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IDOL Institute of Distance and Online Learning ENHANCE YOUR QUALIFICATION, ADVANCE YOUR CAREER.

BBA/BCOM/BCA/BA/B.Sc.(TTM) 2 All right are reserved with CU-IDOL Communication Skills Course Code: BBA105/BCM105/BTT105/BCA115/BAQ101 Semester: First e-Lesson: 5 SLM Unit: 5 www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 )

COMMUNICATION SKILL 33 OBJECTIVES INTRODUCTION  Student will be able to define concept of Ethical  In this unit we will try to understand ethical communication. communication.  Students will be able to characterize the essential  Under this you the characteristics ,importance of ethical communication. of ethical communication. Students will be able to understand the  Understand dilemmas.  factors and dilemmas of ethical Student will be deal with principles of ethical communication. communication .  www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ1Q01101) ) INASTllITrUigThEtOaFreDrIeSTsAeNrvCeEdAwNiDthOCNUL-IINDEOLLEARNING

TOPICS TO BE COVERED 4 > Meaning of Ethical Communication > Characteristics of Ethical Communication > Importance of ethics > Factors affecting organizational ethics > Dilemma of ethics www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

ETHICAL COMMUNICATION 5  A system of morals and values relating to human conduct, with respect to what is right and what is wrong also goodness and badness of motives and actions.  It is the implementation of moral standards to the messages we deliver and devour.  It raises human value and pride by cultivating honesty, reasonableness, duty, individual unity, and regard for self as well as other people www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

DEFINITION 6  Moral principles and standards that guide the conduct of individuals and their behaviour.  Standards that offer guidance about the choices we make.  Fundamental to responsible thinking, decision making and development of relationships.  Enhances human worth and dignity https://www.homeworkmarket.com/questions/ethics-in- communication www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

CHARACTERISTICS OF ETHICAL 7 COMMUNICATION  Accurate, sincere and not deceptive  Avoids language that manipulates, discriminates or exaggerates  Does not hide negative information behind an optimistic attitude  Does not state opinions as facts  Portrays graphic data fairly https://www.scu.edu/mobi/resources--tools/blog-posts/ethics- in-life-and-business/ethics-in-life-and-business.htm www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

ETHICAL COMMUNICATION DECISION 8  Political perspective- Helps us understand ethical practices based on a value system – freedom of speech, religion and press.  Dialogical perspective - Based on the ability to improve mutual understanding and dialog between participants for which intellectual tolerance is necessary.  Human perspective- Consider implications of our message and weigh costs and benefits of exercising our right to free speech.  Situational perspective - Audience analysis and context of the communication event, needs to be considered www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) https://www.intheblack.com/articles/2015/04/01/why- ethics-and-law-are-not-the-same-thing All right are reserved with CU-IDOL

IMPORTANCE OF ETHICS 9  Helps to build goodwill and creditability.  Makes employees trustworthy and helps in building cordial work culture.  Helps in decision making.  Helps in building customer loyalty and helps to achieve profit maximization.  Helps in better utilization of scare resources.  Creates goodwill in markets.  Helps in promoting high standards. www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

FACTORS AFFECTING 10 ORGANIZATIONAL ETHICS  Corporate culture- a organization where seniors and colleagues value ethics will be held high in terms of creditability and relevance.  Written code of conduct-Organization where codes of conduct is written and followed becomes norm to be followed down the hierarchy .  Corporate attitude towards employees- Treating the employees equal and fair promotes healthy work culture.  Fair Recruitment policies- recruitment in organization should be on the basis of merit and qualification no favouritism will per mote positive work culture.  Decision making – a democratic decision making should be followed to build trust and healthy environment.  Leadership at the top- Leaders should exhibit high ethics and integrity and honesty to ensure ethics are followed down the line. www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

ETHICAL DILEMMAS IN 11 COMMUNICATION  Secrecy  Whistle-blowing  Leaks in communication  Rumour and gossip  Lying  Ambiguity www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

COMMUNICATION ETHICS DILEMMAS 12  Secrecy: Sometimes people keep things hidden for both fair and shameful reasons so its a kind of a test for the administrator/supervisor: to decide when secrets are legitimate and when they are not.  Whistle-blowing: Any company representative who discloses the information about corporate maltreatments or carelessness in the world is known as a whistle-blower.  Leaks: A leak is similar to unknown whistle-blowing; one difference being the legitimacy of the leak; that is to say, that the individual who spills data can't be interrogated. This frequently provides a reason to feel uncertain about the believability of the claim www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

13  Rumour and gossip: Rumors and gossip appear to be an inseparable part of corporate life. Rumours concentrate more on occasions and data and gossip concentrates on individuals behind their back  Lying:. Lying spoils the trust between people, and shakes the establishment of ethical communication.  Ambiguity:. Keeping the information to one self and not conveying the right information leads to unclear understanding which will impact others conduct and desires. www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

PRINCIPLES TO DEAL WITH ETHICAL 14 DILEMMA  Legal Considerations – By and large one p must adhere to Laws of the land and look for direction is the law and by and large comply by Law.  Moral Considerations - One must consider the outcomes of choices and should select an answer that can prove beneficial to the greatest number of individuals.  Being honest - Honesty, genuineness, and straightforwardness in your correspondence with other individuals.  Maintain Precise Messages - When you are passing the information one should try to impart the original message as precisely as possible Ethical communicators don't behave in a questionable manner with the messages they pass on. www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

15  Avert Deception - Ethical communicators are constantly careful of any misdirection, deliberate twisting, or withholding of data in their correspondence.  Behave Consistently – One should constantly screen ones conduct to guarantee that it matches what you say to others.  Conserve Confidentiality - When somebody reveals to you something and anticipates that you not will disclose that data to others try and maintain the trust and confidentiality .  Ensure Timeliness - The timing of messages can be decisive. Communication should be prioritized and most important information should be passed on , with no delay.  Oppose Unethical Attitude- Open and strong disapproval of dishonest people should be reported and opposed www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

MULTIPLE CHOICE QUESTIONS 16 1) Moral principles and standards that guide the conduct of individuals and their behavior is called as a. Ethics c. Honesty b. Integrity d. Moral 2) Any company representative who discloses the information about corporate maltreatments or carelessness in the world is known a. Whistle blowing c. Rumor b. Leaks d. Gossip 3) Consideration of Audience analysis and context of the communication event is called_____________. a. Dialogical perspective c. Political perspective b. Human perspective d. Situational perspective Answers: 1)a 2)a 3)d www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

SUMMARY  Ethical Communication—A system of morals and values relating to human conduct, with respect to what is right 1 7 and what is wrong also goodness and badness of motives and actions.  Characteristics of Ethical Communication:-  Accurate, sincere and not deceptive  Avoids language that manipulates, discriminates or exaggerates  Does not hide negative information behind an optimistic attitude  Does not state opinions as facts  Portrays graphic data fairlyHelps to build goodwill and creditability.  Importance of Ethics:-  Makes employees trustworthy and helps in building cordial work culture.  Helps to build goodwill and creditability. www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

FREQUENTLY ASKED QUESTION 18 Question1: What do you mean by Ethical Communication? Answer: A system of morals and values relating to human conduct, with respect to what is right and what is wrong also goodness and badness of motives and actions(For more details refer to SLM). Question2: What are the Ethical Dilemmas in Communication? Answer: The Ethical Dilemmas in Communication are:(For more details refer to SLM). a. Secrecy b. Whistle-blowing c. Leaks in communication d. Rumour and gossip e. Lying f. Ambiguity Question3: What is the difference between Whistle blowing and leaks? Answer: A leak is similar to unknown whistle-blowing; one difference being the legitimacy of the leak; that is to say, that the individual who spills data can't be interrogated. This frequently provides a reason to feel uncertain about the believability of the claim. (For more details refer to SLM). www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL

REFERENCES 19  Raman,M.,Sharma,S.Technical (2017).Communication-Principles and Practic New Delhi :Oxford University Press.  Murphy, R., (2015). Elementary Grammar.UK:Cambridge University Press .  Murphy, R., (2015). Essential Grammar in Use, 4th Edition. UK:Cambridge University Press.  Hewing, M.A(2015).Advanced English Grammar.UK: Cambridge University Press  https://en.wikipedia.org/wiki/Ethics_in_business_communication  www.rysec.org/10-basics-of-ethical-communication/  www.mhhe.com/socscience/comm/group/students/ethics.htm  study.com/academy/lesson/ethical-communication-in-the-workplace.html www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) 1A9ll right are reserved with CU-IDOL

20 THANK YOU For queries Email: [email protected] www.cuidol.in Unit-5(BBA105/BCM105/BTT105/BCA115/BAQ101 ) All right are reserved with CU-IDOL


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