BrandBook

Visual Identity Guidelines

Brand Story Callisto Outdoors gives outdoor enthusiasts with the greatest marketplace to buy name-brand, high quality gear at price all year. Discover a large selection of Hiking products, outdoor clothing and shoes, camping equip- ment, and much more. Our mission is to assist you in generating meaningful, soul-filling experiences in the great outdoors. We're here to make sure you're comfortable and safe while out in nature! We'll ask the correct questions to guarantee you have the proper attire and equipment for your next expedition! We use best materials to make each product best for you and to enjoy your hikings and adventures with comfort. Our brand focuses on hikers and outdoor lovers to provide them best experience to make their jouney memorable and joyful.

LogoType Variations Rules DO’S 1. Use same amount of Padding around all the sides of the logo. 2. Scaling should be done Proportionally as the logo has the scalling of 2/1. 3. The color combination should only be “Black & Nobel” or “Midnight Blue & Picton Blue ” as shown below : 4. Maintain Legibility, for printed materials minimum size is 1.5“ width and 0.75” Height. DONT’S 1. Do not Alter the Dimentions of the Logo. 2. Do not scale the Logo unproportionally. 3. Dont use Different Fonts except “Alex Brush Regular” for Brand Name and “Cormorant Garamond Medium” for Initials. 4. Dont use Different Color combinations.

Color Scheme Branding Color Scheme #110061 #35BAE6 #000000 #9FA0A0 #FFFFFF Midnight Picton Blue Black Nobel White Blue Logo : Primary Colors #110061 #9FA0A0 Midnight Blue Nobel Logo : Supplementary Colors Samilar #110061 Colors #FFFFFF Font Color Rules for using Colors White : Only White will be used as a Background color & can be used as a Text with different background color. Black : Main/Sub Headings and Titles. Midnight Blue : Sub-Headings & Highlighting Text. Picton Blue : Adding Background color to Headings or using as a font color with background color “Midnight Blue” only. Nobel : Major Font color. Note : Any color can be used as a font color except “Picton Blue”.

TypoGraphic Standards Brand Fonts & its Variations Raleway SemiBold Abcdefghijklmnop... Raleway Bold Abcdefghijklmnop... Poppins Regular Abcdefghujklmnop... Poppins SemiBold Abcdefghijklmnop... Rules For using Fonts Headings/Sub-Headings : Raleway Bold Paragraphs : Poppins Regular Taglines : Poppins SemiBold Marketing Text : Raleway Bold Font Used in Logo : Poppins