Globlee Presentation ENG

Introducing a unique and innovative “Digital word of mouth” platform, enticing people to help brands with creative marketing, sales and business development Have fun and make money

Table of Content – About​ – Trends and the Ideal World – Current Situation – What is Globlee – Globlee for Users​ – CloudPort for Brands​ – How to Get Started​ – Mutually Beneficial Collaboration

Welcome to About the new way of doing business For over 25 years UNIVEC has been a pioneer, inventor, proponent and developer of ecommerce and digital economy. More at: www.univ.ec AMRICA ENTERTAINMENT is the media – marketing company dedicating the majority of its efforts on education, consulting and management of innovative products, tools and concepts developed by UNIVEC. More at: www.amricaentertainment.com

Trends and the Ideal World​ “Every company has to become a media company” - People work for your brand creating native content (UGC) Forbes, May 2018​ Your products and services are being “Brands must be transparent, useful and recommended by your targeted audience friendly with its audience” - to their friends Digital Strategy Consulting, 2014 - 2019 People make a trend out of your brand and hype up your products and services. “Share moments, become engaged with your audience’s interests, hobbies and life” - Coca-Cola, Strategy 2017 - 2019​ You get maximum return on your marketing investment (ROMI)

1 Brands spend ever increasing budgets on Current Situation production of video content ₽12,000 2 Over 78% of adverts are shown to people Ad budget: $1800 with different interests, thus turning them away from the brands​ Ads that actually work 3 More than 75% of people use ad blockers ₽88,000 Wasted | money, time preventing them from seeing paid and effort advertising Negatively affects customers Garbage Ads that don’t work but you pay for You pay third-party to optimize it 4 The largest portion of marketing budgets is wasted due to inefficiencies in the advertising process​​

What is Globlee Globlee​ for brands for users – A management port for marketing and brand ​ development – Earning from endorsing video content provided – Distribution of brand’s content by people to their ​ by brands – Earning from creating and sharing video content friends via endorsements with friends – Receipt, processing and selection of UGC for – Becoming a face of the brand to the on-line distribution by people to their friends via endorsements audience – Collection and processing of “Big Data” attributed – Collaborating with brands​ by people to a specific brand, helping it with business development – Purchasing from favorite brands www.cloudport.org www.globlee.ru

Earning from content distribution Globlee for users Users earn from tagging brands they want to sponsor the distribution of their videos to their friends Endorse us on Earning from content endorsements ​ Users earn from endorsing the content provided by brands (Facebook, Twitter, Вконтакте, YouTube). Earning from creating video content Users earn by selling their videos to the brands. Becoming a “fresh face of a brand” Users can win video casting to be featured in brand’s campaigns.

Globlee Globlee – the one and only for users “Digital Word of Mouth” platform 2.8X ​ where people build brands More views 250X ​ 8X Bigger Brand coverage loyalty​ 1.4X ​ More sales

CloudPort for brands Trustworthy Effective CloudPort is a brand management platform Utilizing the best The fastest way for medium of all – people to go from It allows to build trends, direct media word of mouth earning to buying hype, speed up sales and generate brand’s offerings market response in accordance with Profitable the needs of a brand Affordable Brands can return up to 15% of their Works for any size business marketing budgets

CloudPort for brands Market Research Access to UGC Brands can study market behavior from the received UGC, allowing to Users create free video content pin point the most effective ways for and allow brands to use it for their brand development marketing purposes Real People Brand Loyalty Only real people can create video The more branded UGC is distributed content or endorse it to their friends. across social media the bigger brand’s Additionally, the more friends the profit, as people trust their friend’s user has the less is the cost of suggestions more content distribution per person. Savings Reach Brands pay only for the distribution of brands can create marketing campaigns, selected UGC including their logo challenges, games, competitions with incorporated into the PLAY button and “live” targeting by location, gender, age, links to the website. This payment is interests, etc. based on the number of friends in the user’s network

Traditional Globlee Comparison of content content business models distribution distribution Globlee optimizes – Increasing costs to create and – Utilizing free UGC​ markets to the needs promote content – Brands are promoted by people to their of a given brand – Prepayments for views friends as personal recommendations​ not actions – Globlee marketing is immune to Ad Blockers​ – Adverts that are not relevant at the moment or not interesting – Non advertising content increases people’s trust​ – Incorporating brand’s logo in to the PLAY button teaching people to instinctively click on a given brand ​ – Links to the brand’s website are displayed throughout the entire duration of a video​ – Brands are not acting nor being looked at as advertisers, as users choose which brand they want to tag

From online presents to Hyper Marketing Globlee uses reverse funnel to achieve maximum results Estimated reach 1,500,000 1,000,000 ₽ Engaged 5,000 100,000 ₽ Bots, Ad Blockers, 5,000 x 300 = 1,500,000 inaccurate targeting (where 300 is the average number of friend) Engaged 5,000 Friend reposts 1,500,000 +

How it works Brand uploads 1 Brand distributes 2 Users share 3 marketing content to the provided content content users with their friends Brand uploads 1 Users create 2 Brands select 3 requests to the UGC UGC for users marketing Crowd Users share their 4 Brand distributes 4 marketing content with content to the for everyone their friends selected audience Globlee connected over 3 Billion of people from major social networks Brand buys 5 allowing them to join digital economy selected content

Branding people’s lives People remember brands by association with their interests, hobbies and experiences. An ability to brand people’s lives increases brand loyalty, creates trends and leads to increased sales.

CloudPort Analytics Real-Time Brand Brand reporting Lift​ Insurance – Coverage – Market loyalty & engagement​ – Negative content detection​ – Impressions – Campaign recall – Negative content localization – Clicks – New market reach​ – Views – Brand awareness​ Negative content study – CTR​ – Brand perception​ Positive content identification​ – CPT​Coverage – Purchase intent – Positive content distribution – Endorsements – Level of competitiveness​ – Brand popularity​ – Brand interest​ Monthly Depends on Quarterly company

How to get started Brand content distribution​ with CloudPort – Upload your videos – Chose your budget determining the coverage desired per video​ – This budget will also reflect how much will each user receive from sharing your content with friends​ – Distribute your campaigns Sending out Invitations step Enticing users to create UGC​ to the users 3 – Offer users to tag your brand when they want to – Create short intro videos for share videos with friends users by telling them that step step they can endorse your brand on – Offer users to sponsor the distribution of their Globlee and make money 2 4 videos to their friends – Use outStream to upload your – Offer users ideas for their videos videos – Distribute received UGC by hand or via ROBO – Use the best UGC for mass marketing campaigns on Glbolee Registration step step CloudPort analytics – Register your brand 1 5 – Utilize CloudPort analytics to see which – Connect your payment method campaigns more successful than others – Activate brand management – Replace less successful campaigns on tools the new ones – Request Monthly Reports – Request Brand Lift Report – Request Brand Insurance Report

Benefits offer Mutually beneficial collaboration – You determine your budget to get started Brands set prices for campaign distribution themselves. Brands can increase prices to speed up campaigns and – You determine the amount of build the hype around the product. money users get for endorsing your brand to their friends Users Reward number of friends rubles до 500 = 45 1,000 = 63 3,500 = 127 5,000 = 171 10,000 = 302

Mutually beneficial Benefits Globlee collaboration – Ask us to manage your Effectiveness of running marketing “Turn key”. marketing on Globlee – There is no need to advertise Statistics Result elsewhere when it comes to digital marketing Coverage 4,901,961 Views 2,156,863 CPV 0,46 руб Просмотры 884,314 Стоимость просмотра 1,13 руб Clicks 105,686 CPC 9,46 руб Unique users 1,466,667 * Video content is distributed on Globlee and Facebook, Twitter, Вконтакте, YouTube, Odnoklassniki

Brands endorsed by people on Globlee​

Let us get you started “turn key”