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BBA/BCOM/BCA/BA/B.Sc.(TTM) 2 All right are reserved with CU-IDOL Communication Skills Course Code: BBA105/BCM105/BTT105/BCA115/BAQ101 Semester: First e-Lesson: 4 SLM Unit: 4 www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101)
COMMUNICATION SKILLS 33 OBJECTIVES INTRODUCTION Student will be able understand the writing module In this unit student will be able understand Student will be able to understand the business the importance of writing module correspondence Under this unit the student will be able to learn significant examples of internal and Student will be able to understand to understand external communication the internal and external forms of communication The student will be able to learn how to learn the art of drafting business correspondence www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) INSTITUTE OF DISTANCE AANllDrOigNhLtINarEeLrEeAsReNrvINedGwith CU-IDOL
TOPICS TO BE COVERED 4 1. Precis writing 2. Leave Application 3. Business Letter Permission Letter Sales Letter Request Letter Enquiry Letter Letter of Acknowledgement Complaint Letter 4. Memorandum Writing 5. Office Order6. Circular 6. Notice www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
PRECIS WRITING 5 The word “Precis” is a French word. An English word is developed from this French word as “Precise”. Precis means a summary and precis-writing means summarizing. Precis-writing is defined as a brief statement in a summary form of the essential ideas in a longer article. Precis writing is an exercise in compression. A precis is the gist of a passage expressed in as few words as possible. A precis should give all essential points so that anyone reading it will be able to understand the idea expressed in the original passage. Length of a Precis Writing: it should not be more than a third of the total number of words in the original passage. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
QUALITIES FOR WRITING A GOOD 6 PRECIS Objectivity -Objectivity means how you are presenting your facts and views without it being biasing your feelings or personal opinions. Clarity- A precis is the crisp formation of the passage and it should be as crisp and clear as possible. Coherence-clearly means that ideas and views that you have presented should be logical and the interconnection of the ideas should be proper. . Correctness-Although your precis is a short formation, it is equally important that you do not make any mistakes while writing it. Conciseness-Conciseness means that the precis should contain all the information required while not mentioning it in depth. Completeness-A precis is a short form of the passage, but this does not mean that it should be incomplete. It should include as many things as possible and more importantly the facts www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
DO’S OF PRECIS WRITING 7 Start your precis with the main idea so that reader can quickly understand the essence of the precis. While writing a precis, make a suitable environment where all the points can be described and discussed equally. As the main idea or the essence is established, you can follow it up with some methods, facts, points, etc. As a precis is concise, compress it and make sure that the length is available for you to retain the important data, keywords, and the concept. Removing the irrelevant data or sentence is as important as writing the relevant points. Thus, identify the superfluous data and facts and keep the core idea of the work only in the precis. If you are mentioning anything related to history or any historical data than make sure that it is written in the past tense only. Also, remember to put the purpose as to why you are writing a precis in the writing piece. This will help the reader understand what you wrote in the precis. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
DON'TS OF PRECIS WRITING:- 8 A precis writing is a formal way of writing a shorter form of the given paragraph. So, even though you have read and understood the Precis well, do not form your own opinions. You cannot insert your own remarks and criticism in a precis. Always take the fact and data that is given in the paragraph only. Also, during a precis writing, you cannot insert a question. If for any reason you need to insert make it I n the form of a statement. For a precis writing, avoid using contractions and abbreviations. Write the full form of any given words only. Avoid being jerky. This will show that you have not understood the passage properly and have started writing a precis. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
SAMPLE PRECIS 9 Original passage from Aristotle's \"Rhetoric\" (199 words):\"It is evident that those in the prime of life will be between the young and the old in character, subtracting the excess of either, and neither exceedingly confident (rashness is such) nor too fearful but having the right amount of both, neither trusting nor distrusting everybody but rather making realistic judgments and not directing their lives only to what is fine or what is advantageous but to both and neither to frugality nor to extravagance but to what is fitting. Similarly in regard to impulse and desire. And they combine prudence with courage and courage with prudence, while among the young and the old these things are separated; for the young are brave and lack self-restraint, the older prudent and cowardly. To speak in general terms, whatever advantages youth and old age have separately, [those in their prime] combine, and whatever the former have to excess or in deficiency, the latter have in due measure and in a fitting way. The body is in its prime from the age of thirty to thirty-five, the mind about age forty-nine. Let this much be said about the kinds of character of youth and old age and the prime of life.“ Précis from \"A Synoptic History of Classical Rhetoric\" (68 words): \"The character of those in the prime of life lies midway between that of youth and of age. Neither rash nor timid, neither skeptical nor overtrusting, they usually make choices on a true basis. They are not given to excess in desire, nor to lack of feeling or parsimony. They live respecting both honor and expediency. In short, the most useful traits of youth and age are theirs.\" www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
LEAVE APPLICATION 10 A leave application is a letter to the concerned authority to take a break from routine work. The reason for taking a leave could be illness, marriage, visiting out of station or any other personal reason. A leave application should mention : Address Subject Reason for your leave Leave Period Contact Details. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
PERMISSION LETTER 11 Permission letter is a formal way of letting our superiors or any other necessary party know about our plans if they will affect them. Example: These plans can be going on vacation, visiting your family, attending a funeral or any other activity. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
From, 12 __________ Date: _____ (Date on Which Letter is Written) To, __________ Subject: Permission Letter Dear _____(Sir or Madam) I Mr. ………(name of the sender) working as a ………………(designation of the sender) am writing this letter to you …………………………(name of the receievr0 to kindly grant me half day leave as I am moving out of station for a wedding of my relative, I would not be working for 4 working days, and hence I want you to grant me persimmon for half day leave as well as four days off. I assure you my absence will not cause any hindrance to the ongoing project. Till then, hoping to get a positive reply from your side. Yours Truly, ____________ Name of the person Sign of the person www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
DEFINITION OF “LETTER” 13 “A written or printed communication directed to a person or organization.” Letters may be created and sent as: E-mail or electronic transmissions Hand-delivered transmissions Regular mail transmissions www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
BUSINESS LETTER 14 It is a letter written in formal language, used when writing from one business organization to another, or for correspondence between such organizations and their customers, clients and other external parties. They are used for different purposes; like placing orders, making inquiries‟, making credit request, requesting claims and adjustment, to apologize for a wrong or simply to convey goodwill. etc. Even today, they are very useful because it produces a permanent record, they are confidential, formal and delivers persuasive, well-considered messages. Style of letter depends on the relationship between the parties concerned. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
BUSINESS LETTERS ARE CREATED TO 15 Persuade or inform readers (Ex: a letter from a candidate requesting your vote) Analyze a concept or situation (Ex: a letter from the human resources manager explaining the new payroll deposit system to company employees) Propose a solution (a letter offering a plan to reduce or prevent school violence) Correct some perceived error or miscommunication. (Ex: a letter to a creditor about a billing error you have noticed) www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
LETTER WRITING ETIQUETTE 16 Etiquette is good manners or appropriate or accepted social practices that reflect and promote civility. When should you write a letter? To thank someone who has been gracious, kind or helpful to you. When you need assistance or answers to help you make intelligent decisions. To respond to a letter or letter request that you have recently received. To create legal documents that record information and support claims. To show that you are a courteous, professional, detail- oriented person who is aware of etiquette. To write a compliant for something/someone. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
LETTER MECHANICS – 17 PRONOUN (POINT OF VIEW) The use of personal pronouns is important in letters . . . I, he, she, it, we, they, you In a letter, do not refer to yourself in the third person by using one or the writer. It is perfectly natural and appropriate to refer to yourself as I and to the reader as you. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
FOCUS AND SPECIFICITY 18 Be Focused; however, avoid long sentences. Don't be so concise that your tone is blunt. Use terminology and concepts related to the industry / field. (Jargon may not be appropriate in business writing. ) Avoid vagueness. Be specific in your requests or statements of facts. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
ACTIVE VERSUS PASSIVE VOICE 19 Examples PASSIVE Sentence : It was discovered that the salary totals were incorrect. Who discovered “it” [the problem]? The underpaid employee, The payroll specialist, The Accounting Department, An Intern, The IRS? (Be specific.) Revised ACTIVE sentence: The Accounting Department discovered that the salary totals were incorrect. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
PARTS OF A BUSINESS LETTER 20 Sender‟s address and date (Include telephone number and email if available) Inside Address (recipient‟s address) -person receiving the letter Salutation (greeting) Body (paragraphs) -The message Complimentary Close - Yours faithfully or Yours sincerely Signature Line (with or without title) -Write name in block letters Enclosure (optional) cc notation (copies sent to others) Sender/typist initials (optional) www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
Letter head 1. Block Style 21 (Simplified) Letter www.cuidol.in Format SAMPLE Everything flush to left margin with no indents. Signature Block: Align this with the Complimentary Close. Leave four blank lines to sign your name. Don’t forget to sign your name exactly as you typed it. Your title is optional and depends on the relevancy and degree of formality you need or want to establish. Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
BUSINESS LETTER - CONTENT 22 Each paragraph in the business letter should contain different topics. The first paragraph should grab attention and state the reason for the letter. The middle paragraphs, as in most letters, should support your reason and go into details. . In the final paragraph, it professional etiquette for the writer to thank the reader for taking his or her time to read the letter www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
CLOSING 23 The end of a business letter marks the biggest difference between business and personal letters. The ending of a business letter usually states „Sincerely,‟ followed by three blank lines for the writer‟s signature and then the writer‟s typed name. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
LETTER WRITING 24 www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
LETTER : PLACING AN ORDER The Following Points should be remembered for writing a letter placing an order:- 25 The letter should get started with the address of the writer Then the date should come After that, the designation as well as the address of the receiver will come Then the Subject should come, which should be clear and precise Add a nice and suitable salutation Now, start writing the Main body. Make sure that main body is divided into three-four paragraphs. It is important to make the letter presentable. Para 1- should explain for what are you going to place the order Para 2– should talk about the details of the services or products that you are placing the order for Para 3– is going to be the concluding one, so do not forget to mention what do you want in response from the one who is going to receive the order. End the letter by using the appropriate words to say thanks. Then sign off with a name www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
LETTER WRITING Blossom Public School 26 Ghaziabad February 25, 2020 Sharma and Sharma Group New Delhi Subject: Purchase of Sports Items Dear Sir, It is my pleasure to communicate to you that our school wishes to place an order for sports items in bulk with your company. These items will be used in the activities room, gym, and sports ground of the school starting from the academic session of the year 2020-21. List of the items along with their quantity is given below: Name of the Items Pieces Needed Willow bats 25 Wicket keeping pads 30 Batting pads 45 Match ball (Red) 60 Match ball (white) 70 Kindly, deliver the order on time, by ensuring that all the items are taken from the fresh lot. Payment of the entire purchase will be done digitally. It would be great if you could share the time when all the items will be delivered at our address. Looking forward to hearing from you. Yours Truly, Ankit Sports Incharge www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
A LETTER OF REQUEST 27 A letter of request could be for various reasons, for example it could be a request of change in a contract or agreement, request for an endorsement or a testimonial request for assistance, request for authorization, request to take an action, request of issuance of a letter, request for any information, about a product or a service, request for a favor. You can download dozens of sample request letters here. All these or any other situation demands a specific letter that will deal the requirement or the situation. You can download her various free examples of sample request letters. These request letters will guide you about wording and formats of good request letters. No matter what is the demand of the situation, here are some of the points which will help to write any kind of letter of request. A letter of request is an official document and should be written in formal way. First point is to consider and select who is the right person to ask for a favor or request. A letter of request is written in a style of business letter as it is a formal letter. The letter should have your name, position or title, address and contact information. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
A LETTER OF REQUEST 28 A letter of request should address the recipient properly and clearly. You should give a proper time to the person who has been asked to write a letter of request. The start of the letter should be with a warm greeting, then you should introduce yourself properly, that who are you, your name, job, position and name of the organization. It will make it easy for the reader to understand who is asking for a letter of request. You should clearly mention that what you are requesting for, and level of help you need, stay polite and to the point. Keep your letter simple and without any ambiguity. In some cases you might have to convince the recipient for the requested issue, so you should also keep this point in view. Overall tone of the latter should be convincing and polite, you should stay respectful. Before sending your letter you should proofread your letter, letter should be typed and brief. Leave your contact details so that it would be easier for the recipient to contact you when it is needed. Close your letter with a feeling of gratitude. You can also get help from the attached sample of letter of request with this template. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
A LETTER OF REQUEST Date 29 Addressee Name Company Name Street Address or P.O. Box City, State, Zip [Insert Greeting (Mr./Ms./Mrs./Dr., etc) Last Name]: I am contacting you today to request information on your company's [specific products or services that you are interested in]. My company provides [description of your organization's work as it relates to your request] and we are seeking new suppliers. I am very interested in finding out if your organization's [specific products or services] may meet our needs. Please provide details about the products specified here, as well as any additional offerings that you feel may meet our needs. I am looking for [fill in specifics that you need such as pricing, availability, specs, samples, etc.]. You can learn more about [insert name of letter writer's company] at [www.insert-web-address-here.com]. You may submit information via mail or email using the addresses below. Please let me know if additional information is needed or if I can answer any questions. You may reach me between [insert time] a.m. and [insert time] p.m. [insert time zone] at [insert your phone number] or via email at [insert your email address]. I look forward to hearing from you soon. Regards, [Sign your name here] [Your Full Name, Job Title] [Insert Company Name] www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
ENQUIRY LETTER 30 Letters of enquiry describe what the writer wants and why. Solicited enquiry: An enquiry made in response to the seller‟s advertisement and publicity. Unsolicited enquiry: An enquiry made the buyer‟s own initiative. Enquiry for some favor: An enquiry not about goods but about some other information, may be about some special price or some favorable terms. Routine enquiry: An enquiry made by an old buyer in the usual course of business. A letter of enquiry should be: Straightforward, compact and courteous; Positive and confident in tone; Brief and to the point, yet clear, complete and correct. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
CONTENT 31 Subject Heading: This should inform the reader that this is an enquiry or request; e.g. Enquiry about Textbooks Request for Brochure Query about Website Question regarding Product Components www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
FIRST PARAGRAPH 32 This should tell the reader what you want; e.g. 1. Please send me... (for things that the organization offers to send) 2. I would be grateful if you could tell me... (for things that are not normally offered) 3. I am writing to enquire whether... (to see if something is possible) 4. I would especially like to know... ( + a more detailed request) 5. Could you also... ( + an additional enquiry or request) www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
SECOND PARAGRAPH 33 This paragraph tells the reader why you are contacting his or her organization, and gives further details of the enquiry. There are two reasons why you may contact an organization: 1. you have contacted this organization before, and want to again. 2. you have not contacted this organization before, but you have heard about them. You should describe from where, such as from an advert or a recommendation. Example: I saw your advert in the HK Daily on Tuesday, 22 September 2009. Your company was recommended to me by Ms. Elsie Wong of Far Eastern Logistics www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
FINAL PARAGRAPH 34 This paragraph should contain a polite expression and/or an expression of thanks to the reader. The degree of politeness (and therefore the length), depends on how unusual or difficult your request is. Possible language includes: 1. Thanks. (For a very informal and normal enquiry or request) 2. I look forward to hearing from you. 3. I am looking forward to hearing from you. 4. Thank you for your assistance. 5. Thank you very much for your kind assistance. 6. I appreciate that this is an unusual request, but I would be very grateful for any help you could provide. I look forward to hearing from you. • If you think the reader might have further questions, you can suggest that he or she contact you; e.g. 'If you have any questions, please do not hesitate to contact me'. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
SAMPLE LETTER 1 Golden Gate Engineering 35 Prince Square, Prince Street, Dehradun 24 September 2009 Pro-Skills Training Centre Jubilee Building Silver Road Dehradun Sub: Enquiry about Quality Control Course www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
36 Dear Sir or Madam, I am writing to enquire whether your company could offer a course on Quality Control for our managers. I saw your advert in the HK Daily on Tuesday, 22 September 2009, and the Quality Control Training Course (Ref.: QC 101 ) mentioned in the advert might be suitable for us. I would like to know if it is possible for you to offer a 3-month training course starting before or, at the latest,on Monday, 12 October 2009, for a group of 20. Could you send us some information about the teaching staff and the possible schedule for this course? I am looking forward to receiving your reply. Yours faithfully, (signature) David Mathur Managing Director www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
ACKNOWLEDGEMENT LETTER 37 An acknowledgment letter is used to acknowledge a fact or a situation or any kind of action. It is a simple way of saying thanks and showing your spontaneous reaction. In business, it works as a strength to improve relationships between: Company and employee Two different companies Two different individuals Letter of acknowledgment is the proof, that you received a particular document or any kind of request. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
FORMAT OF ACKNOWLEDGEMENT 38 LETTER Letter Header Your Name Your Address Recipient’s Name Specific official or person Recipient‟s Address Date Letter Body Reference or Subject Dear Contact Person www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
39 First Paragraph (Show some gesture of acknowledgment by adding required details related to service, product, etc.) Second Paragraph Relevant points Clarify your objective Confirming receipt of the product or service Thanking the addressee Intimation for any further communication Letter Close Thanking you, yours sincerely etc. Signature .First name and last name www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
SALES LETTER 40 A document designed to generate sales Convinces the reader to place an order; to request additional information; or to lend support to the product or service or cause being offered Influences the reader to take a specific action by making an offer – not an announcement. Grab the reader’s attention Highlight the product’s appeal Show the product's use Conclude with a request for action (buy it!) Appeal to the reader with reader-centered issues (health, convenience, service, saving money…) Use concrete words and colorful verbs Be ethical and truthful Don‟t brag or go on www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
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ADVANTAGES OF SALES LETTER 42 They are less costly They are convenient They are effective They are addressed to a specific audience or target market They can be very comprehensive. They can fully explain things regarding a product www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
COMMANDMENTS 43 1. Focus on what your prospect wants, needs, hopes, dreams, and desires … or appeals to their emotion 2. Always write to someone specific. 3. Get your readers‟ attention immediately! 4. You must write to sell! 5. Don‟t put them to sleep 6. Please tell them exactly what you want them to do. 7. Never use negative tone in a letter. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
COMPLAINT LETTER 44 A Complaint Letter is a type of letter written to address any type of wrong-doing, offence, grievance, resentment arising out of a product, service, etc It is used to raise your concern about unfair things and seek a productive outcome. It is a fundamental right and duty of a citizen to seek justice arising out of any injustice, and the first step toward it is, filing a Complaint. There are two types :- Personal Complaint letter- The type of complaint letter you write on your own individual level pertaining to your individual grievances is referred to as personal complaint letter. Professional Complaint letter- It is that type of complaint letter that is written on the behalf of the organisation pertaining to issues that are affecting the organisation as a whole. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
FORMAT OF A COMPLAINT LETTER 45 SENDER’s ADDRESS- The sender‟s address is usually put on the top left-hand corner of the page. DATE- The sender‟s address is followed by the date just below it, i.e. on the left side of the page. This is the date at which the letter is being written. It is to be written in expanded form. RECEIVER’s ADDRESS- Whether to write “To” above the address depends on the writer‟s preference. Make sure you write the title/name/position etc of the receiving official, as the first line of the address. SALUTATIONS- This is where you greet the person you are addressing the letter to. The general greetings used in formal letters are “Sir” or “Madam”. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
SUBJECT- Then we sum up the purpose of writing the letter in one line. This helps the receiver focus on 46 the subject of the letter in one glance. It is important to underline the subject. BODY- This is the main content of the letter. It is either divided into three paragraphs or two paragraphs if the letter is briefer. The tone of the content should be formal. COMPLIMENTARY CLOSE- At the end of your letter, we write a complimentary closing. The words “Yours Faithfully” or “Yours Sincerely” are used. SIGNATURE- Here finally you sign your name. And then write your name in block letters beneath the signature followed by your designation. This is how the recipient will know who is sending the letter. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
Example –Write a complaint letter about a faulty wrist watch that you recently bought from HMT 47 450, Sector-20 Chandigarh March 1, 2018 M/s. H.M.T. Corporation Customer Complaint Division Chandigarh Sir/Madam Subject- Complaint regarding functioning of watch and its replacement On February 27, 2018, I bought a Titan Watch (Model No. 2356) worth Rs. 5500 from your store. Unfortunately, your product has not performed well. The watch doesn‟t work half the time despite several attempts at changing its battery. I am highly disappointed because such act of neglect is not expected from such a renowned store. www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
To resolve the problem, I would appreciate you changing the watch with a new fully functioning model. I 48 have the receipt intact. Enclosed are the copies of receipt along with the guarantee card. I look forward to your reply and a resolution to my problem and will wait until a week before seeking help from a consumer protection agency. Please contact me at the above address or by phone at 098100XXXXX. Yours Sincerely Dipti/Deepak Gupta Enclosure(s): 1. Receipt 2. Guarantee card www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
MEMORANDUM 49 A memorandum, more commonly known as a memo, is a short message or record used for internal communication in a business. Memos can be used to quickly communicate with a wide audience, such as procedural changes, price increases, policy additions, meeting schedules, reminders for teams, or summaries of agreement terms www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
FORMAT MEMO 50 All memos are structured similarly. They have the following elements: An addressee: Top left, in capital letters, near the top of the page The sender: in capital letters, immediately below the addressee Date: in capital letter immediately below the sender‟s name Subject: immediately below the date, very brief www.cuidol.in Unit-7 (BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL
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