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BBA/BCOM/BA/BCA/B.Sc.(TTM) 2 Communication Skills All right are reserved with CU-IDOL Course Code: BBA105/BCM105/BQQ101/BCA105 Semester: First  SLM Unit : 1,3,8,11  e-Lesson: 2 www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101)

COMMUINCATION SKILL 33 OBJECTIVES INTRODUCTION  Overall understanding and development of LSRW  In this unit we are going to learn about Skills listening, speaking and reading skills.  Students will be able to demonstrate effective  Under this you will learn and understand listening skills, process of listening, essentials speaking at public places and day to day life . of speaking and techniques of improving  Students will be able to chisel their LSRW skills. speaking skills  All the types of reading skills . www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) INSTITAUlTl EriOgFhtDaISrTeArNeCsEerAvNedDwOiNthLICNUE -LIEDAORLNING

TOPICS TO BE COVERED 4 > Listening Skills > The Process of Listening > Barriers to Effective Listening > Techniques for Effective Listening > Speaking skills > Techniques of improving Speaking skills www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

LISTENING SKILLS 5  Listening is said to be the ability to accurately receive and interpret (understand) the messages in the communication process.  Listening is the most important communication skill.  Listening is an active process that requires attention.  Communication cannot be completed without effective listening.  Effective listening is a dynamic (real) activity that seeks the meaning intended in the messages sent by the speaker. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

EFFECTIVE LISTENING 6 Effective listening requires a keen mind and conscious effort. Effective listeners appreciate flow of new ideas and information. For an organization to function properly it needs to follow the principles of effective listening i.e. informed timely, updated with the changes and implementations. Effective listening promotes organizational relationships, encourages product delivery and innovation also helps organization to deal with the diversity in employees and customers it serves. https://www.oneclearmessage.com/effective-listening-skills/ www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

LISTENING V/S HEARING 7  Hearing - physical process; natural; passive  Listening - physical & mental process; active; learning process; a skill to develop  Hearing is an involuntary act that happens automatically. Hearing is the first stage of listening. e.g. A truck honking on the road in front of our house. https://francisgroup.com/wp-content/uploads/2018/04/hear-vs- listen-1.jpg  Listening is a voluntary activity, demands perfect coordination between the ears & the brain, is very creative, interactive and interpretive process leading to learning. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

BENEFITS OF LISTENING 8  Listening increases accuracy: For listening to be effective it needs remembering, recollecting important facts and issues, resulting in lesser miscommunications and mistakes.  Listening increases confidence: A superior, who listens to his subordinates will tend to have better self-esteem and self-image because else will get along better with others.  Listening helps in enhancing productivity: Productivity will be higher and problems will be solved more quickly if people working on solving problems are encouraged to explain problems and start working towards solutions finding.  Listening minimizes the loss of potential revenues: A supervisors who listens to what is being said by his subordinates in an organization will lead to effective environment which will lead to qualitative services, which may result in customer loyalty.  Listening prevents miscommunication of objectives and priorities among people: Listening can build a strong communication support to reach the goals of the organization or institution, as any miscommunication may leads to improper utilization of the valuable time and scarce resources.  Listening prevents loss of time: Listening prevent the wastage of time, effective listening transfers information in the first time which enables the decision maker to make effective decisions on time. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

THE PROCESS OF LISTENING 9 1.Receiving • Listening the message and taking note 2. Interpreting • Affected by external factors i.e noise • Understanding speaker’s meaning based on own experiences 3. Remembering • Requires understanding the speaker’s frame of reference 4. Evaluating • Store message for future reference 5. Responding 6. Acting • Consider points mentioned and assess their importance • Reacting to speaker’s message • In certain occasion, action is vital. Put all promised action in writing and make sure to deliver promises www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TYPES OF LISTENING 10  DISCRIMINATIVE LISTENING – when the listener differentiates between different parts of the speakers message e.g. when a person differentiates between important and unimportant.  EVALUATIVE LISTENING – It involves evaluating and analyzing the message being received.  APPRECIATIVE LISTENING – It involves listener to appreciate what is being said in form of words or body language.  EMPATHIC LISTENING – When the listener puts himself in the position of the speaker . www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

BARRIERS TO EFFECTIVE LISTENING 11  Content –If the content of the speech is not interesting ,if listener knows to much or to little it creates a barrier to listening.  Speaker- when the speaker is not linked by the listener when he delivers the speech as speaker tone ,clarity ,speed, volume ,emotions it obstructs listening process.  Distractions-the objects like sounds ,light, mannerism , voice and moving objects easily distract the listener.  Mindset Attitude- The listener attitude towards the content or the speaker may lead to misinterpretation of message  Language-Unfamiliar or unknown language is a major barrier of listening. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TECHNIQUES FOR EFFECTIVE 12 LISTENING  Have an open mind.  Sit alert and look the speaker in the eye with a view to establish your interest in him/her.  Do not prejudge the speaker or his message.  Take down notes  Summarize what the speaker is saying.  Link what you are listening to what you already know.  Ask relevant questions to yourself for clarity in your understanding. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

SPEAKING SKILLS 13  Speaking skills are the skills that enables us to communicate effectively.  These skills allow the speaker, to convey his message in a passionate, thoughtful, and convincing manner. Speaking skills also help to assure that one won't be misunderstood by those who are listening.  Speaking process requires conceptualization of idea, formulation of sentences through syntax and vocabulary and articulation. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

REFERENCES 14  https://www.fastcompany.com/3036026/5-ways-to-improve-your-listening-skills  https://www.stevenaitchison.co.uk/5-ways-improve-listening-skills/  https://www.mindtools.com › Communication Skills › Communicating in Person.  Lesikar R.V., Petit J.D. (2016). Business Communication. New Delhi: Tata McGraw.  Chaturvedi, P.D. (2016). Business Communication. New Delhi: Pearson Education.  Raman,M.,Sharma,S.Technical (2017).Communication-Principles and Practice New Delhi :Oxford University Press.  Murphy, R., (2015). Elementary Grammar.UK:Cambridge University Press .  Murphy, R., (2015). Essential Grammar in Use, 4th Edition. UK:Cambridge University Press.  Hewing, M.A(2015).Advanced English Grammar.UK: Cambridge University Press. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

ARTICULATION 15 All right are reserved with CU-IDOL  Articulation (pronunciation and talking) is the ability to physically move the tongue, lips, teeth and jaw to produce sequences of speech sounds, which make up words and sentences required to convey a message.  It involves the use of the organs of speech to produce sounds.  Sounds are produced in a continuous stream, some sounds merge with others e.g. Handbag, baked beans www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101)

KINDS OF SPEAKING SITUATIONS 16  Interactive speaking situations include face-to-face conversations or telephone calls, in which we are simultaneously listening and speaking, and in which we have a chance to ask for clarification, repetition, or slower speech from conversation partner.  Partially interactive where the audience does not interrupt the speech i.e. live session (webinar). The speaker can see the audience and judge from the expressions on their faces and body language whether or not he or she is being understood.  Totally non-interactive as when recording a speech for a radio broadcast. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TONE 17  Tone involves the volume you use, the level and type of emotion that you communicate and the emphasis that you place on the words that you choose.  Tone sometimes determines what is being expressed, both written and spoken. It's not about what you say, but rather the way that you say it, and the impression it makes on everyone who reads or hears you. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

PITCH 18  Pitch refers to the rise and fall in human voice. It plays a crucial role in communication.  Questions, for example, should end on a higher note.  Affirmative statements should end in a level or slightly lower pitch. The ending of statements on a high pitch can create doubt in your listeners.  Vary your pitch throughout your presentation to establish and reinforce your message. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

RHYTHM 19  Rhythm is the pattern of the sounds you produce.  Stressing and de-stressing syllables and words gives us rhythm in English.  Rhythm is the music of English Language – the ups and downs and the linking of words, which together, change how we say sentences.  Use rhythm to carry meaning.  Slow the pace to emphasize certain ideas.  Quicken the pace to show excitement or humour.  Pause to give listeners time to absorb a complex idea. Pause also when you're about to transition to another idea. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

STRESS 20  Stressing means to emphasize a sound and make syllables and words:  louder  longer  higher in pitch  Every word in English has just one syllable with a primary stress or emphasis.  It is not only essential to stress certain syllables and words, but we must also de-stress other syllables and words.  Example: English –> [ING glish] (1st syllable is stressed; 2nd syllable is slightly de-stressed) www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

INTONATION 21  Correct intonation and stress are the key to speaking English fluently with good pronunciation.  The entire variation of pitch while speaking is called intonation.  Words that are stressed are key to understanding and using the correct intonation brings out the meaning.  English spends more time on specific stressed words while quickly gliding over the other, less important, words. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

SPEAKING SKILLS 22  A sentence can be spoken differently, depending on the speaker's intention.  Look at the following sentences. Speak them out loud and especially stress the word that is in bold writing.  I did not read anything about the disaster.  I did not read anything about the disaster.  I did not read anything about the disaster.  I did not read anything about the disaster.  I did not read anything about the disaster.  I did not read anything about the disaster. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

ENHANCING SPEAKING SKILLS 23  Pronounce distinctive sounds clearly so that people can distinguish them. This includes making tonal distinctions.  Use syllable and word stress, rhythmic and intonation patterns clearly so that people can understand what is said.  Use the correct forms of words. This may mean, for example, changes in the tense, case, or gender.  Put words together in correct word order.  Use vocabulary appropriately. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TIPS TO IMPROVE SPEAKING SKILL 24  Find a native English speakers: Talking to actual native speakers is the most effective way to improve your English skills.  Listen to the music of English: The intonation and rhythm is the music of English.  Slow down: The more clearly you speak, the better chance your listener has of understanding you.  Speak English: Speak in correct English. The more you speak the faster you learn. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

READING SKILLS 25  It is the process of looking at a series of written symbols and getting meaning from them.  Reading can be silent (in our head) or aloud (so that other people can hear). www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TYPES OF READING 26  Skimming  Scanning  Intensive  Extensive  Critical www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

SKIMMING SKILLS 27 Skimming is used to quickly gather the most important information, or 'gist'.  Run your eyes over the text, noting important information.  Use skimming to quickly get up to speed on a current business situation. Examples of Skimming: https://www.bing.com/images/search?view=detailV2&ccid=Pga  The Newspaper (quickly to get the general news of the day) GD5bj&id=A79C4E1E84E1BA4923372783514E284ADB9E744  Magazines (quickly to discover which articles you would like to read in 1&thid=OIP.PgaGD5bj1ZdfU1SD3N8jWwHaFj&mediaurl=https %3A%2F%2Fs-media-cache- more detail) ak0.pinimg.com%2F736x%2F4f%2Fc6%2F4a%2F4fc64a72672  Business and Travel Brochures (quickly to get informed) 9c1bb221da377bfe4a2fd.jpg&exph=552&expw=736&q=skimmi ng+reading+skill&simid=607996381606579895&selectedindex= 56&ajaxhist=0&vt=0&sim=11 www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

SCANNING SKILLS 28  Scanning is used to find a particular piece of information.  Run your eyes over the text looking for the specific piece of information you need.  Use scanning on schedules, meeting plans, etc. in order to find the specific details you require.  If you see words or phrases that you don't understand, don't worry when scanning. Examples of Scanning https://www.bing.com/images/search  The \"What's on TV\" section of your newspaper.  A train / airplane schedule www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

EXTENSIVE READING SKILLS 29 Extensive reading is used to get a general understanding of a subject and includes reading longer texts for pleasure. Use extensive reading skills to improve ones knowledge.  It is not necessary to understand each word. Examples of Extensive Reading The latest marketing strategy book tps://www.google.com/search?tbm=isch&q=extensive+reading&chips=q:ex A novel you read before going to bed tensive+reading,g_1:clipart:1xT2LIQRfYE%3D,online_chips:reading+skills&us Magazine articles that interest you g=AI4_kSuIB7j_JilV9p3gw7dLnTZmZ7eWg&sa=X&ved=0ahUKEwiVxZzArK3n AhVGXn0KHaz2DlsQ4lYIMCgE&biw=1366&bih=655&dpr=1 www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

INTENSIVE READING SKILLS 30 Intensive reading is used on shorter texts in order to extract specific information.  It includes accurate reading for detail. It is used to grasp the details of a specific situation. It is important that one understands each word, number and fact. Examples of Intensive Reading An insurance claim A contract of employment https://www.google.com/search?tbm=isch&q=intensive+reading&chips=q:intensiv e+reading,g_1:clipart:HOlaPv51HVY%3D&usg=AI4_- kSNYgTxdErdE_IOuEjcjO1P0Xx6Ww&sa=X&ved=0ahUKEwj3rOyyq63nAhVDeX 0KHSBRDMkQ4lYILSgC&biw=1366&bih=655&dpr=1#imgrc=u9l2VY4c3Hee5M: www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

CRITICAL READING SKILLS 31  It is a kind of language analysis that looks into a deeper analysis of supporting points and possible counter arguments.  Critical readers recognize not only what a text says, but also how that text portrays the subject matter. (What is author trying to say)  What a text means – interpretation, analysis of the text and asserting a meaning for the text as a whole. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

WAYS TO IMPROVE READING SKILLS 32  Read about things that interest you.  Read material which is at your level of understanding or just a little more difficult for you to comprehend.(understand)  Ask yourself questions while reading and after reading.  Read many kinds of texts. Recognize that the key is to read a lot.  If you have trouble reading, listen first.  Listen to audio books and follow the text at the same time.  Find a place to read where you can concentrate. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

REFERENCES 33  http://www.wikihow.com/Improve-Your-Reading-Skills  http://www.fluentu.com/english/blog/how-to-improve-english-reading/?lang=en  https://www.pickthebrain.com/blog/7-pleasurable-ways-to-improve-your-reading-ability.  Lesikar R.V., Petit J.D. (2016). Business Communication. New Delhi: Tata McGraw.  Chaturvedi, P.D. (2016). Business Communication. New Delhi: Pearson Education.  Raman,M.,Sharma,S.Technical (2017).Communication-Principles and Practice New Delhi :Oxford University Press.  Murphy, R., (2015). Elementary Grammar.UK:Cambridge University Press .  Murphy, R., (2015). Essential Grammar in Use, 4th Edition. UK:Cambridge University Press.  Hewing, M.A(2015).Advanced English Grammar.UK: Cambridge University Press. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

WRITING SKILLS 34  To communicate specific information or ideas, utilizing the formats, language and content relevant to the workplace. Writing involves encoding of message as we translate our thoughts into language. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

GOOD WRITING 35  Completeness: all information needed is provided.  Correctness: relevant and precise information.  Credibility: support your argument.  Clarity :should not be vague, confusing and ambiguous.  Conciseness: to the point.  Considerations: anticipate the reader’s reactions.  Vitality: use the active voice rather than passive voice. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TYPES OF WRITING 36  Narrative https://www.teacherspayteachers.com/Product/FREEBIE-Types-of-Writing-  Descriptive Anchor-Chart-627682  Expository  Persuasive Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL  Creative www.cuidol.in

NARRATIVE WRITING 37  Narrative writing recounts a personal experience in the form of a story and always includes characters, setting, and plot.  Examples: short story, novel, narrative poem, journal https://www.clipart.email/clipart/narrative-writing-clipart-47068.html www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

DESCRIPTIVE WRITING 38  DESCRIPTIVE WRITING is the clear description of people, places, objects, or events using appropriate details.  It uses clear images to describe a person, place, or event so that the topic can be clearly “seen” in the reader’s mind.  Examples: menu, travel brochure, poster https://www.clipart.email/clipart/descriptive-writing-clipart-47004.html www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

EXPOSITORY WRITING 39  Expository writing is about providing information that explains, clarifies or defines the subject in detail. Examples: essay, research paper, report, manual https://www.bing.com/images/search?view=detailV2&ccid=wKEk6Eig &id=1AB88DE2B67F4875209E6CC99DF50377B8FE72D4&thid=OIP. wKEk6EigZYdA5cLa5fj_dwHaFj&m www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

PERSUASIVE WRITING 40  Persuasive writing intends to convince readers to believe in an idea or opinion and to do an action  It tries to convince a reader to agree with a writer’s belief.  Examples: movie review, restaurant critique, letter to a newspaper editor, essay https://www.google.com/search?q=persuasive+writing+clipart&tb m=isch&source=univ&sa=X&ved=2ahUKEwiUnOmh27TnAhWFU n0KHd-jAu8QsAR6BAgBEAE&biw=1366&bih=655#imgrc=JBcPj- k_OSv6jM: www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

CREATIVE WRITING 41  Creative writing is the writing that expresses an idea or thought in a imaginative way .It is art of making things up.  Examples: short story, novel, poem, plays,songs. https://www.clipart.email/clipart/english-creative-writing-clipart-197606.html www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

THE WRITING PROCESS 42  PLANNING: It requires keeping the objectives in mind and researching about the topic.  WRITING: Requires Inspiration with through research and review.  QUALITY CONTROL: Reread your work and be critical of your own work. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TIPS FOR EFFECTIVE WRITING 43  Put the reader first understanding what the reader will understand.  Use simple words and short sentences  Use jargon, short form only when necessary  Use of appropriate punctuation, grammar and correct spellings are essential for effective writing.  Use multiple examples to clarify your point in each paragraph. Each point should include only one main topic. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

TIPS FOR EFFECTIVE WRITING 44  Writing a solid introduction.  Make sure your entire writing is in the same tense.  Use formal language.  Longer sentences are not necessarily better.  Eliminate unnecessary words and phrases. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

COHERENCE 45  Coherence in writing is the \"logical glue\" that allows readers to move easily and clearly from one idea to the next.  Coherence in writing is the logical bridge between words, sentences, and paragraphs.  In simple words it means everything in writing is logically layed out and connected to the main idea being written about. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

MULTIPLE CHOICE QUESTIONS 46 1) Listening, like speaking, reading, and writing, is: a. a skill c. a gift of nature b. a habit d. an art 2) A serious listener concentrates on: c. the speaker’s physical appearance a. other thoughts d. the speaker’s body language b.The message 3) A type of writing that is meant to define, inform or explain the author’s subject to a reader. a. Descriptive Writing c. Expository Writing b. Creative Writing d. Persuasive Writing Answers: 1)a 2)b 3)c www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

SUMMARY 47 • Lets Recapitulate :  Listening skills, difference between listening and hearing .  Speaking skills and its various components.  Reading skills and its various types.  Writing skills www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

FREQUENTLY ASKED QUESTION Question1: What do you mean by Discriminative Listening? 48 Answer: When the listener differentiates between different parts of the speakers message e.g. when a person differentiates between important and unimportant. (For more details refer to SLM). Question2: What are the Barriers to Effective Learning? Answer: Barriers to Effective Learning are: 1.Content 4.Mindset Attitude 2.Speaker 5.Language 3.Distractions (For more details refer to SLM). Question3: Differentiate between Extensive Reading skills and Internal Reading skills with example. Answer: Extensive Reading Skills Intensive Reading Skills Extensive reading is used to get a general understanding Intensive reading is used on shorter texts in order to of a subject and includes reading longer texts for pleasure extract specific information. Example: A novel, a magazine. Example: An Insurance Claim or a contract. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

REFERENCES 49  https://www.skillsyouneed.com/writing-skills.html.  https://www.mindtools.com.  ww.wordstream.com/blog/ws/2014/08/07/improve-writing-skills.  https://www.shoutmeloud.com/10-tips-to-improve-your-writing-skill.html  Lesikar R.V., Petit J.D. (2016). Business Communication. New Delhi: Tata McGraw.  Chaturvedi, P.D. (2016). Business Communication. New Delhi: Pearson Education.  Raman,M.,Sharma,S.Technical (2017).Communication-Principles and Practic New Delhi :Oxford University Press.  Murphy, R., (2015). Elementary Grammar.UK:Cambridge University Press .  Murphy, R., (2015). Essential Grammar in Use, 4th Edition. UK:Cambridge University Press.  Hewing, M.A(2015).Advanced English Grammar.UK: Cambridge University Press. www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL

50 THANK YOU For queries Email: [email protected] www.cuidol.in Unit-1,3,8,11(BBA105/BCM105/BTT105/BCA115/BAQ101) All right are reserved with CU-IDOL