Report Kayumanis

PROPOSAL Roll Kayumanis By The Rain Agency

Roll Kayumanis

INDEX 01 INTRODUCTION 02 MEET THE TEAM 03 PROBLEM STATEMENT 04 ABOUT THE BRAND 05 SWOT ANALYSIS 06 AIDA 07 PLAN TO ATTRACT CUSTOMER 08 REBRANDING 09 DIGITAL MEDIA PLATFORM 10 SOCIAL MEDIA PLATFORM

INTRODUCTION Rain is taken from the English word, which in Indonesian means is rain. Rain water is like the best ideas from the Rain agency who will never stop to provide brilliant, innovative, and creative ideas for customers. Rain agency is here when customers feel cloudy, need help in the form of ideas best. VISION To assist in the development of our client brands to be more cutting edge. MISSION 1. To improve and develop opportunities for cooperation with business partners and counterparts 2. Increasing the field of advertising services 3. Provide the best service to all customers with quality Rain agency the best service, speed, quality, response, solution and quality according to your interests and customer specifications.

MEET THE ADNINA TEAM ANJANI ANDREAS GONZAGA SITANGGANG ARYANTO INTAN DEALANA CALISTA NADHIRA ANFAUNNISA

PROBLEM STATEMENT Building a brand can not be done in just a short time. It takes dedication of time, technique, and an experienced team to make a brand known to many people. Ideally, a brand needs a special creative – digital marketing team that is allocated to build a brand image and business brand awareness. Having a quality team is not that easy and the costs incurred are also not small. Therefore, a brand can work with a creative digital agency. Creative digital agencies will help business people to develop brands in creative and innovative ways at affordable prices. 01

ABOUT ROLL KAYUMANIS Kayumanis is a food brand that was founded on August 2021 and is located in Bekasi, Indonesia. Kayumanis provides a variety of homemade bread rolls such as Cinnamon rolls, blueberry rolls, and garlic cheese rolls as well as baked spaghetti brulee. The owner of this business, Aztry Deliani, makes this business a side job when she is off work from her office job. Helped by her husband, she was determined to start this business venture. 02

SWOT ANALYSIS Strength Using the best materials Homemade Affordable prices Weakness Cannot accept many orders Only accepts orders via Whatsapp and Instagram Only has a few variants of food to offer Lack of food displays/photos posted on social media Threats Many competitors whose business is already big Competitors' prices are equally affordable Opportunity Order processing is fast and can be sent directly to the customer Bread roll is popular so the demand is high 03

AIDA Awareness: Using social media to advertise their products Free samples Word from mouth to mouth Interest: Attractive packaging Freshly baked Desires: The desire to try something that is popular Action: Customers buying the product Introducing the product to others 04

PLAN TO ATTRACT CUSTOMER 1. By promoting Kayumanis products on digital media to build awareness of these products. 2. By giving the uniqueness of Kayumanis products to potential customers, they can try the products we offer. 05

REBRANDING Logo We replaced the logo which was originally shaped like a spiral on a brown background with the words Kayumanis where the K had cinnamon and a cinnamon roll above the letter I. Tagline Roll Your Day with Roll Kayumanis 06

DIGITAL AFFILIATION MEDIA PLATFORM Food Blogger, GoFood, ShopeeFood, GrabFood BRAND OUTPOST Food Blogger, GoFood, ShopeeFood, GrabFood ONLINE AD PLATFORM Adwords, Digital banner, Cookies 07

SOCIAL CONNVERSTION & ENGAGEMENT MEDIA PLATFORM Responding to customer with professional manner BRAND OUTPOST Instagram (roll.kayumanis): story &feeds Facebook ads Twitter ads CUSTOMER JOURNEY Influencer: Ken & Grat Brand Ambassador: Farah Quin 08

Collaterals New packaging design 09

Collaterals Landing Page RAIN uses the landing page as a means for consumers to order products from Cinnamon. 10

Collaterals Ad Banner Because the level of awareness about the Roll Kayu Manis is still lacking in the community, we use ad banners that will be placed on several websites to attract attention 11

Collaterals Facebook 12

Collaterals Twitter Ad 13

Collaterals Instagram Story 14

Collaterals Instagram Feeds 15