CMM001-eL9

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BBA/BCOM/BCA/BA/B.Sc.(TTM) 2 All right are reserved with CU-IDOL Communication Skills Course Code: BBA105/BCM105/BTT105/BCA115/BAQ101 Semester: First e-Lesson 9 SLM Unit: 9 www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101)

Communication Skills 33 OBJECTIVES INTRODUCTION  Meaning of Culture, its characteristics and  Understanding and developing a sensitivity elements. towards different Cultures.  Students will be able to understand cross cultural  Understand the importance of culture in communication. communication and develop strategies to overcome.  Students will be develop skills required to overcome differences between different cultures. www.cuidol.in Appreciate and understand the cross cultural  difference and overcome them for effective communication. Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) INSTITUTE OF DISTANCE AANlDl OriNgLhItNaEreLErAeRsNerIvNeGd with CU-IDOL

TOPICS TO BE COVERED 4 > Cross-cultural Communication > Significance > Elements of culture > Barriers to Cross Cultural Communication www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

CULTURE 5 Culture is ideas, customs, and social behavior of particular people or society. A culture is a way of life -the behaviors, beliefs, values and symbols and assed along by communication and imitation from one generation to the next. www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) PinteresAt.cllomright are reserved with CU-IDOL

CHARACTERISTICS OF CULTURE 6 Culture is acquired: Culture is an acquired quality or behavior. It is not biologically inherited but learnt socially by individuals. In other words any behavior or quality which is socially acquired or learned is called culture. Culture is Social - As a social product culture develops through social interaction which is shared by all. Without social interaction or social relations it is very difficult and almost impossible to be cultured. Culture is Transmissive: culture is transmitted from one generation to another. It passes from parents to children and so on. This transmission is a continuous and spontaneous process. Culture fulfils some needs: Culture fulfills many social psychological, moral etc. needs of individuals. Culture is created and maintained because of different needs. It fulfills needs of both society as well as individuals. Culture is shared: Culture is not possessed by a single or a few individual. Culture is shared by majority of individuals. Culture is Idealistic: Culture is idealistic in nature. Because it embodies the ideals, values and norms of the group. It sets ideal goals before individuals which is worth attaining www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

ELEMENTS OF CULTURE 7 Language (verbal Religion and nonverbal) Values and Attitudes Manners and Customs Social Institutions Education Material Elements www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) Aesthetics 7 All right are reserved with CU-IDOL

WHAT IS CROSS CULTURAL 8 COMMUNICATION? Cross-cultural communication is a process of creating and sharing meaning among people from different cultural backgrounds using a variety of means. It helps to understand how people from differing cultural backgrounds communicate, in similar and different manners among themselves, and how they communicate across cultures. www.cuidol.in https://source.wustl.edu/2017/07/six-tips-cross-cultural-communication/ All right are reserved with CU-IDOL Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101)

CROSS CULTURAL 9 COMMUNICATION: DEFINITION Cross-cultural communication is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they communicate across cultures. Sending and receiving messages across languages and cultures. Successfully foster, improve & form relationships with the members of different cultures. www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) https://pmibangalorechapter.in/2017/06/01/pm- article-effective-cross-cultural-communication/ All right are reserved with CU-IDOL

CROSS CULTURE COMMUNICATION 10 IMPORTANCE/ SIGNIFICANCE Globalization: Cross border movement of people, goods and data brings more and more cultures into contact with one another and increases the potential of cross culture communication.  Business Opportunities  Job Opportunities  Improves the contribution of employees in a diverse workforce  Sharing of views and ideas  Talent improvisation  An understanding of diverse market www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

FOUR FUNDAMENTAL PATTERNS 11 OF CULTURAL DIFFERENCES What is Different? What is hidden below the surface? Communication style  Beliefs Attitudes towards Conflict  Values Decision making style  Expectations Approaches to knowing  Attitudes www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

CROSS-CULTURAL 12 COMMUNICATION NEEDS •Listening Skills •Speaking Skills •Observation •Patience •Flexibility https://www.pinterest.com/pin/334040497343429136/ www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

PROBLEMS OF CULTURAL 13 DIFFERENCES  People in different countries have different ways to interpret events, habits, values and ways of relating to one another.  People tend to view their cultural practices right while other’s as wrong or peculiar. This is called ethnocentrism. www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

BARRIERS IN CROSS CULTURAL 14 COMMUNICATION  Ethnocentrism : Inability to accept another culture's point of view; \"my way is the best.  Discrimination : Differential treatment of an individual due to minority status; actual and perceived; e.g., \"we just aren't equipped to serve people like that.\"  Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., \"she's like that because she's Asian – all Asians are nonverbal.  Cultural Blindness: Differences are ignored and one proceeds as though differences did not exist; e.g., \"there's no need to worry about a person's culture .  Cultural Imposition: Belief that everyone should conform to the majority. e.g., \"we know what's best for you, if you don't like it you can go elsewhere.“  Tone Difference : Formal tone change becomes embarrassing and off-putting in some cultures www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

OVERCOMING BARRIERS TO CROSS 15 CULTURAL COMMUNICATION  Both persons must have some knowledge or awareness regarding the norms or customs in each other's culture.  Make a conscious effort to overcome Cross Cultural Communication problems.  Active listening can overlook misunderstandings.  Interpreters are helpful in translating both substance and manner of what is said.  Provide workshops, tips and techniques for communicating effectively in cross-cultural work environments. www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

SKILLS TO OVERCOME DIFFERENCES 16  Respecting differences and working together  Building trust across cultural boundaries  Understanding body language.  Connecting with people https://webstockreview.net/explore/communication-clipart-intercultural- communication/ www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

EXAMPLES 17 alison.cAolml right are reserved with CU-IDOL It’s rude to cross your arms while facing someone in Turkey. The “thumbs up” gesture is considered offensive in Middle East, rude in Australia and a sign of “OK” in France. In Latin and North America eye contact is important for conveying equality among individuals. However in Ghana, if a young child looks an adult in the eye, it is considered an act of defiance. Slouching in Taiwan is considered disrespectful, while other parts of the world may not think much of it one way or another www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101)

MULTIPLE CHOICE QUESTION 1)Culture is defined as a set of ideas, customs, and social behavior of particular people or society. 18 a)True b)False c)Not Given d) None of the above. 2) Culture is embedded in our: a) gestures b) beliefs c) expressions d) minds. 3) The aim of cross-cultural communication training is to: a) improve behavior b) create strong cultural ties c) give social status d) develop business etiquette Answers: 1)a 2) b 3) b www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

SUMMARY 19  Meaning -A culture is a way of life it is the behaviors, beliefs, values and symbols and assed along by communication and imitation from one generation to the next.  Characteristics of Culture- acquired, Social, transmissive ,fulfils some needs,ishared,Idealistic.  Cross Cultural definition- is a field of study that looks at how people from differing cultural backgrounds communicate, in similar and different ways among themselves, and how they communicate across cultures.  Ethnocentrism : Inability to accept another culture's point of view; \"my way is the best.  Discrimination : Differential treatment of an individual due to minority status; actual and perceived  Stereotyping : Generalizing about a person while ignoring presence of individual difference; e.g., \"she's like that because she's Asian – all Asians are nonverbal www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) 1A9ll right are reserved with CU-IDOL

FREQUENTLY ASKED QUESTION 20 Question No1.-Characteristics of Culture ? Answer -Culture-acquired, Social, transmissive ,fulfils some needs , shared ,Idealistic . Question No.2- What are the barriers in Cross Cultural Communication? 1) Ethnocentrism. 2) Discrimination. 3) Stereotyping. 4) Cultural Blindness 5) Cultural Imposition 6) Tone Difference. www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

REFERENCES 21  study.com/academy/.../cross-cultural-communication-definition-strategies-examples.ht...  https://www.slideshare.net/tvenkadesh/cross-communication  communicationtheory.org/cross-cultural-communication/  https://www.trainingindustry.com/.../strategies-for-effective-cross-cultural-communication  Lesikar R.V., Petit J.D. (2016). Business Communication. New Delhi: Tata McGraw.  Chaturvedi, P.D. (2016). Business Communication. New Delhi: Pearson Education.  Raman,M.,Sharma,S.Technical (2017).Communication-Principles and Practice New Delhi :Oxford University Press.  Murphy, R., (2015). Elementary Grammar.UK:Cambridge University Press .  Murphy, R., (2015). Essential Grammar in Use, 4th Edition. UK:Cambridge University Press.  Hewing, M.A(2015).Advanced English Grammar.UK: Cambridge University Press www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

22 THANK YOU For queries Email: [email protected] www.cuidol.in Unit-8(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL