MIA brand guidlines

Created and developed by The Q Chemistry Hanoi, 2021

MIA BRAND GUIDELINES | TABLE OF CONTENTS CREATED AND DEVELOPED BY THE Q CHEMISTRY TABLE OF • Short Descriptions. CONTENTS • Our story…………………………….. 2-4 • Primary logo……………………….. 5-6 • Primary logo variations………. 7 • Brand protection………………… 8-9 • Color palette………………………. 10 • Typography………………………… 11 • Brand applications……………… 12-13 • Auxiliary Elements……………… 14 • Contact us………………………….. 15

MIA BRAND GUIDELINES | OUR STORY CREATED AND DEVELOPED BY THE Q CHEMISTRY OUR STORY M: Mindful I: Intelligence A: Agriculture Mindful through a human- Intelligent via a Agri-Culture brings the to-human approach that connected and boundless soil back to the center of nurtures conscientious platform with a massive human and cultural thriving in a safe, reach, thanks to state-of- development. considerate and inclusive the-art technologies and manner. smart tools.

MIA BRAND GUIDELINES | OUR STORY CREATED AND DEVELOPED BY THE Q CHEMISTRY OUR STORY The logo is created from two component parts: the individual graphic mark and the letter-based \"MiA“. The shapes give the logo more dynamic feel, and the style lettering helps emphasis the clean and concise values of brand. Both of these objects together contribute to the uniqueness of the logo.

MIA BRAND GUIDELINES | PRIMARY LOGO CREATED AND DEVELOPED BY THE Q CHEMISTRY PRIMARY LOGO Base on the research, the individual graphic mark stands for the 12 points star, the stamp and the flowers. 12 (Twelve) is a sublime number, a number that has a perfect number of divisors, and the sum of its divisors is also a perfect number. The flower petals created by the combination of ‘A’ and ‘M’, reminds us about the “Belle Époque” time. The graphic mark also stands for a classic but elegant stamp.

MIA BRAND GUIDELINES | PRIMARY LOGO CREATED AND DEVELOPED BY THE Q CHEMISTRY PRIMARY LOGO LOGO GRIDS The Grids system that is used to construct shapes that form designs for a logo design. Its main purpose is to produce geometric harmony, and there are a range of grids that can be used to create a logo design. MINIMUM SIZE: The minimum of Mia logo size should be represented is 1” tall (2,5cm).

MIA BRAND GUIDELINES | PRIMARY LOGO CREATED AND DEVELOPED BY THE Q CHEMISTRY PRIMARY LOGO VARIATIONS There are some different color variations of the primary logo paired with a white or dark background. These variations can be interchangeable with the primary logo on the previous page; however, the primary logo is preferred if the design allows.

MIA BRAND GUIDELINES | BRAND PROTECTION CREATED AND DEVELOPED BY THE Q CHEMISTRY BRAND PROTECTION CLEAR SPACE Clear space is an exclusion zone around the logo to protect its integrity and make sure the logo is easy to read. The height of the \"MiA\" of the logo is taken as a guide to define the exclusion zone.

MIA BRAND GUIDELINES | BRAND PROTECTION CREATED AND DEVELOPED BY THE Q CHEMISTRY BRAND PROTECTION IT IS NOT ALLOWED A. Rotate the logo. B. Stretch, distort the logo C. Skew the logo D. Change the font E. Delete any components of the logo F. Change the logo color.

MIA BRAND GUIDELINES | COLOR PALETTE CREATED AND DEVELOPED BY THE Q CHEMISTRY COLOR PALETTE CMYK: 36, 97, 86, 57 RGB: 92, 0, 10 Hex: #5C000A CMYK: 16, 100, 100, 7 RGB: 193, 10, 10 Hex: #C10A0A CMYK: 93, 85, 0, 0 Color is the integral part of branding RGB: 0, 20, 201 identity. Consistent use of the color Hex: #0014C9 pallette will reinforce the cohesiveness of the brand. The use of warm and cool colors create a contrast that make the logo brand stand out. These MiA Red MiA Dark MiA Blue Red colors can be tined or desaturated depending on the design options. MiA MiA MiA Orange Light Green Dark Green CMYK: 16, 100, 100, 7 CMYK: 16, 100, 100, 7 CMYK: 16, 100, 100, 7 RGB: 193, 10, 10 RGB: 193, 10, 10 RGB: 193, 10, 10 Hex: #C10A0A Hex: #C10A0A Hex: #C10A0A

MIA BRAND GUIDELINES | TYPOGRAPHY CREATED AND DEVELOPED BY THE Q CHEMISTRY TYPOGRAPHY Typography is an important part of the over all style and look of the brand. The following fonts best represent the fresh, clean and Dynamic look of the brand and should be used across all brand applications. Its also support multiple languages.

MIA BRAND GUIDELINES | BRAND APPLICATIONS CREATED AND DEVELOPED BY THE Q CHEMISTRY BRAND APPLICATIONS Stationary

MIA BRAND GUIDELINES | BRAND APPLICATIONS CREATED AND DEVELOPED BY THE Q CHEMISTRY BRAND APPLICATIONS Stationary

MIA BRAND GUIDELINES | AUXILIARY ELEMENTS CREATED AND DEVELOPED BY THE Q CHEMISTRY AUXILIARY ELEMENTS The abstract graphic mark is the auxiliary elements for the brand. These help tie part of the logo design into all applications. The graphic can be used as a visual appeal.

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