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PROFESSIONAL TRADE NEWSPAPER FOR THE BUSINESS OF: HAIR | NAILS | SKINCARE OCTOBER 2020 | VOLUME XXXVI | NUMBER 10 | ISSUE 427 Sign Up Today for Your FREE Online NORTHWEST Digital Newspaper www.nwstylist.com Stylist Newspapers Cover Photo Courtesy of CHI BOND + LIGHTENING SYSTEM Under New Ownership Keeping Calm in 2020: Mindfulness and Self-Care Oregon and Washington Cosmetology News Mental Organization: Looking to the Future Combating COVID Funk Outsmart Today’s Business Unknowns Must-Do Secrets to Business Success How Beauty Schools Have Failed Us For the Salon Owner and Beauty Professional Only STAY INFORMED: COSMETOLOGY BOARD NEWS | SHOWS | CLASSIFIEDS | PRODUCT REVIEWS | LOCAL HAPPENINGS

In this issue... Mane Objective.............................................10-11 Northwest Stylist & Salon Volume XXXVI, Number 10, Issue 427 • October 2020 2020 has been a challenge for us as stylists and salon owners, perhaps as no Founded 1984 by David Porter • Published monthly by Beauty Cast Network other year before. And the challenges just seem to keep coming. We must trudge through…one foot in front of the other, day by day. How do we do Toll-free (888) 297-7010 • (503) 297-7010 this? Well, similar to what we must do to strengthen and exercise our bodies E-mail: [email protected] (proper diet and exercise), we must also pay equal attention to nurturing our Web site: www.californiastylist.com mental health. It’s something that must be properly attended to each and every day. Mailing Address: P.O. Box 111191 • Memphis, TN 38111 The Beauty Professional ..............................18-19 Publisher ..................................................................Beauty Cast Network Managing Editor............................................................................ Jim Cox We estimate that California lockdowns have caused the permanent closure Advertising Director.............................................................. Penny Burns of up to 20% of salons and spas and more than a handful of our beauty Production Manager ........................................................... Jorge Velasco colleges. This loss is obvious and devastating, but even among those who’ve Art Director .......................................................................Maddie Conklin been able to ride out the storm, there’s a general feeling of frustration and loss. Contributing Writers: Neil Ducoff, Jayne Morehouse, Marco Pelusi, Fred Jones, Better Business .............................................20-23 Jon Gonzales, Tina Alberino, Jaime Schrabeck, During this pandemic where uncertainty is a daily occurrence, the worst Ashley Gregory, Denise Prichard strategy is to hunker down, do nothing and wait for the storm to pass. The problem is that the COVID-19 storm is far from over. The good news is that Oregon Board of Cosmetology there is a way to outsmart the unknowns and be more in control of your Sylvie Donaldson, Director, Health Licensing Office business — and lower your stress levels in the process. Here are ve rock- solid ways to outsmart the onslaught of unknowns and get your business Tina Russell, Cosmetology Licensing Manager safely through this pandemic: Washington State Cosmetology Program Oregon Board of Cosmetology News . . . . . . . . . . . . . . . . . . . . 4-5 Andrea Nygard, Administrator Stylist Newspapers Under New Ownership . . . . . . . . . . . . . . . . 6-9 The Mane Objective. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10-11 Victoria Kile, Advisory Board Chair Mental Organization: Looking to the Future . . . . . . . . . . . . . . 12-17 The Beauty Professional . . . . . . . . . . . . . . . . . . . . . . . . . . . 18-19 NW STYLIST & SALON is is available online as a digital newspaper emailed to licensed salons and beauty profes- Better Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20-23 sionals in Oregon and Washington. Circulation is restricted to members of the beauty and barber profession, its Must-Do Secrets to Business Success . . . . . . . . . . . . . . . . . . . 24-25 suppliers and students. Nail Extension . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26-29 Washington DOL Cosmetology News. . . . . . . . . . . . . . . . . . . 30-31 CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32-36 in writing in advance with the editor/ publisher. ABOUT THE COVER: ALL MATERIAL COPYRIGHT 2020 by Beauty Cast Network and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, Photo Courtesy of CHI Di use Collection electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. Created with CHI BOND + Lightening System, which is OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not infused with Hemp Oil and Aloe Vera to help strengthen necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the hair and protect the scalp while lifting up to 9+ the publisher. NW Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertis- levels. The low pH system with natural bond builders ing nor in the promotional material they provide either orally or in writing. Advertising does not imply that the protects and rebuilds keratin bonds, reducing damage paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other to the hair while adding protection for the scalp during than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrange- ments. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be color and lightening services. subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due NW Stylist & Salon shall be entitled to recover DON’T MISS THE NEXT ISSUE! attorney fees and costs incurred. Now you can ensure you’ll get the NW Stylist each month delivered TO SUBSCRIBE TO DIGITAL EDITION: visit our website www.stylistnewspapers.com and sign up to receive the free, to your inbox! Don’t miss this opportunity to keep up on the latest in online digital edition and eNewsletter. To view the online edition of Stylist Newspapers and to receive exclusive beauty business news including important updates from your Cosmetol- articles and offers, you must be a beauty professional or in the business of beauty. ogy Board, shows and events, business tips, and special promotions from our advertisers! Sign Up Online Today! www.nwstylist.com 2 | OCTOBER 2020 | NORTHWEST STYLIST & SALON | WWW.NWSTYLIST.COM

Real talent Real benefits Real protection For the real professional. AHP provides career support and liability insurance for the independent stylist. Professional Membership only $199 per year FREE subscription to AHP Indie Stylist AHP Indie Stylist is a bimonthly, digital publication, created to speak directly to you, the independent hair stylist and barber. www.associatedhairprofessionals.com 800-575-4642

»»Update Your Licensing Information Oregon Board News Oregon law requires that all address and employment Health Licensing Office changes for our licensees, certification holders, and registra- Health Licensing Office1430 Tandem Ave NE, Suite 180 • Salem, OR 97301-2192 tion holders must be submitted in writing including email within 30 days. Here are three easy options for submitting Phon1e43(500T3a)n3d7e8m-8A6ve67N•E,RSeugituela1t8o0ry• CSoalmemp,liaOnRce97(350013-)2317932-2024 changes in address or employment: Phone (503) 3w78w-8w66.7or•eRgeogunla.gtooryvC/oohmapl/ipanhc/eh(l5o03) 373-2024 • Send us an email, including your name and license number and your new address or work location, to www.oregon.gov/oha/ph/hlo [email protected]. HLO Agency Staff: • Fill out and mail the Information Update Form to the HLO AgeSnylcvyie SDtoanfafl:dson, Director • Tina RussBeoll,aLridceonsfiCngoMsmaneagtoerlogy: address on this page. Sylvie Donaldson, DirecBtoorb Bothwell,HReeidgui lZatuonryigMaa, nPargaecrtitioner (Chair), Springfield Tina Russell, Licensing Manager Michele Strobel, Practitioner , Eugene • Send us a letter, including your name and license number and your new address or work location. Bob Bothwell, Regulatory ManBaogearrd of CoFsrmanektlionloWghya:tley, Practitioner, Portland Michele Strobel – Chair, Practitioner EugeneR•ogAemrbWer eSrtta,rkPsra–cPtritaioctniteiorn,eRr oPsoretblaunrdg Changes to your legal name must also be submitted within 30 days. Your full legal name is your first name, Ragnar Wert – Practitioner Roseburg • FPraengkginyWMhcaJteulny k–inP,raPcrtaiticotniteiroPnoerrt,laSnadlem middle name(s), and last or surname, without use of initials or nicknames. To change your name, you must provide a Hien Nguyen – Practitioner Portland • HaroAldmFobwelrkeSst,aPrkubsl,icPMraecmtibtieor,nHear,pPpyoVrtalallenyd copy of approved legal documentation, filed in a court with the appropriate jurisdiction, and a copy of one form of ap- Tracy Paramo, PractitionePr uPborlitclanMdember, VACANT proved photographic identification. • Face Covering Required Signs for Businesses • Legal name change instructions and information • Face covering FAQ • Legal name change form  The latest updates on the pandemic and each counties status can be found on Governor’s Website. »»July 24: Face Coverings Required Across »»Face Covering Social Media Toolkit Oregon in Public Places As you’ve likely heard, COVID-19 is spreading at an Masks, face shields and face coverings are currently alarming rate in both rural and urban Oregon. Doctors and required statewide for indoor public spaces (for example, public health experts have made it clear that we can reduce grocery stores, pharmacies, public transit, personal services the spread of the disease by wearing face coverings while providers, restaurants, bars, retail stores, and more). In ad- out and about in public. dition, face coverings are required in outdoor public spaces when physical distancing is not possible. Children age 5 To be able to protect the health and safety of Orego- and up are required to wear a face covering. People with nians, we need to raise awareness about the importance of a disability or medical condition may request accommoda- wearing face coverings – and we need to do it now. tion from the business if they cannot wear one. Governor Kate Brown’s office has created a toolkit of • Face Covering Guidance for All Counties nearly 70 social media graphics. There are a wide range of • Face Covering Facts images, themes, and tones, so feel free to use what makes sense for you, your community, and your audience. Please share these widely with your personal and profes- sional networks this week. Thanks for doing your part in fighting the spread of COVID-19 in Oregon. »»Practitioners Compliance with COVID-19 Executive Orders The Health Licensing Office has filed temporary Oregon Administrative Rule 331-020-0078 to clarify the potential consequences of an authorization holder failing to comply with an Executive Order issued by the Governor or failing 4 | OCTOBER 2020 | NORTHWEST STYLIST & SALON | WWW.NWSTYLIST.COM

to comply with state agency guidance during a declared »»COVID-19 Reopening Requirements disaster or emergency. The temporary rule language is effective May 15, 2020. PHASE 1: PERSONAL SERVICES GUIDANCE The Oregon Health Authority has finalized specific guid- 331-020-0078 — COVID-19 Compliance with Executive Orders and Guidance Required ance for personal services during the phase one reopening for Oregon counties. This guidance is required for those In the event of a disaster or emergency declared by the licensed under the Health Licensing Office providing Governor of Oregon and during the declared disaster or emer- personal services. Please continue to closely and carefully gency, unprofessional conduct under ORS 676.612, includes, monitor the situation by visiting the Oregon Health Au- but is not limited to, failure to comply with an Executive Order thority, COVID-19 updates page for the latest updates and issued by the Governor or failure to comply with state agency guidance as the information is changing rapidly: https:// guidance applicable to the time and location where the autho- govstatus.egov.com/OR-OHA-COVID-19 rization holder performs services. A video presentation from the Governor’s Office further • Oregon Administrative Rule 331-020-0078 explains the phased reopening process. • Oregon Revised Statute 676.612 • Governor’s Executive Orders PHASE 2: PERSONAL SERVICES GUIDANCE • Governor’s COVID-19 Information After 21 days in Phase 1, counties that meet specific • Oregon Health Authority COVID-19 Information prerequisites may be able to enter Phase 2. Subject to »»Closed to Public Walk-Ins public health guidelines, physical distancing, gathering size limits, and sanitization guidelines, this includes: recreational Certain Services can be Scheduled by Appointment – sports; pools; venues like movie theaters, bowling alleys, Act Fast Times are Filling up Quickly and arcades; some additional in-office work; bars and res- taurants able to stay open until midnight; social, civic, and Update as of September 15, 2020: The Health Licensing faith-based gatherings can meet in larger, physically-dis- Office (HLO) will be closed to the public through December tanced groups. A video presentation from the Governor’s 31, 2020. This date may be extended past Dec. 31, 2020. Office further explains the phased reopening process. The latest updates on the pandemic and each counties status The HLO will remain open to staff so they can assist you can be found on Governor’s Website. by way of email: [email protected], and phone: (503) 378- 8667, during our normal business hours. Appointments can »»Get Updates from the Board of be made for services such as examinations and examina- tion study reviews. Cosmetology HLO business hours: During these unprecedented times the Health Licensing Monday: 8 a.m. to 4:30 p.m. Office is finding new ways to notify and inform authoriza- Tuesday: 9 a.m. to 4:30 p.m. tion holders of current information such as pandemic guid- Wednesday through Friday: 8 a.m. to 4:30 p.m. ance, administrative rule changes and fees. Once a determination for reopening to the public has been made, we will post the date to our website. Please Click here to add your email to our mailing list and man- check back often for status updates. age your subscriptions. For further information or to be removed from a sub- scription click here. WWW.NWSTYLIST.COM | NORTHWEST STYLIST & SALON | OCTOBER 2020 | 5