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This workbook belongs toI attended Bra Fit Redesigned on 2
contents Did you know? 3
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Our mission “To make shoppingconfidence-boosting sociable and fun”My pledge to deliver this... 5
Strategy highlightssurprisingly easy and unexpectedly fun 6
My notes 7
My notes 8
Lingerie accountabilitiesHEADS UP ONE STORE ON YOUR SIDE 9
Store/Area Manager • • • • Sales Manager • • • • • 10
Sales Advisor••••••••••• 11
Front of House••••••••• 12
Fit Specialist•••••••• 13
behavioursI am going to display this by... 14
My notes 15
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Introducing the bra fit service 17
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OUR ONLINE BOOKING TOOL NEW DoraImprove the Customer Experience • • • •Enhanced User Experience • • • • • 19
OUR ONLINE BOOKING TOOLFeatures and Benefits:Notes 20
Your preplist Your prep The Room 21
Your preplist AfterNotes 22
5 steps to the Perfect Bra Fit1.2.3.4.5. The Average UK cup size is now a DD 23
1. consultationNotes 24
2. ExplanationNotes 25
3. sizingNotes 26
4. Bust shape & bra shapeNotes 27
5. Styling selectionNotes 28
My notes 29
Putting on the Bra1. PREPARING THE BRA • •2. ENGAGING THE CUSTOMER ••3. PUTTING THE BRA ON • • • 30
4. Making sure the bra fits Putting on the Bra • • • Next Steps..My Notes 31
5 signs that the bra doesn’t fit Centre Front • • Underband••• Underwire • • 32
5 signs that the bra doesn’t fit Bust • Cups•MY CHECKLIST: • • • • • 33
BUST SHAPES & BRA SHAPES Small/SlenderWide SetFull/Round 34
BUST SHAPES & BRA SHAPES RelaxedFleshyVariation of breast size 35
My notes 36
Developing bustFitting room etiquette This experience will be memorable, make sure it is a positive one! 37
Fitting tips••••• My notes 38
Why should you wear sports brasa sports bra?Benefits••• 39
Sports bra styles Compression • • •Encapsulation••• Combination • • 40
My notes 41
Maternity brasFitting tipsFeatures and Benefits•••• 42
Maternity bras - My notesCompliment your customer and put her at ease 43
Nursing brasFitting tips 44
Features and Benefits••••• My notes 45
Customers who need special assistance Ensure the service is sociable, personal and fun 46
Transgender 47
Transgender Understanding the terminology 48
Scenario ResponseNotes 49
Surgery Understanding the terminology 50
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