Cazino PPT

Constanța Casino

HISTORY Constanța, also known as Tomis, is the fifth largest city in Romania with 250.000 inhabitans, the main Romanian seaside resort overlooking the Black Sea. Its largest casino in Art Nouveau style is a piece of the history of early ‘900, which now lies completely abandoned. Designed by Daniel Renard and Petre Antonescu, the building was constructed in the early twentieth century and opened in 1910. For decades it was the landmark oh the Romanian gambling and not only with customers who came from all over Europe groped their luck in a place that offered different types of entertainment.

Strongly supported by the Romanian government as a symbol of social and political change in the country and expanded during the first years of the twentieth century to chase the dream of transforming the banks of the Black Sea in a kind of French Riviera Eastern Europe, the Constanta casino is often it has been regarded as the true symbol of a Romania that could have been something very different from what the past century has forced her to live.

During World War II the Casino was used as a hospital, the splendid building that was home to dance halls, gambling halls and reading toilets in which gave appointment flower Romanian intelligentsia, The Constanta has come to be devastated by the terrible bombings aircraft that have jeopardized the survival of its charm art nouveau. Transformed then as a restaurant and lounge for weddings under the Communist regime, the Constanta Casino was long abandoned by public opinion that has preferred to close their eyes to his agony and has not cried foul when, in 1990, public authorities will shut its doors because of their inability to find the right recipe to bring back its halls to the glories of the past.

The Romanian Government has in no way preserved the old structure, which since 2011 has officially on sale, and that in these five years has not, found favor with no bids. The Casino is a historical heritage for the city of Constance and for Romania, and it is hoped that the Romanian Government should intervene to restore this ancient and beautiful, historic building.

CASINO’ TODAY









WHO WE ARE We are six companies placed on the Romanian territory that deal with restructuring and procurement using state and EU funds

MARKETING STRATEGY  Promote and valorise port area, in particular the casino’  promoting all through an event at the end of the restructuring.

LONG-TERM OBJECTIVES • Restructuring of the casino'. • Development of the area. • Encouragement of tourism. • Start economic activity

EXTERNAL CONDITIONS TO THE COMPANY Environment and favorable • Environment conditions for the influx of tourists. • • Market Start of the business activity in the summer opportunities

Individual action to take, their sequence and their interweaving • interior renovation and exterior of the building, leaving unchanged the original architecture. Subdivision of the renovated structure • First floor: Bars and entertainment • Second floor: Restaurant and Ballroom • Third floor: Casino’

TOURISM POTENTIAL • It’s located near the harbor, area with high influx of tourists thanks to its numerous bars and pubs. • Also the distance from the coast of Mamaia is minimum and this allows an increase in tourism also in the port area.

STRATEGIC PLANNING Long term plan Short term plan • Interior renovation and • Revenue funds exterior of the building, leaving unchanged the • Start of restructuring original architecture. • Fragmentation of the building into three floors assume different functions.

INTERNAL RESOURCES BUDGETED COSTS ACTUAL COSTS BAR 1.500.000 1.000.000 RESTAURANT 3.500.000 3.500.000 CASINO’ 2.500.000 2.000.000 BIG EVENT 1.500.000 2.500.000 TOTAL BUDGET: 9 millions STATE FUNDS: 3.000.000 SPONSOR: 2.000.000 INTERNAL FINANCING: 4.000.000

SWOT ANALYSIS Strengths Weakness • Good functioning of the • Lack of publicity; transport network; • Poor maintenance of • Easy access to the port the port area. area; • The strong presence of the tourist offer Risks Opportunities • Abandonment of the structure; • Promotion of tourism; • Reduction of tourist rate. • Investment possibilities in the port area; • Rehabilitation of a high tourism potential structure.

Sara Di Nardo Antonio Espulsi Grazia Iovinella Davide Manganiello Gennaro Pacileo Maurizio Riano