Sunshine Oil

Chapter Two LAW OF EARTH 53 Business Carries Morals and Morals Produce HarmonyToday’s business relies on operationTomorrow’s on innovationThe day after tomorrow’s on trainingThe future’s on culure

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismLearn to be self-effacing with respect to interest; learn to vie with respectto work. Be enthusiastic about work; be low-key in conduct.Outlook on DevelopmentTo d a y ’s B u s i n e s s R e l i e s o nOperation; Tomorrow’s on Innovation,The Day after Tomorrow’s on TrainingThe Future’s on Culture To plan the growth in the future centuries based on current development, we should stress not only on the currentoperation but also on the all-round development in innovation, team building and culture. Although the currentbenefits are important, it is the future development that determines the longevity of an enterprise. Profits of anenterprise lie in its continuous existence. Thus the current profits of an enterprise should be spent proportionatelyon tomorrow’s innovation, on the team building of the day after tomorrow, and on the cultural inheritance of thefuture. Profit is the foundation of the present (5-8 years) survival. Innovation is the guarantee of tomorrow (8-15 years).Team is the key to the day after tomorrow (15-30 years). Culture is the soul of sustainability (of centuries). Theenterprise should make preparations for its profit strategy, innovation strategy, talent strategy and culture strategy. The strategic layout of the enterprise should be based on the current industrial structure and centered onexpanding research and development (research institute), training and education (educational consulting or businessschool), and culture (traditional Chinese culture and internal culture system). An enterprise with no preparationsfor future is one that is prepared for no future at all. Administrators of an enterprise not only should endeavor tomake its present profits based on the value maximization of resources, but it also should attach greater importanceto technological research and development, to mode innovation, to team construction and to the spread andpractice of culture, which is what a qualified operational team should do and which ensures the sustainability of theenterprise.

Chapter Two LAW OF EARTH 55 Business Carries Morals and Morals Produce HarmonyConcept of TalentsInspecting Moral QualityStressing Education BackgroundValuing CapabilityRelying on AchievementsRelying on Vision to Select TalentsRelying on Ability to Cultivate TalentsRelying on Courage to Make Use of TalentsRelying on Intelligence to Manage TalentsRelying on Charisma to Keep TalentsInspecting Moral Quality, Stressing Education Background,Valuing Capability, and Relying on Achievements As the cornerstone of an enterprise’s development, ability and strong desire for knowledge, he is consideredtalents are the core element to achieve its strategic to have potentials to promote his knowledge and skills.targets. The selection of talents in Chambroad is basedon a comprehensive measurement on moral quality, The company pays attention to the ability cultivationability and performance. and promotion of talents. In the company there are five promotion channels, each requiring ability assessment Moral integrity and professional competence are the in staff’s evaluation and promotion. The improvementprimary measurement in selecting talents. Priority is of abilities relies on the accumulation of experience andgiven to morality in this staffing principle. In talent each improvement has definite criteria.selection, education, employment, management andmaintenance, morality is the No.1 factor to inspect and High status is won with outstanding achievements andevaluate talents. In staff ’s selection and recruitment, the efforts are proportional to rewards. Our rewards andtheir moral integrity must be in line with Chambroad’s punishments are based on the measurement of eachcorporate culture of benevolence and filial piety. No employee’s substantial contributions, which also servesone will be admitted whose morality fails to match with as the criteria for appointments of talents. The companyit. We are committed to cultivating and promoting the has set up a series of talent mechanism, including takingmoral quality of all staff members by publicizing the temporary post, selecting high-end talents, and generalculture of benevolence and filial piety. In addition, manager training promotion, to cultivate and promotewhen something goes wrong with the moral integrity outstanding young talents, providing platforms for itsof its staff, the company gives them the correcting staff to realize self-worth.opportunity and recruits them in accordance with hisability but enhances the control over them with separaterequirements for their evaluation and treatment. The education backgrounds represent only the pastlearning experiences. What we value most is one’slearning ability and capacity. Even if one has no higheracademic degrees, as long as he has persistent learning

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismRelying on Vision to Select Talents, Relying on Ability to CultivateTalents, Relying on Courage to Make Use of Talents, Relying onIntelligence to Manage Talents, and Relying on Charisma to KeepTalents Talent selection, cultivation, employment, scheme strategy, and traditional Chinese medicine,management and maintenance are not separate provide its staff with internal training according to postbut a system. Selection is the foundation and key. qualifications. From the perspective of an individual,The processes of talent selection and employment there are self-cultivation and cultivation of others. Self-are training. Cultivation runs through the period of cultivation means doing what one is able to do andselection and employment. Promotion is the biggest cultivation of others refers to integrating others to dotraining. With payment system, performance appraisal what one is unable to do. One should cultivate talentssystem and strategic talents, we strive to establish a if he has the ability; otherwise, he should ask others tocomprehensive system and construct a staff growing cultivate talents for him. What we strive for is to helpplatform, guiding our staff to playing their full potentials others grow and advance through our efforts and thewith excellent corporate culture. integration of others’ efforts. There are two types of visions: capacity vision In terms of talent employment, the company requiresand competence vision. By capacity vision we mean its operation management to be young professionals withselecting talents by measuring their capacity through expertise knowledge. Decision-making managementprocedures and technology, while by competence vision team should be professionals with wisdom and expertise.we mean selecting talents by measuring their energy Managers should be young and vigorous, bold enoughthrough internal measurements. The whole staff can to venture like “Li Yunlong”. As long as one is qualified,be divided into three categories, namely, figures, talents we should dare to use him, creating opportunities to giveand manpower. Thus, in the selection of talents, both full play to his potentials and exerting some pressure oncapacity vision (expertise, capability and experience) staff members. Administrators will not get promoted ifand competence vision (energy) should be used and they fail to select qualified talents.various ways of selection should be adopted such asself-recommendation (application for employment), People’s needs are varied and subject to change.recommendation of others (Bole Prize) and competition Administrators should have both emotional quotient(internal competitive employment). and intelligence quotient. In accordance with different people, different management styles should be employed From the perspective of the company, a good to manage and treat their employees and to care aboutenterprise should not only provide its staff with them, make them feel happy and experience the familymaterial guarantee, but it also should endow its staff culture. Administrators should try to take into accountwith growing ability. As a comprehensive institution, and meet the demands of their staff members in life,Chambroad teaches its students not only the most work and growth.fundamental traditional Chinese culture but alsoprofessional skills, with preference of being a man over Charisma is the total of our corporate culturedoing business. Chambroad has set up a specialized including outlooks on life, values, spirit, and familybusiness school to cultivate its staff members in various traditions which are based on benevolence and filialapproaches by integrating the internal and external piety. The company has taken specific measures toresources. The complete nine-level instructor training practice its corporate culture. For instance, theresystem and the nine traditional Chinese culture system, are filial piety salary and pension for the aged whichincluding Confucianism, Buddhism, Taoism, Yi- demonstrate its humanistic care and managerialJing, Mohism, Legalism, military strategy and statics, wisdom. By publicizing, implementing, permeating and landing the culture, the company strives to establish

Chapter Two LAW OF EARTH 57 Business Carries Morals and Morals Produce Harmonyan enterprising platform for its staff so that the staff members are unwilling to part with this family. This is charisma.Management PhilosophyMaking Requirements to the Upstream, Meeting Demands of theDownstream, Operating Capital, Risk Controlling of Properties, EnjoyingAbundant Support for the Just Cause, Enjoying Extensive Help for Preachingthe Just Cause, Selecting and Cultivating Teams, Outputting CultureUndertaking is a platform. Fortune is not yours. Only whenyou know how to distribute it can it be circulated. The relationship between upstream and downstream is be respected and complied with. A humane person isnot what we understand the simple bilateral relationship one who helps others establish what he himself wishesbetween beginning and ending or between head and to establish and to achieve what he himself wishes totail, but an integrated resource system including flow of achieve. Making others achieve what he wishes to is tomanpower, flow of materials, flow of capital and flow of fulfill himself. To produce satisfying commodities forindustry chains so as to meet the demands of customers our customers and cultivate useful talents for societyand conform to the laws of markets. We should break are our missions. Things of the day after tomorrowour normal thinking and restrictive thinking to enhance relies on training; teams are the key to the enterprise’sour macro-thinking and develop strategic thinking. sustainability; selection of team members is the key to a good team; cultivation is guarantee; and the The company’s operation goal is to integrate the development, improvement and sustainability of teamslimited resources within the industry to achieve are the largest benefits of an enterprise. Things inmaximum values. With capital (assets, funds and the future rely on culture. To become a century-oldresources) as its mainline, the company takes the safety enterprise needs a century-old culture. The company’sof wealth and materials as its emphasis of risk control. future integration is not to output capital but to output culture as well as management. The unity of culture is Man follows the law of Earth; Earth follows the law the real unity.of Heaven; Heaven follows the law of nature; Lawof nature is its being what it is. Law of nature should

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismInnovation IdeasDo What Others Are Reluctant to Do, Do What Others Are Unableto Do, Do What Others Have Never done, and Do What OthersFail to Do Well Innovation is the inexhaustible drive force for the enhance our innovative ability in the process ofdevelopment of an enterprise, and the necessary application.condition for an enterprise’s vitality and way out. Weshould be ready to undertake and willing to do what Chambroad is a big research institute and thereothers are reluctant to do. We should learn and attempt are innovations everywhere. Based on the presentto do what others are unable to do. We should dare technology, we should integrate the resources of theto be the first and actively do what others have never industry, optimize the technology, upgrade the productsdone. We should summarize the lessons and attentively and expand the development of industrial chains. Forimprove and do what others fail to do well. Therefore, the future industry, we should focus on national policywe should do well in innovative thinking, innovative and industry trend and maximize the value of resourcesattitude and innovative ability. Innovative thinking is by complementing each other’s advantages andthe original point. We should follow the natural law comprehensive use of resources.and dare to negate and question what exists withoutbeing superstitious about it. Innovative attitude is thekey. We should have the innovation consciousness thatinnovation lies in every place and every time and dareto make breakthroughs in the constantly changingenvironment. Innovative ability is guarantee. Thepurpose of innovation is application and we should

Chapter Two LAW OF EARTH 59 Business Carries Morals and Morals Produce HarmonyAdministration NotionTaking Staff as the Center, Taking Customers as the Center Staff is the root of an enterprise’s development. and filial piety.Without staff, it will become a rootless tree. Customers Staff and customers are two original points of theare the source of an enterprise’s development. Withoutcustomers, it will become a source-less river. operation of an enterprise. To have better management, the administrators should be “down to earth”. The In its development, Chambroad has been taking the company’s strategy should be planned with thegrowth of staff and the care for the staff as important consideration of both the company’s development andwork. For the growth of staff, the company set up five the staff ’s growth. The rules and regulations as welllarge growth channels—management, technology, as specifications should be readable to its employeesoperation, technical skills, and education to expand so that they can understand and carry them out. Thedifferent kinds of development of its staff. Besides, the company’s policy should be made with the aim ofcompany has invested a large sum of money in internal having win-win effect on both the company and itstraining and the introduction of external training to customers. The administrators should come to the grasspromote the development of its staff. For the care for roots to solve problems rather than sit above listeningstaff, the company has solved the housing problem to reports. The administration should be based onof young people by building the “Youth Apartment”. different situations, different times and different people,In addition, the company gives its employees “filial listen more to opinions from employees and customers,piety salary and pension for the aged” to improve the and advance with the times so as to ensure the healthyliving conditions and the harmonious relations of their development of the company.families. All these seemingly little things the companyhas done in food, clothing, shelter and transportationfor its staff reflect Chambroad’s culture of benevolence





CHAMBROAD CULTURE Integrity Dedication Improvement AltruismFamily MottoFamily Peace and Prosperous Business MakeBenevolence; Growth and Gratitude Make Righteousness;Cooperation and Kindness Make Propriety; Sacrifice andFrugality Make Wisdom; Keeping Promise Makes Honesty;Loyalty and Filial Piety Make the Root of EthicsFamily Peace and Growth and Gratitude BProsperous Make Righteousness A Standards for Being a Good Student and Child teaches usBusiness Make Benevolence that we must “repay the kindness of others and let go of your resentments and spend less time holding Helping others to fulfill themselves is to fulfill himself. grudges and more time paying back the kindness ofAltruism is an important mentality that keeps the others”. In other words, we should try to repay thesolidarity of family members and their tolerance and kindness that others give us and forget the resentmentreciprocal help are foundations for a sound family. At we have toward others. Repaying resentment tothe core of a family are family traditions which are others is temporary while repaying favors of othersthe words and deeds of its members and need to be is long lasting. We are brought up by our parents. Inpracticed from top to bottom. school teachers impart knowledge to us. In society our masters, friends, associates and leaders teach us the Parents bring up their children with loving hearts and lore of conducting ourselves and doing things so thatteach them how to conduct themselves. They educate we can create values on a platform.their children with responsibility for them to know howto do things and keep a foothold in society. In the big To help the growth of every member of Chambroad,family of Chambroad, the administrators are parents. the company has set up Chambroad TraditionalThe employees are children. The administrators should Chinese Culture Business School, nine-levelcultivate the employees with a heart of tolerance and instructor system, five promotion channels and threealtruism and help them to set up a right outlook on life environments and spends millions of yuan everyand values. The employees should improve themselves year on staff training with the purpose of changingwith a diligent and humble heart to turn themselves every member on Chambroad platform into the mostinto talents useful for company, customers and society. outstanding professionals.

Chapter Two LAW OF EARTH 63 Business Carries Morals and Morals Produce HarmonyCooperation and C Keeping Promise EKindness Make Propriety Makes Honesty The biggest competition is cooperation and mutual Man cannot establish himself without integrity andbenefits. Mending others’ shortcomings with one’s an enterprsie cannot develop itself withoug integrity.strengths can constitute the advantage of cooperation. Integrity is the most fundamental moral quality andDifferent posts, different departments and different the cornerstone of development for an idividual, acompanies are faced with different internal control team, an enterprise and a country. As an enterprisingand market environments in accordance with different company, Chambroad is committed to becoming theindustries. We should pay attention to the advantage most responsible and useful enterprise for soceity andof different internal posts and treat upstream and leave its posterity a sustainable enterprise platform.downstream posts and different departments with thecustomers’ mentality. No fear for things when faced with them and good planning for doing things are the right attitude to Every system procedure of the company is set to doing things. The premise of promises is carefulproduce good effects. Only when we treat the system consideration of the cause and effect of things ratherprocedures with great respect can we have better than “ no fear because of ignorance”. The promisedresults. That is to say, we should respect upstream things must yield a good result.customers (posts, departments, and partners) andtreat downstream customers (posts, departments andpartners) fairly and honestly. Only in this way canChambroad’s platform develops. Loyalty and Filial Piety F Make the Root of EthicsSacrifice and D Loyalty means being impartial; filial piety meansFrugality Make Wisdom inheritance; natural law means rules of objects; morality is expression of natural law. Only when one gives something can he getsomething. If one gives nothing, he will get nothing in Everything in the universe has its own origins.return. If one gives much, then he will also get much. Loyalty, piety, law and morality are the foundation ofIf one gives little, then he will get little. One can get benevolence, righteousness, propriety, intelligence andsomething after he has given something. Hard work, honesty. We can do all these only when we are loyal todedication and responsibility are the wisdom of people our family, to our posts, to our teams, to our country,in Chambroad and the law of conducting oneself. It is to our society, and filial to our parents, respect the agedconsidered stupid and deceptive to get something for and help the feeble, follow the natural law, and makenothing without one’s painstaking efforts. no shuffling, no complaint, no scapegoating, and no same mistakes. In the company, the biggest wisdom is to earnestlyfulfill your post obligations and procedures, to carry As people of Chambroad, we should be responsibleout the company’s regulations, and avoid violating laws for our family, for ourselves, and for our company. Weand regulations and committing crimes of malpractice should learn how to do well in our post and promotefor personal gains. Some people may bring damage to post value. We should love learning and reading, askthe benefits of the company (team, family or country) more advice from our masters, dare to draw sword,for their “personal benefits”. depend on Chambroad’s platform and make self- improvement.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismExploration &KnowledgeThe Law of SuccessMeet others’ needs and do the industry (post) rather than things of it!Conduct Outlook and Social Etiquette Conduct Outlooks: Loyalty, Filial Piety, Benevolent Love, Intelligence and Trust, Politeness and Kindness Loyalty and Filial Piety: One should be loyal to one’s leaders and organizations, be filial and obedient to one’sparents, teachers and elders, and be trusting to one’s friends and colleagues. Benevolent Love: One should be benevolent to others, show one’s care for his subordinates, friends and colleagues,and show his love for the younger generations by giving them love and guidance. Love is giving out and dedicationrather than taking. Love asks for no reward. Intelligence and Trust:One should be intelligent and trustworthy in dealing with affairs. While doing things, one shouldfirst have deep pondering on daily work and life by using his intelligence, credit, honesty and promise keeping.. Politeness and Kindness:One should show his courtesy, generosity and propriety, and be kind to everyone with hiskind heart, intention and deeds. Social Etiquette Filial piety, loyalty and truthfulness, propriety, righteousness, integrity and sense of shame, benevolence andharmony are qualities a virtuous man should have. There should be affection between fathers and sons, affiliationbetween monarchs and courtiers, distinction between husbands and wives, order between seniors and juniors, andtrust amongst friends.

Chapter Two LAW OF EARTH 65 Business Carries Morals and Morals Produce HarmonyConcept of Human Resources•Training is benefit and wealth. On three occasions there should be no blink of eyes of spending money: Spendingmoney on parents; spending money on brothers, sisters and friends; and spending money on study, training, andgrowth.• Employees should be clever; middle-level managers shrewd; senior executive brilliant and boss open-minded.• You will get no promotion if you do not select and cultivate talents.• Use others’ strengths, and everyone can be employed; use others’ weaknesses, and no one can be employed; useone’s strengths and tolerate one’s weaknesses; never suspect the person you use and use the person even if yoususpect him.Status Criteria One’s performance can be seen from the results and one’s status can be seen from his/her accomplishments:diligence + dedication to work + executive power = accomplishments; accomplishments + loyalty = status. The growth of individual is unified with the development of the enterprise. The company provides its staff withan “absolute growth” environment, and the accomplishments of every member are reflected in diligence, dedicationand individual executive power. Only when a highly-accomplished member is loyal to his/her family, company andsociety, can it reflect his status. A disloyal person will not be recognized and thus can not have status.Management Ideas Safety is foundation. Environmental protection is life. Quality is brand. Science and technology are drivingforce. Management relies on truth realization. Institutions are yardsticks. Procedure is guarantee. Supervision istrust. Obedience finds no excuse. Implementation relies on action. Cost means benefit. Performance depends onresults. Position rests on deeds. Strategy depends on wisdom. Development relies on innovation. Survival relies onMentality. There are no relationships of friends, relatives, comrade-in-arms, and classmates but only responsibility,institutions, implementation, supervision and trust in the enterprise. Team tops everything. Mistakes can be made, but the same mistakes must not be made twice.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismConcept of Setback Bearing Correct requirements mean exercising oneself while incorrect requirements mean tempering oneself. Correct requirements should be met earnestly and steadfastly since they are an exercise for oneself. Incorrectrequirements are even more important factors to promote one’s growth. The key is to face them with goodmentality. To do what one considers incorrect in a correct way requires the integration of even more resources andthus it can give better training. Only after many exercises and practices can one become a talent, easier to succeed.There is no right or wrong but only acceptance or rejection. Everything in the universe has its opposites. The correct and the incorrect are relative. The judgment of thecorrect or the incorrect comes from one’s discrimination of problems, more from the mentality one uses to lookat problems. Your acceptance means a commitment you make to yourself. With commitment, you must keep yourpromises.Mentality of Setback BearingMentality determines one’s physical health and career success. Different mentalities lead to different results. A generous and forgiving mentality can make you happy and healthy.It is also the key to your success. What others say about you does not count and what really counts is your mentality:what you say and do to others. Others’ comment on you is not important. The key is the mentality you use to deal with others’ comment on you.If you receive good comments from others, remember to be kind to others, respect others and care for others. No person dies from crying while there are really some who die from laughing. Therefore, bearing hardships andsuffering losses are blessings while enjoying luxuries and gaining profits are curses. “Hardships” and “crying” are twin brothers because the moment you have “agony” and “weeping” is also themoment to increase your willpower. One will not die from “crying”, but you are bound to suffer setbacks when youlaugh at, mock at or look down upon others. Remember the merits of others and ignore the drawbacks of others. Today’s success stems from past “enemies”. Behind your success, there are not only many who offer help to you but also many who set barriers and traps foryou or even many who want to put you to death. These so-called “enemies” are also benefit givers on your way tosuccess because they will always remind you how to avoid mistakes and how to face up to difficulties. The coach isless important than ladder players and honing and suffering are better than exercising.

Chapter Two LAW OF EARTH 67 Business Carries Morals and Morals Produce HarmonyNotion of R & D Improve today, innovate tomorrow, research the day after tomorrow and prepare for the future!



THREE LAW OF ManTake Benevolence as Root and Man as Foundation

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismClassic Stories of Excellent EmployeesEvery person, especially leaders and managers, shouldconsider how to fulfill other people at three levels. First, fulfillyour subordinates; second, fulfill your leaders and superiors;third, fulfill your colleagues.To Improve Three Environments, Chairman ofthe Board Launched Improvements on the Site On July 16, regardless of the scorching sun, Chairman of the Board entered workshops to learn more aboutthe enterprise’s production operation and working as well as living conditions concerning the employees. In hiscordial talk with the staff members, Chairman of the Board fully affirmed the changes the company had gonethrough, put forward suggestions for solving the existing problems, and solved some of them on the site.The Company Future Lies in Innovations, Which Need to is to settle tomorrow’s things. Our work is to do what should be done today, prepare for what is to be doneMake Breakthroughs to Solve Tomorrow’s Problems tomorrow, and store for the day after tomorrow. When he saw the new staff members, Chairman Chairman of the Board is familiar with every corner of the Board gave his wishes: “You should have theof the company. In the lab, he talked with technician faith that your generation must be stronger than ourWang Cheng to learn about the current technological generation and you must dare to make breakthroughs.research and development of the company. On Now your goal is to break through Wang Cheng andhearing Wang’s words, Chairman of the Board said surpass him. Only in this way can we develop better.”that as a biotechnological company, we should layemphasis on green development and pay attention Chairman of the Board is very concerned aboutto environmental protection. The company’s future team building. He pointed out that to fit the company'depends on innovation while the purpose of innovation

Chapter Three LAW OF MAN 71 Take Benevolence as Root and Man as Foundationdevelopment we must increase our investment in R & D and expand our R & D team. We must get ourselves wellprepared for the addition of new blood to the current team so as to achieve the objective of building a standardizedand professionalized R & D team. Tapping on the shoulder of Wang Cheng, Chairman of the Board said that itwas no exaggeration to say that the company’s future developing pace would be directly decided by the R & D paceof this place, which is the “throat” of the company. To do research and development, we should have good projectreserves. Usually, it takes a long time to test any product after it is put onto the market. Therefore, what this team isdoing must be three to five years ahead of the time. Only in this way can we ensure that our company will not getoutdated and keep going forward all the time.Focus on Customers, Enhance Company's Brand Image Chairman of the Board is very concerned about customers (farmers), about whether it is convenient to use ourproducts. He took a package bottle and said that sometimes although we had written in the specifications how to usethe product such as the commonly-seen ratio1:2000, farmers just fail to understand. In this case, it would be betterfor us to make some illustrations. For instance, we can mark it with an illustration to show how much water may beadded to one bottle cap of pesticide. Thus, it is easy for farmers to understand and use. To look at things from theothers’ perspective is important no matter what you are doing. In our case, we should look at things from customers;perspective. In the warehouse, when seeing new products, Chairman of the Board asked about the market’s feedback indetail. During the investigation, he was also very concerned about the image of products in market. Do not lookdown upon a small bottle or a packing case because their quality is directly connected to the company’s image. Inthe future, the building of brand images should keep up with the pace of time. We should make efforts to establish aunified brand image and promote the brand image of Chambroad.Put Staff’s Well-being in the First Place Wherever he went, the question Chairman of the Board asked most frequently was about staff ’s workingenvironment. Despite the high temperature of the workshop in summer, Chairman of the Board often walkedinto the assembly line and talked with the management personnel about the possibility of the present workingenvironment. When he learned that the assembly line had ventilators, he climbed up the half-a-meter-tall table andput his hands at the vents to test the ventilating effect. When he got down, he said that the ventilating effect wasnot satisfying and decided to install air conditioners to improve staff’s working environment so that they could workcomfortably. At every assembly line, Chairman of the Board investigated closely in person, and gave examples toshow how to improve the environment into a more comfortable one. He told nearby managers repeatedly that weshould encourage employees at assembly lines to put forward their opinions because they are most familiar withtheir own working conditions. With the improvement of environment, both work efficiency and overall companyimage will be enhanced. While passing by staff’s living quarters, he asked about the use of air conditioners of the staff. When he learnedthat all staff’s living quarters except this one had been air-conditioned, he inquired the person responsible for thisabout the reasons immediately. Once he knew the reasons, he ordered related people to install air conditioners assoon as possible. More than three hours passed. During this time, Chairman of the Board put forward as many as over 100improvement suggestions, most of which are related to the working environment of workers at the production line.In the process of investigations, Chairman of the Board conveyed such a notion that our administrators shouldspend more time together with workers, help them solve problems, listen to their thoughts on work, and dig thepotentials and wisdom of staff. Only in this way, can our future become better and better.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismSun Tao:A Good Leader in Employees’ Heart What are good leaders? Good leaders are those who can win the respect and support of their employees.Holding them in heart and considering things from employees’ perspective, good leaders in employees’ mind willdo something practical for their employees.People Are Always Sentimental; Treat Others as You Would Like to Be Treated. The interview with Sun Tao was very plain and unadorned. With strong local accent of Boxing, Sun Taoexpressed his deep sentiments to the company. Sun Tao is fortunate. It is because of his good fortune, Sun Taocherishes what he is doing and works earnestly on his own position. From an employee through a squad leader, toa director, Sun Tao has accumulated many years of working experience and knows what the employees need andwhat we should do to make them satisfied. In the oil product workshop, if the employees ask for leave because of something urgent, Sun Tao neverhinders. He says that it is very natural that people of his age should have something urgent and ask for a leave.With everything done well, employees will do their work whole-heartedly. There is another rule in the oil productworkshop that staff ’s leaves for celebrating the birthday of immediate relatives or for caring their ill immediaterelatives are not included into the internal evaluation. Talking about employees’ asking for birthday leaves, Sun Tao said that this started from his own experience. As theyoungest child in his family, Sun Tao tried to spend every birthday of his parents with them. Every time he feels thatthere are limited birthdays for the younger generation to celebrate with their parents. So giving employees leaves fortheir parents’ birthdays is also carrying out the “filial piety culture” of the company. Why should not we support it?

Chapter Three LAW OF MAN 73 Take Benevolence as Root and Man as FoundationOilproductWorkshopMakesSimpleThingsNotSimple moved and inspired by what Sun Tao had done. In many people’s eyes, in comparison with work in other Highly Paid by the Company, I Should Do More for the Staffworkshops, the work in oil product workshop is low in We can feel the harmonious atmosphere once steppingtechnological content, tiring and poorly-paid. It seems thateveryone can do it after simple training. That explains why into the oil product workshop. Both old workers withmany new employees have negative feelings to work here. more than ten years of working career and new staffThey feel no future of the work. who have been just recruited, all of them agreed that their workshop chief is a good man. “Faced with this situation,” Sun Tao says, “every timewhen there are new employees, I first guide their mentality. The staff tells us that on each Mid-autumn Day SunIf we think a job is valueless, then we can achieve nothing Tao brings to his workers on every post moon cakes andno matter how hard we do it. However, if we identify this fruit bought by himself. On every Spring Festival hejob in our mind, then we can make usual achievements always brings lots of vegetables, fruits and drinks to thefrom simple work.” workshop and spends the festival with the unmarried workers. Sun Tao said he was also moved when For example, there was an employee who came to the oil celebrating the festival with his staff because all of themproduct workshop a couple of days ago. At the beginning, would bring one or two dishes. Some of them even wenthe was very absent-minded and negative and often asked to Zhaolou (a place very far from the company) to buyfor leaves. For the first two times, I permitted his leave. But dishes, Sun Tao added.if he still asked for another leave, I would do some mentalwork on him because it was obvious that something went One year, Sun Tao came to the workshop to celebratewrong with his mentality. Spring Festival with his staff as usual. Because of the great many of dishes ordered by the staff, he went to the Sun Tao Clearly Remembers the Birthday List of 118 guest house for some plates. On hearing his intention, the director Fu Chunxi not only took out some plates,Employees but also told Sun to take whatever fruit or things he On the right side of Sun Tao’s desk is a list of dates of wanted from him. Moved by this act, Sun Tao realized the good qualities of Chambroad people. Everyoneall the 118 workers’ birthdays under the glass. In order present then was very grateful to the company and toto memorize the date of every employee’s birthday, he Director Fu. Sun Tao said that there was still muchreads this birthday list whenever there is time. On the work to do. Now the company put forward the “staff-date of the employee’s birthday, he either organizes oriented and customer-oriented” culture concept andother employees to sing birthday songs or sends he himself would persist.blessing instant messages. For those with special familybackgrounds, he buys several dishes and bottles of drink Chairman Mao told us to “be united, alert, earnest andto celebrate their birthdays. Or he sends some school lively”. Corresponding to the styles of leadership, beingthings like notebooks and pens as birthday presents. united refers to team; alert refers to working efficiency; earnest refers to leading and being led; lively refers to In Petrochemical Corporation, everyone knows about making kidding. Human beings are animals with feeling. Sothe oil product workshop’s celebrating employees’ we should not be icy.birthdays because what Sun Tao has done for hisstaff started long before. The staff in the oil productworkshop told us that Sun Tao began to do what he canfor his staff as early as he was a workshop monitor. As early as when he was still a monitor, Sun Tao hadan altruistic heart. When he was a workshop chief,he placed even more thoughts on staff ’s work. Whileoverhauling or rush repairing, Sun Tao led his “ThreeFigures” of the workshop to do the work. He would payfor some icy drinks in hot summer or buy some dishesfrom the service department. The staff were always

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismMonthly “Filial Piety Salary” for Staff’s Parents It is a matter of course for staff to get paid while a more comfortable job, the staff’s parents to be moreworking in enterprises. However, there is something new reassured, and traditional Chinese virtues to be carriedin Chambroad. Staff ’s parents can also get their pay forward.from the company. Every month, 200-500 yuan of “filialpiety salary” are given to staff ’s parents. This started Hold Son to Offer Birthdayfrom the senior executives in 2007 and was extended to Felicitations by Qi Baishiall employees in 2010. The so-called “filial piety salary” Collected by Chambroad Culture &refers to the certain amount of money given by the Art Museumcompany in accordance with certain standards as a way Collected by Volume of Qi Baishi,for the company to fulfill filial piety to staff’s parents. National Files of 20th Century Fine Art Works Today the company’s Human Resources Departmenthas issued “filial piety salary” bank cards to parents ofeach member of staff and around 20th every month, themoney comes directly from the company to the bankcards. Up till October 2013, the company had spentmore than 60 million yuan on “filial piety salary”. Zhou Wensheng is a senior employee with eight yearsof working career in the company. His 78-year-oldmother tells us, “My son’s company is great! I can get300 yuan a month.” She has been receiving “filial pietysalary” for five years. Zhou Wensheng said, “My motheralways tells me that my company is so good, so I have towork hard.\" Li Ran came to the company to work in July 2011after graduation from university. “The first month onwork was training. Before I have done anything forthe company, the ‘filial piety salary’ has already beencredited to my parents,” Li Ran said, “although the ‘filialpiety salary ’ is not much, my parents are very happy soI would like to do my job even harder.” As an expression of the company’s filial piety to itsstaff, the “filial piety salary” enables the staff to have

Chapter Three LAW OF MAN 75Take Benevolence as Root and Man as Foundation Left-handed calligraphic work \"Benevolence and Filil Piety\" by Chairman Ma Yunsheng

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismFirst Work Method Named after StaffMember—Zhang Hui Zhang Hui was born in February 1984. Due to family “This new work method is the achievement made bydifficulties, he learned to be thankful and cherish since the whole team and my efforts are only part of it,” sayshis childhood. The early shouldering of family burden Zhang Hui.formed his simple and honest character. In February2004, Zhang Hui came to Chambroad and began his “Though my job is hard and tiring, I like it and I havefirst job at the catalytic workshop. In April 2005, the deep feelings about everything here. I am very gratefulcompany organized the staff to Dongying to learn to the workshop and the company, and I've got housecoking and decoking. Zhang Hui was one of them. to marriage and children. Without the company’sAfter coming back, he started a new job—coking for six development I would have nothing. Therefore, all Iyears. could do is to regard work as my own business and work even harder to return the workshop and the company!” Under the leadership of Zhang Hui, the decodingtechnology team of the third petrochemical workshop With a grateful heart, Zhang Hui has achieved suchhas summed up a new set of operation method, which an extraordinary performance in the ordinary position.can reduce each decoking time by nearly an hour. Itnot only greatly reduces staff’s labor intensity, but alsosaves an electricity consumption of 10 thousand KWHby reducing the operational time of high-pressurepumps. To praise Zhang Hui’s improvement spirit, thepetrochemical company named this set of decodingmethod after his name. “Zhang Hui Decoking Method”is the first operation method named after the staffmember’s name of the company.

Rich and Noble Immortals by Wang ChangshuoCollected by Chambroad Culture & Art Museum

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismDual Geese by Xu BeihongCollected by Chambroad Culture & Art MuseumCollected by Volume of Xu Beihong, National Filesof 20th Century Fine Art Works

Amazing Chambroad Person:Security Guard Li Dong In Chambroad Garden along Le’an Street, Boxing not understand some rules and regulations. But as longCounty, there is a very special public security guard, as he is there, no conflicts or contradictions will arisewho is in a short-sleeved shirt and has no right arm. because he is always able to gain the understanding andHowever, never treating himself as something special, cooperation of proprietors.he makes every effort to do his best in door guarding,patrolling, sweeping, sending and receiving express Proprietors have full trust in him. And this trust ismails. What strikes the residents in Chambroad Garden established only through long-term persistence andmost is his never-fading smile on his face. Trying to unknown dedication and can be reflected in seeminglysolve residents’ difficulties with a warm heart, he sets an trivial things.example for every healthy person. Simple as our work seems to be, it is not easy to do He is 29-year-old Li Dong, a winner of the 2013 it well. “Our work consists of two parts: to protectChairman of the Board’s Special Award. the safety of the whole residential area and to do our utmost to help solve difficulties every proprietor Walking into Chambroad Garden at 9:00 on May 27, encounters. Standing on guard at the gate is only aour reporter began to record Li Dong’s ordinary life but very small part of our work,” says Li Dong. “A fewtouching work with camera. days ago, a proprietor parked his new bicycle outside the corridor and found it gone the next day. We took Having worked as a security guard for 5 years, he jokes the surveillance video and examined it carefully. Wethat every corner of Chambroad Garden is imprinted visited every household from the first floor to the sixthin his brain like an “offline map”. When he is on duty, floor for information during our off-duty time. Finallyhe can remember every person and every car coming the lost bicycle was returned to its owner after patientinto the community. negotiations.” “I didn’t expect I could get it back. It really surprised me when I see my bicycle. These Once, one of the proprietors parked his bicycle security guards are really responsible people,” the owneroutside the door post and left his purse in the basket said.accidentally. By looking at the ID card in the purse,Li Dong soon identified its owner and returned it the While working on his security guard post, Li Dongfirst time. Whenever proprietors or visitors come to has done many similar things like this one duringseek help or inquiry, Li Dong always gives his friendly these years, believing that all these are within his duty.help to them in a gentle and enthusiastic manner He never complained about his loss of the right armas if all these are businesses in his own family. “My although it brings inconvenience and discomfort. Hework is to provide service,” he says, “Only by taking treated all people and things around him with a positivethe proprietors’ business as my own business, even attitude, which is worth every individual’s learning.with more consideration, can I gain their recognition,understanding and support.” Sometimes proprietors do

Have a Visit to Our Company to Make the Staff Happy,Family Reassured and Enterprise Harmonious “It is the first time I spend my birthday with so many Henan, Liaoning and Sichuan participated in thepeople.” event. Among them, there were parents, spouses and children of the staff and they were accompanied by A few days ago, at the Detection & Analysis Center the company’s top management team all the day. Theyof Chambroad Holding Co., Ltd. nearly 100 people visited all the industry companies of Chambroad andcelebrated the birthday of Wang Hongmin, who is the walked close to the work posts of their family membersfather of staff member Wang Yushuang. The company to know more about their working environments. Atprepared a birthday cake for the old man and nearly the symposium, leaders of the company and staff ’s100 people sang “Happy Birthday” to him. It turned families had face-to-face communications. Accordingout to be the activity held by Petrochemical Industry to General manager Luan Bo, Chairman of theof Chambroad Holding Co., Ltd. The company has Board had emphasized repeatedly that “Chambroadinvited nearly 100 family members of Chambroad people” include not only the staff of Chambroad, butStaff to visit their working and living environments. also all people who are in cooperative relations withAccording to Luan Bo, general manager of Chambroad Chambroad and support Chambroad’s development.Petrochemical Industry, the company has begun to Without the staff’s hard work and the selfless support oforganize the monthly open day activity named “Have the staff’s families, Chambroad could not have achieveda Visit to Our Company” since July, inviting staff ’s its success. In return, the company will strive to improvefamilies to get into the enterprise so as to “make the the working, living and growing environment of its staffstaff happy, their families reassured, and the enterprise so that they will work more steadfastly and grow betterharmonious”. to reassure their families. This was the first month to hold the open day activityand more than 90 staff’s family members coming from

At the symposium, the 80-year-old grandma of staff member Li Yong said in excitement,“Speaking of the company’s filial piety culture, I want to give my thumbs up. For manytimes the company has done what children are unable to do. Such a company is sure tohave better development.” Staff member Lu Yanjing’s husband is a teacher and he spokehighly of the company. “As a native of Boxing, I have witnessed the whole development ofChambroad from nothing to being and from weakness to powerful. The corporate cultureof filial piety has penetrated into the heart of every one. We visited the nursing home for theaged and the kindergarten today. Chambroad has truly accomplished the elder being takencare of and the younger being properly educated. I admired it at the bottom of my heart.” It is said that in 2014 Chambroad formulated top and middle level administrativeregulations and related provisions on improving the staff ’s working, living and growingenvironments, aiming to increase staff care intensity from different aspects. Recently, thecompany has worked out a multi-level and multi-dimensional staff care program for peoplefrom the new to the old staff, from the single to the married employees, from the local tothe field workers. The company believes that the hard work every employee has done tothe company is inseparable from the silent support from their families. The purpose of“Have a Visit to our Company” is to “make the staff happy, family reassured, and enterpriseharmonious”.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismFind “Home” and Grow in EnterpriseIn 2003, Wang Jianhui graduated from university. His first job was mobile phone value-added service and network operations. Up to 2014, he had been working in the SPindustry for nearly 11 years as a website editor, business supervisor, chief operationofficer, and vice company president. As a veteran practitioner in the industry, he isfamiliar with every key segment that supports the company’s operation. However, it is onlyafter joining Chambroad in 2012 that the conversion of his rich working experience intomaximum benefit output was achieved. He learns from Chambroad’s rigorous work style that projects can not be done byintuition or by following suit. Careful planning, rational analysis, trans-positionalthinking, valid analysis of participation form and benefit, and calmness before passionare all prerequisites for effective implementation of projects. It is the company’s filialpiety care that makes Wang Jianhui stop his working steps for the first time to visit hiselder parents, realizing that a man’s success does not lie in how rich he is but in familyaffection and health of parents. It is the company’s diversification strategy that remindshim that one should always be ready to make new attempts in different areas besidesone’s own specialty and to keep in touch with elites in other industries so as to learntheir experience and put it into practice. For over a year’s time, Chambroad has givenhim a broad development and growth space, warm life care, and strong backing forwork, enabling him to have the opportunity to bring his talent into full play and expandnew areas. Besides his former interpersonal connections, Wang Jianhui has met new teams andfriends since he came to Chambroad in 2012. Business, to put it simple, is to expandrelations. Therefore, even when you are in a new team, you must adapt to it and get itunited soon. According to the work plan made at the beginning of the year, Wang Jianhui and histeam must ensure the successful operation of operators and various platforms in threedepartments distributed in 31 provinces, increase new business qualifications, solve thecomplaints nationwide properly to guarantee the normal settlement of business incomesand credit scoring throughout the country, and achieve the planned performance.“We are like a ‘destiny community’ in work,” Wang Jianhui tells every participants ofhis team, “Only with a common fate, can we get united in thoughts; only with unitedthoughts, can we get united in action; and only with united actions can we achieveour goals”. Wang Jianhui knows every member of his team and brings every person’sadvantages and resources into full play by combining his strengths with his work. Inwork, Wang Jianhui believes in the basic principle that no business cooperation cannotbe negotiated, takes the work attitude that goals must be achieved by all means, andadheres to the work policy that no possibilities should be given up. As a result, in 2012and 2013 Wang Jianhui and his team overfulfilled their working plans made at thebeginning of the year. Besides, they have made an even bolder target for 2014.

Chapter Three LAW OF MAN 83 Take Benevolence as Root and Man as Foundation Among the newly added business qualifications in that it was the salary I gave to her every month, the2013, Wang Jianhui introduced reading marketing ‘filial piety salary’. At that moment, looking at my ‘cute’into the company’s business, which is also what he has mother, I had quite mixed feelings. Working in Beijingput the most energy to and most wishes to harvest. for so many years, I have saved some money, but mostHowever, with the unpopularity of essays and fictions of it is spent on my own family. Every year when I visitin particular and the fade-away readership among my parents on festivals, my mother would ask me notcontemporary youth, it seems that the reading market to worry about them and remind me to take care ofis facing a serious crisis. But as the saying goes, crisis is myself. She would ask me whether I could make bothopportunity hidden behind risks. After successive visits ends meet and whether I need some help from them.and subscription of the company’s reading website “One She would refuse the money I give her for festivals andThousand and One Pages” for six months, he concludes tell me I need more money than them. Parents arefrom the data that the reading market still has great the people who love me most but are most likely to bepotentials, but the market trend is jointly determined forgotten. They care most about my actions and showby works’ quality, integrating degree between recipient me their greatest tolerance but are ignored most by me.groups and hot issues in society, and writers’ journalism. They are the most selfless people who give me the mostBased on these factors, Wang Jianhui’s team conceives but receive the least, never thinking of themselves.”a work plan in which he intends to change the previousfiction platform featured by fictions into a combination Today, each of Wang’s old friends will ask him whileof entity and virtue by cooperating with publishing seeing him why he works so hard now and why he ishouses to penetrate the mobile reading market. After a little staid like middle-aged people. Wang Jianhuithe cooperation intention was reached by Wang Jianhui replies that it is because he has found the company thatand several publishing houses including Changjiang gives him a sense of belonging, the right person and theLiterature & Art Press, they have succeeded in “home”. “In Chambroad, there is sufficient space forsimultaneous issuing of online and offline businesses, us to display our capabilities and absolute trust for usand have established “Mobile Reading Press Alliance” to develop. In return for the warmth and strength I feelexclusive to mobile reading base in the finger-cloud era. here, I will work with passion and creativity in the futureWhat impressed Wang Jianhui is the support of group to make my ‘filial piety’ more ‘diligent’, more ‘warm’leaders for reading business and the group decides to and more ‘sweet’.” Wang Jianhui says.combine reading with industry and to cooperate withuniversities so as to spread and sponsor it. The hightrust and strong support from leaders reminds WangJianhui and his teams to do the job better and changemobile reading into a business with high productionvalue and positive energy which can yield highly-rewarded business benefits and traditional cultureinheriting social benefits. “I would like to thank the company for its ‘filial pietysalary’,” Wang Jianhui says, “which makes my parentsfeel that I have really grown up. It also makes myworking in Beijing more ‘comfortable’ because of thereassurance of my parents in my hometown. When Iwent home this Spring Festival, my mother took a cardto me and asked me to guess what it was. Seeing herhappiness on her face, I joked that it must be her salaryraise. She put the card onto her chest and said proudly

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismGrow with the Company for 20 Years of Vicissitudes Sun Lanlan is the chief financial officer and risk control director of the public financial system of the company.In June 1991, after graduating from university, she came to work at Boxing Lubricating Oil and Grease Plant,which was a school-affiliated plant then. Throughout these years, she has witnessed and participated in every stepof Chambroad’s development from a desolate farm to the present holding company with its business spreadingthroughout the country. Every time when she looks back, she can not help feeling honored and proud of her choice.“At that time, we were high-spirited and full of energy, working hard for a common goal,” says Sun Lanlan, “Wehave experienced the whole developing process of our company from nothing to being, from small to large. Overthe years, we have grown from meddled blooded youth into mature middle-aged parents; our salaries have beenraised from the initial 40 yuan per month to today’s a few thousand or even more than ten thousand per month;our houses have changed from the initial shabby tile-roofed houses left by Shengli Oilfield into today’s bright andspacious buildings. We have experienced hardship, difficulties, anxiety, excitement and happiness.” Sun Lanlanexercised her will in the stressful work pace and this benefit her a lifetime. From the initial cashier to today’s chief financial officer, Sun has experienced both regret for errors and joyfor achievements over the past 20 years. As an old employee witnessing the company’s growth, Sun Lanlan saysthat what the company gives her exceeds far beyond what she does for the company. She not only gains personalgrowth, but also gains love and help from the leadership and her colleagues of the company. She gets respect andrecognition and is highly valued in this big family.

Chapter Three LAW OF MAN 85 Take Benevolence as Root and Man as Foundation In January 2013, Hengfeng Thermo Power Co., Ltd. because of the appropriate capital allocation, a largeneeded to invest 400 million yuan in the new No. 4 amount of payment for fund possession has been savedassembling unit and its ancillary facilities. To relieve for the company. By operating this business, Sun feelsthe holding’s financial pressure and to integrate project that her value has been realized, fulfilling the financialinvestment, after discussions leaders of the holding mission of financial department to enhance value of thecompany and its industry company decided to adopt company.the overall contract financial leasing mode to finance.With the joint efforts of leaders of the holding company For more than 20 years, no matter what post sheand industry company, financing is successfully realized. has been on or no matter what setbacks she hasThe next major role played by finance is the strict experienced, recalling the hard experiences in the pastimplementation of the mode and strategy of financial and seeing the increasing standard of material andactivities made by the company's management, rational cultural life, Sun Lanlan keeps in mind the outlook onmanagement of funds, saving the cost of capital, timely life proposed by the Chairman of the Board, that is,avoidance and prevention of risks, and maximization of “Poverty teaches me to cherish, growth teaches me tothe company’s interests. be grateful, and responsibility teaches me to expand.” As a senior employee, she should continue to improve During the period of business cooperation, Sun herself in later life, set an example for new employees,Lanlan was authorized as the chief dispatcher of and practice the enterprise spirit of “hardship bearing,funds. “Whether the funds’ running cost is high or dedication, frugality and chivalry”.low depends on the accuracy of the plan submitted byfund use department.” Sun said, “on the other hand, “I am proud of Chambroad. Being able to work forit also tests my foresight and predictability in fund use this vigorous company, all I can do is to be down toas well as my ability to control the entire capital. The earth and stride forward all the time. Here are my futureinappropriate capital allocation will not only lead to idle and tomorrow. I sincerely pray for the development offunds but will also adversely affect the actual cost rate Chambroad. Thanks for giving a platform to displayof fund use. Therefore, in the business development our abilities and for your patronage. It is Chambroadprocess, it is very rigorous and meticulous to approve that teaches me the truth in life and the ability of doingeach department’s fund use plan every month, which things.” Sun Lanlan said, “Accompanied by you on myrequires Sun Lanlan’s particular attention. Finally, road of business, I am full of confidence.” With confidence, nothing in the world is difficult; with perseverance, everything can be waited for.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismAlways Stand Ahead to Faceand Overcome Challenges Starting from a grassroot security post, he has been working diligently anddevotedly for 23 years with unyielding tenacity and humility and has madegreat accomplishments. Over the years, he has best interpreted the willingox spirit of Chambroad people who bear great hardships and wholly devotedto the enterprise. Under his leadership, all staff members stick together andovercome all obstacles, creating a legendary performance of 5.3 billion yuanwith less than 100 million yuan. Liu Guofeng began to work in Chambroad in 1991. During these years, hesuccessively served as security guard in the Security Department, vice presidentof Crude Oil and Petrochemical Department, vice president of the SupplyDepartment, manager of gas station, manager of Shandong PetrochemicalBusiness and Development Department. And now he is the assistant generalmanager of Shandong Petrochemical Co., Ltd.

Chapter Three LAW OF MAN 87 Take Benevolence as Root and Man as Foundation In April, 2012, Shandong Petrochemical Just as an ancient Chinese person said, “OneCompany was established. Just over a year’s time, a cannot go far without small steps; there would beten-people sales team has achieved the annual sales no oceans and rivers without small streams”. Liurevenue of 5.3 billion yuan, which is 212.50% of Guofeng’s outstanding achievements come fromthe budget, and completed the annual operating his continuous hard work in daily life. As the leaderprofit of 33.7414 million yuan, which is 141.55% of the operation system, he needs to be bolder,of the annual operating profit, exceeding the careful, and considerate so as to maintain a goodannual budget target. relationship between upstream and downstream customers. “Sometimes on business trip with him, According to Liu Guofeng, “The year of 2013 is I was greatly impressed by Mr. Liu’s hard work. Hea harvest year with the rapid development of the visited customers during the day and still workedcompany and the fast self-enhancement of me. late on operation analysis,” said one of his oldAs a new department in a new company, its staff subordinates.comes from different posts and different companies.The staff has to face the difficulty in team building, Flowers, applause and honors cannot stop histo ensure the substantial increase in business, to forward steps. He knows that his achievementsexpand markets and to strengthen the development can only be obtained with the supportof new products. The constant changes of markets, and understanding of family, the trust andcustomer groups, management personnel, and encouragement of company leaders, the solidarityoperation mode require me to keep learning all of subordinates and the help and tolerance ofthe time. All the remarkable achievements made customers. In 2014, he has more importantin 2013 are inseparable from the joint efforts of tasks to finish. “I will continue to overcomethe leadership and team members of the company difficulties and make persistent efforts to striveas well as the trust and support of customers in for better achievements. I will continue to livecooperation.” up to the expectations of our company and its leaders to achieve greater successes in Shandong “For me, this honor is both encouragement and Petrochemical Co., Ltd.”spur, always reminding me of carrying a thankfulheart and reaching new heights.” His excellentquality stems from his non-stop aggressive self-cultivation; his outstanding achievements comefrom years of ponderous accumulation; his superbbusiness capabilities benefits from his 20 years ofunrelenting practical experience. Hearing such anoutstanding Chambroad veteran employee takeshis own efforts for the company so lightly, we cannot help but give our great respect and admirationfor him.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismMy Responsibility and Persistence Tall, strong, black-skinned and with wisesmiles on his face, he was a well-knownchampion of javelin and discus in sportscycle in his county before he came to thecompany. Now, over 10 years have passed,his role has also changed from a sportschampion into a fire brigade captain ofChambroad Holding. He is Ma Guohui. Since his entry into the company in 2000, Ma Guohui has been a firefighter for 14 years. “When I first came here,I knew that the company’s fire brigade had been established for quite a few years. Despite of my good physicalquality, I knew nothing about firefighting and firefighting equipment. Faced with these difficulties, Ma Guohuimade up his mind to get himself acquainted with firefighting knowledge and skills in the shortest time and toadapt himself to the actual firefighting combat of the company. He began his arduous practice of “hose pulling,drilling, 5000-meter running, physical exercises, tower climbing, and familiarizing key parts of every workshop,and workshop emergency plan”. Hard work pays off. After a year of effort, he soon grew into a real firefightersmeeting all the requirements of actual firefighting combat. He soon became a backbone in the fire brigade of thecompany and later was promoted to the monitor. In 2009, he was promoted to the captain of the fire brigade forhis mastery of the company’s firefighting work, solid firefighting theory and actual combat experience, and excellentmanagement. In 2013, he was granted “Chairman of the Board’s Special Award”.

Chapter Three LAW OF MAN 89Take Benevolence as Root and Man as Foundation Talking about these, says Ma Guohui with emotions: “I am a By sticking to his post, to theboy from the countryside with low literacy. I am very satisfied with front line and to his career, whattoday's achievements. But I even know about the role firefight plays he persists in is his responsibilityin enterprises. It is of special significance for our company, a high- and a moral character as arisk industry. If something happened, the consequences would be firefighter. Perhaps there areunimaginable. To be an excellent firefighter, only good command many people who persistof firefighting skills and the courage are not enough. We should in their responsibilities likelearn more, think more and observe more. Precaution is more Captain Ma. All they do areimportant than extinction and the essence lies in persistence and what are expected to do for theprecaution. Having been in the company for so many years, I dare benefit of the enterprise. Let usnot say I have made a great contribution to the company, but I can remember them, remember thisassure that my attendance rate is the highest in the 14 years and responsibility and persistence,the control has melted into my blood. I will continue to do my work and remember this moralwell.” character. His plain language, ordinary action and unknown giving constitutethe extra-ordinariness of the ordinary people, which is probably thetrue reflection of Captain Ma. He is practical and hard working.You may not hear exaggerated tales from him, but you can reallyfeel his silent giving and dedication to the position, as well as thehardships and difficulties behind his persistence. He has inheritedthe fine traditions and styles unique to Chambroad people, whichevokes our heartfelt admiration for him.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismInherit Culture,Practice with Action,Mission of Chambroad People Transferred to Chambroad in April, 1996, Zhou Baolun was successivelyappointed as deputy manager of Group Motorcade, Crude OilDepartment of Chambroad Petrochemical Co., Ltd. and ChambroadCompany. In February, 2011, he was transferred to Business CooperationDepartment of Chambroad New Energy Holding Co., Ltd. In December,2013, he was transferred to Business Development Department of NewEnergy to serve as business executive. Since his entry into Chambroad NewEnergy in 2011, through his dedication and hard work, he has soon growninto a highly professional business backbone from a layman who knewnothing about gas station and its business. During the three years, under hisleadership, his business group signed 27 cooperation gas stations and 3 jointventures in the form of easing, acquisition, cooperation and joint ventureafter extensive field investigations and tough negotiations. Especially in2013, the number of expanding stations completed by his team accountedfor 60% of the company’s total, ranking first for three years in successionand making great contributions to the rapid development of ChambroadNew Energy. He was granted with the title of “The Most Honest Star”in both 2011 and 2012. In 2013, he won the title of “Chairman of theBoard’s Special Award”.

Chapter Three LAW OF MAN 91 Take Benevolence as Root and Man as Foundation A painting work by Li Keran Collected by Chambroad Culture & Art Museum For the long cycle of cooperation stations, something persisted in pulling the oxygen tank and turning it at full.unpleasant are bound to happen. Faced with problems Kneeling before his breathless mother and with hands onwithin the region he is responsible for, Zhou Baolun her pulse, he does his utmost to save his mother. Miraclealways comes up with ideas without shuffling or wrangling. took place over 10 minutes later. Her mother began toHe solves these problems with altruism and heart-to- breathe again and came to gradually. However, she stillheart communication with his cooperative partners, thus couldn’t move because of her difficulty in breathingobtaining customers’ understanding and support. With his caused by heart failure and pulmonary embolism and shetimely help to resolve conflicts, he succeeds in managing was almost unconscious. Zhou Baolun worked during thethe smooth operation of these stations. Through long and day and took care of his mother at night, taking a naparduous negotiations on site, such problems as the effect occasionally before her bed. After more than a month ofof building roads on the operation of Station 288, Station intensive care, his mother finally got out of danger and222 and Station 43, the project reconstruction of Station this made him and his family cry with joy. Zhou Baolun’s155, and the junction reconstruction of Station 130 are neighbors in his village said it was his filial piety that movedeventually solved to the satisfaction of both sides. God, so he pulled his mother back from death. With a brother and a sister, he is the youngest child in In his contact with markets, Zhou Baolun has earnedhis family. His parents are nearly 80 years old. His mother, the respect from many customers with his practicability,suffering from tuberculosis and heart failure, was unable to innovation and integrity. As a pioneer of his businesstake care of herself for a dozen of years and it is his long team, he has achieved an innovative cooperation modeand careful cleaning and massage that has prolonged her and expanded his business, winning public praise for thelife. Busy as he is, he tries to spare some time to look after company.his mother every week. He is filial to his parents, respects the aged and loves On August 26, 2013, Zhou Baolun’s mother was seriously the young, and is in good relation with his friends andill. After careful examinations, his mother was diagnosed as neighbors, which makes him a representative who practicesheart failure and severe pulmonary embolism. She was so the culture of benevolence and the most beautiful front-seriously ill that doctors refused to give further treatment. line employee.When the whole family felt hopeless weeping bitterly, he

CHAMBROAD CULTURE Integrity Dedication Improvement Altruism Metamorphosis Is to Pluck the Aged “Feathers”. Born in Boxing county of Shandong province, Chang Fangmei became a member of Chambroad Holding Co., Ltd. in November 2010. Over more than three years of life here, she has been deeply attracted by Chambroad’s corporate culture featured by benevolence and filial piety and has grown out of her childishness into a mature member of the big family. As an ordinary employee of Chambroad New Energy, she participated in the operation of organizing training programs nearly 800 person-time at various levels and witnessed the company’s growth and change of training management. Never slacking off, she returned to her training post after the maternity leave. Faced with the integration of training bases and the upgrading of training systems, she chose to meet the challenge resolutely and soon engaged herself in new training management modes. Only in the latter half of 2013, she organized the selection and cultivation of reserve managerial talents 62 person-time, providing great numbers of qualified talents for the company’s growth.

Chapter Three LAW OF MAN 93 Take Benevolence as Root and Man as Foundation In early 2014, the company conducted many “blood” the improvements of training managementsignificant reforms in management systems including from building good mentality and team atmosphere inthe founding of star-rated gas stations, the overall new staff’s orientation training to going outside to learnupgrading of gas stations’ service management, and excellent training management modes of the samemade a series of improvements in the company’s industry. There might be countless difficulties on thetraining management at all levels. The company was way of reform or no obvious effects might be yielded byseeking more professional management personnel and the current efforts. But we still face all these with smilehigh-standard service management at the gas station, and are full of confidence in the future of New Energy’swhich involves the orientation training of new staff, training. Now, the brand new training managementtraining of back-up management personnel, team mode will create more talents training platforms forbuilding of training managers in the company, and the our company. While vigorously promoting benevolencefostering of management personnel at the mid-senior & filial piety culture and family culture, we endeavorslevel. Faced with the stereotyped training ideas and to forge a more specialized and more professionalizedmethods in the training personnel, she had to decide talent team by making constant improvement of thewhether she would rise from the ashes or just follow professional skills of members of New Energy family.suit in the past work patterns. After careful thought, shedecided to make a “metamorphosis” by plucking her “No matter how many difficulties I will confront onaged “feathers” although she did not know how many the way of growing up and no matter how many joysobstacles would lie ahead. However, she did know that and tears there will be in the process of metamorphosis,she had to say goodbye to the past since she had decided my heartfelt feelings toward Chambroad make meto change. She did also know that only by facing up to firmly believe that I will become stronger in the future”,her own shortcomings and learning to make corrections she says.could she keep in line with the strategic objectives of thecompany. In 2014, she refined and upgraded variousfundamental training managements, greatly enhancingthe advance of the company. She integrated into her

CHAMBROAD CULTURE Integrity Dedication Improvement Altruism“Taking Free Rides”Becomes Prevalent in Chambroad. It would be Spring Festival in a few days. Many large oil tank trucksstopped at the gate of Chambroad Petrochemical Co., Ltd. and driverswere busy with going through transaction procedures of oil loadingas usual. However, it could be felt that their faces were radiating withsome excitements. Just at this time, Zhao Yuyong, a staff member ofthe company drove past the gate at a low speed. He saw two menwith backpacks hurrying forward waving their hands at a passing taxi.However, the taxi did not stop. It turned out that there was already apassenger in it. Looking at the taxi disappearing in the distance, theyseemed very worried. Seeing this, Zhao Yuyong pulled over in front of the two men and saidthrough the window: “Where are you going? I am heading for BoxingCounty. You can get on if you are also coming that way.” One of themreplied, “We are going to the railway station.” The other man tookout his wallet from his pocket, ready to pull out money. “How much ittakes to get there?” Zhao Yuyong said again, “You must be here doingbusiness with Chambroad. I am Chambroad’s employee. Please geton. It’s a free ride.” Surprised to hear the word “free”, the two menrepeated, “Free? Really free?” “Of course! I am a senior employee ofChambroad and a native of Boxing county. I know the train you aregoing to take. It will soon leave. Get on please!” Said Zhao Yuyong witha smile. Hearing these words, the two men got on the oil tank truck inexcitement and said to Zhang, “Thank you so much! We will suffera great loss if we miss the train and fail to sign the contract. Thankyou! With warmhearted employees like you, Chambroad must be awonderful company. We will cooperate with you later.” From March 2012 on, under the advocate of Union Office, thecompany has launched the love riding campaign called “Lei FengCourier”. On their way to Boxing county, employees with cars canpick up other employees going to the county at the posts of “Lei FengCourier” to devote their loving heart. The posts of “Lei Feng Courier”were distributed at the Administrative Gate of the company and thegate of every industrial company.

Chapter Three LAW OF MAN 95Take Benevolence as Root and Man as Foundation Outdoor Landscape of Taifenghui

CHAMBROAD CULTURE Integrity Dedication Improvement Altruism Sharing from Chairman of the BoardChairman of the Board’s Talk on Corporate CultureConcept of Corporate Culture Corporate culture refers to the total of what people in an enterprise think and do, including operation culture,communication culture, procurement culture, quality culture, equipment culture, technology culture, environmentalprotection culture, safety culture, finance culture, capital culture, and human resources culture. The construction of a good corporate culture can not be done within a short time. It needs a long and persistent processas well as the slow permeation of the whole company’s atmosphere and ethos.Development of Corporate Culture When I entered this enterprise in 1995, most of the staff members were young people, who were passionate andaggressive in character and erratic in temper. I adopted a militarized way of management, which posed much pressureon them, and our factory was thus nicknamed as “No. 2 Prison of Boxing County” by the outsiders. At that time, I firmlybelieved that people's good habits could only come from rigorous management instead of letting them alone. I alsobelieved another kind of management thinking that one punch with the strength of ten punches was the most effective infighting because it would make the one you were fighting against remember it for ever. This management style, suitablefor the situation at that time, did promote the development of the company from 1995 to 2000. However, the defects of this mode of management began to show after the company's restructuring in 2000. At thattime, the management culture in the company didn't get timely adjusted and still operated with its previous managementideas. This led to the unfair phenomenon that those who did more work got more punishment and those whose postswere more important received more severe punishment. So we began to make some adjustments to this management culture in 2009. The previous distrust culture and highpressure culture were gradually transformed into the trust culture and tolerant culture. And now all people in Chambroadbegin to feel the charm of this culture.

Chapter Three LAW OF MAN 97 Take Benevolence as Root and Man as Foundation Three are three points about innovation: free thinking, free expression and free behaviors.Features of Corporate Culture in the New Period Our company has two focuses in terms of management culture. The first focus is the culture of conducting oneself insociety at the macro level. Founded on the culture of filial piety which follows the life philosophy of Confucianism, Taoismand Buddhism, the company requires that all staff members shall obey the corporate culture in words and actions. Thesecond focus is the norms for some simple but fundamental behaviors at the micro level such as lateness, early leave andabsence. By gradually setting up a self-regulatory system in line with the company's production management system, staffmembers can achieve their self-promotion, self-improvement and self-discipline. Thus, all the regulations laid down in thecompany's name can be eventually abolished. In this way, the employees are given full trust; their intelligence and wisdom are given full play to; and all post regulationsand procedures are to be improved. This is what our company is advocating: a management culture where leaders takethe initiative to assume responsibility and show understanding for the staff, and the potentials of every employee can befully developed.Mentality Is the Reflection of Culture As long as we have the ability to make constant profits, there is no need for us to worry about profits. As long as we havethe mentality of making constant profits, there is no need for us to worry about the results. Therefore, we should improveour culture and mentality because the real representation of culture is mentality.Culture Should Be Altruistic. Some people worry that culture and mmentality can only have short-term effects and the good results will not last long.In my view, as long as the culture is altruistic, the results will not fade away soon. For example, we give allowances toour staff members who donate blood to reward their devotion. However, the allowances should be given only after thedonation; otherwise, the donation of blood will become the selling of blood. Our Benevolence and Filial Piety Foundationwill also give our staff some rewards after it is founded. Just as the saying goes, the good will remain good if they arerewarded. So our corporate culture is bound to flourish as long as it is altruistic.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismInterpretation of Filial Piety Culture Filial people are sons of the earth. Everything in the world has its origins. They are its root and foundation and cannotbe forgotten. This teaches me to pay a debt of gratitude, to my parents, to those who have helped me, to my family, tomy company, to my team and to the society. While conducting themselves, people should be thankful to other people;while doing business, people should repay society. Poverty teaches me to have a cherishing heart—protect the root andfoundation; growth teaches me to be grateful--be altruistic and reward. The core of Chambroad culture is filial piety. In the so-called filial piety, being “filial” is being “obedient”. Weestablished Shandong Confucius Cultural Industry Development Co., Ltd. in Jinan, Shandong province, with the aim tocarry forward traditional Chinese culture and make more Chinese people aware the importance of its inheritance. Usually, we only know that “filial piety” is being filial to our parents. As a matter of fact, there are three levels of “filialpiety”. Confucius said, “Filial piety is the root of all virtues...Our bodies—to every hair and bit of skin—are received by usfrom our parents, and we must not presume to injure or wound them. This is the beginning of filial piety. When we haveestablished our character by the practice of the filial course, so as to make our name famous in future ages and therebyglorify our parents, this is the end of filial piety.” To put it in other words, filial piety is the foundation of all virtuous deeds.Our skin and hair are given to us by our parents. Thus we do not have the right to do injury to our body and protectionof our body is the beginning of filial piety. In the process of establishing ourselves, we should follow the principles ofkindness and propriety. To realize our life value and reassure our parents is the filial piety in the highest level. Therefore, toown the quality of filial piety, we must start from the protection of our families, then learn be loyal to our enterprises andeventually become useful talents to make contributions to the society. Filial piety is the root of all virtues. Chambroad’s life philosophy is “loyalty and filial piety, benevolent love, wisdomand integrity, courtesy and goodness”. These are also the “virtues” of people in Chambroad, the moral standards andprinciples for their behavior and business.Leaders’ value lies in cultivating the followers into the persons whose ability canexceed the leaders’. Leading capacity means the ability to attract followers.

Chapter Three LAW OF MAN 99 Take Benevolence as Root and Man as FoundationConcept of Chambroad PeopleThose who invest in Chambroad are Chambroad people.Those who create values on the platform of Chambroad are Chambroad people.The upstream or downstream customers who have business relationships with Chambroad are Chambroad people.Those who care and support the development of Chambroad are Chambroad people. In terms of internal management of an enterprise, staff is the entrance. With respect to operation, customers are the entrance. There are to basic points.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismChairman of the Board’s Talk on Enterprise and ManagementUltimate objectives of the Enterprise The ultimate objectives of the enterprise are to develop traditional Chinese culture, to construct a powerful humanresources management team based on innovative commercial mode, and to establish a career platform useful andresponsible for society by gaining more profits.Relationship between Law and Way Truth=“Law” + “Reason”. If someone does not follow the law, he is an unreasonable person, with whom you can onlyoccasionally reason. Generally speaking, to make complex things simple is Way while to make simple things complex isLaw. Our enterprise is one committed to establish a business model in accordance with Law of Heaven, Law of Earth, Lawof Man and law of reason. It can see the nature through phenomena; it can see the Law through Way; it can guide theWay of making profits through the Law. Only in this way can an enterprise really realize “profound Law and simple Way,right Law and solid Way”.Interpretation of Chinese Character of (Enterprise) The Chinese character “Enterprise”, which literally means an enterprise, is made up of two parts. The upper partmeans a “person” while the lower part means “stop”. The character therefore means that a person who is operating anenterprise should stop at the appropriate time. As it is said in Great Learning, “what the great learning teaches is to illustrateillustrious virtue; to renovate the people; and to rest in the highest excellence. The point where to rest being known, theobject of pursuit is then determined; and, that being determined, a kind of clam unperturbedness may be attained. Tothat calmness there will succeed a tranquil repose. In that repose there may be careful deliberation, and that deliberationwill be followed by the attainment of the desired end. Things have their roots and branches. Affairs have their end andtheir beginning.” Both calmness and stopping are relative and there are no absolute calmness and stopping. Calmness issomething idealized and will never be attained. Calmness is the accumulation of energy, always ready to move.Key Elements Concerning Operating an Enterprise The most critical element of operating an enterprise is human. Without people working for you, you become a self-employed person. As long as you have a team, you can have everything done. But only having a team is not enough, apositive culture is another key element of operating an enterprise. Then strategy follows, giving directions of development.Another element is implementation, including the implementation of regulations and procedures.

Chapter Three LAW OF MAN 101 Take Benevolence as Root and Man as Foundation Change those that can be changed with wisdom. Tolerate those that cannot be changed with a broad mind.Different Understanding about Enterprise Ownership I worked in the Lubrication Grease Plant in 1995. It was a state-owned enterprise then. In my view, ownership isnot the main factor influencing and restricting the management of an enterprise. Rather, the core factor is whether itsmanagement team can manage the enterprise and teams with a belief that “the enterprise is you or even more than you”.In 2000 when our enterprise was restructured, I said the following words. Before the reform, people in Chambroad tookthe state-owned enterprise as their own. But after the reform, we must readjust out mentality and run our own enterpriseas a social enterprise, enabling more people who are willing to engage themselves in this industry to develop themselves onthe stage of Chambroad.Both State-owned and Privately-run Enterprises Are Social Enterprises. Whether we are operating a state-owned enterprise or a privately-run one, the difference only lies in the differentinvestors. The actual management is the same, with no difference at all. That is, how does an enterprise manage itsteams? For instance, a self-employed couple could only make enough money for their life necessities and hire no one forhelp. When they began to hire the first employee, their management would entirely change. I once told my team that anenterprise consciously or unconsciously began to make contributions to the society when it hired its first employee. In away, it has already been a social enterprise rather than your own one. So we should not be baffled by the idea of investingmore and gaining more.Understandings of Management The Book of Change tells us that everything is constantly changing all the time. This means that we should adjust ourmanagement thoughts and styles according to the differences in time, place and environment. Thus, in management,there are two points that we should bear in mind. One is never-ending perseverance; the other is ever-changingmanagement. We cannot do management well if we fail to grasp the two points. Our great leader Chairman Mao hadhis own set of philosophical systems. According to him, when doing work, we should act properly in accordance with thespecific time, place and people and we should make specific analysis of specific problems.

CHAMBROAD CULTURE Integrity Dedication Improvement AltruismTwo Original Points of Management There are two basic points in enterprise management. In internal management, staff is the entrance, while inoperation, customers are entrance. For an enterprise, corporate culture is the core while management is the center,which is the two basic points we should keep in mind and with which an enterprise can carry out its strategy. So staffis defined as the most lovely and most easy to be satisfied and customers are defined as the most reliable and mostworthy of our care. They are people we shall never part with. To help customers fulfill their dreams is to help ourselves fulfill ours. We should find the true essence for thedevelopment of an enterprise. Always selfless, the saint takes common people’s issues as his own concerns. I wouldlike to change the sentence into: always selfless, administrators take customers’ and staff ’s issues as their ownconcerns. These two points are to an enterprise what two legs and feet to our body.Positioning of Leaders there are clear divisions of work and there are general managers and deputy managers, you should do what Chairman Mao once said that being a leader is to you are expected to do.think out ideas and to use people. So administratorsshould consider the following four questions within their When I studied in Toyota Motor Corp., some CEOown managing scopes: Consider what subordinates asked me such a question. “Do you rest assured sincehave not considered; Consider what subordinates have you have not done concrete things in the enterprise?”considered but are unwilling to do; Consider what I replied him: “I ask you a question. Does the earthsubordinates have considered and are willing to do but still move if you departed from this world today?”failed; Consider what subordinates have considered and If you believe that the earth will move as usual, thenare willing to do but failed to do well. the company will work as usual when you leave the company. With such a mentality, many problems will be Thus, for leaders of and higher than group leaders, solved. You have to believe that everyone’s managementthere is no need for your staff to report to you what they has its own advantages or in some aspects greaterthemselves can do since it is a kind of waste to do so. than yours. But of course, it is possible that they fail toWhat leaders concentrate on must be what your staff manage well. However, you must save your energy to docan not do by themselves. what you are supposed to do. Few people can live as long as 30,000 days. So we As a leader, you have to know and follow the Law.should do what we are expected to do within the limited Ways are somewhat simple. You should understand thattime. As long as your subordinate can do it, let it go. For there is Law to everything at every time. The problemthose that your subordinates fail to do well, you should of management is also the problem of Law.be able to do it and instruct your subordinates to doit and let it go once your subordinates have masteredit. Do not go beyond your scope and do what yoursubordinates are expected to do. I never ask questions such as how many products aresold this month or what the sales volume is. I only tellthem the principles of how to conduct themselves andhow to do things to create certain atmosphere. Since