BVC_2017_Brand Visual Elements

Bow Valley CollegeBrand Visual Elements

2.1 Brand Visual Elements Logo Basics The name Bow Valley College was chosen in 1998 after extensive research and consultation with government, business, the general public, college staff, and students. The College is named after the Bow Valley, the geographic area which the College serves. The Bow River flows from the Bow Lake (northeast of Lake Louise) to Bow Island (southwest of Medicine Hat) and was selected to signify the College’s commitment to the people of Southern Alberta. There are two elements to the Bow Valley College logo: the word-mark and a wave knock-out representing the Bow Valley Corridor. The word-mark should always be represented exactly as shown. The wave must be represented as negative space in the word-mark — or knocked-out — and never as an object filled with any unique colour apart from the background on which the logo is placed. Wordmark Wave Knock-outBow Valley College Brand Guidelines | Version 1.0 9

2.2 Brand Visual Elements Logo Colour Variations Ideally, the logo should be reproduced in blue (PMS 287C). It can also be reproduced in black or reversed out to white from a dark background. BVC Blue PMS: 287 C CMYK: C100, M72, Y2, K12 RGB: R0, G78, B149 HEX: 004e95Bow Valley College Brand Guidelines | Version 1.0 10

2.3 Brand Visual ElementsLogo UsageMinimum size Clear spaceTo maintain full legibility, never reproduce the Allow the logo room to breathe and maintainlogo at heights smaller than 0.35 inches tall for an appropriate amount of clear space aroundprint and 25 pixels tall for digital. There is no the logo. “X” represents one-half the size of themaximum size limit, so you may scale up the letter B in the logo and is used as a measuringsize as required. Use discretion when sizing the tool to help maintain clearance.logo. It should never be the most dominantelement on the page.Print x x 0.35” x x xDigital 25 px xBow Valley College Brand Guidelines | Version 1.0 11

2.3 Brand Visual ElementsLogo UsageDo use the entire logo Do not change the logoThe Bow Valley College logo includes a Do not move parts of the logo.wordmark combined with the logotype.Through consistent use, we can createa distinctive visual identity that is easilyrecognized and that can be protected fromimpostors or unauthorized uses. Do not remove parts of the logo. Logo Do not distort the shape of the logo.Bow Valley College Brand Guidelines | Version 1.0 Do not add additional type to the logo. Do not change the colour of the logo. 12

2.3 Brand Visual ElementsLogo Usage Do not use the logo this wayDo use the logo this wayBow Valley College Brand Guidelines | Version 1.0 13