feedback! TIGERS04 QUALITY TICKETS • ~14K tickets are created daily when HAVE BEEN customers give a low rating of 1,2 & AUTOMATED! 3 with comments. • ~90% of these tickets get auto- replied and closed without any Care intervention! Decreasing the #quality tickets handled by Care from 143K to 45K!6 WINK Magazine

ISSUE 05/ OCTOBER 2018 CUSTOMER CONTACT It is at its lowest since March - 5.6%! 05 RATE (OCTOBER) Mainly due to… A. Quality Engine soft launch: We have sent soft & hard communication to Captains based on their KPIs to improve their quality of service. B. Closing the booking queue in PAK Operating model 06 launched in Jordan! @HOME EGY PERFOR- Our @home Heroes reached 07 MANCE 75% CSAT for the month & hit 92% CSAT on Oct. 14!WINK Magazine NCaEreWS Latest news about Care Globally 7

ISSUE 05/ OCTOBER 2018 Care Q4 OKRs8 WINK Magazine

ISSUE 05/ OCTOBER 2018 Care of the FutureOur roadmap double downs on experience with lots of TechWINK Magazine 9

INTERVIEWING HAMOUDAWhat are you most curious about in life? What are the failures that you most cherish?People true motivations behind their actions. Honestly. I don’t understand the question.Is it better to be extraordinary and late, or good and Do you like pickles?on time? Nope. If you need to make food saltier why not just addExtrtaordinary ofcourse. When you are special you are salt?worth the wait. Where would you like to visit? Japan.Who is your celebrity crush? What’s the most interesting thing you’ve read orCameron Diaz. seen? I saw a guy get shot once. he died by the way.What would you change your name to? What is the most courageous thing you have done inI don’t think I’d change Hamoda if I could. It has been with your life?me for many years. But if I had to choose a name it would I saved a friend from a fire once. He wasn’t in grave dangerbe “Wolverine”. really but still.Who is your inspiration? What’s the most interesting thing you’ve read orMy mom. seen?How do you develop yourself outside of the work I saw a guy get shot once. he died by the way.environment? What is your favourite movie?Actully, I don’t do that. I am quite content with who and The Godfather part 2.what I am. Do you speak any other languages?What’s your annoying habit? Not exactly. I do know some words and phrases in Japa-I make fun of people alot. especially those close to me. nese.If you could go back five years, what advice wouldyou give your younger self?Make more money.Are you smart, or do you work hard? (the answercannot be both :smile: )I am smart. not being arrogant by the way.



ISSUE 05/ OCTOBER 2018PAKISTANR&R WINNERS SEPTEMBER 12 WINK Magazine

ISSUE 05/ OCTOBER 2018UAER&R WINNERS SEPTEMBER CAPTAIN CUSTOMERSERVICE SUPPORT TEAM TEAMFARHAN NOEL NAYAB MURTAZACustomer Service Executive Customer Service Executive31 Surveys, 87.10% CSAT 22 Surveys, 86.36% CSATMOHAMMED AJMAL VIKAS GOLATKARCustomer Service Executive Customer Service Executive33 Surveys, 84.85% CSAT 24 Surveys, 83.33% CSATTAIMOOR ALI FAISAL HASSANCustomer Service Executive Customer Service Executive48 Surveys, 81.25% CSAT 10 Surveys, 80% CSAT SPECIAL MENTION YASIR AZIZ Corporate Relations Outstanding Support to Corporate TeamWINK Magazine 13

ISSUE 05/ OCTOBER 2018 Scar * Interviewing peop stories behind the14 WINK Magazine

ISSUE 05/ OCTOBER 2018rful_ “We were furnishing our new home, my ple with interesting fiancee and I, a day before our wedding. eir scars After a while we got really tired and hun- gry so, we started cooking. Opening a sweetcorn can was never as hard as this time.. I used a knife, hoping it would break it but, it slipped out, leaving that mark you can see. For a moment there, I thought I lost my finger hut thankfully, I did not. On the next day, I had my hair done while my sister changed the bandage and it showed on our wedding picture” Omar Hanafi 15WINK Magazine

ISSUE 05/ OCTOBER 2018HAVE YOU EVER FELTTHAT SOMETIMES YOUARE SOMEONE ELSE?THIS MAY BE TRUE! Doaa AliIn 1953 a human chimera was reported in the British Medical Journal. A woman was foundto have blood containing two different blood types. Apparently this resulted from her twinbrother’s cells living in her body. A 1996 study found that such blood group chimerism is notrare.In 2002, Lydia Fairchild was denied public assistance in Washington state when DNA evidenceshowed that she was not related to her children. A lawyer for the prosecution heard of a humanchimera in New England, Karen Keegan, and suggested the possibility to the defense, whowere able to show that Fairchild, too, was a chimera with two sets of DNA, and that one of thosesets could have been the mother of the children.16 WINK Magazine

ISSUE 05/ OCTOBER 2018 Being your own twin is a rare genetic condi- People that have twotion which can result in multiple health issues and different sets of DNApersisting problems. are called human chimeras. Usually, a person affected is completely un-aware of this because the medical workers arecompletely unprepared to deal with such an ex-otic condition. The term Chimera Came from a Greek mythol-ogy and has come to describe any mythical orfictional animal with parts taken from various an-imals, or to describe anything composed of verydisparate parts, or perceived as wildly imagina-tive, implausible, or dazzling.• It can happen when a woman is pregnant with fraternal twins* and one embryo dies very earlyon. The other embryo can “absorb” its twin cells.• It can also happen after a bone marrow transplant*.Bone marrow is the tissue inside our bones that’s responsible for making white blood cells, redblood cells, and platelets. In bone marrow transplants, doctors use chemotherapy or radiationto destroy all the recipient’s diseased bone marrow, then a donor’s healthy marrow is put in itsplace.The donor’s bone marrow will keep on making blood cells that have the donor’s DNA, accordingto a Scientific American report. That’s how the recipient becomes a chimera.When a mother is carrying fraternal twins, one of the embryos might die very early in thepregnancy. Then, the other embryo can absorb some cells from the deceased one. The resultingbaby ends up with two sets of DNA.WINK Magazine 17

ISSUE 05/ OCTOBER 2018TOIMAFPNOCRE-SLEEP Every important mistake I have made in my life, I’ve made because I was tired, President Clinton once saidWe continue to face longer work hours and an increasingly competitive and demanding job market constantlyin need of the latest skills in an ever-changing, fast-moving environment leading to higher stress levels anda decrease in performance and engagement. Driving a cultural shift to embrace work-life integration andemphasize wellness. 18 WINK Magazine

Down time is not a bug... It’s a ISSUE 05/ OCTOBER 2018feature…RAND Corporation study estimating that “sleep deprivation” was costingthe United States $411 billion annually.A Gallup study put the annual cost of “disengagement” and “absenteeism”at $500 billion annually.No electronics before bed 8 hours of sleepInstalled Nap rooms 7.5 hours of sleep8 hours of sleep 8.5 hours of sleepARIANNA HUFFINGTON’S12 TIPS FOR BETTER SLEEPKeep your bedroom dark, quiet, and cool Take a hot bath before bed to help calm your(between 16 and 21 Celcius degrees). mind and body.No electronic devices starting 30 minutes before Pyjamas, nightdresses, and even special T-shirtsbedtime. send a sleep-friendly message to your body.Don’t charge your phone next to your bed. Even Do some light stretching, deep breathing, yoga,better: gently escort all devices completely out or meditation to help your body and your mindof your bedroom. transition to sleep.No caffeine after 2 p.m. When reading in bed, make it a real book or an e-reader that does not emit blue light.Remember, your bed is for sleep only—no work! And make sure it is not work-related: novels, poetry, philosophy, anything but work.Sorry, Mr. Snuffles: No pets on the bed. Ease yourself into sleep mode by drinking some chamomile or lavender tea.WINK Magazine 19

ISSUE 05/ OCTOBER 2018By Amr Zaki WINK Magazine 20

Robbers VS EmployeesISSUE05/OCTOBER2018During a bank robberyA bank robber shouted to the people inside the bank:“Do not move the money is to the state and your life belongs to you.”Automatically everyone lay on the ground calmlyThis is called “Concept change thinking” change the traditional way of thinking.When a woman sat on a table provocatively, the thief shouted at her:“Please be civilized. This is theft, not rape!”This is called “being a professional” focusing only on what you are trained to do.When the robbers returned to their headquarters, the youngest thief, who had a master’s degree inbusiness administration, said to the thieves’ leader, “The eldest one of them.” He had completed sixyears of elementary school education “O leader, let us count how much money we stole.The leader penned and said to him, “You are so stupid! This is a large amount of money, and it will takeus a long time to count it .. Tonight we will know from the newsletters how much we stole from thefunds!..This is called “experience”.in these days, the experience is more important than paper qualifications!After the thieves left the bank, the bank manager asked the branch manager to call the police quickly.But the branch manager said to him:“Wait, let’s take $ 10 million and keep it for ourselves and add it to the $ 70 million that we’ve previouslyembezzled!This is called “swimming with the flow”.Converting an unfavourable position to your advantage!a very intelligent person will ask me now, did not the police revise the cameras and saw the bank man-ager while he stole the $ 10 millions??I will answer him they did not see the cameras and let’s keep moving on the storyThe branch manager said:“It would be great if there was a steal every month”This is called “killing boredom.”Personal happiness is more important than your job :D :DThe next day, news agencies reported that $ 100 million had been stolen from the bank.The thieves calculated the money over and over again, and every time he found that the amount wasonly $ 20 million,The thieves were very angry and said we risked our lives for $ 20 million. The bank manager got $ 80million without getting dirty.So ... it seems better to be educated than to be a thief!This is called“Knowledge is worth gold!”The bank manager smiled happily because his stock market losses were covered by the theft.And this is called“Seize the opportunity”.The audacity to take the risk!Anyway I started to choose my team as im living beside a huge bankWINK Magazine 21

ISSUE 05/ OCTOBER 2018Product Centricity vs. Customer Ayman HassanCentricityIn Marketing, it’s not easy to reach your customers and sell your product, this kind of work needs a plan and a meth-odology to be followed. So today the world of business has two methodologies by which every business can reachtheir targeted customers and have a good market share in the market they operate within, those two paths eitherproduct oriented or customer oriented and we will go through each one of them in details.Product Centricity manufacture new products and so on.The story started when Henry Ford generated a gener- So the main idea here is to create a product and makeal strategy which stated that the goal of any business this product attractive to be bought, that means thereor company is to achieve profit as much as it can and are many divisions and teamsthis won’t be able to be achieved unless we focus on works behind this product to make it appear as the fi-producing high quantity of products so we would sell nal image as it is, the employees get rewarded whencheaper and at higher velocity, so all the companies they create a new product or sell more products fromhad followed this strategy by making more products, the existing ones.sell more with a cheap price, achieve high profit then22 WINK Magazine

The build Long term a long strategy here is to term relationship with focus on generating a strong them by which the company will product portfolio and discovering new gain the targeted profits through keeping paths to expand it. It’s very simple, create a product, those customers related and loyal. So when we say thatmarket a product, sell a product. To be honest, this a company follows the customer centric model so westrategy achieves a great success in the business and mean that this company has a clear belief that makingthe majority of companies follows this method, we can the customers satisfied and fulfilling their needs is theirsay that many great companies such as Coca-Cola and mission and role, so they have to study the customerApple proved that this model can lead the businesses psychologically and financially because we makingto achieve legendary profits. So if we talk about Ap- a long term investment now, we are not looking for aple, the most successful product company in the world, present positioning but a long term cooperation withevery year it achieves profits which is more than the those customers, we have to select a specific colors forlast one because they do know how to create a prod- our brand identity that will reflect the value we presentuct and how to possess a wide market share, it looks to them, choose the packaging shape they will like andvery simple because they produce one model of mobile implement a pricing strategy to motivate them to buy.phones and every year they are able to make us waiting To adopt this method, you have to align it with Integrat-for the next IPhone, the point here is how they add to ed Marketing Communication efforts (IMC) to build atheir existing products to make a new one which will bridge between your company and your customers byget all of us amazed and fascinated, we talk about an which you can present your products in a creative wayabsolute creativity and strong branding to reach their using the IMC methods (Advertising, PR, Personal Sell-customers around the world and keep the profit curve ing, etc...) so the customers will be aware with your val-in progress, so it may appears very simple regarding to ue, also by these methods you can spark their motivesthe related profits and success but it also requires ded- by the incentives your products has, it’s so enjoyableication and creativity beside a strong branding efforts. when you study your consumer’s behaviors and prac-Now let&’s move to the next method... ticing creativity to reach them. Although this method is so exciting and lovely there are only a few compa-Customer Centricity nies like Amazon, IBM, Tesco and Netflix are practicingLet’s agree that Product Centricity and Customer Cen- customer centricity. But why? Why the majority are nottricity aims to the same object, achieving high profits customer centric? The reason is that customer centric-and great success in the long term but the difference ity requires the company to be flexible so it will be ablehere is the orientation itself, the path the company can to change the organizational design, performance met-choose to reach its goal regarding to its resources rics and employee structure and it’s a challenge itself toand capabilities. The customer centricity strategy is respond the cultural and structural change, that’s whyabout align all the company’s products and services being customer centric is different and unique. The twowith the needs of a selected set of customers in order to methods we have talked about has the same goal and we can’t say that one of them can reach it faster than the other because it’s all about the execution and dedi- cation from the decision makers and Marketing special- ists to adopt this method and achieve it as it required to be.

ISSUE 05/ OCTOBER 2018PRISM By Khaldoon BushnaqWhen our users want to talk to Careem, they call or e-mail Customer Care; and when weanswer, on any channel, we treat them equally regardless of their loyalty or value!For example, when a first time Riksha user in PAK calls us, she is treated exactly the sameas a loyal user in KSA who rides regularly in a Business car-type; they have the same waittime and resolution targets on voice channel.This may have worked in the past years, but as we quickly grow our user-base we can nolonger sustain this. We have to treat our loyal users (i.e. GOLD users) and users riding inPremium car-types with Priority Care Support.This means we answer them quicker, and we connect them with more tenure agents tosolve their problems faster! We will focus on making their interaction with Careem moreawesome!We will start testing in Q4 in some markets and inshAllah go NetworkWide by next Quarter24 WINK Magazine

ISSUE 05/ OCTOBER 2018WINK Magazine 25

ISSUE 05/ OCTOBER 2018 o d Diaries By Norman Mateen Fo PAKISTAN HAVE WIDE VARIETY OF DELICIOUS FOODS AND HAVE MANY SIGNATURE DISHES AS PAKISTAN IS KNOWN FOR THE BIRTH PLACE OF TANDOOR (OVEN), WHICH MANY OF THE PAKISTANI COOKS USE TO COOK BREADS AS WELL AS SELECTED MEATS LIKE CHICKEN AND LAMB TO HAVE THAT SMOKEY TASTE IN IT. MANY OF THE SIGNATURE DISHES ARE RELATED WITH MUGHAL INFLUENCE AS ONE OF THE MOST WIDELY KNOWN COURT COOKERY AND MY PERSONAL FAVORITE IS TANDOORI CHICKEN. IT IS MADE WITH WIDE VARIETY OF SPICES AND YOGURT AND THE AROMA IS CLAY AND CHARCOAL THAT MAKES THIS DISH EVN MORE TASTY AND DELICIOUS. PERSONALLY I HAVE MANY FAVORITE DISHES THOUGH I’M GOING TO LIST DOWN SOME OF THEM AND WHAT I LIKE ABOUT THEM. Biryani: There’s no doubt that Biryani is one of the most favorite dish of every Pakistani as it has all that spices that enhances the taste of chicken itself and the softness of rice along with it is without a doubt the perfect combination. Karahai: Karahai is one of the loveable dishes of Pakistan and I personally enjoy Karahai of Dhaba in middle of the road because those Karahai really have that Juicy taste that makes a Karahai perfect. Naan Khatai: Naan khatai is one of the desi biscuits of Pakistan with a melt-in-the-mouth texture. In Pakistan Naan Khatai is among most delicious biscuits. Saviyaan: Saviyaan as we all know is one the traditional dishes of Pakistan especially on Eid season. Saviyaan is loved among many families in Pakistan and especially with the combination with Milk which is known as Sheer. Pakoray: Pakoray is my personal favorite as I used to enjoy hot pakoray in raining season and it’s also among the traditional dishes of Pakistan as it is widely served in Ramadan. Lassi: It is without a doubt one of the most popular cold beverages in Pakistan during hot summer. Lassi was originally made as a salty, though as the time pass a sweeter version of Lassi was developed in urban areas though many people of Punjab still like the salty version of Lassi.26 WINK Magazine

ISSUE 05/ OCTOBER 2018 Sports By Waqas Ali ViskyConsidering that sports is a part of your foot movement and your foot men have been taking interestlives, without sport we can’t maintain skills to move ball to goal. It needs to learn better fight as needs toour physically fitness, every games stamina to run in the ground its show yourself, so wrestling alsohave separate role which never Footballer makes strong mussels, gives best enthusiastic, mostlydeniable any era. player systematically converts as wrestler remains fit till their lives.Different kinds of sports are mostly a gamer person who plays the well So these types of the supports mustprominent; every sport has its own role in every field, and for mentally considering compulsory for youth.interest and way of playing like activation everyone must play theCricket, basketball, football, Boxing, football. Hockey:Hockey, tennis, wrestling and many Main thing is that our national gamemore. Let’s have a quick overview Boxing: is hockey and playing in internationaland benefits of sports Its powerful sport which need power level, which also provide courage! in your punch to defense from your No one can deny this also very wellCricket: competitor exercisable game, every part ofFor better exercise this one is good This exercise is best weapon which body involves to getting power.than other games, 22 player taking can be used for defense, this game Basketball,exercise one time. Besides audience provides enthusiastic, watcher also Basketball gives mentally power, foralso enjoy very well. enjoys and get motivation for sound wining every player making plane body. to get goal. These games teachFootball: winning plane in every field of life.This sport is also is very interesting Wrestling:and aggressive as well, its all about Since create the human being,WINK Magazine 27

‫‪ISSUE 05/ OCTOBER 2018‬‬ ‫كرة القدم الحديثة و وهم‬ ‫ثبات التشكيل‬ ‫كتابة مجدي علي‬‫بديل يتميز بالطول و العاب الهوي لكن لوو قررت اثبت‬ ‫دايما بيخرج علينا مدعين انهم محليليين كرة قدم بيتكلموا‬‫التشكيل في الحالة دي هكون اتسببت في خلق نقطة‬ ‫عن ثبات التشكيل و بينتقدوا المدرب اللي بيدور اللعيبة‬‫ضعف لفرقتي من اجل ثبات التشكيل فهل يعقل ؟‬ ‫بتاعته او مبيلعبش بتشكيل ثابت ‪ ..‬هنتكلم في نقط‬‫نفس الشئ بالنسبة للمهاجمين في حالة ان فريق‬ ‫بسيطة و سريعة عشان ناكد انهم مدعيين مش محليلين ‪.‬‬‫عنده مدافع ثابت و بيعيبة البطئ لازم اتعامل بذكاء‬ ‫اولا ثبات التشكيل بيضعف مستوي اللاعبيين‬‫و اوف مين عندي سريع بعيدا عن ثبات التشكيل و‬ ‫الاحتياطي و احيانا بيسببلهم احباط و في نفس‬‫اعتمد عليه عشان اخلئ لنفسي فرصة علي المنافس ‪.‬‬ ‫الوقت بيخللي اللاعبيين الاساسيين مرهقين‬‫ثالثا فكرة اني اعتمد علي كل اللاعبيين اللي عندي و‬ ‫و معرضيين اكتر للاصابات العضلية و الاربطة ‪.‬‬‫اديهم كلهم فرصة ده بيخلي البديل دايما جاهز و مستعد‬ ‫ثانيا بقي و ده الاهم فنيا ‪ ..‬لو في فريق عندهم مدافع‬‫في اي وقت في حالة الاصابات و الايقاف و كل ده لان‬ ‫سريع جدا بس قصير مقارنة بالمدافعيين فده هيكون‬‫في اغلب الحالات لما لاعب بيتصاب او بيتوقف ده بيسبب‬ ‫مميز جدا مع المهاجميين اصحاب المهارات السرعات‬‫مشكلة لفرقته بسبب ان البديل مش بيكون جاهز عشان‬ ‫‪ ..‬لكن في حالة ان الفريق المنافس بيعتمد علي‬‫عدم الاعتماد عليه من فترة لاخري و مهما كانت التدريبات‬ ‫العرضيات و المهاجمين اصحاب الطول فده هيكون نقطة‬‫الماتشات بتكون حاجه مختلفة تماما ‪# .‬مجرد_راي‬ ‫ضعف في دفاع الفريق في الحالة دي لازم اعتمد علي‬‫‪28 WINK Magazine‬‬

‫‪ISSUE 05/ OCTOBER 2018‬‬ ‫حلوة ولا وحشة؟‬ ‫كتابة عبدالله يسري‬ ‫البنت دي حلوة قوي‪..‬‬ ‫السبانخ طعمها وحش‪..‬‬ ‫شغلانة المبيعات دي وحشة!‬ ‫فرحات ده احلي مطعم ممكن تاكل فيه حمام!‬ ‫اللون الهافان ده حلو أوي عليكي!‬ ‫نفسي أسافر الهند‪ ،‬بيقولوا دي بلد حلوة أوي!‬ ‫آي حاجة في حياتك يا تري ليه بنقول عليها حلوة او وحشة‪ ،‬ايه اللي يخلي ده حلو وده وحش؟ عمرك‬ ‫فكرت؟ طب عمرك كنت بتكره حاجة و حبيتها او العكس؟‬ ‫ادراكنا للاشياء مرتبط بحاجات كتير اوي زي ذكريات‪ ،‬مواقف وتجارب حصلت زمااااان‪..‬‬ ‫من اكلة بتحب تأكلها من ايد مامتك بتفكرك بايام الطفلولة لأكلة كنت بتتغصب عليها‪ ،‬لأول بنت حبتها و‬‫اترسمت عندك مقاييس الجمال بعدها‪ ،‬لمكان بتربطك بيه ذكرة حلوة وساعة انس عيشتها‪ ،‬او بلد بتشوفها‬ ‫في الافلام و نفسك تزورها في يوم من الأيام‪..‬‬ ‫كل ده بيكون سبب في بناء وجهه نظرنا للاشياء‪ ،‬بس ده كله ممكن يتغير لو انت قررت‪ ،‬لو قررت انك تحب‬ ‫السبانخ روح البيت وكلها‪ ،‬الموضوع بسيط جدا بس محتاح منك اقتناع ومتخليش حد يقنعك‪ ،‬اقنع انت‬‫نفسك بنفسك ماتسبش دماغك للناس تشيل وتحط فيها‪ ،‬اعمل اللي انت عايزه وحب اللي انت عايزه واكره‬ ‫برده اللي انت عايزه‪..‬‬‫‪WINK Magazine‬‬ ‫‪29‬‬

The art of being AwesomeBy Hamouda Some actors have the ability to shine, to excel, to carry the whole movie on their own. I call this the “kickass factor”. There are hundreds of good actors. Actors who you will definitely enjoy watching doing their roles on the big screen. But there are a few great actors who can make a movie great just by being in it. Some actors own certain roles. They are so good at it and a perfect fit that you fail to imagine anyone else playing this part. It’s hard to see another actor play Wolverine other than Hugh Jackman. Same goes for anyone playing Godfather after Marlin Brando. Not to mention Hannibal Lecter and the immortal performance of Anthony Hopkins. You can apply that to many characters and actors. Iron Man, Leon, Neo, Indian Jones, Jason Bourne and others. All great roles with perfect fit of an actor that made the role even better.

That said, there are a selected by the inspirational Francis Ford Leon: the professional (1994) few who can fit any role, good, Coppola, this movie was meant No matter how many timesbad or ugly. Of course fans for greatness. I watch this movie, I’ll gladlyhave different tastes when it Dark Knight trilogy (2005-2012) watch it again if it comes on.comes to the best actors, but Detective Gordon appeared What amazes me is the completethere are certain names which in most of The Batman movies and utter difference betweenno two movie fans will disagree over the years in both live the two male characters of theupon. Al Pacino comes to mind, action and animated movies. movie. Leon, brilliantly playedRobert De Niro, Sir Ian Mckellen Oldman delivered one of the by Jean Reno, a cool silentand Robert Duvall. But, to me best of these appearances in hitman who does his job quietlythe definition of awesomeness this trilogy. Although the third and efficiently. And the crockedis resembled when on name is instalment was not on bar with cop Norman Stansfield, playedmentioned, Gary Oldman. the other two, he did a great job by Gary Oldman, a loud cursingAs an actor, Oldman has 97 portraying the good helper of psychotic man who kills peoplecredits to his name. although The Dark Knight. in the most in-your-face attitude.he wasn’t lead in many movies, Tinker Tailor Soldier Spy (2011) The mood swings makesOldman played some amazing Oldman had some big shoes to Stanfield even more terrifying.roles through the years. Granted fill in taking on the iconic role of You never know when he’s goinghe doesn’t have the flash of A George Smiley, a part played to snap and call for EVERYONE.list actors, but he does bring a twice by Alec Guinness in thecertain quality to any work he is late 1970s and early 80s BBCin. This article won’t be enough television adaptations of John leto list these roles, but it might Carre’s novels. As the inscrutablebe enough to shed some light spymaster, tasked with findingon a few of his outstanding the mole in the upper echelonsperformances. of the Circus, Oldman givesBram Stoker’s Dracula (1992) a sphinx-like performance ofThere has been many portrayals enigmatic poise, earning himof The dark count over the his first Oscar nomination. Suchyears, many of which were stillness is a rare commoditypretty good. But to the day, in Oldman’s filmography, andOldman’s performance as would have made for a moreDracula remains the best by far worthy win than his Churchill.from my point of view. Directed

Cinema Definition:- their look the surroundings to individuals. Cinemas areCinema is the place where got also changed also. The best source for a conveyingdifferent kind of movies is shown projectors got small and smart message. Best thing is thatto the public for entertainment. with the time. And halls were cinemas don’t talk to individualsHistory of cinemas:- built with comfortable and cozy but they present the stuff in theIn olden times people used to folding chairs. Halls are created front of a big group of peoplehave the cinemas in the form with a unique element of stairs we know as public. But We seeof long wide white cloths, from on which the chairs were fixed. that not all times cinemas arethe front of those sheets the big Cinemas are medium of culture in favor of well-mannered andmachine known as projector depiction:- decent society.was set. And with the help of Cinemas are the best source of Cinema’s impression:-it’s light the impressions of the the culture depiction. Because Yes this is true that cinemas arepictures were created on the the movies which are shown in helpful for cultural exhibitionsheets. Which could easily be the cinemas are mad on different and are one of the messageseen on those sheets? But this cultures. By the help of cinemas tools for knowledge and ethicsis was a hectic way to watch a we can have the knowledge which no doubt a society shouldmovie and people used to feel of other cultures and states. have, but on the other sidereally uncomfortable because For example a movie named as people who have a negativitythere were no halls and rooms Jodha Akbar was filmed in India in minds and have Hoodlumismto watch the movies even for and it was exhibited in Pakistan. in lives use these cinemas tothe little time. This is time of People came to know about the create disturbance in society.1895 when very first cinema culture, trends of India of old If they create positive image ofwas built. After that technology times. the other society they are alsoprogressed and projectors Cinemas are medium for creating negative image as well.changed their look. Message:- But an individual should be moreCinemas These Days:- Instead of giving some cultural reluctant to understand theseSo as the projectors charged and motivational messages kind of thought’s to avoid any kind of negativity in societies.

CinemaBy Maria Farooq

Interview withISSUE 05/ OCTOBER 2018TASH SULTANA Q: So, Tash. How did you get into music? them back away. It took ages to put it back together. Tash: Well, I’m a self-taught musician, and I start- I stayed in that mental state for 7 months, noted playing guitar when I was 3 years old, my grand-father bought me my first guitar. knowing what is real and what’s not, I started to see And from then til now I played over 10 instruments things, I couldn’t go to school, because I couldn’tas well, such as trumpet, bass, drums, keys, Arabic make sense of anything in front of me.oud, and we can keep going but I don’t really want tohaha. Q: So how did you manage to go out of this Q: Wow! that’s so many, how did you dark place?manage to do that? Tash: You can’t live when you’re too Tash: Well my goal is to always scared to live and too scared to die andtry to learn as many instruments as there’s no in between that period ofpossible and I learned everything to time.do with music in my own free time. It was the worst because you can’t Q: Why did you busk in the blame anyone for it because you didstreets? it. I busked because no one would And I taught myself through mu-hire me back then in Melbourne, and I sic therapy that I could develop claritylooked so miserable in my 17, they would with my passion, and I literally played, andthink I’d steal them if they hired me, 17 was adark place for me. So, I busked for money. played, and played the pain away, until I could think clearly again. Q: And how did busking got you so viral, from I discovered that this is what I’m going to do, andbusking to sold out concerts in less than 2 years?! no one’s gonna tell me that my life has to work any Tash: I started filming my jams, my mom other way but the way I want, that makes megot me a Go-Pro camera and I thought happy.why not using it? Q: Hmm, so music will be your pas- sion for life? It just got shared and shared and Tash: Having this one passion forshared and I was like whoa, it was the rest of my life doesn’t mean thatlike 10,000 extra followers overnight I have to pursue it for the rest of myand then it just kept happening and life.happening and happening. I can have a thousand passion, but this is what moves me, and this is Q: Tell me more about that dark what I wanna show to the world.place during your 17, if you want of Q: I’m really happy to see you now in yourcourse. 23 and in a much better state. Would you like to say Tash: Well... I believe that the only something for your fans attending your gigs, and thething that really gets you through life is ones out there all over the world?learning how to be happy. And I have learnedthrough a destructive series of events that you can Tash: I love the fact that there are so many peoplebe really unhappy for long period of times. who have come to appreciate what I’m doing, that is just the best feeling in the world. When I was 17 years old, it was a tough time in mylife when I associated with the wrong behavior and Q: Thank you very much for your time, Natasha!the wrong people. Tash: Hahaha, my pleasure, Beko. I did every drug you can name except for onedrug. And it got me into a drug-induced psychosis. it took months of therapy and supervision before Isaid I was able to get back to a good place. It’s like I opened a can of worms and I couldn’t put34 WINK Magazine

ISSUE 05/ OCTOBER 2018by Beko 35 WINK Magazine

ISSUE 05 / October 2018Designed byCare - Communications& Engagement Team