Employee Newsletter Aug 23

AGENCY COMMUNICATIONS NEWSLETTER EMPLOYEE EDITION AUGUST 2023 VOLUME 1 Scan QR code or click the below link to share your feedback Link: https://forms.office.com/r/m7sjzjR7KS For Internal circulation only.

We are in the month of Amazing August & I believe that it will be a turning point for the Dream Team Agency. We need to focus on micro to scale macro in this journey of embracing excellence. Let us all ensure that we multiply our earnings and make sure we capitalize on Amazing opportunities. ALL THE BEST ! AMIT DAVE Executive Vice President & Chief Agency Officer PRODUCT UPDATE IMPORTANT ANNOUNCEMENT 1 Health Product : Pro-FIT Product Offerings Aug’23 Target Eligible Sellers Unique Features 10 Cr Param New Rakshak HUM Qualifiers Sellers Worldwide Whole of Market (Post Training & Treatment Life Health Linked Assessment Completion) Returns Cover Cover ProFIT EP Complete Health Solution Product Type EP (Base + Rider) SurgiCash CritiCash HospiCash OPD Benefit Get Cover Global Fixed per Consultation up to Rs. 10 Cover for 57 day benefit Pharmacy ROP/NROP (Whole Life) 175% Lacs* for multi-stage up to Rs. Diagnostic surgery CI 20,000/- etc. Special Discounts ROP (Non-Whole Life) 150% Vitality Premium Special NROP (Non-Whole Life) 125% discount on discounts for Discount for Rider Premi- below 30 yrs women um Age customers Note : Above shown EP applicable for 11 & 12+ PPT Lower EP for Lower PPT logic remains same Page 1 For Internal circulation only.

Amazing August is the month of amazing propositions and enablers to multiply your chances for growth and qualify for multiple opportunities. This is your moment to make Mahagunam super-duper hit. Halla Bol. RAKESH SHARMA Senior Vice President & Head of Agency PRODUCT UPDATE IMPORTANT ANNOUNCEMENT 2 EP Changes 1 Upward EP Shift for All the Products where total WNBP is >= 10 Lacs Current EP Cheque Value Cheque Value WNBP Calculated WNBP < 10 Lacs >= 10 Lacs 10 % 10 % 50 % 50 % 50 % 75 % 75 % 75 % 100 % 100 % 100 % 125 % 125 % 125 % 150 % 150 % 150 % 175% 175 % 175 % 175% Note : Not Applicable for ULIP For Single Premium WNBP is 10% of the Cheque Value EP upliftment with 10% & 20 % rider attachment continues Lower EP with lower PPT logic remains same Page 2 For Internal circulation only.

Amazing August is a time to take it up a notch for Dream Team Agency. I believe the best is yet to come. I urge you to maximise our best-in-class enablers & opportunities and reach more people. We are all now geared up for the big breakthrough & looking forward to make Amazing things happen. Best of Luck. CHAITANYA CELLY Senior Vice President & Head - Distribution Training EMPLOYEE COMMUNICATIONS REVISED COUNTER CLUB + INDEPENDENCE DAY BM Unit BAM BM Trainer Eligible Target Cat Cohort A 8 12 B 5 8 Leader New PBA/BA 5 C 3 6 D 2 4 Academy of FY24 E 2 2 D 2 2 Premier NLA 10 E 1 1 Academy (M0-M3) Metro – 3 Lac Counter Non-Metro – 2 Lac Counter ClosedQualify for Counter Club by 15th August and Win Attractive Independence Day Trophy SUBMISSION PERIOD ISSUANCE PERIOD 1st Aug – 31st Aug, 2023 1st Aug – 31th Aug, 2023 Page 3 Data updated as on submission till 31st July 2023 For Internal circulation only.

With Amazing introduction of many digital enablers, let’s keep our focus & energies on scaling new heights and achieve Amazing results. August is the best time to do amazing business volumes and be a part of Mahagunam journey. Best wishes for Amazing August. GAURAV GARG Head - Agency Strategy EMPLOYEE COMMUNICATIONS ANNOUNCEMENT 2 METRO CITY LIST (12 Cities) SDOA/DOA City Aswini Praharaj Kolkata Pankaj Gera Jaipur Rajesh Kumar Chennai Sachin Chawla Ahmedabad Sachin Chawla Pune Sachin Chawla Surat Sachin Chawla Rajkot Sitakanta Mohapatra Hyderabad Sitakanta Mohapatra Bengaluru Sitakanta Mohapatra Secunderabad Yogesh Anand Mumbai Yogesh Anand Delhi + NCR Page 4 For Internal circulation only.

EMPLOYEE COMMUNICATIONS PERKS OPPORTUNITY BAM | MTD NEW PERKS OF 80 100 KPI SLABS IS OPEN NOW! BAM | Differentiated PERKS for BAM - MTD KPI A B C D E V SUBMISSION PERIOD 1st Aug – 31st Aug, 2023 0-80 0 00 00 0 10,000 FREE-LOOK PERIOD 80-100 26,000 17,000 14,000 12,500 11,300 14,800 1st Aug – 30th Sept, 2023 22,400 100-125 36,000 24,000 20,000 18,500 16,600 31,200 40,800 125-150 56,000 37,000 31,000 28,000 25,200 51,200 64,000 150-175 78,000 52,000 43,000 39,000 35,100 83,200 175-200 1,01,000 67,000 56,000 51,000 45,900 200-225 1,26,000 84,000 70,000 64,000 57,600 225-250 1,59,000 1,06,000 88,000 80,000 72,000 250 & above 2,06,000 1,37,000 1,14,000 1,04,000 93,600 KPI A BAM Unit Category V Ach % BCDE 0 0 0 – 100 0000 100 – 125 25,000 17,000 14,000 13,000 12,000 10,000 125 – 150 39,000 26,000 22,000 20,000 18,000 16,000 150 – 175 55,000 36,000 30,000 27,000 25,000 22,000 175 – 200 71,000 47,000 39,000 36,000 32,000 29,000 200 – 225 88,000 59,000 49,000 45,000 40,000 36,000 225 – 250 1,11,000 74,000 62,000 56,000 50,000 45,000 >= 250 1,44,000 96,000 80,000 73,000 66,000 58,000 TO AVAIL YTD PERKS SUBMISSION PERIOD FREE-LOOK PERIOD MINIMUM GATE CRITERIA – 1st Aug – 31st Aug, 2023 1st Aug – 30th Sept, 2023 MTD KPI >=50 For Internal circulation only. Page 5

EMPLOYEE COMMUNICATIONS PERKS OPPORTUNITY BM | MTD NEW PERKS OF 80 100 KPI SLABS IS OPEN NOW! BM | Differentiated PERKS for BM - MTD KPI A B C D E V 0-80 0 0 0 0 0 0 14000 11000 10000 9000 8000 80-100 23000 20000 16000 15000 13000 12000 31000 25000 22000 20000 18000 100-125 32000 44000 34000 31000 28000 25000 57000 45000 41000 37000 33000 125-150 50000 71000 56000 51000 46000 41000 90000 70000 64000 58000 51000 150-175 70000 116000 91000 83000 75000 67000 175-200 91000 200-225 113000 225-250 143000 250& above 185000 SUBMISSION PERIOD FREE-LOOK PERIOD 1st Aug – 31st Aug, 2023 1st Aug – 30th Sept, 2023 KPI BM Unit Category Ach % ABCDE V 0 – 100 0 0000 0 100 – 125 125 – 150 22,000 14,000 11,000 11,000 9,000 8,000 150 – 175 35,000 22,000 18,000 15,000 14,000 13,000 175 – 200 49,000 31,000 24,000 22,000 20,000 18,000 200 – 225 23,000 225 – 250 64,000 40,000 32,000 29,000 26,000 29,000 >= 250 79,000 50,000 39,000 36,000 32,000 36,000 1,00,000 63,000 49,000 45,000 41,000 47,000 1,30,000 81,000 64,000 58,000 53,000 TO AVAIL YTD PERKS SUBMISSION PERIOD FREE-LOOK PERIOD 1st Aug – 31st Aug, 2023 1st Aug – 30th Sept, 2023 MINIMUM GATE CRITERIA – MTD KPI >=50 For Internal circulation only. Page 6

EMPLOYEE COMMUNICATIONS PERKS OPPORTUNITY ADOT | MTD NEW PERKS OF 80 100 KPI SLABS IS OPEN NOW! BTM - MTD KPI Reward 0-80 0 80-100 20,000 100-125 27,000 125-150 42,000 150-175 59,000 175-200 76,000 200-225 95,000 225-250 1,19,000 250 & above 1,55,000 SUBMISSION PERIOD FREE-LOOK PERIOD 1st Aug – 31st Aug, 2023 1st Aug – 30th Sept, 2023 Page 7 For Internal circulation only.

EMPLOYEE COMMUNICATIONS FTR INITIATIVES-JUL’23 Applicable for BAM | BM | BTMs Last chance To clear docking on your July PERKs earning. Achieve 70% in August and ensure 100% earnings for July and August. FTR% Less than 70% Docking of 20% PERKs 80% & Above Extra EP Credit 20% Applicable for ADOA-S / NS FTR% Less than 70% 5% KPI Score reduction Illustration Name Category Jul’23 FTR Contest Jul’23 Jul’23 Final Aug’23 Jul’23 Differential Payout FTR% Construct KPI Perks Jul’23 FTR Processed in Sept’23 Reward Perks 69% Docking of 145 Reward Improvement Payout Processed Jul’23 20% PERKs Jul’23 EP 39000 Kamal BAM FTR% FTR Contest Jul’23 31200 81% 7800 83% Ach% EP Ach Extra Revised Final Jul’23 EP Ach% Name Category Construct EP Credit 90% EP Jul’23 Akshay BM FTR% Extra EP 83% 500000 100000 600000 100% 69% Credit 20% Priyanka BTM Extra EP 100% 800000 162000 960000 120% Credit 20% Name Category Jul’23 KPI Final Aug’23 FTR Final KPI Score in Aug FTR Contest KPI Score Socre Jul’23 KPI Improvement Construct Reduction Aamir ADOA-S 5% KPI 102 5 97 73% 97 Score reduction Ajay ADOA-NS 79% 5% KPI 102 5 97 90% 102 Score reduction SUBMISSION PERIOD ISSUANCE PERIOD FREELOOK PERIOD 1st Jul – 31st Jul, 2023 1st Jul – 31st Jul, 2023 1st Jul – 31st Aug, 2023 Page 8 For Internal circulation only.

EMPLOYEE COMMUNICATIONS HEALTH BOOSTER (1st Aug’23 to 31st Aug’23) EXCLUSIVELY FOR BMs Product Eligibility Only Pro-Fit Product will be Considered Branch Level Certification on Health Active PREMIUM REWARD 2 LAC 2,000 3 LAC 4,000 6 LAC 10,000 10 LAC 20,000 15 LAC 30,000 EXCLUSIVELY FOR BAMs Product Eligibility Only Pro-Fit Product will be Considered Branch Level Certification on Health Active PREMIUM REWARD 1 LAC 2,000 2 LAC 4,000 4 LAC 10,000 7 LAC 20,000 10 LAC 30,000 SUBMISSION PERIOD ISSUANCE PERIOD FREELOOK PERIOD 1st Jul – 31st Jul, 2023 1st Jul – 31st Jul, 2023 1st Jul – 31st Aug, 2023 Page 9 For Internal circulation only.

TOP PERFORMERS TOP BAM (YTD) CATEGORY A RAHUL SHARMA DEEPTI BHARDWAJ Khar Delhi - NSP KPI 366 KPI 314 PRADEEPKUMAR POLE JAGMAL NARENDER PALVAI Hyderabad - Begumpet Jind Hyderabad - Begumpet KPI 251 KPI 228 KPI 227 TOP BM (YTD) CATEGORY A RAJAT NASA KESHAV KHERA Hissar Hissar KPI 145 KPI 139 JAPAN SHAH ANIL MEHTA NIRAV DESAI Gandhinagar Sirsa Ahmedabad - Iscon Mall KPI 138 KPI 114 KPI 112 *Data basis 31st July'23 Page 10 For Internal circulation only.

TOP PERFORMERS TOP BAM (YTD) CATEGORY B VIKRAM DEBANIA KASIREDDY REDDY Churu - Rajgarh Secunderabad - Westside Building KPI 216 KPI 205 MRUTYUNJAY RAUTARAY SREENATH PRINCE TIWARI REDDYGANGIDI Bhubaneswar Anand KPI 190 KPI 198 Hyderabad - Begumpet KPI 195 TOP BM (YTD) CATEGORY B MANOJ MAHUNTA VINAY RAWAT Bhubaneswar Udham singh nagar KPI 141 KPI 132 SOUMEN SARKAR YELLESHVIJAY BOMPELLY AJAY SINGH Kolkata - Horizon Hyderabad - Begumpet Churu - Rajgarh KPI 122 KPI 103 KPI 102 Page 11 *Data basis 31st July'23 For Internal circulation only.

TOP PERFORMERS TOP BAM (YTD) CATEGORY C ACHCHHELAL KUSHWAHA JHONY RAGHAVE Noida Bhiwani KPI 385 KPI 323 JOLSONMANOJ GONSALVES PRAKASH THAKUR NILESH LAVANGADE Udupi Mathura Nasik - Zehan circle KPI 192 KPI 190 gangapur road KPI 184 TOP BM ( YTD) CATEGORY C SHIV KUMAR SHARMA MONIKA PARHLAD Noida Bhiwani KPI 275 KPI 204 RAMU SURA CHANDRASEKHAR PASUPULETI TARUN GUPTA Karimnagar West Godavari - Elluru Alwar KPI 152 KPI 148 KPI 146 *Data basis 31st July'23 Page 12 For Internal circulation only.

TOP PERFORMERS TOP BAM (YTD) CATEGORY D SOMVIR SINGH PARESHKUMAR PRAJAPATI Delhi - Karkarduma Ahmedabad Naroda KPI 206 KPI 165 SANTOSH KUMAR PRASENJIT DEB RAJESH BALIYASE Bokaro Kolkata - Barrackpore Deoghar KPI 156 KPI 148 KPI 147 TOP BM ( YTD) CATEGORY D SANJAY GILL HIREN RAJYGURU Kaithal Ahmedabad Naroda KPI 205 KPI 199 PURNADURGAPRASAD K ANUJ MITTAL PREETI KUMARI Y.S.R. - Cuddapah Ganganagar Bokaro KPI 176 KPI 160 KPI 148 *Data basis 31st July'23 Page 13 For Internal circulation only.

TOP PERFORMERS TOP BAM (YTD) CATEGORY E RAMESH DEVARAPU DEBOJYOTI CHATTERJEE Khammam Kolkata - Gariahat KPI 153 KPI 146 VENUGOPAL SUDDALA HARMANJEET SINGH JHAROON RAZEED Ludhiana - Khanna Hyderabad - Medipatnam Dindigul KPI 143 KPI 128 KPI 121 TOP BM ( YTD) CATEGORY E ANJANEYULU L RAKESH KULHARI Khammam Jhunjhunu KPI 167 KPI 147 PARDEEP KUMAR SHISHIR DEVMURARI GANGADHARARAO M Ludhiana - Khanna Amreli East Godavari - Rajamundry KPI 146 KPI 142 KPI 134 *Data basis 31st July'23 Page 14 For Internal circulation only.

TOP PERFORMERS TOP BAM (YTD) CATEGORY V2 MUTYALA HARIKRISHNA GOPI GOYAL Vizianagaram Hanumangarh KPI 182 KPI 174 RAKESHKUMAR BHANDARI PRABHAT RAVI AMIT ANAND Vaishali Yamunanagar Danapur KPI 141 KPI 140 KPI 132 TOP BM ( Y TD) CATEGORY V2 OMPRAKASH SAHU VIJAY BHARGAVA Rajnandgaon Hanumangarh KPI 223 KPI 203 ANILYADAV MUDDADA SUJEET KUMAR HARSH SHARMA Vizianagaram Danapur Yamunanagar KPI 202 KPI 174 KPI 163 *Data basis 31st July'23 Page 15 For Internal circulation only.

DIGITAL UPDATE RakshaConnect RAKSHACONNECT SOCIAL MEDIA PROSPECTING Sales + Recruitment Content Available For Share New Content Added Regularly Business Insurance Women NRI Silvers HNI 31 45 5 14 45 Health Products Recruitment 207 33 70 Now available in 10 languages Star Feature - Microsite Free Personal Website Exclusively for you from TATA AIA! RakshaConnect Microsite = Your Personal Website What’s in it for you? Tata AIA Branding Prospecting For Sales & Recruitment Professional Looking Personal Website WWhohoisisititfofro?r? Your customers/ prospects Your Recruitment prospects Page 16 For Internal circulation only.

DIGITAL UPDATE RakshaConnect RAKSHACONNECT SOCIAL MEDIA PROSPECTING Star Feature - Digi Card How Are Leads Generated Personalized Content/Digi Card/Microsite shared over social media Prospects/Existing customer sees the content and are interested to know more Submit their name and contact details Leads will flow under your name in VYMO and in RakshaConnect App Performance YTD August Dhamaka 1 On boarded 11,300 5% 2 Monthly Active 7,300 3 Content Shared 2,03,128 Additional EP Credit* 4 Leads 7000 5 Issued 5.14 Cr For all RakshaConnect leads issued in Aug Login Process DOWNLOAD NOW Android version on IOS version on User ID: NTID (Alphanumeric only) Password: R9 password Page 17 Access To All LP & Above For Internal circulation only. * Maximum EP credit up to 50K EP | Applicable on all RNR initiatives for Edge Contest in Aug 23

DIGITAL UPDATE Siddhi CONVERGED DISTRIBUTION PLATFORM; SIDDHI 1.0 A single app that serves all Distribution Needs new NOW LIVE CAPABILITIES FEATURES ROADMAP Q2/Q3 Agent self service Biometric Login Pending & resolves management Enabling agents for Unified access to all customer servicing sales tools Onboarding journeys Simplified business Enabling user to reporting customize home page R&R fulfillment Customer engagement Document tray for ease of management Commissions & earning visibility Multiple device login Page 18 For Internal circulation only.

DIGITAL UPDATE Siddhi DOWNLOAD Live on Android & Apple Play store Search for “TATA AIA Siddhi” on playstores TOP FEATURES EMPLOYEE Employee KPI: E.g. Business Figures: Service: Service the Manage Team: EP target vs Performance in agency customer by Viewing all the team achievement , MDRT terms of total sharing policy members along creation, Leader premium of the documents with their profile Creation MDRT issued policies rolled retention up for your team Page 19 For Internal circulation only.

DIGITAL UPDATE Riddhi NEW FEATURES New Feature! Pending Status Pending Reasons Page 20 REPORTS Sales equation RnR report Iss / Sub dump National & Zonal Ranking Pending for Issuance Reasons for Issuance Pending in Submission Dump For Internal circulation only.

DIGITAL UPDATE Riddhi SUPPORT REQUIRED FOR IMPROVING ADOPTION.. DOA Wise- Adoption (Employee) SDOA/DOA % BAMs % BMs % DOA+ Aswini Praharaj 32% 43% 59% Support Required Pankaj Gera 48% 71% 81% Zones of Rajesh & Ashwini are relatively low on adoption of Rajesh Kumar 29% 67% 57% Riddhi Sachin Chawla 66% 75% 100% Support required for driving adoption amongst the BAMs & Sachin Kamath 55% 54% 75% BMs cohorts Sitakanta Mohapatra 42% 58% 70% Yogesh Anand 57% 72% 76% Grand Total 47% 62% 77% Available reports on Riddhi Level Name of Report All Report EP Key Feature of NOP Riddhi Efficiency ANP Others WBNP Real Time Data Case Size- ANP Data Download Case Size- WNBP Graphical View In force Agent Tabular View Activation Growth over last year % Activation (Issuance) Slicer at Employee level Case Rate Productivity WNBP For Internal circulation only. Employee Ranking on WNBP Pending for Issuance Submission & Issuance Dump Page 21

CHOREOGRAPHY DID YOU KNOW? Highest Productivity in BAMs is observed when they attend Morning Huddle for at least 15 Days in a month. Increase your productivity by attending Morning Huddle regularly! Page 22 TRAINING CORNER CAPABILITY DEVELOPMENT PROGRAM BAM/BM KPI based STEP-UP PRO-FIT Training New BAM/BM Induction For Internal circulation only.

Customer NET PROMOTER SCORE Journey YTD NET PROMOTER SCORE RESPONSE Jun'23 Jul'23 Jun'23 Jul'23 75 75 349 408 Customer Customer Customer Customer NET PROMOTER SCORE RESPONSE Jun'23 Jul'23 Jun'23 Jul'23 79 61 77 63 581 883 385 1246 Existing Advisor New Advisor Existing Advisor New Advisor Existing Advisor New Advisor Existing Advisor New Advisor Customer Testimonial “Dear Team, Although, I was apprehensive, about how I could avail an insurance policy. All my fears were put to rest when I met the Tata AIA team. From day one, I had an excellent interaction with the Advisor, Mr. Bhuvnesh Kumar Jindal, he had complete product knowledge and guided me as per my requirements to avail the product most suitable for my requirement. I am also grateful to the Branch Manager, Mr. Chandramohan Onkarprasad Saraswat, for clarifying all my doubts as and when required and ensuring a seamless buying experience.” All the best to the entire team. Name: Bhuvnesh Kumar Jindal Designation: Chief Life Planner D.O.J - 11-11-2022 Branch code: MT02 Branch name : Mathura BM- Chandraohan Onkarprasad Saraswat NPS Score - 100 Policies sold - 6 customer has responded in (AMJJ) out of 12 customers. Motto for NPS - It is very much important to take the feedback from each Customers. My customer should be happy with my services & happy customer gives more recommendation from his close circle. Page 23 For Internal circulation only.

ECM/BI/NRI NRI Demand Generation Activity Branch : Thiruvalla (Kerala) Activity Summary : Investment awareness seminar BM : Arun Mathew, ADOA : Anoop Thomas Summary Each Advisor invited 5 NRI prosects/ Existing Customers BM presented ‘Why to invest in India and TALIC?’ Created Customer Service Desk with support of operations team and spot service assistance was given to existing customers Activity Outcome 4 Lacs spot closure & another 5 Lakhs KYC Collected 2 NRI Family members recruited as advisors 30 -40 lacs pipeline created for next two month Page 24 For Internal circulation only.

ECM/BI/NRI SILVER SEGMENT PLAN YOUR CUSTOMERS RETIRMENT! Connect with your customers with ECM LEADS. WOMEN SEGMENT OPPORTUNITY TO CONNECT WITH WOMAN CUSTOMERS & HELP THEM FEEL EMPOWERED Connect with your customers with ECM LEADS. Main Campaign: Woman Segment Agency FY23_24 Sub Campaign: Woman Segment_5 lakhs and above income_Agency Aug_23 Page 25 For Internal circulation only.

BUSINESS QUALITY THIRD PARTY PREMIUM PAYMENTS Premise What is the violation? Your Responsibility Premium Payments made by agents / Regulatory / AML violation, as source of Never make premium payments for leaders / employees from their own customer funds cannot be traced. unrelated customers from your own credit / debit cards, on behalf of Breach of Internal Third Party Premium debit/credit card. payment guidelines. Create awareness amongst your unrelated customers (Exception - blood colleagues/teams to refrain from such relatives). practice at all times. Remember - All third party premiums are tracked & monitored internally and strict action being initiated against erring defaulters. PARTIAL PAYMENT DISCONTINUED! STARTING 4TH AUG’23 Condition Applicable for payment mode selected during the journey – Cash, Cheque, Demand Draft (DD), Digital payment / Online payment, Direct Debit or Payment via link. Premium amount & Collectedamount should be same or more including cheque payments *Not applicable for Fund Transfer, Swift, NRE NEFT payment & Credit Card mandate The Change will be applicable for all the journeys including, Good Connect, Sell online and Omni submission Submission will be completed & Policies will flow to NBT only if above conditions are met. Page 26 For Internal circulation only.