1 Recap on Social Enterprise Armenia_en

Support to Democratic Governance in Armenia Re-Cap on Social Enterprise Support to Democratic Governance in Armenia Ուդե Թաքքար [email protected] Benefit Entity An organisation whose primary objective is to create socialor community benefit This could be through providing a service or product It exists to create the benefit and not to create a financialreturn for owners/ investors/ stakeholders CDPF Civic Development & Partnership Foundation ø³Õ³ù³óÇ³Ï³Ý ½³ñ·³óÙ³Ý ¨ ѳٳ·áñͳÏóáõÃÛ³Ý ÑÇÙݳ¹ñ³ÙA project implemented Applies to NGO’s but also applies to social enterprisesby the British Council Project funded Implementing by the European Union partners9 Alex Manoogian Delegation of The European Commission is the EU’s executive body.Yerevan 0070, RA the European Union to ArmeniaTel: +374 10 552945 ext. 5117 21 Frik Street “The European Union is made up of 28 Member States who have decided toFax: +374 10 552975 Yerevan 002, RA gradually link together their know-how, resources and destinies. Together, during aE-mail: [email protected] Tel: +37410 546494 period of enlargement of 50 years, they have built a zone of stability, democracy andwww.sdga.am Fax: +37410 546495 sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders”.www.redochre.org.uk

Social value  Reduction in costs  Problem solution  Social improvement  Leads to creation of social valuewww.redochre.org.uk Social Enterprisewww.redochre.org.uk

Social Enterprise  Creating social value/ public benefit  Inherently profit making  Not reliant on grants (gift money)  Sustainable business model  Flexible & agile  Enterprising  Innovativewww.redochre.org.uk Social enterprise operating model www.redochre.org.uk

Vision – driving force and targetwww.redochre.org.uk Mission What you will do to deliver your vision A shorter term strategy to do with execution of a business modelwww.redochre.org.uk

Cultural requirements – need to be good! Values  What are they?  Are they compatible with what you want to do? Being ethical  Mind set  Enforcement  Consistency  Being bravewww.redochre.org.ukSocial Enterprise overview Vision & Value capsule that you have to operate withinwww.redochre.org.uk

Impact  The number of interventions or people helped is known as the OUTPUT (measure of activity)  Intervention is not proof that change created  There has to be an indicator of change = OUTCOME  Show how the Outcome leads to change that you want to create (your IMPACT)  So you need to know what you want to change  Where you are starting from (BASELINE)www.redochre.org.uk Impactwww.redochre.org.uk

Is it a real problem?  Get proof that this is a real problem  Research  Ask  Why is it a problem?  Why has it not been solved already?  How do people cope with the issue?  What about the competition?www.redochre.org.uk Solution  Is the solution solving a real problem?  Is it a solution that appeals and engages the sufferer?  Is it a solution that is easy to understand & use?  Does it create the change that the user desire?  Have you tested/ piloted the solution?  Reduce risk of failure by rapidly improving solution  Limit features to those desired by beneficiarieswww.redochre.org.uk

Social Innovation Providing a solution to a social issue  It may not be original  It is new, or applied to a new user, used in a new context or region  It is more efficient, more effective, more just i.e. It improves on current alternatives  It needs to be widely understood and accepted  It needs to be sustainablewww.redochre.org.ukValue Proposition Why should anyone buy/ use your service/ product? What makes you different? What makes you special? What would happen if you did not exist? Fundamentals: Makes money  Saves money  Stops a problem  Prevents a problem  Makes you feel better/ good  Easy to usewww.redochre.org.uk

Funding approach  Minimise risk to investor  Demonstrate  Problem identification  Market segment identification  Solution  Value Proposition  Understand and can control risk  Narrative is “You” centric not “Me” centric  Excite the investorwww.redochre.org.uk