HOFTO GET MORE FROM MOTION Revealed: why slick motion graphics can make or break a product launch ISSUE !! 64C074038= 7>DB4 Make an DECEMBER 2013 impact outside a studio environment DIGITAL EDITION PRODUCED IN BRANDING TESCO’S TABLET THE UK How SomeOne rose to the challenge SAGMEISTER F0;B7 Behind the scenes on the iconic studio’s latest campaign: this month’s cover art also Featuring...
WELCOME DECEMBER 2013 EDITOR’S LETTER KEEP
MEET THE TEAM DECEMBER 2013 MEET THE TEAM FUTURE
DECEMBER 2013 CONTENTS EXCLUSIVE VIDEO: THE DESIGNER SERIES The latest in our exclusive video diaries, we meet the creatives at prolific Bristol- based agency Taxi Studio Developing beautiful illustrated packaging TRY THE SPECIAL REPORT iPAD EDITION Plans for the future of the close-knit team FOR FREE! THE LANGUAGE OF MOTION TURN TO PAGE 47 From
VIDEO INSIGHT DECEMBER 2013 EXCLUSIVE VIDEO THE DESIGNER SERIES PART 9: TAXI STUDIO Watch the ninth instalment in our exclusive series exploring the ideas and creative processes of the world’s most exciting studios. Available now on our private YouTube channel: http://bit.ly/ca221-taxistudio ABOUT THE STUDIO With the rousing tagline “fearless creativity,” Bristol-based Taxi Studio was set up in 2002 by Spencer Buck, Ryan Wills and Alex Bane – three university friends who had made a pact after graduating to one day start their own agency. Over the following decade, Taxi’s packaging and branding work for high-profile clients such as Coca-Cola, Tesco, Carlsberg and the Science Museum has attracted a string of awards. www.taxistudio.co.uk COMPUTERARTS
DECEMBER 2013 VIDEO INSIGHT BONUS CONTENT! GET
CULTURE TRENDS DECEMBER 2013 DESIGNED FOR LIFE Cutting a rug Sonya Winner’s vibrant, contemporary rugs are designed with soul hen
DECEMBER 2013 PLACES CULTURE CREATIVE QUARTERS ADELAIDE, SOUTH AUSTRALIA From coffee houses that bring back student memories to sunny gardens and hidden galleries, illustrator Amy M shares her favourite haunts in South Australia’s capital city CENTRAL MARKET
CULTURE PEOPLE DECEMBER 2013 MY STYLE IS... REALLY QUITE Emma Cook’s new venture Alexander’s SOMETHING Band makes use of her business acumen as well as her creativity of
MY DESIGN SPACE IS... MADE FOR SMART, IRREVERENT THINKING An old Victorian warehouse filled with quirky signage and custom-made furniture is home to Designers Anonymous – and Hopper the whippet oats, scarves and brollies off- desks
! & - & % . %(& % - % && & &+ & & % ( + % ( % ( - %& + \"+/ +& % ( % (, ( ( & %& & % && % % % & & % ( % & + & % (% ,/ %! % - % - + / %( &( % (- & % ( #&(% &$ % % % & % &! +& - % . ( & .+( &&( (/ % && (% % % (%$ & & %0& ( % & & ( % (, % ( ! &( % % % ( + (%/ %\"+% (& / + , + ( ) % *1 ) ( % % / +% ,%/ &( % % (& % &% ( !
CULTURE EVENTS DECEMBER 2013 A
DECEMBER 2013 EVENTS CULTURE ON THE GROUND THE HOST AND ATTENDEES DISCUSS EVENT HIGHLIGHTS JEREMY LESLIE, MAGCULTURE “I
CULTURE EVENTS DECEMBER 2013 BONUS Q&A! IN
DECEMBER 2013 EVENTS CULTURE WHAT’S ON dates for your diary December offers the last chance to catch some of 2013’s most inspiring events, before it’s time to break out a new calendar to fill with the best new design happenings of the new year IN THE CITY 26 SEPT-15 DEC 2013 P
DECEMBER 2013 GAVIN STRANGE INSIGHT ABOUT
INSIGHT DESIGN MATTERS DECEMBER 2013 “ WHAT ROLE DOES FEAR PLAY IN YOUR CREATIVE PROCESS?” Six creatives share their views CATALINA
DECEMBER 2013 DESIGN MATTERS INSIGHT MICAH
INSIGHT COREY HOLMS DECEMBER 2013 ABOUT
INSIGHT LIAM FAY-FRIGHT DECEMBER 2013 ABOUT
Computer Arts selects the ho
— PROJECT HIGHLIGHT —
SHOWCASE DECEMBER 2013 When
DECEMBER 2013 THE VERY BEST NEW DESIGN THE REST OF THE INDUSTRY SAYS… DUANE
SHOWCASE DECEMBER 2013 INTO
DECEMBER 2013 THE VERY BEST NEW DESIGN A
SHOWCASE DECEMBER 2013 HIDDEN
LABEL
SHOWCASE DECEMBER 2013 — MOTION HIGHLIGHT FOOD
DECEMBER 2013 THE VERY BEST NEW DESIGN COMPUTERARTS
SHOWCASE DECEMBER 2013 — FEATURED SHOWREEL — PUTIN’
TAILORED FOR TABLET. Experience
SPECIAL REPORT DECEMBER 2013 SPECIAL REPORT THE LANGUAGE OF MOT DESIGN COMPUTERARTS
DECEMBER 2013 MOTION DESIGN ION AUTHOR JUSTIN
SPECIAL REPORT DECEMBER 2013 3D shapes undulating in beautifully it is), then these skills are some of its verbs. language. And designers have only just begun complex but ultimately meaningless forms. Its nouns run the gamut from branding to test the limits of its expressive power. Motion graphic design, it would seem, and advertising to art and architecture. In 2008, a global economic crisis is a fairly shallow practice. All artifice, little brought the world’s financial markets to substance. But if we reconfigure the phrase THE LANGUAGE OF MOTION their knees. Seemingly overnight, stock prices to ‘graphic design in motion’, it suddenly Adding motion to the mix doesn’t simply tumbled, investors panicked and millions of blooms with possibility. Graphic design sits broaden the skillset of graphic designers, people lost their jobs, their homes and their at the intersection of many complementary it redefines it. Photography becomes sense of wellbeing. Dumbstruck, we groped fields. A small sampling from a seasoned cinematography. Illustration becomes for answers. What the hell had just happened? graphic designer might include colour theory, animation. Even the essential skill of layout Around the same time in New York photography, illustration and typography morphs into something else, something City, ground zero for the economic epidemic, – all working harmoniously together to more akin to understanding the rhythmic Jonathan Jarvis was toiling away under a communicate messages. If graphic design structures of music than the solid forms of fellowship on UNICEF’s innovation team. were a language (and you could argue that print. Motion design is, in other words, a new His tasks involved translating complex COMPUTERARTS
Search
