Stuart & Branigin LLP - EOS

STRATEGIC PROPOSAL

424 Main Street Lafayette, Indiana 47901 (765) 588.5808 [email protected] www.treefrogmarketing.com2 Treefrog Marketing

TABLE OF CONTENTS PROPOSAL OVERVIEW | Page 4 OUR COMPANY | Page 5 OUR EXPERTISE | Page 8 OUR REFERENCES | Page 10 PROJECT OVERVIEW | Page 12 AGENCY PARTNERSHIP |Page 24 Treefrog Marketing 3

Thank you for the opportunity to present our uniquestrategy and how that will benefit your organization. We appreciatethe time you spent with us discussing your communication andmarketing needs and challenges.The goal of our initial meeting was to understand who you are asa company, what you do, who your best clients are and how youdifferentiate yourselves from competition. Additionally, we wantedto provide advice and direction on moving forward with selecting anagency to represent your organization.As we conveyed in our meeting, we are a different type of agency.We do things differently. We are strategic and thought-provoking.We make decisions based on your best interest, not ours.On the following pages, you will find information regarding our agencyphilosophy, our expertise, as well as strategic services recommendedfor your organization.If you have any questions or would like to meet to review thisproposal, please contact me at (765) 588-5808.I look forward to hearing from you.Kelly RiceChief Marketing Strategist and Owner

COMPANY OVERVIEW

OUR STRATEGY Treefrog Marketing and Communications is a full service marketing and advertising agency located in downtown Lafayette, Indiana. Treefrog was founded in 2000 by our owner, Kelly Rice, who believes that strategy is the most important aspect in marketing, no matter how big or small the project. We were founded with small business in mind to help companies strategically reach their target markets and utilize their marketing budgets effectively. VISION We are a Christian-based marketing agency rooted in the belief that Jesus is God’s son. A part of our corporate culture is to recognize that God doesn’t make mistakes and anything is possible through Him. We work to create an environment which challenges, strengthens and encourages team members as well as clients to look for opportunities that make a difference. Each day we put our faith and trust in Him to guide us so that our clients experience amazing results. We are a company that believes helping others is what we are called to do.6 Treefrog Marketing

MISSION“For God did not give us the spirit of fear but one of power, and of love, andof a sound mind.” - 2 Timothy 1:7Our mission is to help people. We all have been given different talents andshouldn’t be fearful of using them. We help small business find success intheir brand by creating a plan to effectively reach their target markets.We provide strategic marketing and advertising solutions that help smallbusiness owners and professionals recognize who they are as a company,what they do, who their clients are and how they meet their client’s needs.Everything else in our portfolio is determined by defining those areas.EXPERIENCEOur team is an experienced and diverse group that works together to developstrategy and marketing materials for just about any project. We have 20+years of strategic marketing experience, education in communication anddesign, as well as an understanding of small business needs and challenges.We are a strong team, hand selected by the owner, to ensure our clients arecontinually met with superior quality that exceeds expectations. Treefrog Marketing 7

OUR EXPERTISE We are here to help our clients succeed. We work with you to create a strategic plan that provides solutions to marketing challenges and the means to effectively reach your customers. We specialize in small business analysis and provide a full range of services including brand development, advertising and campaign development, website design, SEO, inbound marketing, graphic design and social media. We are a dedicated team of professionals that share the company’s core values and understand the needs of small business. Each team member brings a valuable skill set that contributes to the development of every project. Our team approaches every challenge strategically as we develop solutions that fit each client’s needs. Everyday, we are excited to come into the office because there is always something new to tackle.8 Treefrog Marketing

Kelly Rice (Owner)Wife of a firefighter and three energetic kids.Kelly is always open for a conversation. She grew up on afarm and holds true to the values learned as a child. Kellyis a leader with a passion to follow Christ and help othersstrategically succeed in business.Vanessa Isenbarger (Art Director)Ice cream lover and new mom.Vanessa is a talented and hard working art director.Everything that involves a creative mind goes through herhands. Her design and photography background allowsher team to create dynamic and innovative projects.Megan Kendall (Content Director)Loves Downton Abbey and her adorable dog.Megan does more than just focus on the copy details ofevery project, she understands the strategic, big picture.She and her team find the right words to engage and moveaudiences, always keeping your brand and goals in mind. Treefrog Marketing 9

OUR REFERENCES10 Treefrog Marketing

We value the diversity of our clients. We’ve had the pleasure ofworking within many different industries since 2000. Our strategy expertshave experience with law firms, financial advisors, non-profits, healthcare,manufacturing, retail, trades, business-to-business and more.We love what we do because every day is a chance to learn somethingnew. Please feel free to contact our business references below to learnhow we have successfully helped their companies grow. Mike Stapleton Managing partner, Ball Eggleston Office: (765) 742-9046 Email: [email protected] Paul Cramer CEO, Lafayette Family YMCA Office: (765) 474-3448 Email: [email protected] Jim Gothard Principal, Paradigm Consulting Office: (765) 742-6805 Email: [email protected] Treefrog Marketing 11

PROJECT OVERVIEW12 Treefrog Marketing

BRAND DEVELOPMENTYour brand is more than a logo. It is an experience. Companies that buildbrands based on research and an understanding of where their clients areand what they want are more successful in getting consumers to willinglyseek out their products or services.Discovery and definition • We will define these 5 key areas: Who you are as a company, what you do, who your customers are, what your customers really want and how your company provides solutions to your customers’ wantsStrategic brand development • Research and Analysis - With the information gathered during the Brand Discovery Meeting, we will shape your brand and how it relates to both key messaging and visual design. The Brand Discovery meeting can be held online, at our agency or on-site at your office. We will define and answer the 5 key areas listed above. • Communication Strategy - Based on results from target market research and elements defined in the Brand Discovery meeting, we will outline Key Messaging points for your brand. This communication strategy shapes the foundation of how your organization communicates internally with employees, and externally with clients and potential clients. • Visual Brand Strategy - Based on your brand strategy, we will develop a Visual Brand Strategy. This strategy allows us to build a new logo or rebuild a current one. You will receive a printable, structured brand guide that outlines font types, colors and brand standards. Treefrog Marketing 13

STRATEGIC MARKETING The first step to any successful sales or brand awareness campaign is strategy. Our strategic marketing plan assists in identifying your marketing needs, goals and executables – including action plans (what to do), time lines and budgets for your campaigns. Strategic planning helps to ensure your marketing messages stay on target, on brand and within budget. Research, development, execution and evaluation We will assist your organization with the development of a strategic plan that complements your brand, mission and marketing goals. Additionally, with our comprehensive and effective campaign management system, we are able to design and execute your campaign strategies with ease and in-house (no outsourcing of projects). With strategic goals and objectives set, we will also be able to monitor campaigns and make any adjustments, if necessary. Our strategic marketing plan includes the following:14 Treefrog Marketing

Brand Discovery and Definition • Who you are as a company and what you do • Who your customers are and what they really want • How your company provides solutions to your customers’ wantsTarget Market Analysis • How to meet their needs • Best ways to communicate (online, direct mail, print ads, etc.)Marketing Strategy Action Plan • Marketing (direct, networking, community involvement, etc.) • Advertising opportunities (traditional, digital, email, etc.) • Online (web), social media and SEO analysis • Current client marketing and communicationsMeasurements & Budget Analysis • How you will measure your success • Media costs (if applicable) Treefrog Marketing 15

WEBSITE DEVELOPMENT Our experts in web strategy will create a website and communication system that is visually pleasing, represents your organization’s goals and mission, continually provides communication and support opportunities, and is easy to update internally. Our website development service includes design, functionality to fit your needs, content writing and initial search engine optimization. Design, development and SEO We build websites from the ground up. Meaning - we not only provide a great design but we start your search engine optimization from the moment we begin your project. Our web system is very flexible and allows for easy web growth of your organization. Additional features and functions can easily be added in the future with little to no cost. Additionally, all of our sites are responsive and mobile friendly.16 Treefrog Marketing

Content managementYour new site offers an easy to use content management system. You will beable to update your website with ease from any computer with an Internetconnection. Each new site development offers 2 hours of site training and acustom training video. Plus, we are available at no charge to assist you duringthe first 30 days after your site has launched for reminder tutorials.100% Search engine optimizedProperly optimizing your website provides the opportunity for search enginesto correctly index your site content. Your new site will be developed withsearch engines in mind. Our SEO experts will complete a comprehensiveoptimization analysis. This strategic information will be utilized to develop yourcustom SEO strategy. However, it is important to note that SEO is an ongoingprocess and should be analyzed and updated based on your organization’slevel of competition.Project management and communicationCommunication is key to getting a project completed on time and on budget.We utilize an online project management system called Basecamp. This systemallows for a transparent overviewof the progress of your projectby utilizing to-dos, calendars, fileuploads, communication tools andmore. All project communication willtake place in Basecamp.Our web developmentprocess normally takesapproximately 10-14 weeks tocomplete, depending on thecomplexity of the site. Treefrog Marketing 17

SEARCH ENGINE OPTIMIZATION (SEO) Local Search Optimization Technology has changed and so has the way people communicate, purchase, interact and locate things they want or need. Over the past several years, the search engines have made a shift from simply looking at how well a website is optimized based on the search request. Search engine algorithms weigh additional factors. We’ve outlined the top factors below. • Website Optimization It is still important to understand your best customer and optimize your website based on what they are searching for, what you offer and where you are located. This means updating on-site copy, title tags, meta descriptions, alt tags, url name and so on. • Website Mobile Responsiveness 50% of all mobile searches are conducted in hopes of finding local results. Because of this, search engines are putting more weight on local results they show based on if a website is mobile friendly. Mobile18 Treefrog Marketing

responsiveness is important for search engines but more importantly to local business. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. • Local Business Directories, Google+ Local & Backlinks A local business listing is an online profile that contains your business name, address, phone number, as well as other details. Local business directories include some major players like Google+ Local, Yelp, Bing Places, Internet Yellow Pages, and Yahoo! Local. The purpose of creating local listings is to make your business visible on the Internet. Each new listing you create increases your chances of being found by customers. However, just creating random listings won’t help your efforts. If your business name, address and phone number are not the EXACT same in each directory - you get dinged when it comes to search engine rankings. • Quality Content Content is king for many reasons. Search engines love new, quality content and publishing online provides the opportunity for increased consumer engagement. This helps build brand awareness and trust with search engines and consumers. The more relevant, quality content published within your area of expertise, the better your rankings become.Our SEO experts will create a customSEO strategy and put it to work in additionalareas of ranking influence - helping yourcustomers find you and assist in moving you higherin search results. Additionally, content (articles) will bepublished online to assist in driving traffic to your website. Treefrog Marketing 19

STRATEGIC SOCIAL MEDIA Successful social media isn’t about being on every channel. It’s about being effective in creating conversations, sharing content and reaching your customers with the information they want. Additionally, driving greater engagement through more social interaction leads to higher search engine rankings. Planning and management We will create a working document that is utilized to strategically guide and develop posting content and advertisements for your social media. Scheduling, posting, engagement and more We use expert copywriters and social media strategists to create relevant content that drives traffic to your business and increases brand awareness. You will remain in full control of social media posting content. Nothing will be posted without your approval. This approval process happens every two weeks. Additionally each month, you will receive a detailed analytical report.20 Treefrog Marketing

CREATIVE DEVELOPMENTThere is a difference between good design and strategic design.Great design evokes a desired response – capturing a customer’s attention,compelling a website visitor to click, or helping close a sale. Our talenteddesigners achieve results by bringing your brand to life with captivatingstorytelling, thoughtful design implementation, and strategic visual elements.Strategic creative development • Research and Analysis - We will evaluate your brand message and visual design to ensure your project meets the needs of both your customers and your partners. • Communication Strategy - We will outline key messaging points for your project that identify and solve customer pain points. • Visual Creative Strategy - Based on your research and communication strategy, we will develop a creative strategy that draws the attention of your best clients. Treefrog Marketing 21

PUBLIC AND MEDIA RELATIONS Public relations (PR) professionals are the “middle men/ women” between companies and the media. We use creative storytelling to portray your company’s point of view to gain public exposure. This can be achieved through a number of tactics, including social media, special events, or tailored messaging on your website. Another way to accomplish PR goals is by creating and managing media relations. Media Relations is an aspect of public relations but focuses solely on the relationship between your company and the media. Our experts use different media outlets (TV, newspaper, radio) to tell a story via press releases and article publication, rather than directly engaging with the public.22 Treefrog Marketing

Traditional media and bloggingThe lines between media relations and public relations have blurred with theevolution of the Internet and our ever-connected society.For instance, there were almost 7 million people blogging in the United Statesalone last year, and that’s not including those blogging on social networkingsites, which makes that number jump to 12 million.Blogs have become competitors with mainstream media when it comes topublishing and finding information online. Content development (blogs) area critial piece to your SEO strategy. PR and blogging go hand-in-hand as wecreate content to drive readers to your website, either though getting foundonline or via a news story.The key to success in atop-notch communicationsstrategy is the combinationof strong public relationswith strong media relations.Earned media is just a pieceof the puzzle that makes upa successful PR strategy.We will find where yourcustomers are watching,reading or listening anddevelop content as well asengage with that reporter orblogger, when required. Treefrog Marketing 23

24 Treefrog Marketing AGENCY PARTNERSHIP

AGENCY PARTNERSHIPOur agency partnership provides the opportunity for our agency andyour organization to build a true marketing partnership. We know thatsuccess comes from immersing ourselves in your business, helping tosolve challenges by being a part of the organization - not a partner whotries to take over.Our agency partnership provides a set, monthly budget to assist yourcompany with strategic marketing planning and execution for a full 12months. Please let us know if you have any questions. We can be reached at(765) 588-5808 or email at [email protected] TOTALAgency Partnership $2979/mo • Strategic Brand Development 12 month • Custom Website Development contract required (hosting, photography and video development not included) • Monthly SEO Management • Additional Agency Hours (average 2 hrs/mo)Agency hours can be utilized for consultation, meetings,creative development (graphic design), communicationsmanagement, newsletters, public relations, etc. Treefrog Marketing 25

OUR WORK

What We DoWe are a full service agency. Whether you are looking to completea specific project or to partner with us, you will get our full professionalattention. We have hand-selected staff based on their skills, knowledge andwork habits. Our professional degrees range from visual communication toprofessional writing.Design and Website PortfolioAll design and website projects are completed in-house by our talenteddesigners. You can find an extensive design and website portfolio online atportfolio.treefrogmarketing.com.Copywriting PortfolioThe majority of projects we complete, require professional copywritingassistance. In our online portfolio, you can browse our print materials andwebsites to get a glimpse of our professional writing capabilities.Additionally, you can view a variety of writing samples atcopy.treefrogmarketing.com.Photography PortfolioWe live in a visual world. That is why beautiful, professional photography is soimportant. We have a team with an extensive background in photography.You can view a variety of photography samples atphotos.treefrogmarketing.com.

marketing & communications424 Main Street | Lafayette, Indiana 47901 | (765) 588.5808 | treefrogmarketing.com