Unit 1 - Introduction to CSR, 20.05.2021[789]

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2 INTRODUCTION TO CSR www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

CONTENT 3 All right are reserved with CU-IDOL • Meaning • Definition of CSR • Importance of CSR • Principles of CSR www.cuidol.in Unit-1(MAP-607)

4 MEANING Corporate social responsibility (also known as CSR) is a term used to describe a company’s efforts to improve society in some way. The purpose of corporate social responsibility is to give back to the community, take part in philanthropic causes, and provide positive social value. Businesses are increasingly turning to CSR to make a difference and build a positive brand around their company. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

5 DEFINITION Corporate social responsibility (also known as CSR) is the continuing commitment by the business to behave ethically & contribute to economic development while improving the quality of life of the workplace & their families as well as of the local community & society by large. www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

6 www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

7 IMPORTANCE OF CSR • Solving Social Problems • Improves Public Image of the Firm • Assist to Government • Attracts Investors • Attracts & Retains Staff www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

8 PRICIPLES OF CSR • Accountability • Sustainability • Transparency www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL

9 THANK YOU www.cuidol.in Unit-1(MAP-607) All right are reserved with CU-IDOL