Anonymous Visitor Marketing

Anonymous Visitor MarketingAnonymous visitor marketing or anonymous usermarketing is nothing but changing the content ofthe website according to the taste of the visitorand thus making the information more relevant.Some kind of data is attached with each user knownas metadata or supplemental data that is similarto human sensory nerves and gives an idea abouthow to react to the approaching person.Metadata or supplemental data consists ofinformation like the geographic location, IP

address, browser languages like English, Chinese,German, etc., and also information about domainextension like .edu, .gov, .mil, etc., internetconnection speed, operating system, searchkeyword or sentence, referring URL and screenresolution.Graphical location tells about the approximateaddress of the visitor. By this information, theserver can search and display information whichis specific for the people of that location.Information like climate, temperature, localhappening, and time can be displayed accurately.IP address or Internet protocol address givesidea of the specific Internet service, companythe person is related to. If belonging to anInternet provider the web page displays the speedof the connection and if related to a specificcompany the website displays the name and logo ofthe company.

A web page can be formatted in different languages.By analyzing the browser language, the visitorcan be can be served with a web page which is easyfor him to understand and the visitor is made tofeel that the website is centered on his mothertongue which will make him more comfortable.Different organizations and different sectorshave different domain extensions. A website witha .gov extension means that its a governmentwebsite and a website with .edu extension refersto an educational organization. So the content ofthe webpage can be changed according to theorganization the visitor is related to.Depending on the Internet connection speed ifthere are any multimedia downloads the size ofdownloads can also be managed. There will bedifferent resolution versions of a particulardownload and if the speed is low, multimedia withthe lowest resolution will be downloaded to thevisitor 抯 temporary Internet files. This will

not interrupt the normal working of the computer.Different operating systems have differentrequirements and their functionality also varies.Some websites provide downloadable software andupdates which will not be compatible with allkinds of operating systems. These limitations canbe determined without interrupting the user.Search keyword or sentence can be utilized toapply search engine optimization techniques orSEO techniques to the website to make the mattermore relevant. Linking data to a specific keyword,which is displayed automatically making thevisitor feel that his query was dealt witheffectively, does this.Referring URL helps the sponsor to compare datawith that of the previous page and bring it on thepresent page. This increases the competitionbetween the websites, the present website willtry to prove to be better than the previous

website.If the visitor is surfing the Internet with hishand held device or mobile, the content of thewebsite is trimmed to fit the screen resolutionof the device. If the amount of data that is viewedon a normal monitor is displayed over the handheld device, the data will overlap with each otherand the content won 抰 be readable.PPPPPWord Count 557